Inspirato Media is a leading digital media platform in Vietnam that connects creators, brands, and content to digital audiences. They have over 1 billion video views across their creator network and provide brands with access to their target 14-25 year old audience. Inspirato offers branded video solutions, content distribution, and performance marketing services to help brands achieve the best return on investment in Vietnam's digital advertising market. With over 5.8 million engaged followers across their creator network, Inspirato can tap into a large captive digital audience for partner brands.

2. AGENDA
MARKET TREND / OUR INSPIRATION
WHY INSPIRATO?
CASES STUDY

3. INSPIRATO MEDIA
IS LEADING PLATFORM
THAT CONNECTS
CREATOR &
BRANDS &
CONTENT TO
DIGITAL AUDIENCE
OUR CORE
MISSION

4. NGA NGUYEN
CEO
BRYAN PELZ
CHAIRMAN
THUY MINH
VP OF DIGITAL CONTENT
[SHORT FORM]
OUR MANAGEMENT TEAM
HUU TRONG
VP OF CONTENT
[LONG FORM]

5. MARKET TREND / OUR INSPIRATION
Source: Nielsen Vietnam Cross-Platform insights 2015/2016
CONNECT WITH THE
“ALWAYS-ON”
VIETNAMESE CONSUMER
MORE DIGITAL
MORE DEVICES
MORE VIEWING

6. Source: Nielsen Vietnam Cross-Platform insights 2015/2016
WHAT ARE VIETNAMESE WATCHING?

7. WHO’S #1 TV CHANNEL IN VIETNAM?

8. WHY INSPIRATO ?

9. WE ARE THE
NEXT BIG THING
MPN
(MULTI PLATFORM NETWORK)
BRANDSCREATORS MPN
DIGITAL AUDIENCE

10. WHAT WE DO
WITH CREATOR
ü MEDIA FUND
ü MULTI PLATFORM DISTRIBUTION
ü MONETIZATION
WITH BRAND
ü IN-VIDEO PLACEMENT & BRANDED SOLUTION
ü YOUTUBE / FACEBOOK PERFORMANCE MARKETING
ü VIDEO AD NETWORK VIA BLUESEED
ü SOCIAL MEDIA MANAGEMENT

11. WITH CREATOR

12. WHAT WE DO (CREATORS)
BEST PARTNER / DISTRIBUTION / MONETIZATION
360 Distribution
We call ourselves MPN (Multi
Platform Network) and unlike
traditional MCN, we distribute
our Online Video through ALL
major platforms in Vietnam
including but not limited to
Online, Smart TV, and yes even
Television.
Monetization
Creators know that it's
nearly impossible to
make profit just from
YouTube views.
We have multiple
proven method to help
Creators maximize
their Online Video
revenue opportunity.
Media Fund
We utilize our Media Fund in
3 different ways:
1. We make equity
investment in Creator's
company
2. We invest in Creator's
content through co-
production
3. We license Creator's
content

13. Sitcom
5S ONLINE
Total views: 123,570,589
Monthly views: 25,535,110
Subcribers: 270,344
Followers: 1,306,473
CREATOR/Media Fund
TARGET AUDIENCEMPN
Age group
13-17
18-24
25-34
35-44
45-54
55-64
65+
6,9%
30%
18%
5,1%
1,3%
0,3%
0,4%
62%
Age group
13-17
18-24
25-34
35-44
45-54
55-64
65+
38%5,8%
21%
7,1%
3,6%
0,7%
0,1%
0,2%

14. CREATOR/Media Fund
Total views: 22,375,659
Monthly views: 1,250,510
Subcribers: 80,652
Followers: 48,649
TARGET AUDIENCE
Talk show
NHỮNG KẺ LẮM LỜI
Age group
13-17
18-24
25-34
35-44
45-54
55-64
65+
7,1%
37%
11%
1,7%
0,6%
0,1%
0,2%
Age group
13-17
18-24
25-34
35-44
45-54
55-64
65+
4,3%
24%
11%
2%
0,8%
0,3%
0,3%
42% 58%
MPN

