SlideShare a Scribd company logo
@Cheil_Worldwide
THE NEXT TEN YEARS OF
Peter Kim Chief Digital Officer @peterkim
@peterkim
LETS GO BACK TO THE EARLY DAYS
2005
@peterkim
2 0 0 5
LIVERPOOL WINS CHAMPIONS LEAGUE
Image: Bob Thomas, Getty Images
@peterkim
2 0 0 5
“W” STARTS SECOND TERM
@peterkim
2 0 0 5
TWO CYBER GRAND PRIX WINNERS
@peterkim
ALSO IN 2005
@peterkim
A R O U N D T H AT T I M E
is starting at Harvard
@peterkim
A R O U N D T H AT T I M E
is being started on top of a San Mateo pizzeria
@peterkim
A R O U N D T H AT T I M E
is a beta service at a podcasting company
@peterkim
The convergence of trends in three key areas:
T E C H N O L O G Y
W H AT WA S G O I N G O N ?
S O C I E T Y E C O N O M Y
@peterkim
T E C H N O L O G Y
0%
7%
14%
21%
28%
35%
42%
49%
56%
63%
70%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
5%7%
10%
15%
23%
28%30%
37%38%
41%
34%
66%
63%
55%
47%
42%
33%
24%
16%
11%
6%
3%
Broadband Dial-up
Source: Pew Internet & American Life Project @peterkim
T E C H N O L O G Y
H A R D D R I V E C O S T P E R G I G A B Y T E 1 9 8 0 - 2 0 1 0
$0.01
$0.10
$1.00
$10.00
$100.00
$1,000.00
$10,000.00
$100,000.00
$1,000,000.00
$10,000,000.00
1980 1985 1990 1995 2000 2005 2010
@peterkim
S O C I E T Y
© 1998 Paramount Pictures. All rights reserved.
ART IMITATES LIFE IMITATES ART
@peterkim
S O C I E T Y
MILLENNIALS COME OF AGE
Image courtesy at Business Insider Australia
@peterkim
E C O N O M Y
POST-DOT-COM BUBBLE
@peterkim
E C O N O M Y
600
700
800
900
1,000
1,100
1,200
1,300
1,400
1,500
1,600
2000 2001 2002 2003 2004 2005
S & P 5 0 0
2 0 0 0 - 2 0 0 5
@peterkim
B U T B R A N D S W E R E N ’ T C O N V I N C E D
@peterkim
UNDERSTAND THE TECHNOLOGY
STAGE 1
@peterkim
S TA G E 1 H O W D O E S I T W O R K ?
BOWIECHICK:
SOCIAL MEDIA
CAN DRIVE SALES
@peterkim
S TA G E 1 H O W D O E S I T W O R K ?
COMCAST CARES:
SOCIAL MEDIA
FOR CUSTOMER
SERVICE
@peterkim
S TA G E 1 H O W D O E S I T W O R K ?
MOTRIN MOMS:
SOCIAL MEDIA
CAN MAKE OR BREAK
A BRAND’S REPUTATION
@peterkim
CONNECT TO SOCIETY
STAGE 2
@peterkim
S TA G E 2 H O W D O W E E N G A G E ?
ENTERTAINMENT - MAKE ME LAUGH
ROSHAMBULL
REDBULL
@peterkim
S TA G E 2 H O W D O W E E N G A G E ?
EMOTION - MAKE ME CRY
EVOLUTION
DOVE
@peterkim
S TA G E 2 H O W D O W E E N G A G E ?
EGO - MAKE ME RICH AND FAMOUS
MICHELLE PHAN
MAKEUP ARTIST
@peterkim
MAKE THE ECONOMICS WORK
STAGE 3
@peterkim
S TA G E 3 H O W D O W E M O N E T I Z E ?
• DELL OUTLET: DRIVE PEOPLE TO E-COMMERCE
• VIRGIN AMERICA: FLASH SALE + CHARITY
@peterkim
2015
@peterkim
T E C H N O L O G Y
@peterkim
S O C I E T Y
16.1M viewers
25.1M TWEETS
Source: Nielsen @peterkim
E C O N O M Y
S & P 5 0 0
0
500
1,000
1,500
2,000
2,500
2000 2005 2010 2015
@peterkim
ALL GOOD, RIGHT?
@peterkim
THINK AGAIN
BRANDS MAY HAVE FIGURED IT ALL OUT
BUT THE GAME HAS CHANGED
@peterkim
T H E T E C H N O L O G Y I S T O O E A S Y
@peterkim
S O C I E T Y I S S E L F - I E A B S O R B E D
@peterkim
T H E E C O N O M I C S A R E B L E A K
@peterkim
S T I L L S T U C K I N 2 0 0 5 ?
@peterkim
SO HOW CAN BRANDS SUCCEED?
@peterkim
2025
@peterkim
IN THE NEXT TEN YEARS,
SOCIAL MEDIA WILL BE
@peterkim
1 . G O N E
@peterkim
2 . S H O P PA B L E
@peterkim
3 . S N A C K A B L E
@peterkim
4 . A U T O M AT E D
@peterkim
5 . C O N N E C T I V E
@peterkim
6 . F I LT E R E D
Source: New York Times @peterkim
7 . I N T E G R AT E D
@peterkim
8 . C H I N E S E
Rank Country % Global GDP Growth
1 U.S. 42%
2 Japan 16%
- EU 15%
3 China 8%
Economies with Largest Contribution to Global Economic Growth
2000 to 20101990 to 2000
Rank Country % Global GDP Growth
- EU 25%
1 China 15%
2 U.S. 15%
3 Brazil 5%
@peterkim
8 . C H I N E S E
Predicted Economies with Largest Contribution to Global Economic Growth
2010 to 2020
Rank Country
Incremental GDP
(billions of US$)
% Global GDP Growth
1 China 32,909 31%
2 U.S. 10,207 16%
- EU 7,524 15%
3 India 1,931 8%
@peterkim
8 . C H I N E S E
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
2000 2010 2011 2012 2013
Alibaba "Singles Day" US "Cyber Monday"
Sales
($billions)
Source: Bloomberg Industries, comScore, Adobe
Largest Annual E-commerce Day
@peterkim
8 . C H I N E S E
R I S E O F C H I N E S E T E C H C O M PA N I E S
A S O F D E C E M B E R , 1 9 9 5 A S O F M AY, 2 0 1 5
#3 Alibaba
#6 Tencent
#8 Baidu
#11 JD.com
Source: KPCB Internet Trends 2015 - Code Conference @peterkim
B E Y O N D T H E G R E AT F I R E WA L L
8 . C H I N E S E
@peterkim
9 . S U B C U TA N E O U S
@peterkim
1 0 . E M P O W E R I N G
@peterkim
WHAT IT MEANS
@peterkim
W H A T I T M E A N S F O R C O N S U M E R S
E N J O Y T H E R I D E
TECHNOLOGY: CONTINUALLY EVOLVING
SOCIETY: RECONNECT FOR MEANING
ECONOMY: WHAT GOES UP MUST COME DOWN
@peterkim
W H A T I T M E A N S F O R B R A N D S
C H A N G E T O E N G A G E
TECHNOLOGY: EMBRACE YOUR INNER TECH GEEK
SOCIETY: THINK OUTSIDE OF THE BORDER
ECONOMY: PAY TO PLAY
@peterkim
W H A T I T M E A N S F O R A G E N C I E S
T H E D E A L I N ’ S D O N E
TURN ON, TUNE IN, CASH OUT
YOUR SOCIAL MEDIA REVENUE WILL DISAPPEAR
TRENDS RENDER TRADITIONAL MODELS INEFFECTIVE
@peterkim
THANK YOU
감사합니다
@peterkim

