This presentation offers a framework for social media to help enhance mass collaboration efforts or small group collaboration, especially when combined with practices of face-to-face communication. It was presented to a two-workshop sponsored by Canada\'s Public Health Agency.
This is a slide deck of a presentation I made 12/2/2008 as part of a panel at a meeting sponsored in Washington DC by the National Association of Business Political Action Committees (NABPAC).
Non-profits, governments, and civil society groups are not immune from the disruption digital networks have wrought in every other aspect of society. Jason and his team recently studied 40 campaigns, companies, and organizations that have recently won substantial social change efforts, and analyzed the common principles underlying their success. The results lined up with a career spent studying (and living) digital networks and movements.
Jason will be sharing the results of this research in Vancouver for the first time – a month before its official international launch. These principles of 21st Century campaigns will be combined with stories that bring them to live, and approaches to make them practical for organizations of all sizes and stripes.
Jason Mogus
Twitter: @MogusMoves
Jason is the principal strategist at Communicopia, a strategy consultancy that helps social change institutions become more like movements. With more than twenty years of digital transformation and campaign experience, he has led projects for some of the world’s most recognized social change brands including Human Rights Watch, the Tar Sands Solutions Network, NRDC, Consumer Reports, the UN Foundation, and the David Suzuki Foundation. Jason is the founder of the 15 year old Web of Change conference and he created the world’s first research report on the state of digital teams in non-profits. A recognized thought leader in the fields of network campaigns, digital teams, and organizational change catalyzed by technology, in 2014 Jason was named a Leadership Fellow at the Broadbent Institute.
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Now in its 3rd year, The Digital Nonprofit Conference is ready to take you to the next level of tech success in your organization. This year's line up of presenters includes experts in the tech, nonprofit and private sectors, delivering deep dive discussions on topics ranging from:
Capacity planning in the digital world
Choosing the right tech tools to suit your organization's values
Cultivating digital talent
Digital fundraising & donor engagement
Building community engagement strategies with corporate partners
Presentation to Enterprise Collaboration Techfest (March 2016) on the need for Intranets and ESNs to deliver consumer-quality user experiences in order to drive business value.
This presentation offers a framework for social media to help enhance mass collaboration efforts or small group collaboration, especially when combined with practices of face-to-face communication. It was presented to a two-workshop sponsored by Canada\'s Public Health Agency.
This is a slide deck of a presentation I made 12/2/2008 as part of a panel at a meeting sponsored in Washington DC by the National Association of Business Political Action Committees (NABPAC).
Non-profits, governments, and civil society groups are not immune from the disruption digital networks have wrought in every other aspect of society. Jason and his team recently studied 40 campaigns, companies, and organizations that have recently won substantial social change efforts, and analyzed the common principles underlying their success. The results lined up with a career spent studying (and living) digital networks and movements.
Jason will be sharing the results of this research in Vancouver for the first time – a month before its official international launch. These principles of 21st Century campaigns will be combined with stories that bring them to live, and approaches to make them practical for organizations of all sizes and stripes.
Jason Mogus
Twitter: @MogusMoves
Jason is the principal strategist at Communicopia, a strategy consultancy that helps social change institutions become more like movements. With more than twenty years of digital transformation and campaign experience, he has led projects for some of the world’s most recognized social change brands including Human Rights Watch, the Tar Sands Solutions Network, NRDC, Consumer Reports, the UN Foundation, and the David Suzuki Foundation. Jason is the founder of the 15 year old Web of Change conference and he created the world’s first research report on the state of digital teams in non-profits. A recognized thought leader in the fields of network campaigns, digital teams, and organizational change catalyzed by technology, in 2014 Jason was named a Leadership Fellow at the Broadbent Institute.
