Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Next Ten Years of Social Media

13,475 views

Published on

Keynote speech from Cannes Lions 2015

Published in: Marketing
  • Be the first to comment

The Next Ten Years of Social Media

  1. 1. @Cheil_Worldwide THE NEXT TEN YEARS OF Peter Kim Chief Digital Officer @peterkim
  2. 2. @peterkim LETS GO BACK TO THE EARLY DAYS
  3. 3. 2005 @peterkim
  4. 4. 2 0 0 5 LIVERPOOL WINS CHAMPIONS LEAGUE Image: Bob Thomas, Getty Images @peterkim
  5. 5. 2 0 0 5 “W” STARTS SECOND TERM @peterkim
  6. 6. 2 0 0 5 TWO CYBER GRAND PRIX WINNERS @peterkim
  7. 7. ALSO IN 2005 @peterkim
  8. 8. A R O U N D T H AT T I M E is starting at Harvard @peterkim
  9. 9. A R O U N D T H AT T I M E is being started on top of a San Mateo pizzeria @peterkim
  10. 10. A R O U N D T H AT T I M E is a beta service at a podcasting company @peterkim
  11. 11. The convergence of trends in three key areas: T E C H N O L O G Y W H AT WA S G O I N G O N ? S O C I E T Y E C O N O M Y @peterkim
  12. 12. T E C H N O L O G Y 0% 7% 14% 21% 28% 35% 42% 49% 56% 63% 70% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 5%7% 10% 15% 23% 28%30% 37%38% 41% 34% 66% 63% 55% 47% 42% 33% 24% 16% 11% 6% 3% Broadband Dial-up Source: Pew Internet & American Life Project @peterkim
  13. 13. T E C H N O L O G Y H A R D D R I V E C O S T P E R G I G A B Y T E 1 9 8 0 - 2 0 1 0 $0.01 $0.10 $1.00 $10.00 $100.00 $1,000.00 $10,000.00 $100,000.00 $1,000,000.00 $10,000,000.00 1980 1985 1990 1995 2000 2005 2010 @peterkim
  14. 14. S O C I E T Y © 1998 Paramount Pictures. All rights reserved. ART IMITATES LIFE IMITATES ART @peterkim
  15. 15. S O C I E T Y MILLENNIALS COME OF AGE Image courtesy at Business Insider Australia @peterkim
  16. 16. E C O N O M Y POST-DOT-COM BUBBLE @peterkim
  17. 17. E C O N O M Y 600 700 800 900 1,000 1,100 1,200 1,300 1,400 1,500 1,600 2000 2001 2002 2003 2004 2005 S & P 5 0 0 2 0 0 0 - 2 0 0 5 @peterkim
  18. 18. B U T B R A N D S W E R E N ’ T C O N V I N C E D @peterkim
  19. 19. UNDERSTAND THE TECHNOLOGY STAGE 1 @peterkim
  20. 20. S TA G E 1 H O W D O E S I T W O R K ? BOWIECHICK: SOCIAL MEDIA CAN DRIVE SALES @peterkim
  21. 21. S TA G E 1 H O W D O E S I T W O R K ? COMCAST CARES: SOCIAL MEDIA FOR CUSTOMER SERVICE @peterkim
  22. 22. S TA G E 1 H O W D O E S I T W O R K ? MOTRIN MOMS: SOCIAL MEDIA CAN MAKE OR BREAK A BRAND’S REPUTATION @peterkim
  23. 23. CONNECT TO SOCIETY STAGE 2 @peterkim
  24. 24. S TA G E 2 H O W D O W E E N G A G E ? ENTERTAINMENT - MAKE ME LAUGH ROSHAMBULL REDBULL @peterkim
  25. 25. S TA G E 2 H O W D O W E E N G A G E ? EMOTION - MAKE ME CRY EVOLUTION DOVE @peterkim
  26. 26. S TA G E 2 H O W D O W E E N G A G E ? EGO - MAKE ME RICH AND FAMOUS MICHELLE PHAN MAKEUP ARTIST @peterkim
  27. 27. MAKE THE ECONOMICS WORK STAGE 3 @peterkim
  28. 28. S TA G E 3 H O W D O W E M O N E T I Z E ? • DELL OUTLET: DRIVE PEOPLE TO E-COMMERCE • VIRGIN AMERICA: FLASH SALE + CHARITY @peterkim
