The document discusses how Kent businesses can use social media to drive change and support business goals. It recommends segmenting audiences and devising a content strategy that is relevant, engaging and provides value. The strategy should build the business's profile and differentiate it through thought leadership on social media platforms. Metrics like interaction and sales leads can then measure the return on investment from social media activities.
2. • Managing Director of Zoodikers
Consulting
• 25 years at top level in marketing, PR &
social
• TEDx speaker
• Chairperson of PRCA’s South East/E.
Anglia Group
• Regularly called on to commentate on
social media for BBC TV and radio
• Spoken and moderated at high-profile
industry events
@katieeking
3. | 3
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| Social Media Legals
Smart phones and
social channels have
altered the way we
buy and sell
10. | 10
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1. Plan & segment your
audience
2. Devise a content
strategy
3. Build profile and
differentiate
4. Nurture sales leads
11. Your audiences Business
objectives
Marketing
objectives
Perceptions
to create in 3,
6, 9 months
Messages
to convey
INFLUENCE
THEM
PR & social
media tools
Prospective
customers
To achieve £x
turnover &
minimum x%
net profit
Twitter/LinkedIn
Online PR
Blog
Networking
Existing customers LinkedIn Groups
Case studies
Social media
Awards
Recruiting staff Webinars
Newsletters
Social media
Partners + agents News stories
Social media
1. Segment audiences
12. | 12
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Segment by:
Demographics (e.g. ABC1
males/25+)
Vertical sector (e.g. retail)
Business function (e.g.
business owner)
Geography (e.g. Kent)
35. | 35
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Thanks for your
time!
@katieeking
katie@zoodikers.com
www.zoodikers.com
Editor's Notes
Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow the conversations. At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters long, but don’t let the small size fool you – you can discover a lot in a little space. You can see photos, videos and conversations directly in Tweets to get the whole story at a glance, all in one place. You can mention people on Twitter using their username with an @ in front. When you see a Tweet by another user that you want to share, click Retweet below it to forward it your followers instantly. If you want to privately Tweet to a particular user who’s already following you, you can direct message them, and Hashtag is an # prepended to words to categorise them for others. Think of hashtags as a theme of your Tweet. Users can click on a hashtag to see other similarly-themed tweets and find yours in search.
FURTHER theory to be given on the type of customer who uses Twitter and the types of business who use Twitter.
Twitter connects businesses to customers and in real time – and businesses use Twitter to quickly share information with people interested in their products and services, gather real-time market intelligence and feedback, build relationships with customers, partners and influencers. From brand lift to CRM to direct sales, Twitter offers businesses an easy way to reach an engaged audience.