1) Subway was founded in 1965 by Fred DeLuca, who opened the first location in Bridgeport, Connecticut at age 17 to help pay for medical school. He grew the business with partner Dr. Peter Buck and began franchising locations in 1974. 2) Today, Subway is the largest submarine sandwich chain worldwide with over 44,000 locations across 100 countries. Fred DeLuca served as CEO until his death in 2015, at which point his sister Suzanne Greco took over. 3) The author conducted a social media audit of Subway and found they effectively use platforms like Twitter, Facebook, YouTube and their website to promote deals, communicate with customers, and provide information about their history,

1. SUBWAY SOCIAL MEDIA AUDIT
BY CATHLEEN MCDONALD

2. INTRODUCTION
 Owner and Founder – Fred DeLuca
 At 17 he wanted to become a medical Doctor, to
help pay for his education he opened a
submarine shop suggested by a family friend
 Dr. Peter Buck gave a $1,000 loan and became
Fred’s partner in the business
 First store opened in Bridgeport Connecticut U.S
August 1965
 They set a goal to open 32 stores in 10 years
 By 1974 they owned and operated 16 shops
 Realizing they wouldn’t reach their goal in time
they began franchising launching the Subway
brand

3. INTRODUCTION CONTINUED
 Submarine Sandwiches and its franchises have
been around for 68 years
 Today the Subway brand is the worlds largest
Submarine Sandwich chain with more than 44,000
location around the world
 Fred DeLuca died in 2015 from leukemia at the age
of 67
 From then on his sister Suzanne Greco became
CEO of the Company

4. INTRO CONT. MARKET SHARE

5. MENU
 Sandwiches
 Oven roasted chicken
 Roast beef
 Steak and cheese
 Veggie delight
 Breakfasts
 Egg and cheese
 Bacon egg and cheese
 Sunrise subway melt
 Kids
 Roast beef
 Ham
 Turkey breast
 Salads
 Cold cut combo
 Oven roasted chicken
 Sweet Onion Chicken Teriyaki
 Sides and drinks
 Cookies
 Chips
 Chili
 Pops
 Coffee
 Water

6. METHODOLOGY
I conducted my research by searching for subway in
all social medias and in google to find as many places
as possible.
 Key words used to search:
 Subway Canada
 Fred Deluca
 Social Media Sites:
 Twitter
 Facebook
 YouTube
 Reddit
 Pinterest
 Subway.com – official website
 Wikipedia – get other articles

7. RESULTS
Subway uses social media to their advantage to
promote themselves and get their name and deals out
to people to all generation, young old ect. All social
media tools are effective, if used right and subway does
that.
Their official website gives viewers
• Their complete menu
• Deals and offers
• How to contact them
• Notifies how to and if there are jobs available
• Gives an overview of the history
Reddit
• Allows costumers to communicate with each other
from all over

8. RESULTS CONT.
Twitter, Facebook, YouTube
• Promotes to the younger generation
• Tells when there are deals of offers on
• Create skits to promote the company in an
appealing way
• Costumers can explain complaints or concerns
I learned that subway is much bigger than I new and
its start is interesting, with Fred DeLuca being only 17
years old and starting this business only to get some
extra money.

9. RECOMMENDATIONS
1) The first recommendation I would say would be is
promote where they are on social media more, so
that more people are aware and can find out
more.
 For example, in their commercials to say the social
media they use at the end and how to follow tem
2) The second recommendation I would say is to
have more example of how the food is better in
nutrition than other fast food chains.
 For example on their website they should have facts
page about the food and the nutritional value.

10. REFERENCES
Reddit. (2016, April 4). Retrieved from Reddit:
http://www.reddit.com/r/subway
Subway. (2016, April 4). Retrieved from Subway:
http://www.subway.com/en-ca
Subway Canada. (2016, April 4). Retrieved from Twitter:
http://www.twitter.com/SUBWAYCanada
Subway Canada. (2016, April 4). Retrieved from Facebook:
http://www.facebook.com/subwayCanada/
SUBWAY Restaurants. (2016, April 4). Retrieved from
YouTube: http://www.youtube.com/user/subway
Subway Reviews. (2016, April 4). Retrieved from Pinterest :
http://www.pinterest.com/grubgrade/subway-reviews/