More Related Content

What's hot

Social Media 101: Creating Your Digital Fingerprint
Social Media 101: Creating Your Digital FingerprintSocial Media 101: Creating Your Digital Fingerprint
Social Media 101: Creating Your Digital Fingerprint
Kristi Casey Sanders, CMP, CMM, DES, HMCC
 
It's the age of digital reputations, how's yours?
It's the age of digital reputations, how's yours?It's the age of digital reputations, how's yours?
It's the age of digital reputations, how's yours?
The Digital Conversationalist
 
Create to Connect: How to Blow Up Your Brand and Be Creative Everyday
Create to Connect: How to Blow Up Your Brand and Be Creative EverydayCreate to Connect: How to Blow Up Your Brand and Be Creative Everyday
Create to Connect: How to Blow Up Your Brand and Be Creative Everyday
DesignBloggersConference
 
Using Curated Content in WordPress - Why and How
Using Curated Content in WordPress - Why and HowUsing Curated Content in WordPress - Why and How
Using Curated Content in WordPress - Why and How
Adam W. Warner
 
Growth Hacking
Growth Hacking Growth Hacking
Growth Hacking
Annika Lidne
 
The Pitfalls of Working from Home and How to Avoid Them
The Pitfalls of Working from Home and How to Avoid ThemThe Pitfalls of Working from Home and How to Avoid Them
The Pitfalls of Working from Home and How to Avoid Them
Adam W. Warner
 
Augmented: Life in the Smart Lane presentation for Techsauce 2017
Augmented: Life in the Smart Lane presentation for Techsauce 2017Augmented: Life in the Smart Lane presentation for Techsauce 2017
Augmented: Life in the Smart Lane presentation for Techsauce 2017
Brett King
 
Becoming a Facebook Survivor
Becoming a Facebook SurvivorBecoming a Facebook Survivor
Becoming a Facebook Survivor
Mike Mueller
 
How First Principles, Advice & AI is killing Banking
How First Principles, Advice & AI is killing BankingHow First Principles, Advice & AI is killing Banking
How First Principles, Advice & AI is killing Banking
Brett King
 
Brian Mullins (Important Design): How Augmented Reality Breaks Down Limits
Brian Mullins (Important Design): How Augmented Reality Breaks Down LimitsBrian Mullins (Important Design): How Augmented Reality Breaks Down Limits
Brian Mullins (Important Design): How Augmented Reality Breaks Down Limits
AugmentedWorldExpo
 
AI in Banking Summit 2017 - Brett King
AI in Banking Summit 2017 - Brett King AI in Banking Summit 2017 - Brett King
AI in Banking Summit 2017 - Brett King
Abe
 
