This document provides tips for maximizing social media marketing. It recommends linking all social media profiles together to increase ways for potential customers to find content. It also advises planning a long-term social media strategy that aligns with overall business goals instead of bouncing between sites. Additionally, it suggests using Facebook to create storefronts and allow purchases without leaving the site. The document ends by noting that negativity is inevitable with social media marketing but addressing concerns will help implement social media effectively.