====
Now in its 3rd year, The Digital Nonprofit Conference is ready to take you to the next level of tech success in your organization. This year's line up of presenters includes experts in the tech, nonprofit and private sectors, delivering deep dive discussions on topics ranging from:
Capacity planning in the digital world
Choosing the right tech tools to suit your organization's values
Cultivating digital talent
Digital fundraising & donor engagement
Building community engagement strategies with corporate partners
Presentation to Enterprise Collaboration Techfest (March 2016) on the need for Intranets and ESNs to deliver consumer-quality user experiences in order to drive business value.
Knowledge for Performance Imporvement
Presented at the International Society for Performance Improvement 2008
Based on the two books by Arthur Shelley:
Being a Successful Knowledge Leader and The Organizational Zoo
Knowledge Management is one of the hottest topics today in both the industry world and information research world. In our daily life, we deal with huge amount of data and information. Data and information is not knowledge until we know how to dig the value out of of it. This is the reason we need knowledge management.
Matrixed structure is characterized by employees having a dual reporting relationships. Bhaskar Thyagarajan explores ways to improve team efficiency and collaboration in complex matrixed organizations.
Creating Your Own Web Site Idea GeneratorDavid Gammel
Anyone can innovate new value on their organization's web site, no matter your role.
Slides from a presentation I gave at ASAE's Great Ideas Conference in Miami Florida on February 22, 2009.
Slides from #SMWCPH event Leveraging Social Media in an Organizational Context: Challenges and Benefits. #smwcbscompete. For more information on the slides, please contact Professor Liana Razmerita at Copehagen Business School (on Twitter: @lrazmerita)
Is Family Philanthropy Ready for New Giving New Giving - CoF13 ResponsesTony Macklin
Responses from family philanthropy staff and board members to how crowdfunding and grassroots giving circles could complement or detract from their family philanthropy
Three major trends -- content marketing, cause marketing and social media -- are converging to impacta Associations and Nonprofits. This paper quickly outlines what DrakeCo -- an accredited association managment company -- is seeing.
With over 80 years of combined experience, Momentum proudly develops events that attract the best and brightest minds who come together to share their knowledge and connect with the individuals that matter most. We are here to ensure your career always stays in motion, gaining the energy it needs to tackle any challenge and capitalize on every opportunity.
Knowledge for Performance Imporvement
Presented at the International Society for Performance Improvement 2008
Based on the two books by Arthur Shelley:
Being a Successful Knowledge Leader and The Organizational Zoo
Knowledge Management is one of the hottest topics today in both the industry world and information research world. In our daily life, we deal with huge amount of data and information. Data and information is not knowledge until we know how to dig the value out of of it. This is the reason we need knowledge management.
Matrixed structure is characterized by employees having a dual reporting relationships. Bhaskar Thyagarajan explores ways to improve team efficiency and collaboration in complex matrixed organizations.
Creating Your Own Web Site Idea GeneratorDavid Gammel
Anyone can innovate new value on their organization's web site, no matter your role.
Slides from a presentation I gave at ASAE's Great Ideas Conference in Miami Florida on February 22, 2009.
Slides from #SMWCPH event Leveraging Social Media in an Organizational Context: Challenges and Benefits. #smwcbscompete. For more information on the slides, please contact Professor Liana Razmerita at Copehagen Business School (on Twitter: @lrazmerita)
Is Family Philanthropy Ready for New Giving New Giving - CoF13 ResponsesTony Macklin
Responses from family philanthropy staff and board members to how crowdfunding and grassroots giving circles could complement or detract from their family philanthropy
Three major trends -- content marketing, cause marketing and social media -- are converging to impacta Associations and Nonprofits. This paper quickly outlines what DrakeCo -- an accredited association managment company -- is seeing.
With over 80 years of combined experience, Momentum proudly develops events that attract the best and brightest minds who come together to share their knowledge and connect with the individuals that matter most. We are here to ensure your career always stays in motion, gaining the energy it needs to tackle any challenge and capitalize on every opportunity.
