Delivered at the ICCO Global PR summit in Helsinki, this presentation introduces the audience to the world of AI and its impact on the PR and wider marketing industry. It considers the encroachments of AI in our personal lives and provides a number of ways to prepare for the future.
It's clear to almost everyone in business today that sales and marketing are both undergoing an artificial intelligence (AI) revolution, driven by a need to offer customers the ultimate personalised experience (CX).
This presentation was delivered to the members of the Hertfordshire Chamber of Commerce in October 2017.
In it, I look at the impact on all business functions, and the actions which companies can take today to survive and thrive.
Business 4.0 - Adopting a digital transformation strategy to survive and thriveZoodikers
Presentation delivered in January 2018 to MBA Networking Club at Westminster Business School. Discusses how to adopt a digital transformation strategy to survive and thrive. Follow some of the conversation on Twitter via @katieeking
Katie delivered a Keynote presentation at the first-ever AI Everything Summit in Dubai (May 2019), organised by the UAE National Programme for Artificial Intelligence, in partnership with Smart Dubai. The event was opened by Shaikh Ahmad Bin Saeed Al Maktoum, CEO and chairman of the Emirates Group.
The presentation focused on how to harness AI and maintain the competitive edge.
There is a huge amount of hype surrounding AI, as it’s in the Gartner phase of ‘peak of inflated expectation.’ By comparison, Katie shared the evidence and insights drawn from the extensive research she conducted for her new business book.
Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, was published by Kogan Page in February 2019. It is essential reading for any 21st-century business executive. Katie shared these real-world examples, both successes and failures, as well as practical implementation strategies.
6 Ways To Use Artificial Intelligence In Your Businessvenkatvajradhar1
Artificial Intelligence (AI) has long been seen as a vicious entity, dead to exterminate humanity, or at least, to keep its members out of commission. However, artificial intelligence is far from it, which brings us to the question: What is AI?
Simply put, it translates into the ability of a computer or computer-controlled robot to perform tasks that are usually associated with intelligent creatures, usually humans. As a result, it exhibits the ability to reason, find meaning, generalize, or learn from experience..
The infographic "The Artificial Intelligence Business Evolution" by Casaleggio Associati describes and analyzes business models, goals and purposes of Artificial Intelligence developed by B2B companies.
B2B Italian Companies digital transformation is the biggest opportunity to produce efficiency and be competitive worldwide.
2018 will be the Artificial Intelligence application year, processes will be revolutionised to support sales, customer service, market analysis and more business areas.
The infographic has been realized to support the research "The Artificial Intelligence Business Evolution" for the second edition of the conference “THE DIGITAL FUTURE OF BUSINESS BETWEEN COMPANIES”, was held in Milan in November 2017.
The conference “The Digital Future of Business between Companies” is an important occasion for meeting, networking and update for e-commerce operators, and companies interested in learning about the opportunities offered by internet and digital services for their industry.
R.
It's clear to almost everyone in business today that sales and marketing are both undergoing an artificial intelligence (AI) revolution, driven by a need to offer customers the ultimate personalised experience (CX).
This presentation was delivered to the members of the Hertfordshire Chamber of Commerce in October 2017.
In it, I look at the impact on all business functions, and the actions which companies can take today to survive and thrive.
Business 4.0 - Adopting a digital transformation strategy to survive and thriveZoodikers
Presentation delivered in January 2018 to MBA Networking Club at Westminster Business School. Discusses how to adopt a digital transformation strategy to survive and thrive. Follow some of the conversation on Twitter via @katieeking
Katie delivered a Keynote presentation at the first-ever AI Everything Summit in Dubai (May 2019), organised by the UAE National Programme for Artificial Intelligence, in partnership with Smart Dubai. The event was opened by Shaikh Ahmad Bin Saeed Al Maktoum, CEO and chairman of the Emirates Group.
The presentation focused on how to harness AI and maintain the competitive edge.
There is a huge amount of hype surrounding AI, as it’s in the Gartner phase of ‘peak of inflated expectation.’ By comparison, Katie shared the evidence and insights drawn from the extensive research she conducted for her new business book.
Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, was published by Kogan Page in February 2019. It is essential reading for any 21st-century business executive. Katie shared these real-world examples, both successes and failures, as well as practical implementation strategies.
