The document discusses how businesses can make the most of mobile opportunities. It addresses four key questions: 1) How mobile changes a business's value proposition by enabling new forms of communication and access to local information. 2) How mobile impacts digital destinations by requiring optimization for mobile experiences. 3) How mobile helps make smarter decisions by providing constant connectivity across devices. 4) How marketing should adapt to mobile by implementing separate mobile search campaigns and ads tailored for different locations. The document emphasizes that mobile is becoming a primary entertainment and communication device, and businesses must adapt their online presence and marketing strategies accordingly.
05 GoMeasure (sg and kl) - measuring the mobile visitor - nash islam - googleVinoaj Vijeyakumaar
Nash Islam, Head of Mobile Ad Operations for Google APAC, walks through measuring mobile visitors with Google Analytics. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
This session will give attendees insight on how to port their content across multiple platforms and increase consumer engagement. Mobile initiatives have become necessary cornerstones of any campaign. How and where do you even begin to assess this rapidly growing market? Join Noel Webb of SpeakFeel Corporation to learn how to maximize your message.
Takeaways
• Where to start with your mobile initiative
• How to identify your mobile market
• Is mobile right for you?
05 GoMeasure (sg and kl) - measuring the mobile visitor - nash islam - googleVinoaj Vijeyakumaar
Nash Islam, Head of Mobile Ad Operations for Google APAC, walks through measuring mobile visitors with Google Analytics. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
This session will give attendees insight on how to port their content across multiple platforms and increase consumer engagement. Mobile initiatives have become necessary cornerstones of any campaign. How and where do you even begin to assess this rapidly growing market? Join Noel Webb of SpeakFeel Corporation to learn how to maximize your message.
Takeaways
• Where to start with your mobile initiative
• How to identify your mobile market
• Is mobile right for you?
Build Mobile Websites | How to make a Mobile Website | Creating Mobile WebsitesClickTecs
Let’s start with the premise that, given the growing demand and popularity of mobile sites you decide it’s time to consider a mobile website for your business. However, you remain a somewhat skeptical whether you need a mobile website for ‘your’ business and the prospect of building one leaves you even more puzzled.
Why Create a Mobile Website?
Sanoma Planet of the Apps by Herman Kienhuis @ NSHerman Kienhuis
Presentation by Herman Kienhuis, manager business development at Sanoma Media, about trends and experiences in mobile and tablet publishing and app development. To an audience of NS representatives, in Utrecht, January 12, 2012.
Road to mobile w/ Sinatra, jQuery Mobile, Spine.js and MustacheBrian Sam-Bodden
Ruby is powerful server-side language with great collection of libraries and frameworks but to create a full mobile offering, Ruby developers need to become masters of many a craft. In this talk we'll walk through the design and development of a full stack HTML5 mobile application using Sinatra to create a robust RESTful API, Spine.js to bring MVC order to the client and jQuery Mobile to style and structure the application for the mobile world.
Embracing the mobile frontier and reaching the digital nativesEktron
Jonathan Wall, Director of Product Marketing at Ektron and Jay Burling, Director of Web Application at Hendrix College, discuss:
- 9 tips and best practices for mobile engagement
- How to use mobile to enrich the student experience
- How Hendrix College created a mobile presence in 3 months
Overview of LocalSocial, the new Social Proximity Framework from Rococo Software. LocalSocial is designed to make it easy for software developers to add rich proximity functionality to their mobile applications. It consists of client side libraries (for Android and J2ME today) plus a web service that is called by the library.
Our SEO training course will help you reach the top! This training will teach you tips you can apply to your own campaigns to help you move up the listings.
Build Mobile Websites | How to make a Mobile Website | Creating Mobile WebsitesClickTecs
Let’s start with the premise that, given the growing demand and popularity of mobile sites you decide it’s time to consider a mobile website for your business. However, you remain a somewhat skeptical whether you need a mobile website for ‘your’ business and the prospect of building one leaves you even more puzzled.
Why Create a Mobile Website?
Sanoma Planet of the Apps by Herman Kienhuis @ NSHerman Kienhuis
Presentation by Herman Kienhuis, manager business development at Sanoma Media, about trends and experiences in mobile and tablet publishing and app development. To an audience of NS representatives, in Utrecht, January 12, 2012.
Road to mobile w/ Sinatra, jQuery Mobile, Spine.js and MustacheBrian Sam-Bodden
Ruby is powerful server-side language with great collection of libraries and frameworks but to create a full mobile offering, Ruby developers need to become masters of many a craft. In this talk we'll walk through the design and development of a full stack HTML5 mobile application using Sinatra to create a robust RESTful API, Spine.js to bring MVC order to the client and jQuery Mobile to style and structure the application for the mobile world.
