This document contains tips and advice from City Launch, a Salt Lake City PR firm, on how to start a business, tell compelling stories, and disrupt industries. It emphasizes the importance of passion, authenticity, community, and hustle. Quotes encourage readers to pursue their dreams and commit fully to making big changes. The document advocates becoming "irresistible" by getting ahead of competitors in the digital economy.

1. I - F A C T O R
I G N I T I N G Y O U R I N N E R
B A D A S S
I - F A C T O R

2. T H E C I T Y L A U N C H
S L C B A S E D P R F I R M | P U B L I C R E L A T I O N S | C O R P O R A T E S O C I A L M E D I A | C O N T E N T
G E N E R A T I O N
Helping Business Tell Their Stories
#CityLaunchChat @CityLaunch

3. C L I M A T E C H A N G E
#StartSLC @CityLaunchPR

4. I T I S T I M E T O . . .
#StartSLC @CityLaunchPR

5. D I S R U P T
• Uber
• Gary Vee
• Ruby Snap
• SLC Fit Collective
• TRF
#StartSLC @CityLaunchPR
http://youtu.be/kfA8wzWP02Q?t=1s

6. T I M E
• Be fast and agile
• Do what you wanna do
• Create from your heart and brains
• More...
• pure
• authentic
• human
• community
• Flat VS. Top Down
#StartSLC @CityLaunchPR

7. W H A T A R E Y O U
S E L L I N G ?
• What are you selling?
• Mission
• Passion
• Bottom line
• Telling a Cupcake Story
#StartSLC @CityLaunchPR
http://youtu.be/Lmo7-tbwjIo

8. Each great dream
begins with a dreamer.
You have within you the
strength, and the passion
to reach for the stars
and change the world.
~Harriet Tubman

9. D O W H A T Y O U
W A N N A D O
• Define what you want
• Study people crushing it
• Be the kind of person who
"Makes Big Shit Happen"
#StartSLC @CityLaunchPR

10. #StartSLC @CityLaunchPR
P R O D U C T S &
P R O M O T I O N S - Y O U R 1 %
T H E M A R K E T - C U S T O M E R - 2 - T E A M
T H E C U L T U R E I N S I D E - T E A M - 2 - T E A M
W H O Y O U A R E
F U T U R E - Y O U A N D Y O U R B L A C K B O O K
F O C U S

11. P E O P L E A N D P R O J E C T S
#StartSLC @CityLaunchPR
S U C C E S S S T A T E M E N T
I D E A - O N E S E N T E N C E
H O P E F O R C H A N G E
C O M M I T T M E N T
E N T H U S I A S M

12. #StartSLC @CityLaunchPR
H O P E F O R C H A N G E

13. #StartSLC @CityLaunchPR
H O P E F O R C H A N G E
Sometimes, the only miracle I believe is that I
still have more hope than I possibly should possess.
~michaelxavier

14. #StartSLC @CityLaunchPR
I D E A - O N E S E N T E N C E

15. #StartSLC @CityLaunchPR
What change do you want?

16. #StartSLC @CityLaunchPR
S U C C E S S S T A T E M E N T

17. #StartSLC @CityLaunchPR
If you don't break a few rules, you'll never get
anywhere.

18. P E O P L E A N D P R O J E C T S
#StartSLC @CityLaunchPR

19. The only thing
more powerful
than a big idea
is the team
that can see
it through.

20. #StartSLC @CityLaunchPR
C O M M I T T M E N T

21. #StartSLC @CityLaunchPR

22. #StartSLC @CityLaunchPR
Hustle is nothing more than a series of arguements
between the part of your brain that wants to stop and
the part that wants to keep going.
~anonymous

23. #StartSLC @CityLaunchPR
E N T H U S I A S M

24. A T T I T U D E I S T H E D I F F E R E N C E B E T W E E N A N
O R D E A L
A N D A N
A D V E N T U R E

25. P E O P L E A N D P R O J E C T S
#StartSLC @CityLaunchPR
S U C C E S S S T A T E M E N T
I D E A - O N E S E N T E N C E
H O P E F O R C H A N G E
C O M M I T T M E N T
E N T H U S I A S M

26. #StartSLC @CityLaunchPR
Becoming Irresistible as an expression of a cash-making, world changing,
ground-breaking business, is the only way to survive and thrive
in today's digital economy.
How can you be ahead of the pack in every way?

27. #StartSLC @CityLaunchPR

28. T H E C I T Y L A U N C H
S L C B A S E D P R F I R M | P U B L I C R E L A T I O N S | C O R P O R A T E S O C I A L M E D I A | C O N T E N T
G E N E R A T I O N
Helping Business Tell Their Stories
#CityLaunchChat @CityLaunch