Getting Started with Marketing Automation with Tania O'Connor, Business Consultant, Marketo, Kato Oosthuizen, Marketing Operations Director, Asset Management, Sungard and Kelsey Joyce, Head of Global Sales Operations and Development, Huddle
Building Your Marketo Mansion With WorkspacesMarketo
For large and growing organizations, different business units or regions have different needs. With the segmenting power of Workspaces and Lead Partitions, you won't have to worry about hitting the wrong person (or thousands of persons!) with the wrong message!
How to choose the right Martech stack and Data for your organization DemandGen
There are 3,874 vendors listed in the 2016 Marketing Technology Landscape, and the phrase “MarTech stack” yields over 50,000 Google results. What’s a rational way to decide what you actually need?
Join experts from DemandGen and Openprise as they provide a strategic framework for deciding what systems and what data you need to be successful.
2015 01-08-anatomy of high impact marketing ops team r6tbdenney
Baxter Denney of New Relic, and David Lewis of DemandGen go through the characteristics of the best Marketing Operations teams in this webinar presentation.
B2B Demand Generation for 2018 - Launching new markets - StrategyYannis Karagiannidis
Here's an example of a demand generation strategy for B2B Brands / Startups for 2018.
The deck covers market opportunities, demand generation processes based on Growth Hacking principles, an example of a market launch team, timeline from inception to profitability and marketing technology stack.
For an updated version of this presentation: https://www.slideshare.net/clearaction/applying-marketing-operations-best-practice-framework-127189811
How to accelerate your roadmap to marketing operations excellence to optimize return on marketing investment.
See https://ClearAction.com
Our Demand Generation Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a demand generation strategy that provides a steady flow qualified, engaged leads for your sales team.
Getting Started with Marketing Automation with Tania O'Connor, Business Consultant, Marketo, Kato Oosthuizen, Marketing Operations Director, Asset Management, Sungard and Kelsey Joyce, Head of Global Sales Operations and Development, Huddle
Building Your Marketo Mansion With WorkspacesMarketo
For large and growing organizations, different business units or regions have different needs. With the segmenting power of Workspaces and Lead Partitions, you won't have to worry about hitting the wrong person (or thousands of persons!) with the wrong message!
How to choose the right Martech stack and Data for your organization DemandGen
There are 3,874 vendors listed in the 2016 Marketing Technology Landscape, and the phrase “MarTech stack” yields over 50,000 Google results. What’s a rational way to decide what you actually need?
Join experts from DemandGen and Openprise as they provide a strategic framework for deciding what systems and what data you need to be successful.
2015 01-08-anatomy of high impact marketing ops team r6tbdenney
Baxter Denney of New Relic, and David Lewis of DemandGen go through the characteristics of the best Marketing Operations teams in this webinar presentation.
B2B Demand Generation for 2018 - Launching new markets - StrategyYannis Karagiannidis
Here's an example of a demand generation strategy for B2B Brands / Startups for 2018.
The deck covers market opportunities, demand generation processes based on Growth Hacking principles, an example of a market launch team, timeline from inception to profitability and marketing technology stack.
For an updated version of this presentation: https://www.slideshare.net/clearaction/applying-marketing-operations-best-practice-framework-127189811
How to accelerate your roadmap to marketing operations excellence to optimize return on marketing investment.
See https://ClearAction.com
Our Demand Generation Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a demand generation strategy that provides a steady flow qualified, engaged leads for your sales team.
The Anatomy of a High-Impact Marketing Operations TeamDemandGen
Baxter Denney, Director of Marketing Operations at New Relic, gives you a view into the anatomy of a high-impact Marketing Operations team. Learn how a world-class Marketing Operations team can drive high growth within your organization.
Exploit the SaaS window of opportunity. What are the barriers to moving to the cloud? Platform, Processes or People? Clearly at least to some degree all 3 play a role in a successful migration. As with any change initiative getting people fully on board and sharing a common vision of the future is vital and that means migrating mindsets and behaviours to ensure successful deployment and effective usage across the organsation.
The demands on a marketing organization
are rapidly changing.
The digital marketing era of today is complex and dynamic. There are
many channels that require investment and continuous attention. With
frictionless communication, trends happen faster and are shorter lived.
Without continuous attention, your digital presence decays rapidly.