6 Ways To Use Artificial Intelligence In Your Businessvenkatvajradhar1
Artificial Intelligence (AI) has long been seen as a vicious entity, dead to exterminate humanity, or at least, to keep its members out of commission. However, artificial intelligence is far from it, which brings us to the question: What is AI?
Simply put, it translates into the ability of a computer or computer-controlled robot to perform tasks that are usually associated with intelligent creatures, usually humans. As a result, it exhibits the ability to reason, find meaning, generalize, or learn from experience..
The infographic "The Artificial Intelligence Business Evolution" by Casaleggio Associati describes and analyzes business models, goals and purposes of Artificial Intelligence developed by B2B companies.
B2B Italian Companies digital transformation is the biggest opportunity to produce efficiency and be competitive worldwide.
2018 will be the Artificial Intelligence application year, processes will be revolutionised to support sales, customer service, market analysis and more business areas.
The infographic has been realized to support the research "The Artificial Intelligence Business Evolution" for the second edition of the conference “THE DIGITAL FUTURE OF BUSINESS BETWEEN COMPANIES”, was held in Milan in November 2017.
The conference “The Digital Future of Business between Companies” is an important occasion for meeting, networking and update for e-commerce operators, and companies interested in learning about the opportunities offered by internet and digital services for their industry.
R.
Artificial Intelligence Can Now Write Amazing Content – What Does That Mean F...Bernard Marr
Written language generation was once thought to be a task humans were uniquely qualified to do. Today, with advances in artificial intelligence and specifically natural language generation, AI is proving its expertise with all kinds of content types from news reports to captions and social media posts to financial reports.
The Future of Marketing - What will Marketing look like in 2021?Tom De Baere
What will marketing look like in 2021?
“Human society will change more the coming 20 years… than the last 300 years”
We now live in a world of exponential technological change.
2017 is the TURNING POINT of this Exponential Change.
Change appeared to go slow, but now everything will now begin to change,
all at the same time.
Algorithms will impact 1 billion human jobs in 2020
Everything is abundantly available. Everything goes to the cloud. Money. Books. Governments. Cities. Content becomes essentially free.
With everything being abundantly available, people change from owning ‘stuff’, to experiencing ‘stuff’. People want experiences.
Image recognition by computers is becoming better than humans.
Computers recognize voices, not just speech, already today.
You can ask anything, using smart ”agents”
By 2019 websites and apps become less important. In 2019, 20% of all brands will start abandoning their mobile apps, in favor of progressive and instant apps
What is REALLY happening here?
The interface is dissapearing
WHEN is this going to happen ?
Years from now, not decades
So the big question is…. What will marketing look like in 2021?
Everything will be about technology
We’ll move from products to total experiences
From brands to platforms
Nike+ is opening their fitness data to
3rd party developers.
Gillette lets men try on virtual beards and connects them with 3rd party products & services.
General Electric opens sensor data of their products to 3rd party suppliers.
And finally, what will your marketing JOB look like in 2021?
Marketing organization haven’t changed that much in the last 40 years. That is about to change. DRASTICALLY.
Everything that can be digitized and automated, will be replaced by Artificial Intelligence.
The reverse is also true… Everything that cannot be digitized and automated, will become
EXTREMELY VALUABLE
Top 5 marketing skills needed in 2021
Such as critical thinking and creativity.
And fluid teams
Strategic thinkers become critical to success
The era of the right brain has arrived
Creativity in content, data, technology & strategy becomes crucial
How can you
PREPARE
for 2021 ?
Get in touch
www.invisiblepuppy.com
Ride the Artificial Intelligence M&A Wave:
Our goal is to provide relevant records and decision-making tools to serve the AI technology sector. We want to be a resource for executives and investors in AI technology companies who are considering their strategic growth and exit options in today's environment.
The importance of Data is growing every day. How is Data helping your business? The majority of companies fail to utilize their Data to the fullest, are you one of them?
The 5 Most Important Job Skills For The FutureBernard Marr
With the rapid pace of change in our world driven by new technologies, our workplaces and the skills employees are expected to have are changing quickly as well. In order to be relevant in the workplaces of the future, there are important skills to build. Here are the 5 most important job skills for the future.
