The document is a summer internship project report by Tarun Pandey, focusing on ITC's Unnati app aimed at enhancing retailer engagement and online order placement for FMCG products. It discusses the project's objectives, the significance of the FMCG sector in India, and highlights ITC's efforts in digital solutions to support local kirana stores, particularly during the pandemic. The report includes insights on market dynamics, competitor analysis, and the comprehensive benefits offered to both retailers and the company through the Unnati app.

1. SUMMER INTERNSHIP PROJECT REPORT
ON
UNNATI – ORDER ITC PRODUCT ONLINE
SUBMITTED BY – TARUN PANDEY
MBA – 2021- 2023
GRAPHIC ERA HILL UNIVERSITY
ORGNIZATION GUIDE UNIVERSITY GUIDE
MR SOHAIB ZAMAN & MR DEVENDRA BORA MR DEVESH CHANDRA
AREA EXECUTIVE ITC HALDWANI GEHU HALDWAN

2. ACKNOWLEDGEMENT
Every project big or small is successful largely due to the effects of
number of wonderful people who have always given their valuable
advice. I sincerely appreciate the inspiration, support, and guidance of
all those people who helped me in making this project a success.
I, would like to, give special thanks and gratitude to Ibrahim Sir , Mr
Sohaib Zaman and Mr Devendra Bora Area executive ITC haldwani.
without whose support this project would not have seen the phase of
culmination. And thanks for mentoring and providing the necessary
data and information as and when required throughout the project.
I would like to thank Mr Devesh chandra Placement Coordinator
GRAPHIC ERA HILL UNIVERSITY haldwani campus for providing me the
opportunity to perform my summer internship program in the company
and made my journey in ITC.
Tarun pandey

3. EXECUTIVE SUMMARY
In today's time where everyone is increasing their market online,
increasing their customer base, ITC has also launched an app for its
shopkeepers
I have worked on this project for ITC. The main motive behind this
project is to
. Know the industry
. To aware shopkeepers about unnati app
. how brands working
. how to lead the team
. How other competitors working Online and how can we improve our
work?
.How FMCG sector work in india
.To gain my knowledge and skills .
.To improve my commnunication It was 45 days’ internship from 21
June to 5 august and my project title was Unnati
This internship report couvers many important aspects which are
basically relaed with the operations of sales and marketing in FMCG
sector

4. INTERNSHIP COMPLETION CERTIFICATE

5. TABLE OF CONTENTS
1. INTRODUCTION 5
1.1 COMPANY PROFILE 6
1.2 OBJECTIVE OF PROJECT 7
1.3 INDUSTRY PROFILE 10
2. UNNATI APP OVERVIEW 15
2.1 WHY UNNATI LAUCNCHED 18
2.2 BENEFITS FOR COMPANY 20
2.3 UNNATI IMAGES 22
3. MARKET DATA (UNNATI USERS) 26
3.1 CHALANGES 32
3.2 LEARNINGS 33
3.3 UNNATI COMMON PROBLEMS 34
4.COMPITITORS 37
WHY BRANDS GOING ONLINE 40
FUTRE OF UNNATI & SUGGETIONS 41

6. COMPANY PROFILE
ITC Ltd is one of India’s foremost private sector companies. ITC has a
diversified presence in Cigarettes Hotels Paperboards & Specialty
Papers Packaging Agri-Business Packaged Foods & Confectionery
Information Technology Branded Apparel Personal Care Stationery
Safety Matches and other FMCG products. While ITC is an outstanding
market leader in its traditional businesses of Cigarettes Hotels
Paperboards Packaging and Agri-Exports it is rapidly gaining market
share even in its nascent businesses of Packaged Foods & Confectionery
Branded Apparel Personal Care and Stationery.ITC’s wholly owned
Information Technology subsidiary ITC Infotech India Ltd provides IT
services and solutions to leading global customers. ITC Infotech has
carved a niche for itself by addressing customer challenges through
innovative IT solutions. ITC’s production facilities and hotels have won
numerous national and international awards for quality productivity
safety and environment management systems. ITC was the first
company in India to voluntarily seek a corporate governance rating.ITC
was incorporated on August 24 1910 under the name Imperial Tobacco
Company of India Ltd. As the company's ownership progressively
Indianised the name of the company was changed from Imperial

