Featured Topic - Defining Your Lightning Strategy as an ISV Learn more about the Lightning Experience at p.force.com/lightningready (Partner Community login required)

1. Defining your Lightning Strategy as
an ISV
Part 1 of a 3 part ISV webinar series on Lightning
December 2, 2015
Doug Rosenbaum & Rodrigo Reboucas

2. Meet your Presenters
ISV Technical Evangelist Team
Doug Rosenbaum Rodrigo Reboucas

3. Delivered through the Partner Community
ISV Lightning Webinar Series
Date Abstract
Dec 1 Defining your Lightning Strategy as an ISV - At Dreamforce '15, partners got a chance to see first hand the new evolution in user interface for
our desktop experience. While this announcement was great, it left many ISVs unsure about whether to be building your App with Lightning
Components or Visualforce. In this webinar, we will discuss the options available to you as an ISV and the steps you need to take today to
make your app Lightning Ready.
Dec 8 Building & Releasing Lightning Components for ISVs - The Lightning Experience creates entirely new opportunities for ISVs to build Lightning
components that engage and interact with customers in ways that were not possible with Aloha. In this webinar, we will discuss strategies for
ISV who plan to release Lightning Components as part of their existing App or plan to offer them as standalone. We will also cover the type of
Lightning Components and how Admins will use them as part of the building blocks for pages.
Dec 15 Migrating your Visualforce pages for Lightning Experience - After Dreamforce '15, many ISVs were left wondering how they can continue to
leverage all the Visualforce pages that are included in their App. Well, the good news is Visualforce pages don't stop working with the
Lightning Experience and many will work with little to no effort. In this webinar, we will walk through examples of how to make Visualforce
pages work with the Lightning Experience and ways in which you can start to migrate some to Lightning Components.
We are here

4. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if
any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-
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product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments
and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
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any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain,
and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
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10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the
Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

5. • What is Lightning and why do I care?
• Where can I use Lightning?
• Demo
• When should I start doing this?
• What’s coming next?
• Resources
• QA
Agenda

6. Lightning: What is it, Why do I care?

7. Lightning Experience (LEX)
The new Salesforce User Interface
Lightning App Builder & Components
Powerful new customization tools
Wait, which Lightning are we talking about?
Lightning Design System
Lightning Experience UI Library and
CSS Framework
Let’s narrow it down a bit

8. A New User Interface: Lightning Experience
Modern, interactive, responsive experience across all devices

9. A New Approach: Components
Reusable Building Blocks

10. Lightning Design System
Design Guidelines and CSS Framework
A downloadable set of CSS, HTML, icons, color
palettes, and a custom font
Enables you to build custom applications with a look
and feel that is consistent with Salesforce core features
Provides a platform-agnostic CSS framework
Delivers access to all of the Salesforce core visual and
interaction design patterns

11. • Partners are now using the same technology that we use
• LEX offers possibilities that Classic could not
• Component Exchange is a whole new channel
• Convergence of Mobile and Desktop Experience
• “Lightning” sounds looks is cooler than “Classic”
Why do I care?

12. Lightning: Where can I use it?

13. Lightning
Experience
Salesforce1
Mobile
Salesforce
Classic
Communities
Mobile SDK
Hybrid Apps
Standalone
Lightning Apps
External Sites
Lightning
Components
Lightning Apps
Lightning
Component
Tabs
Lightning Pages
(App Builder)
Lightning
Components for
Visualforce
Lightning Out*
Lightning
Extensions*
Containers & Environments
Lightning Customizations Summary
* Pre-GA in Winter ‘16 Technically possible but, there will be a better solution

14. Lightning App Builder for Mobile/Desktop (Pilot)
Everyone look under your chair… You get an App Builder. You get an App Builder...
Component Attributes
Desktop View
Drag & Drop Lightning
Components

15. select from standard
components
Build your own custom
Lightning components or reuse
Partner built components
Add Lightning
Components to build your
page
Intuitively drag & drop
components onto page
regions
Create New Page
Design new Pages with Drag & Drop Components
Communities - you get a builder too!