Top 4 Emerging Technology Trends for 2018Roger Samara
According to Roger Samara, this revolution is not going to end here. It is going to evolve in the year 2018 or beyond. At present, various industries are doing strategic planning to adapt these technologies with the motive to lead in the industry. However, what is more, important is to understand the new technology trends and how it can bring changes in the upcoming years.
Powered by AI: Communications and Marketing in the Algorithm AgeMSL
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, UK and US. We partnered with our colleagues at sister agency Publicis.Sapient who are experts in counselling companies and brands on the AI revolution.
The Artificial Intelligence Business Evolution - English VersionCasaleggio Associati
The new report “THE ARTIFICIAL INTELLIGENCE BUSINESS EVOLUTION” by Casaleggio Associati describes and analyzes business models, goals and purposes of Artificial Intelligence developed by B2B companies.
B2B Italian Companies digital transformation is the biggest opportunity to produce efficiency and be competitive worldwide.
2018 will be the Artificial Intelligence application year, processes will be revolutionised to support sales, customer service, market analysis and more business areas.
The second edition of the conference “THE DIGITAL FUTURE OF BUSINESS BETWEEN COMPANIES”, was held in Milan in November 2017.
The conference “The Digital Future of Business between Companies” is an important occasion for meeting, networking and update for e-commerce operators, and companies interested in learning about the opportunities offered by internet and digital services for their industry.
Simpler, Clearer, Faster Government ServicesThoughtworks
Paul Shetler is the CEO of the Digital Transformation Office within the Australian Government, and was previously an executive at the UK's highly regarded Government Digital Service.
At ThoughtWorks Live Australia 2016, he shared how he is leading the transformation to simpler, clearer, and faster government services using a user-centred design approach.
How can b2 b companies use ai to support their sales venkatvajradhar1
The applications of Artificial Intelligence (AI) are very diverse. Big players like Apple, Facebook, Google, or Samsung are not without reason to spend billions on new AI technologies.
Artificial Intelligence: Evolution and its Impact on MarketingZenith
In one real-life minute, Google receives over 4 million searches, 2.5 million pieces of content are shared on Facebook, and Pandora users listen to 61 thousand hours of music. The amount of data that is produced in a day is massive that the world has began to turn to artificial intelligence to make use of this data. Read here to learn about the way that artificial intelligence is revolutionizing the use of big data and how this will impact the world of marketing and business.
This edition of Cognizanti gets real personal by highlighting digital transformation stories penned by senior business leaders representing Deutsche Telekom, UBS, Levi Strauss & Co. and Anthem Inc.
The ongoing digital revolution and the rise of the commercial Internet have empowered customers to engage at their convenience with companies across multiple channels. Likewise, contact centers have become multichannel, self-enabling engagement hubs spanning the customer lifecycle – from marketing, to sales, and service. Enterprises that adopt this model will emerge as masters of the customer experience (CX) – driven by three megatrends: systems convergence, intelligent self-service technologies, and zero-UI design thinking.
AI leadership. AI the basics of the truth and noise publicLucio Ribeiro
There are 6 things I identified in the last 2 Years I have been working in AI.
The Problem is - Hysteria
The lack of context is leading to Noise
The Noise is distracting from the attention and urgency where AI should really be
Executives want a Solution and Directions.
THE GOOD NEWS IS: You don’t need to know the HOW to do, leave this to the tech dudes. You need to know the WHY?
You need to create a culture of enablement. A culture of Data
Artificial Intelligence is the buzzword. Everyone is speaking about it, irrespective of whether they are a scholar on the topic or not. But what must be considered is AI's deep-reaching implications and how it has the ability to transform the society for the better. In this article, we would look at how AI is currently being used in the banking industry to transform it for the better. It is important to note that while us commoners use the term Artificial Intelligence (AI) everywhere, in reality, it is a mixture of technologies like Machine Learning (ML), Robotic Process Automation (RPA), Predictive Analytics and not to mention, Artificial Intelligence (AI).
Artificial Intelligence Can Now Write Amazing Content – What Does That Mean F...Bernard Marr
Written language generation was once thought to be a task humans were uniquely qualified to do. Today, with advances in artificial intelligence and specifically natural language generation, AI is proving its expertise with all kinds of content types from news reports to captions and social media posts to financial reports.