15. CREATOR/Media Fund
CHÀNG TRAI NGỌT NGÀO
MPN
Total views: 207,081
Monthly views: 79,243
Subcribers: 2000
Followers: 73,091
TARGET AUDIENCE
Age group
13-17
18-24
25-34
35-44
45-54
55-64
65+
Age group
13-17
18-24
25-34
35-44
45-54
55-64
65+
5,5%
28%
14%
3,6%
1%
0,2%
0,3%
6%
28%
9,9%
2,8%
0,6%
0,1%
0,1%
52% 48%

16. CREATOR/Media Fund
PHỐ HÀNG ĂN
Total views: 23,399
Monthly views: 22,831
Subcribers: 342
Followers: 449,049
TARGET AUDIENCE
59% 41%Age group
13-17
18-24
25-34
35-44
45-54
55-64
65+
Age group
13-17
18-24
25-34
35-44
45-54
55-64
65+
5,5%
22%
20%
8,1%
2,2%
1,1%
0,4%
6,7%
20%
7,7%
4,2%
2,5%
0,6%
0,2%
MPN

17. CREATOR/Media Fund
CHUYỆN KỂ BÉ NGHE
TARGET AUDIENCE
Total views: 15,204,403
Monthly views: 3,331,855
Subcribers: 13,021
Followers: 11,603
Age group
13-17
18-24
25-34
35-44
45-54
55-64
65+
Age group
13-17
18-24
25-34
35-44
45-54
55-64
65+
3,4%
8,4%
25%
17%
2,5%
0,8%
0,6%
4%
7,4%
20%
9,3%
1,1%
0,4%
0,4%
58% 42%
MPN

18. WITH BRANDS

19. BRANDED VIDEO
SOLUTIONS
- Product Placement
- Brand mention
- Product Preview
- Social Sharing
- Sponsor content
- Integrated Series
CONTENT
DISTRIBUTION
- TV
- Digital
(Youtube/Facebook/HD
Viet/HDOonline/NCT…
- Smart TV – Flix
ROI (Best ROI for
digital video
campaign)
- Views
- Share
- Media Planning
- Video Adnetwork
- Youtube Ads
- Google ads
- Facebook ads
CONNECTED POPULAR PERSONALITIES
TO BRAND FOR

20. PERFORMANCE MARKETING
PERFORMANCE
MARKETING
0
75000000
150000000
225000000
300000000
HCMC HANOI OTHERS TOTAL
COMPLETED VIEW
250M
VIEWS SERVED IN 6 MONTHS
WHAT WE DO

21. WHAT WE DOIN-VIDEO PLACEMENT & BRANDED SOLUTION
PLACEMENT/SPONSORSHIP

22. WHAT WE DO
CUSTOM DIGITAL/VIRAL VIDEO
IN-VIDEO PLACEMENT & BRANDED SOLUTION

23. WHAT WE DOSOCIAL MEDIA MANAGEMENT
0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
Herbalife 5S Online Phụ Nữ Online Những kẻ lắm lời Total Fan
6MTOTAL FAN

24. WHAT WE DOSOCIAL MEDIA MANAGEMENT

25. WHAT WE DOBLUESEED ADNETWORK
#1 LOCAL NETWORK
ACCORDING TO COMSORE
Showcase here: showcase.blueseed.tv
Showcase here: showcase.blueseed.tv

26. SUMMARY OF WHY BRANDS SHOULD COME WITH US
BRANDSCREATOR
MPN
DIGITAL
AUDIENCE
WITH OVER 1 BILLION
VIEWS AND COUNTING,
OUR VIDEO CONTENT
RESONATES WITH OUR
TARGET AUDIENCE: 14-25
Y.O.
WE PROVIDE RELEVANT
DIGITAL VIDEO PLATFORM
REACHING THE RIGHT
AUDIENCE WITH BEST
ROI…LESS THAN 5 IN VIETNAM
AND WE’RE ARGUABLY THE
BEST
WITH 5.8 MILLION AUDIENCE AND COUNTING WE
HAVE CAPTIVE AUDIENCE WE CAN TAP INTO

27. SOME OF OUR HAPPY CLIENTS

28. THANK YOU
INSPIRATO
MEDIA
43
COPAC SQUARE BUILDING
Floor 2, Block B
12 Ton Dan, Ward 12, District 4, HCMC
(08) 7300 8199