16. Lightning Components for Visualforce
Lightning Customizations
● Lightning Components anywhere VF
can go
● Combine existing VF with new
functionality built with Lightning
● Progression from VF to Lightning

17. Visualforce Tabs available in:
■ Lightning Experience
■ Salesforce Classic
■ Salesforce1 Mobile
Lightning Page Tabs available in:
■ Salesforce1 Mobile
Lightning Component Tabs available in:
■ Lightning Experience
■ Salesforce1 Mobile
Accessing Lightning Content
Lightning Customizations

18. ● Lightning Components can now be used
in nearly any remote web container
● Your Salesforce app in external
applications
● The world is now your playground
Lightning Out
Lightning Customizations
Lim
ited
Pilot
Your Lightning Component

19. Lightning Demo

20. Lightning: What’s my strategy?

21. Innovators Early
Adopters
Early Majority Late Majority Laggards
Tech Enthusiasts
Visionaries
Pragmatists
Conservatives
Skeptics
LEX on the Product Adoption Curve

22. Stage 1: Harness the Power of Lightning

23. Stage 2: Your App is ALIVE!

24. Stage 3: Putting on the Ritz

25. Stage 4: Sweet Mystery of Life, I’ve Found Thee!

26. Let’s Review Your Custom UX Options
● Proven model
● Easy to implement tags
● Template driven web pages
● Email Templates
● Not going anywhere
● Enables highly interactive UX
● Leverage popular JS
Libraries
● Shorter Learning Curve
● Highly interactive UX
● Aligns with SFDC UI strategy
● Tightly integrated into the
container
● Built on metadata
● Highly interactive UX
● Aligns with SFDC UI strategy
● Tightly integrated into the
container
● Built on metadata
Visualforce Visualforce + JS Lightning Components Visualforce + LC
Design options when building native UX
Want more, see: User Interface Design Considerations Trailhead

27. ​Use Lightning Components
in Visualforce
​Migrate from Visualforce to
Components
Visualforce will always be supported. Start planning for how to leverage Lightning.
Visualforce and Lightning work together
Visualforce
Lightning
Component
Lightning Components will have the
same functionality as Visualforce
1. 2.
Use Visualforce in a
Lightning Component
Lightning
Component
Visualforce
Visualforce as an iframe
3.
Lightning
Component
Visualforce

28. Challenges
(1.21 Gigawatts is hard!)
● Lightning is a work in progress
● LEX doesn’t support some Classic features…
yet
● LEX won’t support some Classic features…
ever
● Completely new User Experience
● New skillset required for devs and admins
● Users in both Classic and LEX
● Person Accounts

29. Building Your Lightning Strategy
1. Self assessment
a. Tech Leader/Fast Follower/Left Behind?
b. Technical Capabilities
c. Manpower
2. Your App’s Environment
a. What is your use case?
b. What do your customers demand?
c. Who are your customers (where are they on curve)?
d. Competitors?
e. Market Segment
3. Your Vision
a. If your app could be anything, what would it be?
b. Are you gunning for the Dreamforce Keynote?
4. SFDC
a. Are there currently any blockers?
b. Are they on our Roadmap?
Questions that ISVs need to ask (and answer)

30. A whole new business model
Components Provided by ISVs
● Lightning Components have their own
marketplace
● Generic - not tied to an app
● People need legos pieces too
● Free or paid welcome

31. Design Recommendations by Role
Role Recommendation
ISV Partners Start using Lightning Components for new apps or new features in existing apps.
These units can be packaged for subscriber use and will work in the existing
Salesforce Classic and the new Lightning Experience UI.
System Integrators Start using Lightning Components for new implementations.
Continue using Visualforce for existing in-progress implementations.
Developers with Visualforce &
JavaScript frameworks
Continue using Visualforce with your preferred JavaScript framework. Consider
moving to Lightning Components eventually.
Citizen developers who use standard
Visualforce components for pages.
Continue using Visualforce. Consider trying out the Lightning App Builder that
comes with Lightning Components.
Admins who use point and click for
customizations.
Use the Lightning App Builder to create apps and customizations while relying on
developers and partners to build components with Lightning Components.