7. Tobacco Company of India Ltd to India Tobacco Company Ltd in the
year 1970 and then to I.T.C. Ltd in the year 1974
ITC is the country’s leading FMCG marketer, the clear market leader in
the Indian Paperboard and Packaging industry, a globally acknowledged
pioneer in farmer empowerment through its wide-reaching Agri
Business, a pre-eminent hotel chain in India that is a trailblazer in
‘Responsible Luxury’. ITC’s wholly-owned subsidiary, ITC Infotech, is a
specialized global digital solutions provider.
Over the last decade, ITC’s new Consumer Goods Businesses have
established a vibrant portfolio of 25 world-class Indian brands that
create and retain value in India. ITC’s world-class FMCG brands
including Aashirvaad, Sunfeast, Yippee!, Bingo!, B Natural, ITC Master
Chef, Fabelle, Sunbean, Fiama, Engage, Vivel, Savlon, Classmate,
Papercraft, Mangaldeep, Aim, and others have garnered encouraging
consumer franchise within a short span of time. While several of these
brands are market leaders in their segments, others are making
appreciable progress.
Mission: To enhance the wealth generating capability of the enterprise
in a globalising environment, delivering superior and sustainable
stakeholder value.
Vision: Sustain ITCs position as one of India s most valuable
corporations through world class performance, creating growing value
for the Indian economy and the Company s stakeholders
INDUSTRY OVERVIEW

8. Introduction To FMCG :
Fast Moving Consumer Goods (FMCG) are goods or products which are
sold quickly at a lower cost. They are also known as Consumer Packaged
Goods. These products are affordable and are termed as ‘Fast-Moving’
as they leave the store or supermarket in no time as these products are
purchased by the consumers at regular intervals.
Examples Of FMCG Products:
The common examples of Fast Moving Consumer Goods are as follows :-
Soft Drinks
Baked Items
Dairy Products
Meat
Fruits
Vegetables
Personal Care Items
Processed Food
Fast Moving Consumer Goods are perishable and have a short shelf life,
therefore they have to be consumed quickly after the manufacturing
date. FMCG products are sold in large quantities, but the profit margins
are comparatively low for the producers as compared to the retailers.
But the profits earned by the companies by selling the products in large
quantities is sufficient for the companies to sustain their business.

9. Characteristics Of FMCG:
The following are the characteristics of FMCGs:
From the consumer perspective :-
Regular purchases
Low research
Low prices
Short shelf life
Quick consumption
Price comparison over online purchase by customer
From the marketer perspective :-
Huge volumes
Low contribution margins
Extensive distribution
High inventory turnover
Features FMCG Products:
The following are the features of FMCG products :-
Regularly used product :-

10. Each and every person uses FMCG products. Right from the beginning till
the end of the day, these products are continuously in use. It is almost
impossible to survive without FMCG Products.
Unaffected by economic slow down :-
FMCG is one of the industries where there is no recession. Whether a
global pandemic or a natural disaster occurs, this industry always
remains unaffected.
A large chunk of monthly budget :-
According to a research, all FMCG products contribute to approximately
90% of a family’s monthly budget.
Rapid buying decision :-
Individuals usually do not spend a lot of time while purchasing FMCG
products. Rapid buying decision is one of the most important feature of
FMCG products. People do not think too much while purchasing these
products, neither do they do an extensive research before purchasing.
Employment opportunities :-
The FMCG industry provides huge opportunities for employment. Big
retailers , wholesalers, distributors or warehousing and logistic
companies generate a lot of job opportunities.
Low Product Rates :-
Millions of transactions takes place on a daily basis because the products
are sold at a lower price. People do not need to spend a large amount
for purchasing FMCG products.