Embracing the mobile frontier and reaching the digital nativesEktron
Jonathan Wall, Director of Product Marketing at Ektron and Jay Burling, Director of Web Application at Hendrix College, discuss:
- 9 tips and best practices for mobile engagement
- How to use mobile to enrich the student experience
- How Hendrix College created a mobile presence in 3 months
Overview of LocalSocial, the new Social Proximity Framework from Rococo Software. LocalSocial is designed to make it easy for software developers to add rich proximity functionality to their mobile applications. It consists of client side libraries (for Android and J2ME today) plus a web service that is called by the library.
Our SEO training course will help you reach the top! This training will teach you tips you can apply to your own campaigns to help you move up the listings.
Advertising Champions - Presentation by Philipp Justus, VP DACH & CEE of Google at the NOAH 2015 Conference in Berlin, Tempodrom on the 10th of June 2015.
Growing with Google - Presentation at AdTelligence workshop by Gero Graf, Search Strategy & Implementation Manager at Google at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.
Micro-Moments: Your Guide to Winning the Shift to Mobile (by Google)George Yfantis
Micro-Moments:
Your Guide to Winning the Shift to Mobile (by Google*)
Learn more about Mobile Solutions, at Hellas Marketing
[www.hellasmarketing.com]
* Source: Google
Moment Mapping - a process for developing a data strategy by DADIChristopher Mair
Spurred by the ever increasing usage of multiple-devices & platforms, today’s battle for hearts, minds, and dollars is fought in a new battleground. Intent-driven moments of decision making and preference shaping that occur throughout the entire consumer journey.
Successful brands of the future will be those that have a plan for understanding and meeting consumers’ needs in the moments that matter to them.
We have developed a process called Moment Mapping to help brands understand where their brand sits with the new market landscape, ensuring they:
Know when to be there
Anticipate the ‘micro-moments’ for users in your industry and then commit to being there to help when those moments occur.
Know how to be smart
Being relevant to consumers’ needs in the moment and connect people to the answers they’re looking for, ensuring the mobile experience is fast and frictionless.
Get in touch to find out more at cm@dadi.co
Moments Matter - Technology Trends Changing the Way We Live, Work and Communi...Kyle Lacy
Technology trends are completely disrupting every facet of our lives and we must remember that any moment should matter when interacting with a consumer.
This presentation was given at Summer Brand Camp in Dallas on June 3, 2015.
Find your niche in the mobile market with a model that clarifies the relationship between your business objective, new technologies, and the audience you wish to reach.
After iterating on our own mobile concepts with lackluster results, we committed to gaining a realistic understanding of consumer behavior. Our studies included field tests, prototyping, lots of reading, and interviews with both in-aisle smart phone users and the corporate businesspeople trying to influence them.
We are pleased to share our findings and recommend a practical approach to mobile strategy. Bring your ideas and learn how your app, mobile website, or other endeavor fits into the mobile equation.
You'll find everything you need to know here, from the latest technology and best practice, to surprising statistics.
Mobile marketing is big news for B2B. We've all got around-the-clock internet access at our fingertips now. We can check emails, browse websites and book meetings - at work, at home or on the move. Consequently, PC is no longer the principal business tool. Indeed 70% of today's under-40s consider mobile their primary communication tool. What's more, mobile internet access has overtaken desktop internet access.
Going Mobile First: a future-friendly approach to digital product designEzekiel Binion
A 2015 presentation delivered as part of Table XI's breakfast series. This talk shares how mobile platform usage has evolved since the 2009 release of "Mobile First" by Luke Wroblewski and shares some practical tips on how to decide if a native or web application is the right decision for your product.
A presentation I did with my teammates: David Larson, Carrie Murphy, David Schwartz, and Ben Serio. Presentation for my MBA Management Marketing class, Arizona State University.
Mobile Search: The Landscape, testing, & Getting resultsaiCommerce
Presented at Charlotte, NC's 2011 Search Exchange, Resolution Media's Jeff Campbell showed attendees why their marketing plans should incude Mobile. From the changing consumer landscape, through planning testing, to comparing results....the time is now.
This presentation by Content Manager Alan Cairns examines what quality content means and how public data can be used to produce interesting and insightful stories.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Ja making the most of mobile final
1. Making the most of mobile
Jonathan Abraham
Industry Head. Mobile
17.07.12
Google Confidential and Proprietary
2. 1 Win moments that matter
2 Make smarter decisions
3 Go bigger faster
Google Confidential and Proprietary
3. Searching, Shopping, Socializing, Mapping, Playing and Talking
So… what about your business?