The Future of Marketing - What will Marketing look like in 2021?Tom De Baere
What will marketing look like in 2021?
“Human society will change more the coming 20 years… than the last 300 years”
We now live in a world of exponential technological change.
2017 is the TURNING POINT of this Exponential Change.
Change appeared to go slow, but now everything will now begin to change,
all at the same time.
Algorithms will impact 1 billion human jobs in 2020
Everything is abundantly available. Everything goes to the cloud. Money. Books. Governments. Cities. Content becomes essentially free.
With everything being abundantly available, people change from owning ‘stuff’, to experiencing ‘stuff’. People want experiences.
Image recognition by computers is becoming better than humans.
Computers recognize voices, not just speech, already today.
You can ask anything, using smart ”agents”
By 2019 websites and apps become less important. In 2019, 20% of all brands will start abandoning their mobile apps, in favor of progressive and instant apps
What is REALLY happening here?
The interface is dissapearing
WHEN is this going to happen ?
Years from now, not decades
So the big question is…. What will marketing look like in 2021?
Everything will be about technology
We’ll move from products to total experiences
From brands to platforms
Nike+ is opening their fitness data to
3rd party developers.
Gillette lets men try on virtual beards and connects them with 3rd party products & services.
General Electric opens sensor data of their products to 3rd party suppliers.
And finally, what will your marketing JOB look like in 2021?
Marketing organization haven’t changed that much in the last 40 years. That is about to change. DRASTICALLY.
Everything that can be digitized and automated, will be replaced by Artificial Intelligence.
The reverse is also true… Everything that cannot be digitized and automated, will become
EXTREMELY VALUABLE
Top 5 marketing skills needed in 2021
Such as critical thinking and creativity.
And fluid teams
Strategic thinkers become critical to success
The era of the right brain has arrived
Creativity in content, data, technology & strategy becomes crucial
How can you
PREPARE
for 2021 ?
Get in touch
www.invisiblepuppy.com
Ride the Artificial Intelligence M&A Wave:
Our goal is to provide relevant records and decision-making tools to serve the AI technology sector. We want to be a resource for executives and investors in AI technology companies who are considering their strategic growth and exit options in today's environment.
The importance of Data is growing every day. How is Data helping your business? The majority of companies fail to utilize their Data to the fullest, are you one of them?
The 5 Most Important Job Skills For The FutureBernard Marr
With the rapid pace of change in our world driven by new technologies, our workplaces and the skills employees are expected to have are changing quickly as well. In order to be relevant in the workplaces of the future, there are important skills to build. Here are the 5 most important job skills for the future.
Top 4 Emerging Technology Trends for 2018Roger Samara
According to Roger Samara, this revolution is not going to end here. It is going to evolve in the year 2018 or beyond. At present, various industries are doing strategic planning to adapt these technologies with the motive to lead in the industry. However, what is more, important is to understand the new technology trends and how it can bring changes in the upcoming years.
Powered by AI: Communications and Marketing in the Algorithm AgeMSL
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, UK and US. We partnered with our colleagues at sister agency Publicis.Sapient who are experts in counselling companies and brands on the AI revolution.
The Artificial Intelligence Business Evolution - English VersionCasaleggio Associati
The new report “THE ARTIFICIAL INTELLIGENCE BUSINESS EVOLUTION” by Casaleggio Associati describes and analyzes business models, goals and purposes of Artificial Intelligence developed by B2B companies.
B2B Italian Companies digital transformation is the biggest opportunity to produce efficiency and be competitive worldwide.
2018 will be the Artificial Intelligence application year, processes will be revolutionised to support sales, customer service, market analysis and more business areas.
The second edition of the conference “THE DIGITAL FUTURE OF BUSINESS BETWEEN COMPANIES”, was held in Milan in November 2017.
The conference “The Digital Future of Business between Companies” is an important occasion for meeting, networking and update for e-commerce operators, and companies interested in learning about the opportunities offered by internet and digital services for their industry.
Simpler, Clearer, Faster Government ServicesThoughtworks
Paul Shetler is the CEO of the Digital Transformation Office within the Australian Government, and was previously an executive at the UK's highly regarded Government Digital Service.