11. Extensive Network Distribution :- Whether it is a city or any village, FMCG
products a sold everywhere. It becomes much more convenient for the
consumers to purchase FMCG products from their nearest shop or
outlet. This is only possible through extensive network distribution.
Evolution Of FMCG Sector In India :
The FMCG sector was introduced in India between 1950 and 1980.
During this period the FMCG sector had limited investments, as people
in those days had lower purchasing power and gave more importance to
necessity products instead of premium products. The Indian government
gave preference to the local shops and retailers. From 1980 to 1990, the
purchasing power of the people increased and wanted more variety of
products. This encouraged the government to introduce more products
in the market. This was the time when the FMCG Industry started
becoming lucrative as more and more companies started entering the
industry. Media industry in India had also boomed at that time, this made
the newly entered FMCG companies business even more profitable.
Before 1991, western products and foreign FMCG goods were not
available to local consumers. People were not aware of brand
recognition. But after 1991, all the FMCG brands were introduced in the
Indian market, which became a huge success.
Since the last few decades, the Indian FMCG industry has been one of
the most profitable sectors of India. They have managed to generate job
opportunities for more than 3 million people. The most common places
where people buy their necessity products are supermarkets,
departmental stores and local grocery shops. The government has
introduced these stores, so that it becomes convenient for the local
people to these goods which are required for their daily consumption.

12. The most common stores in India are: Reliance Retail, Big Bazaar, D-
Mart, Easy day, MORE, Spencer’s, Spar, Hyper City, and Star Bazaar.
Online retail is still developing in India, as a large chunk of the Indian
consumers still prefer to visit the stores or street markets.
Current Scenario Of FMCG Industry In India:
Fast moving consumer goods (FMCG) is the 4th largest sector in the
Indian economy. The 3 main segments of the sector are – food and
beverages which accounts for 19% of the sector, healthcare which
accounts for 31% and household and personal care which accounts for
the remaining 50%. Growing awareness, easy access and changing
lifestyles have been the key growth drivers for the FMCG sector. The
urban segment ( which accounts for a revenue share of around 60%) is
the largest contributor to the overall revenue generated by the FMCG
sector in India and recorded a market size of around US$ 29.4 billion in
2016-17. However, in the last few years, the FMCG market has grown at
a faster pace in rural India compared with urban India.
The following are the top Indian FMCG brands:-
Hindustan Unilever Ltd.
ITC
Nestlé India
GCMMF (AMUL)
Dabur India
Cadbury India
Britannia Industries

13. Marico Industries
Current Market Share Of Companies:-
Company’s Name
Market Share
(%)
ITC 29%
Hindustan Unilever
(HUL)
34%
Nestlé 15%
Britannia 12%
Patanjali Ayurved 12%

14. UNNATI ORDER ITC PRODUCTS ONLINE
Unnati is an app designed exclusively to engage with Retailers.
It is a free online self-ordering platform for Retailers through which
they can now order anytime anywhere. Retailers can also redeem their
earned points through Unnati.
Ordering Benefits of the App
- Browse through a vast range of Products & see latest schemes &
offers.
- Save the hassle of searching & adding Products to the cart. Order your
readymade basket of items just through a single click.
- Product buckets- Extensive range of products clubbed in buckets for
easier search
- Application of ongoing schemes on orders & estimated invoice value
- Get information on new launches, latest promo offers & discounts
through banners, notifications & smart triggers.

15. - Get suggested orders based on your order history
- Search any product through the smart search option based on name,
price & even grammage of the product
- Check Order history & order status
- Get notified automatically on order status update
This light & user-friendly platform provides easy access & visibility to
Retailers of them
- Targets & achievements for current as well as previous
months/quarter
- Available points & detailed score breakdown for current & previous
months
- In App redemption request of earned points
- Current redemption request status & redemption history
- Salesman information
- Scores refresh & status update of redemption request through smart
triggers
Unnati App is a specially developed state-of-the-art retailer application
that enables the kirana store operator to directly place online orders
with ITC Ltd.
India has a vibrant, diverse and a highly competitive retail ecosystem,
and a sizeable chunk consists of smaller retailers across the country.

