Is Your Organization Ready for Social Media
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This is a slide deck of a presentation I made 12/2/2008 as part of a panel at a meeting sponsored in Washington DC by the National Association of Business Political Action Committees (NABPAC).
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![IS YOUR ORGANIZATION READY TO USE SOCIAL MEDIA? Dennis D. McDonald, Ph.D. Web: http://www.ddmcd.com Email: [email_address] December 2, 2008 for the National Association of Business Political Action Committees](https://image.slidesharecdn.com/nabpacddmcd2-1228260806147957-9/85/Is-Your-Organization-Ready-for-Social-Media-1-320.jpg)
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Diversity: Provide new perspectives into our business.
Quality: We will want quality as part of our brand.
The corporation consists of the parent company and the following subsidiaries:
Healthcare – Suburban Independent Clinic, Inc. (medical services)
Finance – Largo Capital (financial services)
Retail – Rustic Americana (arts and crafts), Super-Mart (office products)
Government Services – Government Security Consultants (information security)
Automotive – New Breed (electric cars)
Systems Integration –
Solution
s Delivery, Inc. (communications)
Media Design – Largo Media (website and app design)
The organization is headed by CEO Tara Johnson who completed her Master’s degree at UMUC and eager to make worthwhile improvements to the corporation. She rose through the ranks of Largo Corporation starting with systems integration, then retail and her last position before becoming CEO was in finance.
The corporation is in a highly competitive environment so the CEO wants savvy employees at many levels to make wise judgments and take an aggressive approach and deliver results towards improving the bottom line yet maintaining corporate social responsibility.
Corporate Issues
Ms. Johnson is very concerned about the outlook of her company. Revenues recently declined and she felt that the organization needed a transformation for the company to do well over the long term. In thumbing through some readings she was inspired when she uncovered the following:
We live in a business world acceler.
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- 1. IS YOUR ORGANIZATION READY TO USE SOCIAL MEDIA? Dennis D. McDonald, Ph.D. Web: http://www.ddmcd.com Email: [email_address] December 2, 2008 for the National Association of Business Political Action Committees
- 6. To slay the Resistance Dragon, you must assess the dragon.
Editor's Notes
- INTRO The title of Dennis McDonald's presentation today is IS YOUR ORGANIZATION READY TO USE SOCIAL MEDIA? He'll speak about assessing organizational readiness for adopting social media. Dennis is an independent management consultant from Alexandria, Virginia. His expertise includes strategic planning, project management, software product development, technology adoption, and corporate IT management consulting. Since 2005 his consulting and research have included technology adoption strategy and the use of social media. He's also an active blogger and moderates the Linkedin Bloggers group on Yahoo! Groups. His clients have included GE Appliances, Ford Motor Company, AIG, NiSource Energy, National Science Foundation, the US Copyright Office, the Association of Health System Phramacists, and Jive Software. He earned his Masters and PhD in Library and Information Science at the University of Marland in College Park.