At ThoughtWorks Live Australia 2016, he shared how he is leading the transformation to simpler, clearer, and faster government services using a user-centred design approach.
How can b2 b companies use ai to support their sales venkatvajradhar1
The applications of Artificial Intelligence (AI) are very diverse. Big players like Apple, Facebook, Google, or Samsung are not without reason to spend billions on new AI technologies.
Artificial Intelligence: Evolution and its Impact on MarketingZenith
In one real-life minute, Google receives over 4 million searches, 2.5 million pieces of content are shared on Facebook, and Pandora users listen to 61 thousand hours of music. The amount of data that is produced in a day is massive that the world has began to turn to artificial intelligence to make use of this data. Read here to learn about the way that artificial intelligence is revolutionizing the use of big data and how this will impact the world of marketing and business.
This edition of Cognizanti gets real personal by highlighting digital transformation stories penned by senior business leaders representing Deutsche Telekom, UBS, Levi Strauss & Co. and Anthem Inc.
The ongoing digital revolution and the rise of the commercial Internet have empowered customers to engage at their convenience with companies across multiple channels. Likewise, contact centers have become multichannel, self-enabling engagement hubs spanning the customer lifecycle – from marketing, to sales, and service. Enterprises that adopt this model will emerge as masters of the customer experience (CX) – driven by three megatrends: systems convergence, intelligent self-service technologies, and zero-UI design thinking.
AI leadership. AI the basics of the truth and noise publicLucio Ribeiro
There are 6 things I identified in the last 2 Years I have been working in AI.
The Problem is - Hysteria
The lack of context is leading to Noise
The Noise is distracting from the attention and urgency where AI should really be
Executives want a Solution and Directions.
THE GOOD NEWS IS: You don’t need to know the HOW to do, leave this to the tech dudes. You need to know the WHY?
You need to create a culture of enablement. A culture of Data
Artificial Intelligence is the buzzword. Everyone is speaking about it, irrespective of whether they are a scholar on the topic or not. But what must be considered is AI's deep-reaching implications and how it has the ability to transform the society for the better. In this article, we would look at how AI is currently being used in the banking industry to transform it for the better. It is important to note that while us commoners use the term Artificial Intelligence (AI) everywhere, in reality, it is a mixture of technologies like Machine Learning (ML), Robotic Process Automation (RPA), Predictive Analytics and not to mention, Artificial Intelligence (AI).
Author Francesca Rossi EN Policy Department C Citizens.docxrock73
Author: Francesca Rossi EN
Policy Department C: Citizens' Rights and Constitutional Affairs
European Parliament
PE 571.380
Artificial Intelligence: Potential Benefits and
Ethical Considerations
KEY FINDINGS
The ability of AI systems to transform vast amounts of complex, ambiguous
information into insight has the potential to reveal long-held secrets and help solve
some of the world’s most enduring problems.
However, like all powerful technologies, great care must be taken in its development
and deployment. To reap the societal benefits of AI systems, we will first need to trust
them and make sure that they follow the same ethical principles, moral values,
professional codes, and social norms that we humans would follow in the same
scenario. Research and educational efforts, as well as carefully designed regulations,
must be put in place to achieve this goal.
International Business Machines Corporation (IBM) is actively engaged, both internally
as well as with its collaborators and competitors, in global discussions about how to
make AI ethical and as beneficial as possible for people as society.
1. WHAT IS ARTIFICIAL INTELLIGENCE?
The term “artificial intelligence” (AI) has been mentioned for the first time in 1956 by John
McCarthy during a conference where several scientists decided to meet to see if machines could
be made intelligent. Since then, AI is usually defined as the capability of a computer
program to perform tasks or reasoning processes that we usually associate to intelligence
in a human being. Often it has to do with the ability to make a good decision even when there
is uncertainty or vagueness, or too much information to handle.
As an example, playing chess well, or some complex card games, is believed to need some
form of intelligence in a human being, as well as choosing the best diagnosis in a difficult
medical case, or creating something new, such as a mathematical theorem or even some form
of art, or even driving a car in the middle of a crowded city.
It is clear that this is a strange definition, because it depends on what we consider being
intelligent in the behaviour of a human being at a certain point in time. If our belief about
human intelligence changes, and we don't believe any longer that a certain task requires
intelligence, then a computer program performing that task is no longer part of AI, it becomes
just another boring computer program.