Get going, or get left behind
Google Confidential and Proprietary
4. UK smartphone penetration
Use their mobile device to access
the web every day in the U.K
Google Confidential and Proprietary
Source: ourmobileplanet.com
6. Mobile is becoming our
number 1 entertainment
device
3 hours of
YouTube sees
video is
600M mobile
YouTube uploaded per
views a day,
mobile traffic minute to
more than
tripled in 2011 YouTube from
10% of total
mobile
video views
devices
Google Confidential and Proprietary
Source: YouTube
7. Of UK mobile users seek
local information
take action after looking up
local content
Google Confidential and Proprietary
Source: ourmobileplanet.com
16. 4 Key Questions
How Does Mobile Change My Value Proposition?
How Does Mobile Change My Web Presence?
Is Our Organization Adapting to Mobile?
How Should Our Marketing Adapt to Mobile?
Google Confidential and Proprietary
18. have changed their
mind about purchasing
a product or service
in store - as of a result of information gathered using a
smartphone*
“The four walls of
the store have
become porous.”**
Source: * OurMobilePlanet **IDC retail insights article in the Wall Street Journal December 15, 2010,
25. How Does Your Site Appear
to Mobile Users?
57 % 40 %
Have turned to a
competitor’s site after
bad mobile experience
Won’t recommend
business with poorly-
designed mobile site
Google Confidential and Proprietary
Source: Compuware. “What Users Want from Mobile.” 2011.
26. Branded Mobile Apps
Offer users Design your app
Promote your
entertainment, for the largest
app
utility or both mobile platforms
28. Ten mobile site best practices
keep it quick make it easy to convert
help mobile users - design your site focus on information that
to load quickly and make copy easy to scan. will aid conversion.
simplify navigation make it local
clear navigation, hierarchy and vertical include functionality that helps people
scrolling aid access to information. find you and get to you.
be thumb friendly make it seamless
design your site so that even large bring as much of the functionality of your
hands can interact with it easily. desktop site to mobile as you can.
design for visibility use mobile site redirects
ensure that your content can be read give users a choice to go back to the desktop
site, but make it easy to return to the mobile
at arm’s length. site.
make it accessible learn, listen & iterate
ideally, your mobile site should work across good mobile sites are user-centric, meaning
all mobile devices and all handset they’re built with input from your audience.
orientations.
28
30. How does mobile
help us to make
3
smarter decisions?
Google Confidential and Proprietary
31. Which screen, when?
The screen a user chooses to engage with is largely driven by context
CONSTANT COMPANION
• All the time, On the go ADMIN WORKHORSE BACKGROUND
• Location specific • Daytime, work ENTERTAINMENT?
• Personal • Task oriented • Morning, info
• Solitary experience • Evening , entertainment
• Shared or solitary experience
COUCH COMPANION
• Evening, “lean back”
• Web surfing & shopping
• Entertainment
• Shared experience
32. Searches across 3 screens compliment
each other
Hourly Distribution of Searches by Platform
(doesn’t reflect absolute traffic volume)
Night Morning Day Evening
3 devices allow for constant connectivity in
the evenings and weekends
12:00 AM 3:00 AM 6:00 AM 9:00 Tablet
AM 12:00 PM
Mobile Desktop PM
3:00 6:00 PM 9:00 PM
Source: Google internal data, 2011. % of each platform’s traffic shown hourly for one day. Does not indicate absolute or
relative traffic volumes.
34. Search strategy
Mobile search queries have
grown 5X in the past 2 years
Separate
Implement Specific ads
mobile and
mSearch Ad for different
desktop
Formats locations
campaigns
Source: themobileplaybook.com
36. Advertisers have seen significant results when
integrating across all screens
Key results across multiple case studies:
+48% recall
+4 reach pts
2X frequency
Source: Nielsen Multi-Screen Lab Study, September 2011; Google Incremental Reach
Preliminary Results from 6 US studies for total YT/GDN campaigns
38. 4 Key Questions
How Does Mobile Change My Value Proposition?
How Does Mobile Change My Web Presence?
Is Our Organization Adapting to Mobile?
How Should Our Marketing Adapt to Mobile?
Google Confidential and Proprietary
39. Thank you.
Google Confidential and Proprietary
Editor's Notes
Source: emarketer, Yahoo! And Razorfish “Evolution of Marketing” conducted by Ipsos Nov, 2011Source: Google, Understanding Tablet Users, US, March, 2011. n= 1,430, all members of the Google Mobile Display NetworkWork / daytime = desktop + mobileCommute = mobile Home = tabletsTablets are more of a “lean back” device while sitting on the couch, whereas smartphone devices may be used in a similar way but are also used in the office and on-the-go throughout the day