16. However, the evolution of digital landscape within the retail
environment needs to gain momentum, when it comes to smaller retail
stores. Identifying the need-based gaps, we look forward to developing
and introduce digital tools to help them grow and sustain business in
this fast evolving world. The digital summit – Digital Enablement for
Kirana Outlets, was a great starting point and we were overwhelmed by
the tremendous response that we received for the same. It also reflects
the industry’s willingness to adopt newer ways of doing business and
we are happy to play the role of a catalyst in the journey of digitization
for the retailers of our country
ITC scaled up UNNATI, an app-based anytime ordering system for
retailers, along with the eB2B platform to cover nearly 3 lakh outlets in
2021-22. It further strengthened VIRU (Virtual Salesman), a technology
solution to enable contactless ordering by retailers and direct
communication with trade, especially during times of limited mobility
or absence of salesforce, using Machine Learning for hyper-
personalisation
WHY UNNATI LAUNCHED
In line with ITC Ltd.’s credo of ‘Nation First: Sab Saath Badhein’, the
company right at the onset of the pandemic had spearheaded efforts to
ensure safety of thousands of neighbourhood kirana and general store
retailers, who ensured last-mile availability of essential products to
consumers. As an initial step to further strengthen the local ecosystem
of neighbourhood grocers, ITC Ltd. organised a virtual summit on
‘Digital Enablement for Kirana Outlets’to educate and upskill retailers

17. on best practices in retail management, usage of digital ecosystem
while also providing them digital solutions developed/ curated specially
by the company to aid their growth and sustain their businesses in the
coming years.
ITC Ltd. has already developed digital tools like Virtual DS, Unnati App
and Store Locator to support its retailers. The Virtual DS is aimed at
reducing losses of incumbent orders due to salesman absenteeism.
Unnati App is a specially developed state-of-the-art retailer application
that enables the kirana store operator to directly place online orders
with ITC Ltd. Likewise, the Store Locator is a WhatsApp chatbot,
bringing the Kirana store and consumer together, aiding the kirana
store in building its consumer base and bringing convenience to the
consumer. Furthermore, ITC Ltd. plans to develop more enhanced
digital tools to accelerate digital transformation.
Commenting on the initiative, Hemant Malik, Divisional Chief Executive,
Foods, ITC Ltd. said, “In the initial months of Covid-19 pandemic, local
kirana stores became the lifeline for consumers by maintaining a near-
steady supply of daily items and essential commodities. We felt it
would be befitting to acknowledge the tireless efforts of retailers and
thank their families, who played a significant role in helping them serve
the country by standing by them all through this period. While the
pandemic reinforced the strength of the retailer community, it also
made us realise the importance and need of enhancing digitization
across the sector. We look forward to further innovating and

18. introducing digital tools, educate the retailers on its applications and
executions and extend unwavering support to build a sustainable and
growth-led business environment for the retailers of our country.”
Sandeep Sule, Divisional Chief Executive, Trade Marketing and
Distribution, ITC Ltd. said, “India has a vibrant, diverse and a highly
competitive retail ecosystem, and a sizeable chunk consists of smaller
retailers across the country. However, the evolution of digital landscape
within the retail environment needs to gain momentum, when it comes
to smaller retail stores. Identifying the need-based gaps, we look
forward to developing and introduce digital tools to help them grow
and sustain business in this fast evolving world. The digital summit -
Digital Enablement for Kirana Outlets, was a great starting point and we
were overwhelmed by the tremendous response that we received for
the same. It also reflects the industry’s willingness to adopt newer ways
of doing business and we are happy to play the role of a catalyst in the
journey of digitization for the retailers of our country.”

19. BENEFITS FOR COMPANY
The wide distribution network and how ITC manages it is a core
competency of the FMCG behemoth. Over the years, the Company has
had a stranglehold on general trade, which is the most important
channel in a country like India. It is very important for companies like
ITC to have sound channel strategies involving small retailers, which
have an important role to play in serving the needs of millions of
customers by making essential goods available. In fact, India’s FMCG
market is largely reliant for sales on the country’s general trade,
comprising small mom-and-pop stores.
.The Unnati app Is a smart retailer engagement tool with a user-friendly
interface that enables retailer self-service, customer engagement,
information transparency, product information, and convenient
tracking of orders. The app helps in engaging the retailers through
better connectivity. The retailers can use it to communicate directly
with the company and can see the deals offered and the status of their
orders. It also enables better conversion of leads.
.It increases visibility and helps the company get real-time insights into
the status and size of various orders and the performance of channel
partners.