Building a new model for agencies and consultancies (en & cn) kevin lee 2011Kevin Lee
If you’re finding yourself in the insight economy, and feel the pains of the industry, start your reinvention by first asking, What’s your specific community of connection? How do you immerse to capture the right, relevant insights and build to provide a unique, value-added professional service?
Re designing the World of PR [People Relations]MSL
The world is changing, fast, and our clients are facing huge transformations. There is a strong call for change, in the PR industry like everywhere. At a recent conference, our chief strategy officer Pascal Beucler was asked to stimulate a discussion on if the PR industry was ready for this change, the challenges we face and the power shifts we need to address, as an industry, to make it happen.
They have long been dominated by their bigger, more famous cousins but small and medium-sized agencies have fresh, new value proposition that makes them more viable competitors.
Breaking Down Barriers (to enterprise social) in the Land of DinosaursSusan Hanley
You’ve heard the messages: the future of collaboration is all about enterprise social networks. It’s a future where you’d like to be, of course, but what if you work in a land of stodgy dinosaurs? Your dinosaurs might not find it so easy to let go of past paradigms and make the leap of faith to try something new and different. This presentation showcases several powerful social collaboration success stories from which you can draw insights and presents some proven approaches to break down the barriers that you might encounter.
The role of the social and/or community strategist is unique from that of a community manager although the two roles are often done by the same person in smaller organizations. These slides are a small portion of the Community Strategist training course offered by The Community Roundtable, WOMMA & ComBlue. If you are interested in that class, you can find more info here: http://community-roundtable.com/what-we-do/training/
Beyond Advertising: Creating Value Through all Email and Mobile TouchpointsMarketingSherpa
Watch this session live at 2:00pm EST on Wednesday, May 3, 2017. www.marketingsherpa.com/beyond
MarketingSherpa Summit was filled with real-world case studies from your peers. This webinar provides an opportunity to step outside your day-to-day role and ask big questions like, “Where do I want to take my organization, department or individual career?” — and learn how to transform your organization and career with customer-first marketing philosophies.
To help you do that, we’ve invited a pioneering researcher focused on reinventing advertising and marketing. In this webinar, Catharine Hays — the executive director of The Wharton Future of Advertising Program and co-author of “Beyond Advertising: Creating Value Through All Customer Touchpoints” — will share her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology and other disciplines from 22 countries.
In this webinar, you will learn:
The five forces of change affecting marketing and advertising
Insights, ideas and frameworks for adapting to how mobile technology has changed brands relationships with customers
How to challenge entrenched mental models of email and mobile marketing and advertising, including example pioneering customer-first marketers are taking
We tend to think of “innovation” in terms of new technology – gadgets, hardware, new apps, and software. But true innovation more often comes in the form of new business models, workflows, service offerings, and office and staffing patterns. This session will center on those innovations that are significantly impacting our firms and our clients. You never know where innovation might sprout!
This session was produced for the DCPA15 Conference in Las Vegas.
Unleashing Engagement; Social Media at WorkPolly Pearson
Unleash employee engagement while adding revenue, profit and brand admiration for your company. This is a case study discussion with key implementation tips from Polly Pearson, based on her perspective at work at EMC.
