The document describes several IT career opportunities in retail, including digital campaign manager, head of digital marketing, senior product marketing manager, SEO and social media administrator, boutique manager, director of retail strategic initiatives, merchandise analyst, and others. The jobs involve responsibilities like developing digital strategies, managing marketing campaigns, tracking analytics, leading strategic initiatives, and ensuring accurate product data. The concluding reflection notes that this assignment was useful for exploring various retail IT jobs and understanding the soft skills and technical skills they require.

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IT Career Opportunities in
Retail
By: Long Vu

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1. Digital Campaign Manager- Micro
Scooters
Job Description:
will be a key part of the marketing team helping to guide and
influence the future digital strategy and direction of Micro Scooters;
having ultimate responsibility for all Micro-Scooters digital
marketing campaigns / targeting activities; you will be used to
having accountability with the autonomy and freedom to make the
right decisions using your proven ability to constantly evaluate the
performance of individual campaigns across multiple channels. You
will need to collaborate closely with the Direct Marketing Manager
to ensure we deliver fully integrated campaigns that exceed
customer expectations on an ongoing basis

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2.Head of Digital Marketing-
Beringer Tame
Job Description:
 Ownership of the digital marketing strategy and calendar
 Creation and production of email and social media marketing campaign
 Providing accurate reports and analysis to CEO and key team to
demonstrate effective ROI
 Tracking conversion rates and scoping improvements to the website
 Managing Adword and other PPC campaigns
 Contributing to social media engagement and brand awareness
campaigns
 CRM database management and effective segmentation

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3. Senior Product Marketing
Manager- Amazon Services, LLC
Job Description:
You will have an opportunity to leverage your product marketing
background, while defining and driving initiatives for the launch of
a new product. You will work cross-functionally, your legal,
accounting, finance, marketing and customer service colleagues
to drive affiliate initiatives that affect teams as diverse as Retail,
Social Media and Amazon Video. This position has high levels of
exposure to senior members of Amazon’s world-wide marketing
organization, and you must be able to prepare documentation for
senior executives and align roadmaps with organizational
objectives.

5. + 4. Search Engine Optimization /
Social Media Administrator-
WestBridge
Job Description:
 Build and execute social media strategy through competitive
research, platform determination, benchmarking, messaging and
audience identification
 Generate, edit, publish and share daily content (original text,
images, video or HTML) that builds meaningful connections in
accordance with the organizational goals
 Set up, optimize and measure company pages within each
platform to increase the visibility of company’s social content
and web site presence

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5. Boutique Manager- The Retail
Network
Job Description:
 Achieving sales and financial results while emphasizing brand experience, product
knowledge and benefits.
 Supervising and developing a team of 4 Sales Specialists in each location.
 Proactively build and develop new and existing business relationships to identify
opportunities for driving sales
 Understanding the store, suburb and type of customers, and ensure customer service,
consultations and store and staff presentation are appropriate
 Proactively supporting marketing and promotional initiatives
 Assisting with shopping events
 Coordinating public relations / marketing store visits
 Managing store operations, loss prevention and controllable expenses
 Effectively communicating business needs with Regional Manager.

7. + 6. Director, Retail Strategic
Initiatives- SephoraJob Description:
 Work with our Regional Directors and other Retail executives in analyzing business problems and recommending solutions;
identifying key issues, structure problems, and develop work plans; synthesize findings and communication action items and
recommendations to leadership within the Retail organization
 Oversee the vision, strategy, and execution of select key Retail initiatives that require significant cross-functional collaboration
with groups outside of retail
 Own Retail’s strategic plan, collaborating with the EVP of Retail, to feed into Sephora’s overall strategic planning process
 Analyze key retail trends and competitors
 Support estimation of CAPEX and OPEX requirements for new initiatives
 Contribute to initiative prioritization processes
 Make recommendations on commissioning projects/programs
 Create internal communication materials
 Provide ad hoc business and competitive intelligence and insights for key Retail executives
 Lead the development of knowledge management processes and systems to capture and disseminate learning around
management of strategic initiatives
 Support and Participate in Retail Staff Meetings where compelling business discussions take place.
 Serve as the liaison between Retail and the Corporate Strategy group / other Strategy & Chief of Staff roles in driving cross-
functional and/or company-wide, long-term strategies and initiatives

8. + 7. Merchandise Analyst- Williams-
Sonoma
Job Description:
 Compile and input data to maintain seasonal eCommerce product information databases.
 Coordinate with creative team in creation and maintenance of creative product databases.
 Work closely with Site Management and Website Merchandising team to ensure correct site
layout.
 Interface with inventory management and merchandising teams to ensure site data integrity and
correct product set-up.
 Create and maintain change forms to ensure database consistency working closely with Creative
team.
 Interface with site managers, project management and e-technology team for timely database
uploads, site deployments, and reporting of issues.
 Manage database uploads to all environments (merchant preview, dev, and QA testing, and
production).
 Review site content for product data integrity.
 Coordinate and participate in weekly site testing in order to ensure correct data integrity.
 Coordinate the archiving of Website seasonal features, functionality, and products.

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What I’ve taken from this
assignment
This assignment has taught me that there’s different jobs out
there, no matter what field/ industry you’re interested in, you can
always use the information you had learned during this semester
relating to technology in your job. I also had found out that these
IT related jobs in retail pays really well and are usually very
similar to each other regarding soft skills and the technical skills.
This assignment was definitely helpful because it serves as a job
hunt for me, a soon-to-be B.A graduate in Business. It showed
me what jobs are out there, how much they pay, and what is
required of me both in my soft skills and technical skills, in which I
had already taken some classes in.