Calendrier #2014 par Ng Wee Pin
Calendrier #2014 par Ng Wee PinCalendrier #2014 par Ng Wee Pin
Calendrier #2014 par Ng Wee Pin
Wee Pin Ng
 
Staying Ahead in a World of Change
Staying Ahead in a World of ChangeStaying Ahead in a World of Change
Staying Ahead in a World of Change
Premier Agent | Zillow & Trulia
 
2018 Social Media Tactics & Trends
2018 Social Media Tactics & Trends2018 Social Media Tactics & Trends
2018 Social Media Tactics & Trends
Sheer Social
 
What We Thought We Knew: Surprising Truths About Buyers and Sellers
What We Thought We Knew: Surprising Truths About Buyers and SellersWhat We Thought We Knew: Surprising Truths About Buyers and Sellers
What We Thought We Knew: Surprising Truths About Buyers and Sellers
Premier Agent | Zillow & Trulia
 
Of connected things and people
Of connected things and peopleOf connected things and people
Of connected things and people
urban-beers
 
Maria resume 2016
Maria resume 2016Maria resume 2016
Maria resume 2016
Maria (Michalos) Yeterian
 
#BeyondSocialTV
#BeyondSocialTV#BeyondSocialTV
#BeyondSocialTV
Molly Kalan
 
Voice Search in Italy - SMXL Milan 2017
Voice Search in Italy - SMXL Milan 2017Voice Search in Italy - SMXL Milan 2017
Voice Search in Italy - SMXL Milan 2017
Marco Loguercio [FIND]
 
Click to Update – September 2013
Click to Update – September 2013Click to Update – September 2013
Click to Update – September 2013
This Here
 

What's hot (20)

Social Media 101: Creating Your Digital Fingerprint
Social Media 101: Creating Your Digital FingerprintSocial Media 101: Creating Your Digital Fingerprint
Social Media 101: Creating Your Digital Fingerprint
 
It's the age of digital reputations, how's yours?
It's the age of digital reputations, how's yours?It's the age of digital reputations, how's yours?
It's the age of digital reputations, how's yours?
 
Create to Connect: How to Blow Up Your Brand and Be Creative Everyday
Create to Connect: How to Blow Up Your Brand and Be Creative EverydayCreate to Connect: How to Blow Up Your Brand and Be Creative Everyday
Create to Connect: How to Blow Up Your Brand and Be Creative Everyday
 
Using Curated Content in WordPress - Why and How
Using Curated Content in WordPress - Why and HowUsing Curated Content in WordPress - Why and How
Using Curated Content in WordPress - Why and How
 
Growth Hacking
Growth Hacking Growth Hacking
Growth Hacking
 
The Pitfalls of Working from Home and How to Avoid Them
The Pitfalls of Working from Home and How to Avoid ThemThe Pitfalls of Working from Home and How to Avoid Them
The Pitfalls of Working from Home and How to Avoid Them
 
Augmented: Life in the Smart Lane presentation for Techsauce 2017
Augmented: Life in the Smart Lane presentation for Techsauce 2017Augmented: Life in the Smart Lane presentation for Techsauce 2017
Augmented: Life in the Smart Lane presentation for Techsauce 2017
 
Becoming a Facebook Survivor
Becoming a Facebook SurvivorBecoming a Facebook Survivor
Becoming a Facebook Survivor
 
How First Principles, Advice & AI is killing Banking
How First Principles, Advice & AI is killing BankingHow First Principles, Advice & AI is killing Banking
How First Principles, Advice & AI is killing Banking
 
Brian Mullins (Important Design): How Augmented Reality Breaks Down Limits
Brian Mullins (Important Design): How Augmented Reality Breaks Down LimitsBrian Mullins (Important Design): How Augmented Reality Breaks Down Limits
Brian Mullins (Important Design): How Augmented Reality Breaks Down Limits
 
AI in Banking Summit 2017 - Brett King
AI in Banking Summit 2017 - Brett King AI in Banking Summit 2017 - Brett King
AI in Banking Summit 2017 - Brett King
 
Calendrier #2014 par Ng Wee Pin
Calendrier #2014 par Ng Wee PinCalendrier #2014 par Ng Wee Pin
Calendrier #2014 par Ng Wee Pin
 
Staying Ahead in a World of Change
Staying Ahead in a World of ChangeStaying Ahead in a World of Change
Staying Ahead in a World of Change
 
2018 Social Media Tactics & Trends
2018 Social Media Tactics & Trends2018 Social Media Tactics & Trends
2018 Social Media Tactics & Trends
 
What We Thought We Knew: Surprising Truths About Buyers and Sellers
What We Thought We Knew: Surprising Truths About Buyers and SellersWhat We Thought We Knew: Surprising Truths About Buyers and Sellers
What We Thought We Knew: Surprising Truths About Buyers and Sellers
 
Of connected things and people
Of connected things and peopleOf connected things and people
Of connected things and people
 
Maria resume 2016
Maria resume 2016Maria resume 2016
Maria resume 2016
 
#BeyondSocialTV
#BeyondSocialTV#BeyondSocialTV
#BeyondSocialTV
 
Voice Search in Italy - SMXL Milan 2017
Voice Search in Italy - SMXL Milan 2017Voice Search in Italy - SMXL Milan 2017
Voice Search in Italy - SMXL Milan 2017
 
