Impact of Social Technologies on the Enterprise

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A presentation that I gave at Appian World 2012 in Washington DC. I recorded the audio later from my speaking notes.

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Impact of Social Technologies on the Enterprise

  1. 1. The Impact of Social Technologies on the Enterprise How social tools will change the way you run your businessSandy Kemsley l www.column2.com l @skemsley
  2. 2. Consumer Social Tools SetExpectations l Consumption l Participation l Creation l User experience l Access anywhere Copyright Kemsley Design Ltd., 2012 2
  3. 3. Bring Your Own Device (BYOD) l Changes technology and security infrastructure l Computer l Browser l Smartphone l Tablet l App Copyright Kemsley Design Ltd., 2012 3
  4. 4. Linking External Social PresenceTo Core Business Processes l Changes the customer relationship l Extends the ends of the process l Increases external collaboration l Forces operational transparency Copyright Kemsley Design Ltd., 2012 4
  5. 5. Copyright Kemsley Design Ltd., 2012 5
  6. 6. External Socialization SpectrumInternal only Expose status to Include external• All tasks in process external parties workers in process completed by internal • e.g., send milestone • e.g., route task to trading resources alerts to customer partner for completion Copyright Kemsley Design Ltd., 2012 6
  7. 7. Social As A Feature, Not AnApplication l Changes the internal user capabilities l Flexibility l Visibility l Participation Copyright Kemsley Design Ltd., 2012 7
  8. 8. Collaboration SpectrumPredefined participants Select from predefined Select any participants,• Each task in process set of participants or participant self- assigned to specific • e.g., send to colleague for selection roles/participants at design assistance • e.g., social production time or instantiation Copyright Kemsley Design Ltd., 2012 8
  9. 9. Power To The People l Changes the management style l Knowledge work Set Objectives l Trust l Responsibility Reward Monitor l Incentives Evaluate Copyright Kemsley Design Ltd., 2012 9
  10. 10. Social Creates Big Data l Changes business analytics and decisioning l Monitor and respond to events, not just outcomes l Sentiment analysis l Next best action Copyright Kemsley Design Ltd., 2012 10
  11. 11. Getting Ready For SocialBusiness Processes l Your customer is part of your process l Let your workers do the right thing l Identify and enable social processes l Use predictive analytics for proactive problem detection Copyright Kemsley Design Ltd., 2012 11
  12. 12. Sandy Kemsley Kemsley Design Ltd.email: sandy@kemsleydesign.comblog: www.column2.comtwitter: @skemsley Copyright Kemsley Design Ltd., 2012 12

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