The term “artificial intelligence” brings to mind to the notion of replacing human intelligence
with something synthetic. At IBM, we prefer the term “augmented intelligence”. This means
that we aim to build systems that enhance and scale human expertise and skills rather than
replacing them. We therefore focus on practical applications of discrete AI capabilities that
assist people in performing well-defined tasks, by exploiting a wide range of AI-based services.
We also use th ...
Simply put, it translates into the ability of a computer or computer-controlled robot to perform tasks that are usually associated with intelligent creatures, usually humans. As a result, it exhibits the ability to reason, find meaning, generalize, or learn from experience..
What is Artificial Intelligence?
Where is the value potential of AI?
Major Acquisitions in AI
AI business cases
AI (& BI) Ecosystem
AI challenges
Networking/expertise
Conclusion
Hype vs. Reality: The AI Explainer--- Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind.
Will Artificial Intelligence Take Over Human.pdfVkmath
In this rapidly growing technological era, there are some misconceptions, myths about artificial intelligence. Artificial intelligence is very much essential in this generation. Although it has some drawbacks artificial intelligence has its own advantages.
Don’t Make A Human Do A Robot’s Job! : 6 Reasons Why AI Will Save Us & Not De...Moses Kemibaro
This is a presentation made by Dotsavvy's Founder & CEO Moses Kemibaro at the 2023 edition of the Marketers Conference on Friday the 1st December 2023.
The presentation focussed on the following reasons why Artificial Intelligence or AI is essential in the future of work, as follows:
1/ Speed of Execution
Generative AI drastically reduces the time needed to complete tasks. It allows us to accomplish more in less time, redefining productivity and making time an even more valuable resource.
2/ Quality of Outputs
Generative AI has led to a noticeable improvement in the quality of work. Whether working individually or collaboratively, the output is often superior to traditional methods.
3/ Increased Productivity
The sheer volume of work achievable with generative AI is astonishing. It empowers individuals and businesses to achieve what was previously impossible, amplifying productivity.
4/ Reduced Costs
By incorporating generative AI, businesses and individuals can reduce operating costs. This cost-effectiveness leads to optimized profits and resource allocation.
5/ Improved Revenues
Generative AI can create new revenue streams and increased productivity. Understanding and leveraging AI tools like ChatGPT makes this possible scale.
6/ Easier Work
Generative AI has made complex and challenging tasks much easier. This opens up new possibilities, allowing people to engage in activities or produce outputs that were once out of reach.
Similar to Business 4.0 - How can PR professionals prepare, evolve and thrive in a new world dominated by AI? (20)
This is a presentation delivered by Katie King at the UKInbound tourism conference, on "How can marketing professionals adapt to survive & thrive in a world of AI?"
https://www.ukinbound.org/events/tourism-marketing-in-a-digital-age-seminar/
AI in Marketing: Guest lecture at Bournemouth university Zoodikers
AI is making a huge impact on marketing. This guest lecture was delivered to Second Year students in Digital Marketing at Bournemouth University in March 2018. It covers tech drivers; the impact on our personal and business lives; how to prepare; which tools to use and much more.
Getting to grips with General Data Protection Regulation (GDPR)Zoodikers
Leading employment lawyer Pam Loch, and digital expert Katie King share their advice on how to get to grips with the topic of the moment - GDPR.
They look at who is liable, the impact of Brexit, how it affects marketing and what steps you can take to prepare.
Digital disruption webinar oxford universityZoodikers
A webinar delivered at Said Business School, The University of Oxford, looking at digital transformation, social business, AI and much more.
Delivered to an audience of CMOs and CPOs, looking at how AI impacts all industries and business functions.
As the fourth industrial revolution unfolds, organisations are having to re-skill and adopt new strategies for sales, marketing and HR success.
Many boards are still evolving into Social Businesses - organisations which adopt social media for effective HR, customer service and sales, as well as a channel for marketing. But further game changers are on the horizon, one being Artificial Intelligence.
These slides are highlights of the many public and private talks and presentations I deliver.
Connect with me on LinkedIn or Twitter - @katieeking
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Business 4.0 - How can PR professionals prepare, evolve and thrive in a new world dominated by AI?