Click to Update – September 2013
Click to Update – September 2013Click to Update – September 2013
Click to Update – September 2013
 

Viewers also liked

26 Disruptive & Technology Trends 2016 - 2018
26 Disruptive & Technology Trends 2016 - 201826 Disruptive & Technology Trends 2016 - 2018
26 Disruptive & Technology Trends 2016 - 2018
Brian Solis
 
Peter Kim, Community Conference 2012
Peter Kim, Community Conference 2012Peter Kim, Community Conference 2012
Peter Kim, Community Conference 2012
Seismonaut
 
Black Women in Europe™: Power List 2015 - A List of Our Own©
Black Women in Europe™: Power List 2015  - A List of Our Own©Black Women in Europe™: Power List 2015  - A List of Our Own©
Black Women in Europe™: Power List 2015 - A List of Our Own©
Black Women in Europe
 
Digital Strategy Toolbox
Digital Strategy ToolboxDigital Strategy Toolbox
Digital Strategy Toolbox
Julian Cole
 
Increasing Communications Success by Thinking Differently
Increasing Communications Success by Thinking DifferentlyIncreasing Communications Success by Thinking Differently
Increasing Communications Success by Thinking Differently
crosbymarketing
 
A Story about the End of Storytelling
A Story about the End of StorytellingA Story about the End of Storytelling
A Story about the End of Storytelling
David Berkowitz
 
Real protein
Real proteinReal protein
Real protein
Chris Huebner
 
#yeahTHATgreenville
#yeahTHATgreenville#yeahTHATgreenville
#yeahTHATgreenville
The Shared Ship
 
Trust: The $1 Trillion Advertising & Marketing Problem
Trust: The $1 Trillion Advertising & Marketing ProblemTrust: The $1 Trillion Advertising & Marketing Problem
Trust: The $1 Trillion Advertising & Marketing Problem
Hollis Thomases
 
Build Influencer Relations Through Content - David Spark
Build Influencer Relations Through Content - David SparkBuild Influencer Relations Through Content - David Spark
Build Influencer Relations Through Content - David Spark
SVForum Marketing SIG
 
Be Awesome at Startup Marketing and Sales
Be Awesome at Startup Marketing and SalesBe Awesome at Startup Marketing and Sales
Be Awesome at Startup Marketing and Sales
April Dunford
 
Influence Marketing Part 1: How to Find Your Industry Leaders
Influence Marketing Part 1: How to Find Your Industry LeadersInfluence Marketing Part 1: How to Find Your Industry Leaders
Influence Marketing Part 1: How to Find Your Industry Leaders
Wishpond
 
Best practices for influencer marketing
Best practices for influencer marketingBest practices for influencer marketing
Best practices for influencer marketing
Rustin Banks
 
Happy Nudges - Behavioural Economics and Happiness
Happy Nudges - Behavioural Economics and HappinessHappy Nudges - Behavioural Economics and Happiness
Happy Nudges - Behavioural Economics and Happiness
Paul Marsden
 
Accelerated Mobile Pages and the New Mobile Web
Accelerated Mobile Pages and the New Mobile WebAccelerated Mobile Pages and the New Mobile Web
Accelerated Mobile Pages and the New Mobile Web
Aimee Sanford
 
Don't Let the Pigeon Drive the Bus
Don't Let the Pigeon Drive the BusDon't Let the Pigeon Drive the Bus
Don't Let the Pigeon Drive the Bus
Karen C
 
Investment Intentions of Canadian Entrepreneurs: An Outlook for 2016
Investment Intentions of Canadian Entrepreneurs: An Outlook for 2016Investment Intentions of Canadian Entrepreneurs: An Outlook for 2016
Investment Intentions of Canadian Entrepreneurs: An Outlook for 2016
BDC
 
The 10 Plagues of Marketing
The 10 Plagues of MarketingThe 10 Plagues of Marketing
The 10 Plagues of Marketing
David Berkowitz
 
Building Self Managed Teams: Object Oriented Organizations
Building Self Managed Teams: Object Oriented OrganizationsBuilding Self Managed Teams: Object Oriented Organizations
Building Self Managed Teams: Object Oriented Organizations
Mihai Dragan
 
Moments Matter - Trends Changing Content Forever
Moments Matter - Trends Changing Content ForeverMoments Matter - Trends Changing Content Forever
Moments Matter - Trends Changing Content Forever
Kyle Lacy
 

Viewers also liked (20)

26 Disruptive & Technology Trends 2016 - 2018
26 Disruptive & Technology Trends 2016 - 201826 Disruptive & Technology Trends 2016 - 2018
26 Disruptive & Technology Trends 2016 - 2018
 
Peter Kim, Community Conference 2012
Peter Kim, Community Conference 2012Peter Kim, Community Conference 2012
Peter Kim, Community Conference 2012
 
Black Women in Europe™: Power List 2015 - A List of Our Own©
Black Women in Europe™: Power List 2015  - A List of Our Own©Black Women in Europe™: Power List 2015  - A List of Our Own©
Black Women in Europe™: Power List 2015 - A List of Our Own©
 