20. .It leads to contextual enablement , as the retailers can be kept
updated on new products, product information, the latest sales pitch,
product positioning, and new features that can help the retailer sell
ITC’s product better.
.Ensuring connectivity, visibility, and contextual enablement can lead to
optimisation, as a continuous real-time feedback loop of
communication can be created that will help the retailer increase
his/her business.
.The app also helps engage better with retailers, through the company
getting key insights from all the information that it gathers from the
retailers.
.ITC can leverage advanced analytics and Artificial Intelligence to
understand the customer behaviour, use algorithms to segment the
retail outlets, and provide smarter recommendations to them.
.The company can also leverage the insights it has on the performance
of retailers, conversion rates, and lead response times to spot trends,
make revenue forecasts, and devise opportunities for improvement.
.The Unnati app provides retailers with the opportunity to go digital to
best serve customers and capture the market during the pandemic.
.The pandemic has put e-commerce at the forefront of retail business.
The FMCG companies have chosen to go online to reach their
customers amid the distribution challenges posed by the lockdown.
Considering the changing needs of the trade channels, ITC has put its
Unnati app to good use to not only drive sales for the company, but to

21. also help retailers enter the new world of digitisation. The app has
proved to be immensely helpful for retailers.
UNNATI IMAGES

22. DAY - 1 First day of training, I first met my mentor sir and then our
team. after that we all had a meeting and we made a strategy of how
we will work on unnati app in Haldwani city.
On the first day of training we collected data of some shops in the
Shubhashnagar area. we collected data of some shops in shubhshnagar
and then sended data to the area executive.
When we went to the shops, all the shopkeepers asked what is unnati
and what will be the benefit of this app. What we get from this. right
now sales man is coming to take orders. so why should we install this
app?
After that we told all those shopkeepers about unnati app and its
benefits .

23. . That how they can purchase their orders online .
.How they will get to know about all the schemes.
. How they can track the delivery of their orders.
NEXT DAY WITH SALESMAN ATUL BISHT
Next day we started work on new location, todays location was Canal
road, then we collected data of some other shops canal road is one of
the busiest road in haldwani
Here also every shopkeepers wants to know about unnati app . exept
few shops they are not so much happy with the services of ITC but we
conveced them and after that they all are interested in our app .
After that we told all those shopkeepers about unit app and its benefits
.
. That how they can purchase their orders online.
. How they will get to know about all the schemes.
. How they can track the delivery of their orders.
And then we collected their numbers from them at registered them in
the app.

24. SHOPKEEPERS USING UNNATI APP IN HALDWANI

30. CHALLENGES
Firstly the challenge was that most of the shopkeepers were interested
in getting their orders placed through the salesmen, they did not have
much idea to order from the app.Then we talked to them and
convinced them that they should also update themselves from time to
time. Now the world is shifting towards on-line and those people
agreed.
Delivery – The second biggest challenge was the successful delivery of
the order because all the orders are shown to the area executive, so
the rest of the staff does not have the details of that order.
And it used to happen quite often that the salesman used to get his
order deducted on the system and could not see on the orders that
came from the app, so the orders are not delivered.
Salesman habbit - .The biggest challenge for me was that the
shopkeepers did not want to come out of their comfort zone, so many
times they used to get angry but pen me. But slowly we got used to it
and we started talking according to the mood of the shopkeeper.
Out of stock – If a product is out of stock then this app does not tell that
so shopkeeper asked this question many times that how to know out of
stock

31. LEARNING
CONVENCING SKILLS –
I learned many skills during internship howto talk to people according
to their mood, learned to ask them During this I developed conveying
skills in myself. Listening to their problems solved them .
LISTENING SKILLS - Good listeners always strive to fully understand
what others want to communicate, particularly when the statement
lacks clarity. I developed my listening skills during internship and belive
me this habbit makes you a great leader we listen to the shopkeepers
problem and communicated with them. We also want to check their
opinion what they think about our brand. And listening is the best
solution.
PROBLEM SOLVING – we got mix opinions from shopkeepers some are
very happy some are happy and some are not happy with our services,
but we solved their problems and we give them solutions for their
problems. The maximum problems I got from shopkeepers that is
delivery system.