Browsing through corporate websites, it is clear few companies have
adapted to effectively manage their digital marketing operations. Branding
and messaging are inconsistent, mobile device support is non-existent,
and aborted initiatives, such as corporate blogs and social pages, linger
as embarrassing reminders of poor follow-through. The problem is that
most organizations still see digital marketing as a series of projects: a web
redesign, setting up a blog, publishing a whitepaper. They can mobilize
resources to complete these projects, but cannot sustain the level of
effort necessary to keep a program going. And without that effort, these
marketing assets become liabilities.
If you want success in digital marketing, your
organization needs to operate like a publisher
by identifying high value audiences and
operationalizing processes to serve them.
This means delivering the right content in the right format and getting
irrelevant/outdated content out of the way. Known as marketing
operations, there is a field whose purpose is to keep content initiatives
performing after launch. Marketing operations encompasses a wide
array of skills and activities that stand in between the development of a
content asset and its consumption by an audience. This includes postproduction
for target channels, tagging for targeting, search engine
optimization, localization, instrumentation for analytics and performance
measurement.
Our previous whitepaper, Three First Steps for Operationalizing your
Content Marketing Strategy, introduced the concept of marketing
operations and recommended some preparatory steps to building a team.
This whitepaper will outline the details of how a marketing operations
group works.
How to plug the leaks and build a stronger pipeline.
“Over 80% of B2B organizations struggle with a lack of synergy between the sales and marketing functions. This misalignment leads to lost revenue opportunities and leaks in the pipeline.” – Aberdeen Group
Without processes to qualify, nurture and retain leads, it’s easy for revenue to slip through the pipeline. What’s more, it can cost the company hundreds of thousands of dollars in sales and marketing costs.
For successful B2B companies, effective Lead management is a key differentiator.
This presentation covers:
• How to define the customer profile
• Mapping content to the buying cycle
• Identifying the gaps in the sales process
• How to create effective nurture programs
• And more!
11-minute preview of Marketing Operations 2.0: From 2010 Tactical Discipline to 20/20 Strategic Vision. Register for this self-paced course at https://www.knowledgeaccountability.com/mopartners/ -- an online course to accelerate your return on investment (ROI). MO 2.0 is an agile, customer-centric and scalable approach to Marketing Operations that enables Marketing to deliver high-value impact to corporate strategy and business results
5 Take aways from the Marketing Performance Management StudyB2B Marketing Forum
Om beter inzicht te krijgen in de huidige situatie van marketing performance in B2B en de uitdagingen waar marketing managers elke dag mee te maken hebben, deed spotONvision een onderzoek naar de stand van zaken rondom B2B marketing performance in 2015.
In deze presentatie geeft Shimon Ben Ayoun inzicht in de resultaten van het onderzoek. Er wordt al gauw duidelijk waarom je aan de slag moet met het meetbaar maken van je marketingactiviteiten, met marketing performance management.
Traditionally, the mind of the marketer is on demand generation: filling the funnel for the sales force. Today, while that’s still a key first step toward customer acquisition, Marketing’s role now extends far beyond the top of the funnel: to establishing the “sales and marketing factory.” Discover the most effective way to create your own sales and marketing factory in this fast-paced webinar, hosted by DemandGen CEO Dave Lewis
Driving Marketing Automation Success Across the Enterprise: Marketing StrategyMarketo
Looking to build the business case for launching a marketing automation solution at your enterprise organization?
Join Marketo to hear best practices for building a business case and marketing strategy to ensure you get documented buy-in from all stakeholders. As with any new process or system, everyone’s goals must be aligned in order to be successful.
Attend to learn how to:
-Build a business case to identify your strategies and objectives
-Quantify the potential benefits of your marketing automation solution
-Justify the improvements you are predicting
How To Run A Successful BI Project with HadoopMammoth Data
A more in depth explanation of Business Intelligence and why being data driven is an asset. Also a quick examination of what Hadoop is and what it can do.
The Anatomy of a High-Impact Marketing Operations TeamDemandGen
Baxter Denney, Director of Marketing Operations at New Relic, gives you a view into the anatomy of a high-impact Marketing Operations team. Learn how a world-class Marketing Operations team can drive high growth within your organization.
Exploit the SaaS window of opportunity. What are the barriers to moving to the cloud? Platform, Processes or People? Clearly at least to some degree all 3 play a role in a successful migration. As with any change initiative getting people fully on board and sharing a common vision of the future is vital and that means migrating mindsets and behaviours to ensure successful deployment and effective usage across the organsation.
The demands on a marketing organization
are rapidly changing.