  29. 29. 2015 @peterkim
  30. 30. T E C H N O L O G Y @peterkim
  31. 31. S O C I E T Y 16.1M viewers 25.1M TWEETS Source: Nielsen @peterkim
  32. 32. E C O N O M Y S & P 5 0 0 0 500 1,000 1,500 2,000 2,500 2000 2005 2010 2015 @peterkim
  33. 33. ALL GOOD, RIGHT? @peterkim
  34. 34. THINK AGAIN BRANDS MAY HAVE FIGURED IT ALL OUT BUT THE GAME HAS CHANGED @peterkim
  35. 35. T H E T E C H N O L O G Y I S T O O E A S Y @peterkim
  36. 36. S O C I E T Y I S S E L F - I E A B S O R B E D @peterkim
  37. 37. T H E E C O N O M I C S A R E B L E A K @peterkim
  38. 38. S T I L L S T U C K I N 2 0 0 5 ? @peterkim
  39. 39. SO HOW CAN BRANDS SUCCEED? @peterkim
  40. 40. 2025 @peterkim
  41. 41. IN THE NEXT TEN YEARS, SOCIAL MEDIA WILL BE @peterkim
  42. 42. 1 . G O N E @peterkim
  43. 43. 2 . S H O P PA B L E @peterkim
  44. 44. 3 . S N A C K A B L E @peterkim
  45. 45. 4 . A U T O M AT E D @peterkim
  46. 46. 5 . C O N N E C T I V E @peterkim
  47. 47. 6 . F I LT E R E D Source: New York Times @peterkim
  48. 48. 7 . I N T E G R AT E D @peterkim
  49. 49. 8 . C H I N E S E Rank Country % Global GDP Growth 1 U.S. 42% 2 Japan 16% - EU 15% 3 China 8% Economies with Largest Contribution to Global Economic Growth 2000 to 20101990 to 2000 Rank Country % Global GDP Growth - EU 25% 1 China 15% 2 U.S. 15% 3 Brazil 5% @peterkim
  50. 50. 8 . C H I N E S E Predicted Economies with Largest Contribution to Global Economic Growth 2010 to 2020 Rank Country Incremental GDP (billions of US$) % Global GDP Growth 1 China 32,909 31% 2 U.S. 10,207 16% - EU 7,524 15% 3 India 1,931 8% @peterkim
  51. 51. 8 . C H I N E S E 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 2000 2010 2011 2012 2013 Alibaba "Singles Day" US "Cyber Monday" Sales ($billions) Source: Bloomberg Industries, comScore, Adobe Largest Annual E-commerce Day @peterkim
  52. 52. 8 . C H I N E S E R I S E O F C H I N E S E T E C H C O M PA N I E S A S O F D E C E M B E R , 1 9 9 5 A S O F M AY, 2 0 1 5 #3 Alibaba #6 Tencent #8 Baidu #11 JD.com Source: KPCB Internet Trends 2015 - Code Conference @peterkim
  53. 53. B E Y O N D T H E G R E AT F I R E WA L L 8 . C H I N E S E @peterkim
  54. 54. 9 . S U B C U TA N E O U S @peterkim
  55. 55. 1 0 . E M P O W E R I N G @peterkim
  56. 56. WHAT IT MEANS @peterkim
  57. 57. W H A T I T M E A N S F O R C O N S U M E R S E N J O Y T H E R I D E TECHNOLOGY: CONTINUALLY EVOLVING SOCIETY: RECONNECT FOR MEANING ECONOMY: WHAT GOES UP MUST COME DOWN @peterkim
  58. 58. W H A T I T M E A N S F O R B R A N D S C H A N G E T O E N G A G E TECHNOLOGY: EMBRACE YOUR INNER TECH GEEK SOCIETY: THINK OUTSIDE OF THE BORDER ECONOMY: PAY TO PLAY @peterkim
  59. 59. W H A T I T M E A N S F O R A G E N C I E S T H E D E A L I N ’ S D O N E TURN ON, TUNE IN, CASH OUT YOUR SOCIAL MEDIA REVENUE WILL DISAPPEAR TRENDS RENDER TRADITIONAL MODELS INEFFECTIVE @peterkim
  60. 60. THANK YOU 감사합니다 @peterkim

×