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IxDA Sydney UX Research Mentoring Circle - 3. Gathering data
The document discusses various user research methods including user interviews, contextual inquiry, and user testing. It provides guidance on planning, conducting, and analyzing interviews. For contextual inquiry, it notes the differences from interviews in observing users in their environment. For user testing, the process outlined includes setting a purpose, preparing prototypes, designing tasks, recruiting users, observing tests, iterating designs, and prioritizing issues. Overall the document serves as a toolbox to help with various aspects of user research.
IxDA Sydney UX Research Mentoring Circle - 3. Gathering data
- 1. Gathering Data IxDA UX ResearchGroup - Jieyun Yang, 18th Sep 2019
- 2. Toolbox2 3 4 5 User Interview Contextual Inquiry UserTesting A challenge1
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- 4. A Challenge 30 circleschallenge 1 minute
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- 6. Toolbox What research methods haveyou used? Any difficulties?
- 7. Project phases • Discover •Define • Design • Deliver • Expert review • Competitive review • Contextual inquiry • Interview • Survey • Customer statistics • Literature review • Stakeholder map • Elevator pitch • Objectives statements • Trade-off sliders • Point of view • Personas • Empathy maps • Task model • User journeys • Business Model Canvas • Elevator Pitch • How might we… • Ideation workshop • Storyboard • Information architecture • Prototype • Tree test • Card sort • Usability testing • Behavioral analytics • A/B test Discover Research, explore and understand Define Synthesise insights, define the opportunity Design Divergent ideation, prototype, validate ideas Deliver Build, test with customers, refine Toolbox
- 8. Toolbox What do youdo to ensure you gather enough data for analysis? How to make sure the data is accurate or representative?
- 9. Toolbox Do you havequestions or concerns about consent, privacy,data security,etc?
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- 11. User Interview How doyou plan a user interview?
- 12. User Interview • Whatis the purpose? What do we try to find out? • What are the deliverables? • How many contacts needed? • Who are the interviewees? Any specific criteria? How to target and recruit them? What are the incentives we will offer? • What is the date, time and location do we conduct the interview? What is the duration? • What questions/issues will we explore? • Who will participate? What are their responsibilities? What tools will we use? Planning
- 13. User Interview Planning What questionsdo you ask?
- 14. User Interview Questions • Set-up •Warm-up,Introduction,Agreements… • Body • Goals,Pain points,Perception,Scenarios,Motivation,Behaviour,Emotions,Expectations… • Activity: Likert Scale,Card Sorting • Wrap-up
- 15. User Interview Conducting What arethe DOs & DON’Ts?
- 16. User Interview Conducting • Putusers in the right frame of mind • Encourage participants to tell their stories • Ask follow-up questions • Ask open-ended questions • Snap photos of interesting things and behaviour • Affirm and Paraphrase • Run a pilot DOs DON’Ts • Asking leading questions • Asking closed yes/no questions • Steering conversations • Listening lightly • Following a rigid interview structure
- 17. User Interview Debriefing Basic Affinity mapping QaQb Qc Advanced • Problem Statements / Point of view / Jobs To Be Done • Persona • Customer Journey • …
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- 19. Contextual Inquiry What’s thedifference between Contextual Inquiry and Interview?
- 20. Contextual Inquiry • Observe •Environment: Space,Actors,Objects,Events,Time… • Customer: Activities,Acts,Goals,Reactions,Gestures,Body Language,Emotions… ✴ Master & Apprentice ✴ Don’t interrupt participants • Interview • Goals,Pain points,Perception,Scenarios,Motivation,Behaviour,Emotions,Expectations… • Debrief • Affinity Mapping,Customer Journey…
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- 22. Why is itimportant? What do we test? User Testing
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- 24. What’s the process? UserTesting
- 25. User Testing 1. Setthe purpose Process 2.Prepare prototype/environment • Evaluate ideas • Validate concepts • Validate product • Optimise product • …
- 26. User Testing 3.Design thetasks Process 4.Recruit users • DO: Design clear and short tasks • DON’T: Steer the process • Guerrilla Testing • Testing with employees • Askable • Airtasker • Remote testing • …
- 27. User Testing 5.Observe,test andrecord Process 6.Iterate prototype • Iterate prototype based on learnings
- 28. User Testing 7. Prioritiseand present Process Severity Severity Frequency Ease of fixing Score Priority Problem A 3 1 3 7 1 Problem B 1 2 2 5 3 Problem C 2 3 1 6 2 …