Despite SEO campaigns being challenging and time-consuming, many still wonder if outsourcing SEO is worth it. To help companies decide here are some tips to dive into. Full blog here | https://whitelabelseoagency.net/should-you-outsource-seo-in-2022/

1. OutsourcE
SE IN
2022
SHOULD YOU
s e o a g e n c y

2. SEO (Search Engine Optimization)
has proved to be an essential part
of digital marketing. Many
businesses and consumers have
relied on remote methods of doing
things due to the COVID-19
epidemic. This saw an increase in
the usage of mobile devices and
internet usage.
Online visibility is more important
for businesses because it
increases the likelihood of
generating leads and directs
them to conversion.

3. But, managing an SEO
campaign to increase one's
online presence can be
difficult and time-consuming.
It also requires using the
right tools and implementing
the proper techniques.
Due to this, many prefer to
outsource these SEO tasks to
a 3rd party.
Companies with
websites are
40%
MORE LIKELY TO
GROW FASTER
than those not on
the internet.

4. ACCORDING TO GOOGLE TRENDS DATA, THE ONLINE
SEARCH TERM "SEO AGENCY" HAS SEEN A DRAMATIC
RISE FROM 2018 TO 2020.
It rose steadily during the COVID-19 pandemic and
surged abruptly towards the end of 2021.
Despite the fact that there are many
other digital marketing strategies on
the rise and the economic impact of
the pandemic, many still wonder
if outsourcing SEO is worth it.
HERE ARE SOME TIPS TO HELP
COMPANIES DECIDE IF OUTSOURCING
THEIR SEO TO AN AGENCY IS
WORTHWHILE.
Image is taken from Google Trends

5. Outsourcing SEO Can Be
a Cost-Effective Option
$
Companies outsource their SEO primarily because of its
cost-effectiveness, with the average annual cost of hiring an
IN-HOUSE SEO EXPERT AMOUNTING TO
$90,154.
Moreover, building an internal team requires at least three full-time employees,
resulting in thrice the salary expenditure.
EMPLOYERS ALSO NEED TO PAY FOR EMPLOYEE INSURANCE, BONUSES, AND OTHER BENEFITS.
Image is taken from PayScale, Average Senior Search
Engine Optimization (SEO) Manager Salary.

6. !
ASIDE FROM THESE, ENTERPRISES ALSO HAVE TO
INVEST IN THE NECESSARY TOOLS TO IMPLEMENT
THEIR SEO STRATEGIES.
These expenses take a large chunk out of a
business's finances, which can be used to
fund other critical operations.

7. depending on the company's needs and
complexity of tasks. This is especially true
for small businesses that are limited in
budget or have difficulty financing due to
the pandemic's economic consequences.
Contrary to popular belief, an external
SEO specialist can be hired for as low as
$800
PER MONTH,
Although it is still
expensive to hire an
external SEO agency, it is
a lot cheaper than hiring
in-house staff. This may
also give companies
better ROI opportunities.

8. It can take time to find the right
candidates and train them
to run an effective campaign.
Accordingly, building an in-house
SEO team involves hours
of research, strategy creation,
monitoring, and many
other processes to produce
desired results and help meet
marketing objectives.
Outsourced SEO Saves Time

9. Employers can save valuable time by outsourcing SEO to a competent digital marketing agency.
This allows them to allocate their time on more important business operations.
ADDITIONALLY, TIME SAVED IS DIRECTLY RELATED TO MONEY SAVED. Spending
less time and money on complex SEO tasks by letting an external
SEO team handle them means the business can save more.

10. Outsourcing SEO Optimizes In-House Staff
Attention span for inhouse employees
might be an issue when implementing
an SEO campaign on their own. For
larger companies, it might be easier to
establish an internal SEO team as they
have the budget and resources.
HOWEVER, IT MIGHT BE MORE
DIFFICULT FOR SMALLER BUSINESSES
TO CREATE AN INTERNAL SEO TEAM
BECAUSE EXISTING EMPLOYEES MAY
NEED TO DO SEO WORK ON TOP OF
THEIR REGULAR DUTIES.

