Google - NOAH15 Berlin

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Advertising Champions - Presentation by Philipp Justus, VP DACH & CEE of Google at the NOAH 2015 Conference in Berlin, Tempodrom on the 10th of June 2015.

Marketing

WINNING IN THE
MOMENTS THAT MATTER
Philipp Justus

SAVE THE DATE
GET YOUR TICKET NOW!
www.noah-conference.com/request-invitation
Old Billingsgate, London Tempodrom, Berlin
12-13 NOV2015 8 - 9 JUN2016

Moments
7:05am Text Anna
7:45am Check time
8:12am Post my breakfast
9:03am Read text from Anna
1:23pm Text Tim
3:29pm Read text from Tim
5:38pm Take picture of traffic
5:40pm Post picture of traffic

7:15am Find brunch place
7:53am Watch how-to fix
a flat tyrevideo
8:59am Research holiday
destinations
10:07am Read about best running
shoes
1:23pm Watch makeup tips
video
5:38pm Look up mortgage rates
Moments that
matter

34x
increase in
‘near-me'
searches
80%
50%
visit that day
18%
purchase within
24 hours
Shopping
share of mobile
‘near-me'
searches

how-to content
viewed on mobile
increase in
how-to searches
65%
70%

Identify the
moments
to win
Deliver on
the needs in
the moment
Achieve scale
by going global

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