Digital Strategy Toolbox
Digital Strategy ToolboxDigital Strategy Toolbox
Digital Strategy Toolbox
 
Increasing Communications Success by Thinking Differently
Increasing Communications Success by Thinking DifferentlyIncreasing Communications Success by Thinking Differently
Increasing Communications Success by Thinking Differently
 
A Story about the End of Storytelling
A Story about the End of StorytellingA Story about the End of Storytelling
A Story about the End of Storytelling
 
Real protein
Real proteinReal protein
Real protein
 
#yeahTHATgreenville
#yeahTHATgreenville#yeahTHATgreenville
#yeahTHATgreenville
 
Trust: The $1 Trillion Advertising & Marketing Problem
Trust: The $1 Trillion Advertising & Marketing ProblemTrust: The $1 Trillion Advertising & Marketing Problem
Trust: The $1 Trillion Advertising & Marketing Problem
 
Build Influencer Relations Through Content - David Spark
Build Influencer Relations Through Content - David SparkBuild Influencer Relations Through Content - David Spark
Build Influencer Relations Through Content - David Spark
 
Be Awesome at Startup Marketing and Sales
Be Awesome at Startup Marketing and SalesBe Awesome at Startup Marketing and Sales
Be Awesome at Startup Marketing and Sales
 
Influence Marketing Part 1: How to Find Your Industry Leaders
Influence Marketing Part 1: How to Find Your Industry LeadersInfluence Marketing Part 1: How to Find Your Industry Leaders
Influence Marketing Part 1: How to Find Your Industry Leaders
 
Best practices for influencer marketing
Best practices for influencer marketingBest practices for influencer marketing
Best practices for influencer marketing
 
Happy Nudges - Behavioural Economics and Happiness
Happy Nudges - Behavioural Economics and HappinessHappy Nudges - Behavioural Economics and Happiness
Happy Nudges - Behavioural Economics and Happiness
 
Accelerated Mobile Pages and the New Mobile Web
Accelerated Mobile Pages and the New Mobile WebAccelerated Mobile Pages and the New Mobile Web
Accelerated Mobile Pages and the New Mobile Web
 
Don't Let the Pigeon Drive the Bus
Don't Let the Pigeon Drive the BusDon't Let the Pigeon Drive the Bus
Don't Let the Pigeon Drive the Bus
 
Investment Intentions of Canadian Entrepreneurs: An Outlook for 2016
Investment Intentions of Canadian Entrepreneurs: An Outlook for 2016Investment Intentions of Canadian Entrepreneurs: An Outlook for 2016
Investment Intentions of Canadian Entrepreneurs: An Outlook for 2016
 
The 10 Plagues of Marketing
The 10 Plagues of MarketingThe 10 Plagues of Marketing
The 10 Plagues of Marketing
 
Building Self Managed Teams: Object Oriented Organizations
Building Self Managed Teams: Object Oriented OrganizationsBuilding Self Managed Teams: Object Oriented Organizations
Building Self Managed Teams: Object Oriented Organizations
 
Moments Matter - Trends Changing Content Forever
Moments Matter - Trends Changing Content ForeverMoments Matter - Trends Changing Content Forever
Moments Matter - Trends Changing Content Forever
 

Similar to The Next Ten Years of Social Media

2015 for Kickstarter
2015 for Kickstarter2015 for Kickstarter
2015 for Kickstarter
ICO Partners
 
#Inbound19 and #Inbound2019 by #Metricool
#Inbound19  and  #Inbound2019  by #Metricool #Inbound19  and  #Inbound2019  by #Metricool
#Inbound19 and #Inbound2019 by #Metricool
VF Marketing Consultant
 
Perceptions, Reality and Devolution
Perceptions, Reality and DevolutionPerceptions, Reality and Devolution
Perceptions, Reality and Devolution
Ipsos UK
 
2014 for Kickstarter
2014 for Kickstarter2014 for Kickstarter
2014 for Kickstarter
ICO Partners
 
#cec19 by #Metricool Octubre 2019
#cec19 by #Metricool   Octubre 2019#cec19 by #Metricool   Octubre 2019
#cec19 by #Metricool Octubre 2019
VF Marketing Consultant
 
TargetSummit Berlin - Twitter Ross Sheil
TargetSummit Berlin - Twitter Ross SheilTargetSummit Berlin - Twitter Ross Sheil
TargetSummit Berlin - Twitter Ross Sheil
TargetSummit
 
Pubcon 2018: Data Driven Content Marketing Audit Runthrough
Pubcon 2018: Data Driven Content Marketing Audit Runthrough Pubcon 2018: Data Driven Content Marketing Audit Runthrough
Pubcon 2018: Data Driven Content Marketing Audit Runthrough
Ashley Segura
 
Digital Transformation Before and After Seminar, 11th August, Melbourne.
Digital Transformation Before and After Seminar, 11th August, Melbourne. Digital Transformation Before and After Seminar, 11th August, Melbourne.
Digital Transformation Before and After Seminar, 11th August, Melbourne.
Precedent
 
Mobile Convention Amsterdam 2015 - Twitter - Ashley Vinson
Mobile Convention Amsterdam 2015 - Twitter - Ashley VinsonMobile Convention Amsterdam 2015 - Twitter - Ashley Vinson
Mobile Convention Amsterdam 2015 - Twitter - Ashley Vinson
Mobile Convention Amsterdam 2015
 