11. Multitasking can lead to people
losing focus on their core functions,
which can hinder productivity and
affect other company processes.
OUTSOURCING SEO CAN HELP
BUSINESSES REDUCE THE NEED TO
MULTITASK, ALLOWING THEIR
EMPLOYEES TO CONCENTRATE ON
THEIR PRIMARY TASKS.
!

12. Outsourcing SEO Offers Access to Powerful
Tools & Professional Services
SEO REQUIRES THE MASTERY
OF MANY INNOVATIVE TOOLS.
This can be costly and take years
to fully grasp.
IT ALSO NECESSITATES A
STRONG LINK-BUILDING
NETWORK AND HIGH-QUALITY
CONTENT
to achieve a desirable result.

13. Search engines take into consideration
many factors before ranking websites. For
example, Google's search algorithm has
200
RANKING ELEMENTS
to consider to determine a website's
relevancy to a search query.

14. BECAUSE OF THESE, IT CAN BE DAUNTING
FOR BUSINESSES TO MANAGE AN SEO
CAMPAIGN ON THEIR OWN.
It can also be detrimental for enterprises
if an inexperienced staff member
performs these SEO tasks without a
thorough understanding.
!
Therefore, it is better to trust
skilled professionals with the
knowledge and experience in
SEO to get businesses
their desired outcome.

15. Outsourced SEO Means a Larger
Team Running Your Campaigns
A company's SEO requirements
will grow as it expands. Scaling
SEO efforts can be difficult for
in-house personnel, and a lack
of staff can lead to major
problems. This is where an
outsourced team can help.

16. THE FOLLOWING ARE THE MEMBERS OF A PROFESSIONAL SEO AGENCY:
DIGITAL MARKETERS
CONTENT CREATORS
WEB DESIGNERS
LINK BUILDERS
ADDITIONAL SEO EXPERTS

17. Businesses can use the combined skills of SEO experts to keep up with growing demands.
THEY CAN BE CONFIDENT THAT NO MATTER HOW COMPLEX THEIR SEO TASKS BECOME,
THEY WILL STILL HAVE RELIABLE PROFESSIONALS AVAILABLE TO HELP THEM.

18. Outsourced SEO Takes the Guesswork
Out of Adopting New Strategies
SEO STRATEGIES ARE DYNAMIC AND CONSTANTLY EVOLVING.
With the continual evolution
in marketing trends and demands
and constant updates to search
engine algorithms, the industry
landscape is also subject
to changes.
Thus, SEO professionals must be
aware of these trends to ensure
that their campaigns are effective.

19. These strategies are not
something companies have
to trouble themselves to
learn, as an outsourced
team can do it.
Reputable SEO agencies
keep themselves updated
and incorporate the most
recent techniques into
their SEO efforts to
achieve desired results.

20. FINAL THOUGHTS
Many businesses have started outsourcing SEO to help them
execute a data-driven, comprehensive campaign.

21. THIS QUESTION CAN
BE ANSWERED
YES.
It is evident that companies have
uneven advantages to SEO with
their different resources. But
having an external team can help
them achieve SEO goals that they
may not be able to accomplish on
their own.
Still, many people ask if this strategy will
still be relevant given the changes that
occurred during the COVID-19 pandemic.

22. s e o a g e n c y
Created & Designed by:
Resources:
https://laurenholliday.medium.com/how-to-increase-revenue-for-your-small-business-efd1f291a0bb
https://www.forbes.com/sites/forbesagencycouncil/2019/02/12/is-it-time-to-outsource-seo-heres-what-you-need-to-consider/?sh=4ed89b6048ee
https://virtualassistantreviewer.com/pros-and-cons-of-seo-outsourcing/
https://www.payscale.com/research/US/Job=Senior_Search_Engine_Optimization_(SEO)_Manager/Salary