The digital marketing era of today is complex and dynamic. There are
many channels that require investment and continuous attention. With
frictionless communication, trends happen faster and are shorter lived.
Without continuous attention, your digital presence decays rapidly.
Browsing through corporate websites, it is clear few companies have
adapted to effectively manage their digital marketing operations. Branding
and messaging are inconsistent, mobile device support is non-existent,
and aborted initiatives, such as corporate blogs and social pages, linger
as embarrassing reminders of poor follow-through. The problem is that
most organizations still see digital marketing as a series of projects: a web
redesign, setting up a blog, publishing a whitepaper. They can mobilize
resources to complete these projects, but cannot sustain the level of
effort necessary to keep a program going. And without that effort, these
marketing assets become liabilities.
If you want success in digital marketing, your
organization needs to operate like a publisher
by identifying high value audiences and
operationalizing processes to serve them.
This means delivering the right content in the right format and getting
irrelevant/outdated content out of the way. Known as marketing
operations, there is a field whose purpose is to keep content initiatives
performing after launch. Marketing operations encompasses a wide
array of skills and activities that stand in between the development of a
content asset and its consumption by an audience. This includes postproduction
for target channels, tagging for targeting, search engine
optimization, localization, instrumentation for analytics and performance
measurement.
Our previous whitepaper, Three First Steps for Operationalizing your
Content Marketing Strategy, introduced the concept of marketing
operations and recommended some preparatory steps to building a team.
This whitepaper will outline the details of how a marketing operations
group works.
How to plug the leaks and build a stronger pipeline.
“Over 80% of B2B organizations struggle with a lack of synergy between the sales and marketing functions. This misalignment leads to lost revenue opportunities and leaks in the pipeline.” – Aberdeen Group
Without processes to qualify, nurture and retain leads, it’s easy for revenue to slip through the pipeline. What’s more, it can cost the company hundreds of thousands of dollars in sales and marketing costs.
For successful B2B companies, effective Lead management is a key differentiator.
This presentation covers:
• How to define the customer profile
• Mapping content to the buying cycle
• Identifying the gaps in the sales process
• How to create effective nurture programs
• And more!
11-minute preview of Marketing Operations 2.0: From 2010 Tactical Discipline to 20/20 Strategic Vision. Register for this self-paced course at https://www.knowledgeaccountability.com/mopartners/ -- an online course to accelerate your return on investment (ROI). MO 2.0 is an agile, customer-centric and scalable approach to Marketing Operations that enables Marketing to deliver high-value impact to corporate strategy and business results
5 Take aways from the Marketing Performance Management StudyB2B Marketing Forum
Om beter inzicht te krijgen in de huidige situatie van marketing performance in B2B en de uitdagingen waar marketing managers elke dag mee te maken hebben, deed spotONvision een onderzoek naar de stand van zaken rondom B2B marketing performance in 2015.
In deze presentatie geeft Shimon Ben Ayoun inzicht in de resultaten van het onderzoek. Er wordt al gauw duidelijk waarom je aan de slag moet met het meetbaar maken van je marketingactiviteiten, met marketing performance management.
Traditionally, the mind of the marketer is on demand generation: filling the funnel for the sales force. Today, while that’s still a key first step toward customer acquisition, Marketing’s role now extends far beyond the top of the funnel: to establishing the “sales and marketing factory.” Discover the most effective way to create your own sales and marketing factory in this fast-paced webinar, hosted by DemandGen CEO Dave Lewis
Driving Marketing Automation Success Across the Enterprise: Marketing StrategyMarketo
Looking to build the business case for launching a marketing automation solution at your enterprise organization?
Join Marketo to hear best practices for building a business case and marketing strategy to ensure you get documented buy-in from all stakeholders. As with any new process or system, everyone’s goals must be aligned in order to be successful.
Attend to learn how to:
-Build a business case to identify your strategies and objectives
-Quantify the potential benefits of your marketing automation solution
-Justify the improvements you are predicting
How To Run A Successful BI Project with HadoopMammoth Data
A more in depth explanation of Business Intelligence and why being data driven is an asset. Also a quick examination of what Hadoop is and what it can do.
The 10 Most Important Questions to Ask When Selecting the Right CRM PartnerRedspire Ltd
Selecting the right CRM partner comes down to asking the right questions at the start - find out what you should be asking. A few years ago, it was common knowledge that 63% of CRM initiatives fail. Two years later not much has changed; too many CRM projects are failing for a number of reasons, and yet CRM implementations are growing.
