TMP are innovators in Recruitment Communications, expert in recruitment process outsourcing, candidate assessment and executive recruitment. Find out more at www.tmpw.co.uk

2. Client: GCHQ | Project: Desktop | Multi-award-winning website (including Cream Best Website 2007) to attract key graduate talent to work for the British Intelligence Services. Please note: this site is being currently updated. Visit www.gchq-careers.co.uk/graduates_flash

3. Client: GCHQ | Project: Dossier | Multi-award-winning brochure (including global recognition) to attract key graduate talent to work for the British Intelligence Services. Each brochure was hand finished and each page was printed on different types of stock.

4. Client: GCHQ | Project: WWW | Award-winning campaign designed to target specialist IT people into ‘ethical hacking’ roles at GCHQ. PR surrounded the project and the work even featured in Private Eye magazine.

5. Client: GCHQ | Project: Interesting World | Lifestyle website: Audio based online experience to promote the lifestyle and culture of Cheltenham (the location of GCHQ’s HQ) and surrounding areas. Visit www.gchq-careers.co.uk/lifestyle

6. Client: GCHQ | Project: Interesting World | First use of Digital Escalator Panels on the London Tube Network for Employer Marketing in the UK. Paddington site live from 28 July-11 August 2008. View footage at www.youtube.com/tmpworldwide07

7. Client: GCHQ | Project: Interesting World | First use of in-text advertising for Employer Marketing in the UK. Pop-up expandable banner activates on sponsored keyword rollover.

8. Client: GCHQ | Project: XBox | First use of in-game advertising for Employer Marketing in the UK. 3 month coverage across 8 leading Xbox Live titles including Need for Speed: Carbon and Rainbow Six Vegas.
Initially a campaign to raise awareness amongst the tech-savvy youth market, this project became the platform for some major on and offline PR activity (Sky News and BBC Website shown). View footage at www.youtube.com/tmpworldwide07

9. Client: Yell | Project: The ‘Line’ | There’s a natural pull of gravity that guides the top Telesales talent to Yell. Following your instinct is a key skill in these roles and one that will lead the best to a place of great success and reward. See the website at www.yellsales.co.uk

10. Client: Yell | Project: Gadget | First use of Google Gadget Advertising for Employer Marketing in the UK. Registered 492,000 interacts in the first 3 days of launch. Experience at www.yellcareers.com/gadget

11. Client: Yell | Project: ATM | First use of ATM cash machines for Employer Marketing in the UK. Key audience targeting across the South and South East of England.

12. Client: Yell | Project: Second Life | First use of the Second Life (Virtual World) environment for Employer Marketing in the UK. Over 150 genuine jobseekers ported through to Yell’s careers website via branded phone boxes in key ‘virtual’ locations.

13. Client: Wolverine | Project: Clever Footwork | Careers website featuring front-end flash stings to promote the innovative and interesting nature of the company and the products they develop. Visit www.wolverinecareers.co.uk

14. Client: CMMC | Project: New build | Website to raise the awareness of a large hospital project in the North West and to attract various people to work there. Features ‘flickbook’ style flash rollover to build scene.

15. Clients: Yell, KPMG & RBS | Project: iJobs for Real | First ever UK careers event held within Second Life. Sponsored by Brand Republic and The Guardian, TMP built a branded island and hosted live real-time interviews on behalf of key clients. View footage at www.youtube.com/tmpworldwide07

16. Client: Met Police | Project: Shrinking Clouds | Stress is an issue the Met takes very seriously. A ‘self-help’ solution was needed to benefit every single one of their 55,000 employees so a DVD film was produced with dramatic effect.

17. Client: Abbey | Project: Air Freshener | With a need to recruit Sales Consultants, Abbey wanted to target people outside of banking. Car salespeople in particular are a talent pool that’s not easy to access so we came up with an innovative way of reaching them.
Client: AA | Project: Ketchup | Imaginative ambient piece designed to attract applicants for positions in roadside patrol. The medium and the message combined to engage more 'passive' candidates who typically don't spend time perusing the jobs pages.