AU250 Presentation Retail Global Gold Coast 2018
AU250 Presentation Retail Global Gold Coast 2018AU250 Presentation Retail Global Gold Coast 2018
AU250 Presentation Retail Global Gold Coast 2018
Martin Shaw
 
PR for F2P Games
PR for F2P GamesPR for F2P Games
PR for F2P Games
ICO Partners
 
Tweet smarter - Social Challenge '15
Tweet smarter - Social Challenge '15Tweet smarter - Social Challenge '15
Tweet smarter - Social Challenge '15
Komfo
 
Les leaders sur les réseaux sociaux
Les leaders sur les réseaux sociauxLes leaders sur les réseaux sociaux
Les leaders sur les réseaux sociaux
Matthias Lüfkens
 
I Kongres eHandlu: Rafał Janik - "Real time marketing w ecommerce."
I Kongres eHandlu: Rafał Janik - "Real time marketing w ecommerce."I Kongres eHandlu: Rafał Janik - "Real time marketing w ecommerce."
I Kongres eHandlu: Rafał Janik - "Real time marketing w ecommerce."
ecommerce poland expo
 
Grok This, Skip That - Digiday Agency Summit, March 2015
Grok This, Skip That - Digiday Agency Summit, March 2015Grok This, Skip That - Digiday Agency Summit, March 2015
Grok This, Skip That - Digiday Agency Summit, March 2015
Digiday
 
CES - C Space Storytelling Session - Programmatic TV Advertising
CES - C Space Storytelling Session - Programmatic TV AdvertisingCES - C Space Storytelling Session - Programmatic TV Advertising
CES - C Space Storytelling Session - Programmatic TV Advertising
Rocket Fuel Inc.
 
ENGAGE 2017 Prague - The Changing World of Social
ENGAGE 2017 Prague - The Changing World of SocialENGAGE 2017 Prague - The Changing World of Social
ENGAGE 2017 Prague - The Changing World of Social
Jan Rezab
 
Vertical Measures Webinar: Is There Any ROI in Content Marketing?
Vertical Measures Webinar: Is There Any ROI in Content Marketing?Vertical Measures Webinar: Is There Any ROI in Content Marketing?
Vertical Measures Webinar: Is There Any ROI in Content Marketing?
Ashley Segura
 
Myths to Overcome to Go from Idea to a Global Product
Myths to Overcome to Go from Idea to a Global ProductMyths to Overcome to Go from Idea to a Global Product
Myths to Overcome to Go from Idea to a Global Product
Poornima Vijayashanker
 
Digital Games: State of the Industry, Casual Connect Europe 2015
Digital Games: State of the Industry, Casual Connect Europe 2015Digital Games: State of the Industry, Casual Connect Europe 2015
Digital Games: State of the Industry, Casual Connect Europe 2015
Stephanie Llamas
 

Similar to The Next Ten Years of Social Media (20)

2015 for Kickstarter
2015 for Kickstarter2015 for Kickstarter
2015 for Kickstarter
 
#Inbound19 and #Inbound2019 by #Metricool
#Inbound19  and  #Inbound2019  by #Metricool #Inbound19  and  #Inbound2019  by #Metricool
#Inbound19 and #Inbound2019 by #Metricool
 
Perceptions, Reality and Devolution
Perceptions, Reality and DevolutionPerceptions, Reality and Devolution
Perceptions, Reality and Devolution
 
2014 for Kickstarter
2014 for Kickstarter2014 for Kickstarter
2014 for Kickstarter
 
#cec19 by #Metricool Octubre 2019
#cec19 by #Metricool   Octubre 2019#cec19 by #Metricool   Octubre 2019
#cec19 by #Metricool Octubre 2019
 
TargetSummit Berlin - Twitter Ross Sheil
TargetSummit Berlin - Twitter Ross SheilTargetSummit Berlin - Twitter Ross Sheil
TargetSummit Berlin - Twitter Ross Sheil
 
Pubcon 2018: Data Driven Content Marketing Audit Runthrough
Pubcon 2018: Data Driven Content Marketing Audit Runthrough Pubcon 2018: Data Driven Content Marketing Audit Runthrough
Pubcon 2018: Data Driven Content Marketing Audit Runthrough
 
Digital Transformation Before and After Seminar, 11th August, Melbourne.
Digital Transformation Before and After Seminar, 11th August, Melbourne. Digital Transformation Before and After Seminar, 11th August, Melbourne.
Digital Transformation Before and After Seminar, 11th August, Melbourne.
 