Presentation held at the Marketo User Group in The Netherlands on February 10th 2015.
Contents showcase how to track Marketo form fills into Google Analytics using Google Tag Manager and Google URL Builder.
Prepare for the New Marketo Certified Expert ExamMarketo
Have you heard the news? Marketo has updated and released a new Marketo Certified Expert exam. Watch this important webinar for tips on preparing for the new exam and its scenario-based questions which cover real-world practical knowledge. Plus, passing the exam will now certify you for 2-years!
Check out this webinar for best practices on aligning resources and roles across strategic teams to increase pipeline.
You'll hear:
• How to use marketing automation as a tool to create alignment across your organization
• Best practices for implementing Service Level Agreements (SLAs) between cross-functional teams, to ensure proper follow-up
• Ideas you can put into practice now to align team resources and roles
Global Best Practices: Microsoft’s Marketing Transformation to Reach 86 Count...Marketo
In today’s global marketplace, buyers expect personalized journeys in their native language to guide them through the purchase process. To meet this requirement, vendors need global marketing systems and strategies that deliver dynamic and engaging content across multiple channels with speed and significant scale.
Join Charles Eichenbaum, Director of Marketing Technology at Microsoft, to hear Microsoft’s digital marketing transformation story and how they use Marketo and Cloudwords to speed time to market for global campaigns and localized content.
Driving Marketing Automation Success Across the Enterprise: Revenue Funnel MarketoEnterpriseContent
Join Marketo for a webinar on best practices for optimizing each stage of your revenue funnel. You'll learn:
• How to manage the entire funnel from end to end
• Best practices for evaluating your overall technology stack
• Tips on defining the stages of your funnel
Global Client Solutions has built a niche for itself in helping customers clear their debt conveniently. Committed to maximizing customer satisfaction, Global Client Solutions has implemented a client-centered approach to account management and customer service.
From the BMUG, discover how to:
-Target the RIGHT accounts
-Engage key decision-makers across channels
-Measure with an account-lens so you can optimize your programs
-See Marketo Web Personalization and ABM tools in action!
Predictive Content: Boost Your Engagement with AIMarketo
Getting the right message to the right buyer is easier said than done. In the digital age, what’s the best way to present relevant content to every person who engages with your brand? See these slides as our engagement experts, Mike Telem and David Myers share their experiences and tips on delivering personalized and authentic experiences at scale with Predictive Content.
Wake Up Sleepy Subscribers with Marketing AutomationMarketo
Up to 80% of email databases are classified as inactive.* These "sleepy subscribers" haven't engaged with your emails in months, which negatively impacts your overall email program health. But with the right re-engagement strategy, you'll discover a cost-effective way to convert inactive subscribers into revenue! Learn from email marketing expert Mike Madden in our webinar, "Wake Up Sleepy Subscribers with Marketing Automation!"
As a marketer you know not all leads are the same. With the dollars you have to spend, it is critical to attract and market to buyers that will be the best fit for your business and not waste money on accounts that have low return or ultimately churn. Account-based marketing is a useful strategy that will help you achieve the right business outcomes by targeting specific high-yield accounts. But how do you get started and what really matters?
Check out this slide deck to get insights into the essentials of account-based marketing.
A New Era of Email Deliverability: Tools of 250okMarketo
Up to 85 percent of incoming email is considered abusive. Mailbox providers often apply aggressive measures to deter spam and protect customers. As a result, marketers need sophisticated tools to understand when emails deliver to the Inbox or Spam folder and why. With the enhanced partner integration between 250ok and Marketo, get the proactive insights you need to manage sender reputation, optimize deliverability, and improve email-driven ROI.
This presentation will show:
- Email Informant delivers better emails with comprehensive analytics, device and browser tracking
- Reputation PowerPack offers granularity with automated SNDS, and spam trap reporting
- More features of the Email Deliverability PowerPack boost ROI
Necessary Elements of Digital Marketing to Grow Your BusinessDigital Vidya
Care about how to leverage 'Necessary Elements of Digital Marketing to Grow Your Business'. You will find this deck presented by the industry expert Srihari Palangala, Director and Head of Marketing at EMC during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
A marketing professional with 3+ years of combined experience in marketing automation and project management. Well-versed in digital integration across a variety of products and marketing communications platforms. Experienced in marketing automation and CRM platform administration, social media marketing, demand generation, and complex data integrations. Currently seeking a Marketing Automation role which will effectively utilize all acquired skills, abilities, and areas of expertise as follows:
- Project Management
- Lead Routing
- Drip Nurturing
- Closed-Loop Reporting
- Email Marketing
- Demand Generation
- B2B & B2C Marketing
- SMS Marketing
- SEO, SEM & Analytics
Sean Donnelly is a Senior Research Analyst at Econsultancy. He spoke recently at DMX Dublin 2018.