16. “I believe the traditional agency model is really obsolete. We are competing to see who can create the best horseshoes.” Keith Reinhard, Chairman Emeritus, DDB Worldwide
17. “The old-fashioned supertanker model is already dead. Clients want smaller collections of people tied to nimble, innovative, evolving structures that can shape and mould themselves into whatever form is needed to be solve their problems” Karina Wilsher, MD Fallon
18. “Change, Change, or Change: Options for the agency of the future.” Maurice Levy, Chairman and CEO, PublicisGroupe
30. Client Relationship Team Relationship The 4 C’s Training and tools Global Reach; Local Knowledge
31. “Change, Change, or Change: Options for the agency of the future.” Maurice Levy, Chairman and CEO, PublicisGroupe
32. 1. Large Network/Multinational Size matters Internal shifts Relationship expertise Dedicated teams Bureaucracy Holding companies
33. 2. A team of specialized agencies Multiple touch points for the client Security of true expertise Long-standing teams that understand the client A client-driven expectation of strong teamwork Leaner, quicker, less bureaucratic New-media savvy, media agnostic approach Interagency cultural conflicts Holding companies
34. 3. Adaptable Networks Lean internal team Hot senior creatives Tapping into the pool of unemployed agency types Generation Y-compatible No more walls, just infrastructure Actually, some walls Less bureaucracy, lower costs
35. 4. Crowdsourcing Relationships are more or less forgotten No trust, only results Global Reach? Yes. Local Knowledge? Yes. Generation Y-compatible Innovative, media-agnostic Cheap, fast and nimble
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44. “The revolution hates compliance. It doesn’t reward cogs in the system. You don’t get rewarded for compliance. You get rewarded for solving interesting problems. You get rewarded for leading. You get rewarded for taking risks. You are rewarded for connecting people. You are rewarded for ideas worth spreading.” – Seth Godin
My phone, backed by pattern recognition software, is theoretically capable of:Identifying each plantDifferentiating each based on my current needs and interests (which ones need special treatment to survive the winer?Customizing my next experience in part based on this one
How dare we waste this revolution.
How dare we waste this revolution.
How dare we wastethis revolution.
The established agency model was architected in a time when the task of the agency was to push one-way messages en masse through handful of channels. That world has changed irrevocably – a realization that opens a Pandora’s Box of questions as to the form – and the role – of the future agency. What happened? Fundamentally, digital communication. It has changed the way consumers live and brands communicate with them. It has changed the way we think and work. It has changed the expertise required to market and the ability and cost of accessing that expertise. And it has changed the economic landscape of marketing – including the compensation structure.
There appears to be a movement away from the traditional structure to a more fluid, adaptable structure.
Everybody is talking about change but before we can parse the problem, much less come up with solutions, it is imperative to have a strong sense of the present state and to identify pertinent trends. It is also essential to identify the building blocks that will create new forms. So what is the state of the industry?
Advertising is over 100 years old, and agency models have undergone many iterations. In the 50’s client teams included copy, art direction, media and account management by the 90s that expanded to 9 disciplines, overseen by account management. In turn overseeon by VP’s of marketing of each marketing silo (Advertising, ecrm, etc.)And in the last decade we saw the rise of digital agencies and non-agencies. And now, we’re facing another seismic shift based on two core problems: How shall brands interact with customers and the compensation model no longer works. What drives that change? Technology and the demand of clients to change.
To recalibrate, agencies need to stop thinking in terms of tactics and take a much broader strategic view.“To a hammer everything looks like a nail. If you go to an agency you will get an agency solution, what they are good at.” So, what clients often get is not necessarily an objectively conceived, truly innovative solution, but more likely and unfortunately, a discipline-centric solution that is awkwardly integrated across channels as best as possible. The problem is that for most agencies the financial model doesn’t support thinking outside their skill set, so there is an inherent conflict of interest. The agency must filter all their ideas through the machine they must keep feeding. Would any of your agencies ever recommend re-allocating digital budget to invest in training of call-center reps.
Is a term coined by Dr. Denis Benison to describe why different departments of a company don’t get along. For clients, agencies with poorly integrated silos offer no advantage over forming a team of separate agencies – a strategy that allows them to chose the best in each field. Holding companies/ RPA/Genex/ M&A integration often fails.Right now, the only way to succeed in that regard is finding sister agencies with complementary, not overlapping service offerings.Holding companies tend to be a collection of silo-like fiefdoms based on individual disciplines – the ad agency, the media department, the direct marketinf division etc. that have all different P&Ls and agendasSomeone sells the network but the companies never figure out how to make it a smooth organism. At my former agency we always talked about our international teams but we didn’t really leverage them effectively – partly because there were cultural nuances that got in the way. Partly because it was C Suite to C Suite making the deal and no one talked to the management team who worked on the business. They had no sense of mission and no desire to work together. And partly because there is the issue of how you are going to share the revenue. Turf wars are a huge issue, and a hindrance to a successful partnership. P&G: Gillette pays a single set fee, established in advance, that covers the full scope of work – big, small, local, global, across all media. BBDO has to divide up the check into all those little pieces. Because Omnicom is a holding company, individual agency in the system has a profit goal they are held to. It stifles cooperation.