Mobile Convention Amsterdam 2015 - Twitter - Ashley Vinson
Mobile Convention Amsterdam 2015 - Twitter - Ashley VinsonMobile Convention Amsterdam 2015 - Twitter - Ashley Vinson
Mobile Convention Amsterdam 2015 - Twitter - Ashley Vinson
 
AU250 Presentation Retail Global Gold Coast 2018
AU250 Presentation Retail Global Gold Coast 2018AU250 Presentation Retail Global Gold Coast 2018
AU250 Presentation Retail Global Gold Coast 2018
 
PR for F2P Games
PR for F2P GamesPR for F2P Games
PR for F2P Games
 
Tweet smarter - Social Challenge '15
Tweet smarter - Social Challenge '15Tweet smarter - Social Challenge '15
Tweet smarter - Social Challenge '15
 
Les leaders sur les réseaux sociaux
Les leaders sur les réseaux sociauxLes leaders sur les réseaux sociaux
Les leaders sur les réseaux sociaux
 
I Kongres eHandlu: Rafał Janik - "Real time marketing w ecommerce."
I Kongres eHandlu: Rafał Janik - "Real time marketing w ecommerce."I Kongres eHandlu: Rafał Janik - "Real time marketing w ecommerce."
I Kongres eHandlu: Rafał Janik - "Real time marketing w ecommerce."
 
Grok This, Skip That - Digiday Agency Summit, March 2015
Grok This, Skip That - Digiday Agency Summit, March 2015Grok This, Skip That - Digiday Agency Summit, March 2015
Grok This, Skip That - Digiday Agency Summit, March 2015
 
CES - C Space Storytelling Session - Programmatic TV Advertising
CES - C Space Storytelling Session - Programmatic TV AdvertisingCES - C Space Storytelling Session - Programmatic TV Advertising
CES - C Space Storytelling Session - Programmatic TV Advertising
 
ENGAGE 2017 Prague - The Changing World of Social
ENGAGE 2017 Prague - The Changing World of SocialENGAGE 2017 Prague - The Changing World of Social
ENGAGE 2017 Prague - The Changing World of Social
 
Vertical Measures Webinar: Is There Any ROI in Content Marketing?
Vertical Measures Webinar: Is There Any ROI in Content Marketing?Vertical Measures Webinar: Is There Any ROI in Content Marketing?
Vertical Measures Webinar: Is There Any ROI in Content Marketing?
 
Myths to Overcome to Go from Idea to a Global Product
Myths to Overcome to Go from Idea to a Global ProductMyths to Overcome to Go from Idea to a Global Product
Myths to Overcome to Go from Idea to a Global Product
 
Digital Games: State of the Industry, Casual Connect Europe 2015
Digital Games: State of the Industry, Casual Connect Europe 2015Digital Games: State of the Industry, Casual Connect Europe 2015
Digital Games: State of the Industry, Casual Connect Europe 2015
 

Recently uploaded

Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
akashrawdot
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Amsive
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Demandbase
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
KiranRai75
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Auxis Consulting & Outsourcing
 

Recently uploaded (20)

Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on How
 
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices  - Michelle...Mastering Email Campaign Automation Strategies and Best Practices  - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
 
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
 
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer Morilla
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
 