For more info on DMX Dublin, please visit www.dmxdublin.com
Product-led Growth - Building the Ultimate SystemHarsh Jawharkar
Product-led Growth can and should feed your entire company’s progress and velocity. PLG may be product-led but it needs to be a whole company DNA effort. By applying a systems mindset, you can build a perpetual growth machine for years to come.
A Path to Predictability at Scale - Sales Workshop for Foundation CapitalJoanne Chen
- how to assess product/market fit using the sales process
- how to design the first sales process and teach someone else to sell your product predictably
- how to move from qualitative sales to data-driven sales
- how to scale a sales org and use data to measure success
- a lot more!
Paula Crerar, Sr. Director, Content and Product Marketing at Brainshark walks through how to get started in the world of content marketing. http://www.brainshark.com/
Looking to scale something up? Depending on how you're going after your market/ acquiring users, you may need to build a sales organization that's optimized for a top-down or bottom-up sales process (or perhaps both).
Watch the video overview at http://a16z.com/2015/03/06/go-to-market-bootcamp/ and then check out this slide deck, which shares some concrete tips and tools for accelerating time to market -- from the go-to-market experts at a16z, led by 'sales savant' Mark Cranney.
Because selling to enterprises is a lot like getting a bill passed through Congress: it can get stuck. And getting stuck -- or going down the wrong path -- can mean death to startups in a competitive market. Here's how to avoid that.
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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2. Marla P. Chupack
Implementation Steps
1. Identify Marketing Goals
2. Create Lead Scoring
3. Identify Campaign Content Assets
4. Institute Marketing Standards for Each Type of
Campaign
5. Setup/Architecture (create tree structure and naming
conventions)
6. Data Management and Lead scoring name
conventions
7. Transfer of assets from existing ESP to Marketo
8. Create/Modify Checklists
9. Implement Preference Center
3. Marla P. Chupack
Identify Marketing Goals (for 60 day period)
Examples:
• Underwriter awareness - of agent interest
• Recruit new agents
• Create lead generation system/flow to existing agents
• New product, service or feature promotion
• Ongoing agent education
4. Marla P. Chupack
Create Lead Scoring
Examples:
• identify weights put on recipients action
– opens
– click-throughs
– Unsubscribe - send auto-email to try to re-engage
or point them to other Insurance Company resources
5. Marla P. Chupack
Identify Campaign Content Assets
Examples: (that can be used for call to action to gather
info from the landing page web form):
• Slide Share Presentations (Great for searchabilty - Company
should have their own page)
• Webinars
• White Papers
• Photo-Galleries
• Info-Graphs
• YouTube Video or Video's stored elsewhere (but
recommend a YouTube channel for better visibility and
searchability)
• Archived Agent eNews Issues
6. Marla P. Chupack
Institute Marketing Standards for Each Type of
Campaign
Examples:
• List(s) - Audience segment(s) selection
• Personalization: Dynamic snippets
• Based on lead scoring or action - What triggers alert notification
• Alert notifications routing (are special instructions needed in the
alert notification emails that go to the pre-specified individuals)
selection
• What auto-respond emails go to individuals who show interest in
content (there should always be an additional call to action in
these emails)
• Assets (standard) on emails and notifications (headers, footers,
logo, web address, contact info)
• What metrics/reports are needed to gauge campaign success
8. Marla P. Chupack
Types of Naming Conventions/Structures to Set Up
Examples:
• Data Management and Lead Scoring
• Email Templates
• Emails
• Landing pages
• Design Studio
– Documents
– Signatures
– Headers
– Footers
– LogosImages
• Lead Lists
9. Marla P. Chupack
Transfer Assets from Existing ESP to Marketo
Examples:
• Lists
• Images
• Documents
• Copy
• Landing pages
10. Marla P. Chupack
Create Checklists
Examples:
• Landing Page Checklist (should include linking page to Google
Analytics, and putting in keywords)
• Webinar Checklist
• Live Event Checklist
• Whitepaper Download Checklist
• Importing a List Checklist
• Email Testing (should include hooking into Marketo IBM email
testing suite)