1) Hadoop is well-suited for organizations that have large amounts of non-relational or unstructured data from sources like logs, sensor data, or social media. It allows for the distributed storage and parallel processing of such large datasets across clusters of commodity hardware. 2) Hadoop uses the Hadoop Distributed File System (HDFS) to reliably store large files across nodes in a cluster and allows for the parallel processing of data using the MapReduce programming model. This architecture provides benefits like scalability, flexibility, reliability, and low costs compared to traditional database solutions. 3) To get started with Hadoop, organizations should run some initial proof-of-concept projects using freely available cloud resources