32. EXCEL - I learned excel also during my internship time because the
details of the shops I got in excel. I daily work on my excel sheet after
doing market. And I learned excel.
COMMON UNNATI PROBLEMS AND TROUBLESHOOTING :
Common Unnati App Problems and Troubleshooting Steps
1 - I'm getting black screen / white screen (blank screen) when I open
Unnati?
It is one of the most common problem in android operating system.
Usually when you open an app, you will see a black screen for few
seconds and then app will crash with or without an error message.
There are few ways to fix this problem.
Most of the times, it might be a temporary loading issue. You just need
to press the recent applications menu (usually the first left button) in
your phone. Then you close the app that has this issue. Now open the
app again. It may work normally.
Try Hard reboot in your Android mobile. Press and hold down the
"Home" and "Power" buttons at the same time for upto 10 seconds.
Then, release the buttons and hold down "Power" button until the
screen turns on.Now you can try opening the app, it may work fine.

33. if you can't fix it with anything, you may need to uninstall the app and
re-install it. Android usually restores all settings after you re-install and
log into the app. You can see if that fixes it.
2- My Unnati app wont load or not working properly (loading error /
server error / connection error / Screen Freeze / Ping Problem).
There are few situations that may cause the load issue in mobile apps.
The Unnati app server may be down and that is causing the loading
issue. Please try after few minutes.
Your wifi / mobile data connection not working properly. Please check
your data connection.
3- I'm having Unnati login issue or account related issues.
If you have login or account related issue, please check the following
steps.
The Unnati server may be down and that is causing the login/account
issue. Please try logging in after few minutes.
Your wifi / mobile data connection not working properly. Please check
your data connection.
4- I have Unnati app installation issues.

34. Check your wifi / internet connection for connectivity.
Please check your mobile storage space. If you don't have enough space
in your disk, the app can't be installed.
Verify that the app you're trying to install supports your android
version.
5- My Unnati app is not updating properly in my phone.
Please check your wifi / mobile data connection and verify that it is
working properly. It may be down and stopping you from updating the
Unnati app.
Confirm that you have enough storage space in your phone to
download updates. If you don't have enough storage space, it can be
blocking the app updates.
COMPETITORS :

35. Hindustan Uniliver (Shikhar app)
On December 8, 2020, Hindustan Unilever Limited (HUL) announced
its online ordering platform — Shikhar. It soon became a sourcing
point for about 3,00,000 outlets across the country, up from around
1,00,000 the year before. The mom-and-pop stores which sold HUL
products could place orders using the Shikhar app, instead of waiting
for the salesperson from HUL to visit them to take orders. Through a
partnership with the State Bank of India (SBI), HUL enabled retailers
who joined the app to avail an overdraft facility amid tough times.
The challenge is to bring more and more retailers onto its platform
and ensure that such a digital inclusion of key channel partners is
leveraged to make the company more competitive.
Shikhar App Ordering Advantage:
- Browse through all the schemes that are live for the present month
- Get complete and up to date record of their claims categorized MOC
wise

36. - Search and order products through voice command
- Search and order products by scanning the product barcode
- Pay your bills through Ushop
- Get billed order details, order dispatch, and delivery through
notification
JIO MART :
JioMart, the online shopping platform by Reliance Retail Limited, was
launched in 2020 in 200+ cities and towns across India.
JioMart is a multicategory online shopping platform, that currently
offers a wide range of Groceries and Daily wear Fashion, to start with.
The platform offers consumers a convenience of shopping from home,
with a promise of great savings, free home delivery and no minimum
order value.