The Next Ten Years of Social Media

  • 1. @Cheil_Worldwide THE NEXT TEN YEARS OF Peter Kim Chief Digital Officer @peterkim
  • 2. @peterkim LETS GO BACK TO THE EARLY DAYS
  • 4. 2 0 0 5 LIVERPOOL WINS CHAMPIONS LEAGUE Image: Bob Thomas, Getty Images @peterkim
  • 5. 2 0 0 5 “W” STARTS SECOND TERM @peterkim
  • 6. 2 0 0 5 TWO CYBER GRAND PRIX WINNERS @peterkim
  • 8. A R O U N D T H AT T I M E is starting at Harvard @peterkim
  • 9. A R O U N D T H AT T I M E is being started on top of a San Mateo pizzeria @peterkim
  • 10. A R O U N D T H AT T I M E is a beta service at a podcasting company @peterkim
  • 11. The convergence of trends in three key areas: T E C H N O L O G Y W H AT WA S G O I N G O N ? S O C I E T Y E C O N O M Y @peterkim
  • 12. T E C H N O L O G Y 0% 7% 14% 21% 28% 35% 42% 49% 56% 63% 70% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 5%7% 10% 15% 23% 28%30% 37%38% 41% 34% 66% 63% 55% 47% 42% 33% 24% 16% 11% 6% 3% Broadband Dial-up Source: Pew Internet & American Life Project @peterkim
  • 13. T E C H N O L O G Y H A R D D R I V E C O S T P E R G I G A B Y T E 1 9 8 0 - 2 0 1 0 $0.01 $0.10 $1.00 $10.00 $100.00 $1,000.00 $10,000.00 $100,000.00 $1,000,000.00 $10,000,000.00 1980 1985 1990 1995 2000 2005 2010 @peterkim
  • 14. S O C I E T Y © 1998 Paramount Pictures. All rights reserved. ART IMITATES LIFE IMITATES ART @peterkim
  • 15. S O C I E T Y MILLENNIALS COME OF AGE Image courtesy at Business Insider Australia @peterkim
  • 16. E C O N O M Y POST-DOT-COM BUBBLE @peterkim
  • 17. E C O N O M Y 600 700 800 900 1,000 1,100 1,200 1,300 1,400 1,500 1,600 2000 2001 2002 2003 2004 2005 S & P 5 0 0 2 0 0 0 - 2 0 0 5 @peterkim
  • 18. B U T B R A N D S W E R E N ’ T C O N V I N C E D @peterkim
  • 20. S TA G E 1 H O W D O E S I T W O R K ? BOWIECHICK: SOCIAL MEDIA CAN DRIVE SALES @peterkim
  • 21. S TA G E 1 H O W D O E S I T W O R K ? COMCAST CARES: SOCIAL MEDIA FOR CUSTOMER SERVICE @peterkim
  • 22. S TA G E 1 H O W D O E S I T W O R K ? MOTRIN MOMS: SOCIAL MEDIA CAN MAKE OR BREAK A BRAND’S REPUTATION @peterkim
  • 24. S TA G E 2 H O W D O W E E N G A G E ? ENTERTAINMENT - MAKE ME LAUGH ROSHAMBULL REDBULL @peterkim
  • 25. S TA G E 2 H O W D O W E E N G A G E ? EMOTION - MAKE ME CRY EVOLUTION DOVE @peterkim
  • 26. S TA G E 2 H O W D O W E E N G A G E ? EGO - MAKE ME RICH AND FAMOUS MICHELLE PHAN MAKEUP ARTIST @peterkim
  • 27. MAKE THE ECONOMICS WORK STAGE 3 @peterkim
  • 28. S TA G E 3 H O W D O W E M O N E T I Z E ? • DELL OUTLET: DRIVE PEOPLE TO E-COMMERCE • VIRGIN AMERICA: FLASH SALE + CHARITY @peterkim
  • 30. T E C H N O L O G Y @peterkim
  • 31. S O C I E T Y 16.1M viewers 25.1M TWEETS Source: Nielsen @peterkim
  • 32. E C O N O M Y S & P 5 0 0 0 500 1,000 1,500 2,000 2,500 2000 2005 2010 2015 @peterkim
  • 34. THINK AGAIN BRANDS MAY HAVE FIGURED IT ALL OUT BUT THE GAME HAS CHANGED @peterkim
  • 35. T H E T E C H N O L O G Y I S T O O E A S Y @peterkim
  • 36. S O C I E T Y I S S E L F - I E A B S O R B E D @peterkim
  • 37. T H E E C O N O M I C S A R E B L E A K @peterkim
  • 38. S T I L L S T U C K I N 2 0 0 5 ? @peterkim
  • 39. SO HOW CAN BRANDS SUCCEED? @peterkim
  • 41. IN THE NEXT TEN YEARS, SOCIAL MEDIA WILL BE @peterkim
  • 42. 1 . G O N E @peterkim
  • 43. 2 . S H O P PA B L E @peterkim
  • 44. 3 . S N A C K A B L E @peterkim
  • 45. 4 . A U T O M AT E D @peterkim
  • 46. 5 . C O N N E C T I V E @peterkim
  • 47. 6 . F I LT E R E D Source: New York Times @peterkim
  • 48. 7 . I N T E G R AT E D @peterkim
  • 49. 8 . C H I N E S E Rank Country % Global GDP Growth 1 U.S. 42% 2 Japan 16% - EU 15% 3 China 8% Economies with Largest Contribution to Global Economic Growth 2000 to 20101990 to 2000 Rank Country % Global GDP Growth - EU 25% 1 China 15% 2 U.S. 15% 3 Brazil 5% @peterkim
  • 50. 8 . C H I N E S E Predicted Economies with Largest Contribution to Global Economic Growth 2010 to 2020 Rank Country Incremental GDP (billions of US$) % Global GDP Growth 1 China 32,909 31% 2 U.S. 10,207 16% - EU 7,524 15% 3 India 1,931 8% @peterkim
  • 51. 8 . C H I N E S E 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 2000 2010 2011 2012 2013 Alibaba "Singles Day" US "Cyber Monday" Sales ($billions) Source: Bloomberg Industries, comScore, Adobe Largest Annual E-commerce Day @peterkim
  • 52. 8 . C H I N E S E R I S E O F C H I N E S E T E C H C O M PA N I E S A S O F D E C E M B E R , 1 9 9 5 A S O F M AY, 2 0 1 5 #3 Alibaba #6 Tencent #8 Baidu #11 JD.com Source: KPCB Internet Trends 2015 - Code Conference @peterkim
  • 53. B E Y O N D T H E G R E AT F I R E WA L L 8 . C H I N E S E @peterkim
  • 54. 9 . S U B C U TA N E O U S @peterkim
  • 55. 1 0 . E M P O W E R I N G @peterkim
  • 57. W H A T I T M E A N S F O R C O N S U M E R S E N J O Y T H E R I D E TECHNOLOGY: CONTINUALLY EVOLVING SOCIETY: RECONNECT FOR MEANING ECONOMY: WHAT GOES UP MUST COME DOWN @peterkim
  • 58. W H A T I T M E A N S F O R B R A N D S C H A N G E T O E N G A G E TECHNOLOGY: EMBRACE YOUR INNER TECH GEEK SOCIETY: THINK OUTSIDE OF THE BORDER ECONOMY: PAY TO PLAY @peterkim
  • 59. W H A T I T M E A N S F O R A G E N C I E S T H E D E A L I N ’ S D O N E TURN ON, TUNE IN, CASH OUT YOUR SOCIAL MEDIA REVENUE WILL DISAPPEAR TRENDS RENDER TRADITIONAL MODELS INEFFECTIVE @peterkim