This document provides a primer on the importance of blogging for small businesses, discussing common barriers and the benefits of creating valuable content. It emphasizes easy setup through platforms and highlights numerous free resources available for marketing, SEO, and content management. Additionally, it encourages business owners to start blogging to improve visibility and engage with their audience effectively.

1. Why Aren’t Ya Blogging?
A SHORT PRIMER ON CRAFTING A SMALL BUSINESS CONTENT STRATEGY

2. What is a Blog?
Why am I not using a blog in my
business?

3.  Blogger who published 630
blogs on Blogmutt.com
 Christian who helped start a
Bible College in Idaho:
learned business basics.
 Created Founders board
game in 2012.
 Marketed Heather’s Tears in
2014.
 Full-Time Content Marketing
Strategist since 2015
About Paul
Davis

4. Examples of Blogging
Some business blogs are cathartic,
like this blog.
It does not bring traffic to Wilde
Funeral Home in Parkesburg, PA,
but it does help Caleb Wilde
process through the difficulty of
working in the funeral industry.
http://www.calebwilde.com/

5. Examples of Blogging
“How To Turn Your Personal
Blog into a Business” goes on
for at least 4 more pages!
Neil Patel makes money by
creating blogging software,
and selling his consulting
courses.
He writes.
A ton.
http://neilpatel.com/blog/make-money-
from-blogging/

6. Examples of Blogging
Not all blogs need to be by
typical online companies.
This group of Florida logistics
companies provides
tremendous value through
their “News” platforms.
https://www.ctltrans.com/news/

7. Examples of Blogging
Even if you sell local, provide
additional value and behind
the scenes looks through a
“journal”.
Rather than selling a
product, Floret Flower Farm
sells the experience of
beautiful flowers.
https://www.floretflowers.com/blog/

8. 4 Reasons Business Owners Don’t
Blog
 Too Little Time
 Too Much Technology
 Don’t Understand How It Helps
 Too Much Money

9. Reasons Business Owners Should
Blog
 People, People, People
 Keep Ownership of Your Information
 Easy to Start
 Great Free Resources
 Sets The Tone for Your Business
 SEO
 SEM and Social Ads

10. Easy To Start
 Wordpress sites take less than 5 minutes to set up on a shared
hosting plan offered by a company like Dreamhost.com
 Go Here for $25 off your first year.
 You are already on social platforms for sharing your regular content.
Setting up a business profile takes minutes.
 Modern phones remove most of the technology hurdles to creating
genuine content online.

11. Own Your Own Content
 Over 40 major changes to the Facebook Newsfeed Algorithm,
according to WallaRoomMedia
 Social platforms come and go fast and target demographics move.
 According to the Washington Post, “teens are leaving Facebook in
droves.”
 With content controlled in a central place, you choose how to
remarket and retarget it.

12. Free Resources
 Freemium Subscription models give you many free apps for
managing websites.
 Freemium starts free and then offers an improved version of the product
for a certain cost.
 Freemium Apps I use: Buffer, Pablo, Canva, Trello, Workflowy, Airtable,
SumoMe, AmbitionAlly and PopupAlly, Hubspot, Mailchimp, BuzzSumo,
MozzSEO, Keyword Keg, WiseStamp, Grammarly, Readable
 Open Source Platforms
 Tremendous CMSs like Drupal, Modx, and WordPress
 Office Platforms
 Pixabay
 Apps on your phone
 Blogs to follow

13. SEO and SEM
 SEO – Search Engine Optimization
 This is the process where you make your site attractive to the algorithms.
 Algorithms- Computer programs that scroll the internet looking for and
ranking sites.
 Organic, no direct ROI tracking
 SEM – Search Engine Marketing
 This is the process where you pay for people to see your site in a search
 Direct ROI Tracking

14. Start Blogging Today
 Understand Your Buyer’s Persona
 Plan a Content Schedule
 Plan Content Sharing
 Facebook, Twitter, and LinkedIn,
Oh My!
 Plan Additional Forms of Content
 Written
 Podcast
 Video
 Start Writing
 Track Goals with Google Analytics
 Build Landing Pages
 Start Lead Funnel

16. Some Resources for After You Get
Started
 Manage Google
 Analytics
 Seo Tools
 Marketing Automation Tools
 Hubspot
 Infusionsoft
 SharpSpring

17. Some Resources for After You Get
Started
 Landing Page Tools
 LeadPages
 InstaPage
 CRM (Customer Relationship Management)
 Hubspot CRM is free
 Zoho CRM is a Freemium Version
 Marketing Automation Software All Provide CRM Functionality

18. Some Resources for After You Get
Started
 Free Accounting Tool
 Additional Resources from PDS
 Facebook Group
 Get Regular Updates on
Facebook, LinkedIn, and
TheWritersCue
 Stay “In The Know” on All
Things Content
 Outsource Your Content
Strategy