32. Now
Today-Spring ‘16
● Support bleeding-edge adopters
of Lightning Experience
● App Functions - Style be
damned
● Get up to speed with Lightning
● POC’s using Lightning Features
Short Term
Spring ‘16 - Summer ‘16
● Same app Styled where
practical
● Introduce Lightning Components
via LC4VF
● Start to think Lightning First
Long Term
Post Summer ‘16
● Fully Styled, Starting to include
some LC’s
● Deliver Lightning Components
● Your Roadmap aligned with
Lightning
● Think beyond your current app
● Re-imagine use cases
● Explore all possibilities Lightning
brings to the table
Example: Strategy for ISVforce Sales Cloud App
Partners Have Three Lightning Experience Targets

33. Lightning: What’s coming?

34. • Increased Feature Parity from Classic
• Builders - Combine/Customize the UX in more locations
• ISV Customization - Nav/Branding
• Lightning Component Licensing
• VF - GA, and auto styling based on environment
• Lightning Extensions
Where are we headed?
Overall Themes

35. Feature Roadmap
Lightning components in Visualforce pages Winter ‘16. See Lightning Components Developer Guide (pre-
release), page: Add Lightning Components to Visualforce
Pages
Adding Lightning components to Salesforce1 and to Lightning
Experience
Winter ‘16. Components can be added as a tab. See pre-
release documentation:
Add Lightning Components to Salesforce1
Add Lightning Components to Lightning Experience
Editing Lightning Experience record home pages using
Lightning App Builder
Winter ‘16 pilot. Pre-release documentation:
Configure Components for Lightning Experience Record
Home Pages (Pilot)
Ability to modify navigation menu in context of partner app Spring ‘16: Admins will be able to modify the navigation to
include both standard and custom tabs as well as apps.
Lightning Extensions (override existing component in
Salesforce1)
In limited pilot. GA – TBD.
Lightning Out Pre-release in Winter ‘16 with plans to be GA in Spring ‘16.
Lightning Roadmap for ISVs
Knowing Which Features to Avoid in Lightning Experience

36. • Inline Edit
• Flexible Related lists - filtered
• Customized pages by profile
• Buttons - URL, Flow, Apex (Javascript not coming back)
And more roadmap...
Upcoming Lightning Strikes

37. Lightning: Recommended Steps for ISVs

38. Get started now!
1. Lightning Experience should now be available in all your orgs
2. Visit https://www.lightningdesignsystem.com to get the Lightning Design System
3. Join the “Lightning Ready Certification for ISVs” Chatter group on Partner Community
4. Install, test, and enhance your app to get Lightning Ready
5. Optimize your app for the Lightning Experience (Lightning Design System)
6. Share any roadblocks with SFDC!
7. Log a case to submit your app for review

39. Resources

40. • Lightning Design System
• Trailhead - Developer Trail - Lightning Experience
• Partner Community groups
•Lightning Ready Certification for ISVs
•Lightning and Components
•Lightning Experience Roadmap and Known Limitations
•
•
Lightning Resources for ISVs

41. QA

42. Delivered through the Partner Community
Upcoming ISV Lightning Webinars
Date Abstract
Dec 8 Building & Releasing Lightning Components for ISVs - The Lightning Experience creates entirely new opportunities for ISVs to build Lightning
components that engage and interact with customers in ways that were not possible with Aloha. In this webinar, we will discuss strategies for
ISV who plan to release Lightning Components as part of their existing App or plan to offer them as standalone. We will also cover the type of
Lightning Components and how Admins will use them as part of the building blocks for pages.
Dec 15 Migrating your Visualforce pages for Lightning Experience - After Dreamforce '15, many ISVs were left wondering how they can continue to
leverage all the Visualforce pages that are included in their App. Well, the good news is Visualforce pages don't stop working with the
Lightning Experience and many will work with little to no effort. In this webinar, we will walk through examples of how to make Visualforce
pages work with the Lightning Experience and ways in which you can start to migrate some to Lightning Components.
Register for the next Webinar in the Lighting Series

43. Thank you