1. Business 4.0
How can PR professionals prepare,
evolve and thrive in a new world
dominated by AI?
@katieeking!
#ICCOsummit!
!
Katie King!
!
2. Evolve and
future proof
v Writing book for Kogan
Page Publishers on AI in
Marketing!
v MD of Zoodikers !
v Co-founder of AI in FM!
v TEDx speaker !
v Chairperson of a PRCA
Group!
v Commentator on BBC
TV and radio!
!
!
!
!
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6. Defini3on of AI
Ar)ficial intelligence (AI - also known
as machine intelligence, MI) is
intelligence exhibited by machines,
rather than humans.
Turing test: machine's ability to exhibit
intelligent behaviour equivalent to, or
indis)nguishable from that of a human
16. 10 real examples
1. Natural Language Generation: Producing text from computer data.
Currently used in customer service & report generation!
!
2. Speech Recognition: Transcribe and transform human speech into
format useful for computer applications. !
!
3. Virtual Agents: Currently used in customer service and support and as
a smart home manager. !
!
4. Machine Learning Platforms: Providing algorithms, APIs etc to design,
train, and deploy models into applications, processes, and other
machines.!
!
5. AI-optimized Hardware: Graphics processing units (GPU) and
appliances specifically designed and architected to efficiently run AI-
oriented computational jobs.!
16
17. 10 real examples
6. Decision Management: Engines that insert rules and logic into AI
systems and used for initial setup/training and ongoing maintenance and
tuning. !
!
7. Deep Learning Platforms: A special type of machine learning
consisting of artificial neural networks used in pattern recognition.!
!
8. Biometrics: Enable more natural interactions between humans and
machines..!
!
9. Robotic Process Automation: Using scripts and other methods to
automate human action to support efficient business processes. !
!
10. Text Analytics and NLP: Natural language processing (NLP) uses and
supports text analytics by facilitating the understanding of sentence
structure and meaning, sentiment, and intent through statistical and
machine learning methods. Currently used in fraud detection and security.!
17
18. Deloitte: rewriting the rules of work
Ø Deloitte's latest Human Capital Trends report: many leaders unprepared to
deal with the future of work. !
Ø Not prepared to manage a digitised workforce.!
Ø Just 16% of leaders feel ready to manage a workforce consisting of both
people and artificial intelligence (AI).!
Ø This is despite the implementation of robotics and AI in many of the
businesses surveyed. Of the leaders that responded, 42% said robotics,
cognitive and AI technologies were already in operation in their workplaces.!
!
18
19. AI’s impact on PR
Machine reading and interpretation of unstructured text has
the potential to revolutionise our everyday work in PR !
!
v Client emails!
v Client announcements!
v Industry publications and articles!
v Coverage tracking and monitoring!
v Social media management!
!
How much more could we accomplish every day with
machines helping to crunch all the text and surfacing only the
most important items for us to read?!
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20. Jobs: + or -?
20
AI will eliminate 1.8M
jobs but create 2.3M by
2020, claims Gartner
Ar)ficial intelligence will
augment workers and
become a 'net job
creator' by 2020
according to new
research.
21. 3 possible PR jobs of the future
1. Training, supervising and assis)ng robots
2. Ar)ficial personality designer - different brands may want to be represented
by dis)nct and well-defined personali)es. The effec)ve human-facing AI
designer will, therefore, need to be mindful of subtle differences within AI
to make AI interac)ons enjoyable and produc)ve.
3. Human as a service - As automated systems become beSer at doing most jobs
humans perform today, the jobs that remain monopolised by humans will be
defined by one important characteris)c: the fact that a human is doing them.
Of these jobs, social interac)on is one area where humans may con)nue to
desire specifically the intangible, ins)nc)ve difference that only interac)ons
and friendships with other real humans provide.
22. How can you prepare?
v The right mindset!
!
v Clear mid and long term business strategy. Control your own agenda!
!
v (Re)training: closing the skills gap. You, your staff, your clients, your family!
!
v Talent and culture: what are we in business for?!
v Hire/attract the right people. Data scientists…!
!
v Funding: e.g. Innovate UK or Crowdfunding!
!
v Partner!
!
v Innovate !
!
v Be bold and experiment!
!
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