John Scott Schlee is seeking a position that utilizes his technical, creative, analytical, managerial, and communication skills. He has extensive experience in digital marketing, analytics, web development, and creative services. As an owner/director of his own company since 1998, he has provided services such as website development, SEO/SEM, analytics, testing, and creative work to many clients. His most recent role was as a digital conversion strategist where he performed analytics, testing, email campaigns, and international website development for an e-commerce company.

1. JO H N SC O T T SC H L E E
111 Redbud Ct, (817) 673-1629
Waxahachie, TX 75165 sschlee@gmail.com
I am a strong strategic thinker with “hands-on” marketing experience. I have extensive experience with
Google Analytics and AdWords and have an impeccable record of driving revenue growth. Creative
experience in research, vision, and design for brand identity and marketing as well as quality assurance
management and methodology experience. Looking to obtain a position within a progressive organization
where my combined technical, creative, analytical, managerial, and communication skills will be fully
utilized. I consider myself a fast learner, a team player, and an asset to any organization. I have excellent
logistic, heuristic, and analytical skills and excel in the ability to work well with others in a supervisory,
training, or support staff role.
TECHNICAL SKILLS
 HTML/CSS/Bootstrap
 JavaScript/jQuery
 Full-Stack Development
 LAMP/XAMPP Stacks
(Apache, MySQL, PHP, APIs)
 Content Management Systems
(WordPress, Magento, Joomla,
CraftCMS, Drupal)
 E-Commerce Platforms
 Adobe Creative Cloud Suite
 Microsoft Office Suite
 Mobile/Responsive Design
 Wireframing/Storyboarding
 User Experience/User Interface
 User Funnels
 Multivariant & A/B Split Testing
 Google Analytics
 SEO/SEM
 Google Analytics/Tag Manager
 Google AdWords
 Sales Metrics & KPIs
 Dynamic Email Marketing
 Social Media Marketing
(Facebook, Twitter, Google, etc.)
 Customer Retention
 Budget Management
 Agile Methodology
PROFESSIONAL EXPERIENCE
DIGITAL CONVERSION AND ANALYTICS STRATEGIST April 2016 – September 2016
SCENTSIBLE, LLC/POO~POURRI
Contract Digital Conversion Strategist and Webmaster with a focus on Data Analytics, working with
numbers, trends, and data to identify valuable KPIs, insights, and strategic opportunities for an industry
leading website with approximately 2 million pageviews per month. Developed quality assurance policies
and procedures for the domestic and international teams based on Agile Methodology. Worked closely with
several departments, including Creative, Marketing, and Operations to meet multiple performance
objectives.
Developed, carried out, and completed multiple complex digital web projects including simultaneous A/B
split tests, multivariant testing (MVTs), and staging multichannel marketing tactics using predictive
analytics and advanced data science methods. Conducted website analysis and optimization, including
redesign of specific key pages, to address website speed and mobile responsiveness. Helped design,
implement, quality control, and test multiple concurrent email marketing campaigns for customer retention.
Performed custom code development and project management with several application vendors to meet the
unique business requirements of Scentsible's Shopify eCommerce environment. Served as technical lead on
new International Distributor CMS using a custom CraftCMS website, working with internal and external
teams to develop strategies, procure international domains, and stage/deploy sites in several countries and
languages.
Conceptualized company's current 'viral video campaign' that has received over 14 million combined
YouTube and Facebook views.

2. DIRECTOR OF ANALYTICS/WEBMASTER August 2014 – April 2016
PERSONAL TRAINER FOOD
Restructured, corrected, and redeployed Google Analytics and AdWords from ground level in an existing
eCommerce environment. Handled multiple PPC campaigns at once using display, search branding, and
Remarketing Lists for Search Ads (RLSA). Applied various analytical methods to discover and interpret
information from multiple data sources. Conducted multivariant and A/B split testing on multiple landing
page and site design concepts.
Webmaster and creative lead in research, vision, and design for implementation. Branding and identity
design, web design and user experience, digital illustration, and print design for the PTF brand. Worked
with the creative team in development of promotional materials, email campaigns, direct marketing
campaigns, commercials, and the Personal Trainer Food corporate style guide. The above efforts resulted
in significant increases in web traffic and sales conversions as well as record sales days that were directly
correlated to digital promotions I created.
OWNER/DIRECTOR OF NEW MEDIA August 1998 – Current
MAXIM DESIGNS
Provided contract services to numerous clients as well as B2B digital services under the DBA Maxim
Designs. In this capacity, I performed sales, business and logistics consulting, project management,
website and application development, website security, SEO/SEM, analytics, MVT and A/B split testing,
corporate identity, and marketing/promotion services. Responsible for new lead generation, project
management, quality assurance, and maintaining existing clientele. Clients included NEC America, Wells
Fargo, Yucatan Beach Club, J. Pepe’s Mexican Restaurant, High Point Church, Q Investments, Razzoo's
Cajun Café, various NFL & NBA players and many more.
EDUCATION & PROFESSIONAL DEVELOPMENT
Google AdWords Certified Professional • Google Analytics Individual Qualification • Facebook Blueprint
Certified • AdAge Small Agency Award Nominee • Certified Web Master/Administration/Security
Farhan Agile Methodology (2014) - Quality Assurance and Project Management using Agile Methodology,
including Software Development Life Cycles (SDLC), traceability matrices, as well as API, SOA, and REST
development and testing using Selenium and SOAP UI.
Angelo State University (1993-1997) - Industrial/Organizational Psychology
University of Texas at Arlington (2008) - Web Design and Development, Marketing
VOLUNTEER WORK
Pancreatic Cancer Action Network - DFW Volunteer Chair/Advocate Speaker
Ellis County Children’s Theater - Board Member & Webmaster
Fulfilled Ministries - Technical Lead/Webmaster. Traveled to Hopkins Village, Belize to plan and coordinate
the grade school’s computer network and assist local artisans to set up business social media.