37. The JioMart app and the website are designed keeping customers in
mind, providing a simple and intuitive ordering experience.
On the platform, customers can make payments online with a choice of
multiple hassle free payment options, including Debit card, Credit card,
Net banking, Loyalty points, e-wallets, COD etc.
WHY BRANDS GOING ONLINE
. More transparency
. More outlets
. More sale
. Maximum consumers
From gauging your mood to innovating a new product and improving
supply chain efficiencies to delivering the product to your doorstep,
faster digitalisation is transforming the way FMCG majors do business
The accelerated push for digitalisation among the country’s leading
FMCG players is not without rationale. Data shows that since the
pandemic, consumer behaviour has changed rapidly—leading to a
steep rise in sales via online channels. From ITC to HUL and Nestlé to
Marico, the share of online channels towards their total sales has
surged by 200-300 points to 6-9 per cent. In comparison, the share of
modern trade (in large-format departmental stores) remains at less
than 6 per cent for the entire FMCG segment. According to experts,
while modern trade continues to remain a growth prospect, its
downside was exposed during the lockdowns. For instance, while at the
end of 2022 the share of modern trade had surged to a record 10 per
cent of the industry revenue, it plunged to zero during the lockdowns.

38. E-commerce, meanwhile, enjoyed a dream run, while also offering
convenience to consumers.
According to a report by analysts Abneesh Roy and Tushar Sundrani of
Edelweiss Securities, FMCG companies are integrating their operations
across suppliers, inventory management and distributor management.
Earlier, they used to be separate, working in silos. “Quantifying the
impact of all these initiatives and IT systems will be difficult for now.
But what is certain is that it will help with a number of critical levers,
right from order generation to order servicing to maintaining lower
inventory, helping reduce write-offs and increase market returns,” they
said. The digital push is here to stay for FMCG players.
Future Of UNNATI APP :
ITC scaled up UNNATI, an app-based anytime ordering system for
retailers, along with the eB2B platform to cover nearly 3 lakh outlets in
2021-22. It further strengthened VIRU (Virtual Salesman), a technology
solution to enable contactless ordering by retailers and direct
communication with trade, especially during times of limited mobility
or absence of salesforce, using Machine Learning for hyper-
personalisationAfter the COVID-19 pandemic, Mr Sanjiv Puri has
mentioned that, “ Things will gradually get back to normal.”
As the government has given several relaxations, the company will
resume its operations by taking the necessary precautionary measures.

39. Mr Puri also mentioned that, “ The company will face a lot of
challenges, but there also a lot of new opportunities at the same time.”
ITC is planning to target more towards the FMCG, health & wellness,
nutrition & hygiene segments, as customers are looking for a trusted
brand, especially after the pandemic.
At the moment, ITC earns 60% of its revenue from the non-tobacco
business. As the company sees further growth in this segment, it will
continue to invest in its non-tobacco business to increase its revenue in
future.
ITC has launched an E-store and an app for stationery products. ITC
plans to sell premium and niche FMCG products to discerning
consumers through the E-store.
ITC intends to sell its premium skincare range Dermafique, Sunbean
Gourmet Coffee, blended atta sold under Aashirvaad brand and
products which are currently sold in limited markets or have a niche
appeal, such as ghee, rice and protein biscuits.
Regarding the valuation of ITC shares, Mr Puri said that, “We have been
resilient performers over the years and our bottom line will improve as
businesses grow. We also believe margins will improve year on year.”
ITC aspires to become India’s largest pure-play FMCG firm by 2030
across segments like packaged food, personal care and stationary which
accounts for Rs 1 lakh crore in revenue.
SUGGESTIONS –

40. I want to congratulate the makers of the app, they have done a lot of
work on the app. But I would like to give them some suggestions. How
does hthey make this app better
. Together with company and the agency, attention should be paid to
the problem of out of stock, so that its option comes above the app.
And shopkeepers will get to know the product is in the stock or out of
stock.
. And to deliver the orders of the app, must recruit specialized staff who
know the technology very well . Who will work for on-line orders.
The developers have made the app very good. Slowly, with time, all
these problems will also be solved.