Commission-based. RIPPay for performance is gaining considerable tractionThe other option is to consider profit-sharing: hedge-fund like wherein agencies collect a management fee, and also have a stake in the business that allows them to keep an upside from an increase in performance. There is still a lot of work to do because sales are not only tied to advertising/marketing
A Fortune 100 President once said: “Every time I walk into that big office in New York, I know I’m paying for it.”After Lehman, CFO’s are running the marketing department; agencies are living on existing contracts, but they know those contracts will be seriously renegotiated soon. Bloat comes in many forms: fancy offices, fancy meals, the Sky box seats, and the amount of people deemed necessary to service the account.
Many agencies have raised the nurturing of client relationships to an art form. The future of marketing lies in a strong partnership between agency and client – and that partnership will thrive under the care of agency executives with deeply ingrained expertise in keeping their customers happy.Relationships are based on trust
Nothing replaces the cameraderie, the deep intuition, and for many, the spark of a team that has a long history together
Culture, Collaboration, Continuity and Communication.Culture breeds excellent work and a happy, dedicated staffCollaboration is an outgrowth of the team realtionship but it is also in many ways the need for many minds to search for a strong solution. Studies show that companies are most innovative when no more than 40% is spent working alone. If your average is 80%, your company is average.Continuity – a team that stays together, with the project and the clientCommunication is a cprollary to the client relationship, but within a team is both the glue that binds and the grease that keeps work moving smoothly.
Can you learn everything you need to learn in a corporate environment?
Can you learn everything you need to learn in a corporate environment?
Everybody is talking about change but before we can parse the problem, much less come up with solutions, it is imperative to have a strong sense of the present state and to identify pertinent trends. It is also essential to identify the building blocks that will create new forms. So what is the state of the industry?
Can you learn everything you need to learn in a corporate environment?
Can you learn everything you need to learn in a corporate environment?
Can you learn everything you need to learn in a corporate environment?
Can you learn everything you need to learn in a corporate environment?
Everybody is talking about change but before we can parse the problem, much less come up with solutions, it is imperative to have a strong sense of the present state and to identify pertinent trends. It is also essential to identify the building blocks that will create new forms. So what is the state of the industry?
We don’t need you to be good at what we were doing yesterday. We need you to be good at making mistakes on what you want to do tomorrow.
We don’t need you to be good at what we were doing yesterday. We need you to be good at making mistakes on what you want to do tomorrow.
T-shaped people have two kinds of characteristics, hence the use of the letter T to describe them. The vertical stroke of the “T” is a depth of skill that allows them to controbute to the overall process. The horizontal stroke of the “T” is the disposition for collaboration across disciplines. It is composed of two things. First, empathy. It’s important because it allows people to imagine the problem from another perspective – to stand in somebody ese’s shoes. Second, they tend to get very enthisasistic about other people’s disciplines, to the point that they may actually start to practice them. T- shaped people have both depth and breadth in their skills.
We don’t need you to be good at what we were doing yesterday. We need you to be good at making mistakes on what you want to do tomorrow.
We don’t need you to be good at what we were doing yesterday. We need you to be good at making mistakes on what you want to do tomorrow.
We don’t need you to be good at what we were doing yesterday. We need you to be good at making mistakes on what you want to do tomorrow.
One of the dangers of the Internet is that you can do short-term stuff all day without producing anything meaningful.