18. Client: Land Rover / Jaguar | Project: Powered by People | A campaign true to the Premium values of both Jaguar and Land Rover, this campaign targets ‘petrol heads’ who are enthusiastic about cars. View the impressive website at www.jaguarlandrovercareers.co.uk

19. Client: Land Rover / Jaguar | Project: Powered by People | A campaign true to the Premium values of both Jaguar and Land Rover, this campaign targets ‘petrol heads’ who are enthusiastic about cars. View the impressive website at www.jaguarlandrovercareers.co.uk

20. Client: ARUP | Project: Follow your own path | Designed to build on Arup's already excellent reputation within the graduate community, this branding campaign resonates with an audience motivated by quality, integrity, creativity and sustainability.

21. Client: BNG | Project: Flower | Campaign to attract PR and Media specialists to help change the public perception of Sellafield.
Client: Mi5 | Project: Undercover | Press advertisement aimed at potential Mobile Surveillance Officers. Achieved a tricky balance between clarity of message and the inherent 'mystery' of the role, helping to bring in the desired volume of applicants at an efficient cost-per-hire.

22. Client: Wrexham | Project: Skateboard | What could have ended up a box rule advert in the local press became a CIPD award-winning campaign of locally targeted posters in leisure and community centres.

23. Client: Met Police | Project: Visible Difference | A simple, straightforward and striking message perfect for the target audience, this high profile campaign became instantly recognisable all over London.

24. Client: Met Police | Project: Extraordinary | This concept, showing just what kind of person becomes a Special Constable, made an unforgettable impact in London- occupying umpteen tubes, stations and buses in the Summer of 2006.

25. YOU’LL ENSURE
OUR CUSTOMERS
DON’T DO
WHAT YOU’RE
DOING NOW.
CUSTOMER SERVICE OFFICERS £11,500 - £15,000 PLUS EXCELLENT BENEFITS, ABERDEENSHIRE
People shaking their heads? No, certainly not something you’re familiar with. You’re passionate opportunities you’d expect from one of the world’s largest financial institutions. Now shake a leg
You’ll notice the tiniest mistake.
about making customers say yes – yes to your ideas, yes to your suggestions and oh yes to and visit www.rbs.jobs to find out more and apply online, or call 08000 515 727. Calls may be
exploring products and services they never even knew they needed. If this is you (yes?) you’ll get recorded and last up to 60 minutes. Textphone: 08000 150 590. As part of our referencing Payments Processors To £16,000 package, Manchester
the nod from us too. Work in one of our busy branches and you’ll enjoy all the variety, training and procedures, criminal record checks may be required.
The apostrophe above is back to front. But you’ve already spotted it thanks to
your impressive attention to detail. When it comes to cheking customer payments,
you’re just who we need to ensure we don’t miss a thing. Like that spelling mistake.
Visit www.rbs.jobs to find out more, or call 08000 515 727.
Make it happen As part of our referencing procedures, criminal record checks may be required.
Make it happen
How will you go through our files?
Case Handler £11,500 - £15,000 Plus Excellent Benefits, Farnborough
It’s not easy being a Case Handler. Being responsible for resolving issues accurately and efficiently takes someone with
an exceptionally good eye for detail and a flair for sifting through paperwork. Because you’re so thorough, we offer a pretty
comprehensive package in return – including a competitive salary, guaranteed 10% profit share and discounts on
financial products and services. Visit www.rbs.jobs or call 08000 515 727.
Fine tooth combs will be provided.
Make it happen
Client: RBS | Project: Various | A selection of great on and offline attraction work for a range of roles in the banking sector. Yes, we really did post a job on Ebay!

26. Client: Direct Line | Project: Ice Sculpture and Phone Cosy | Telephone sales people at Direct Line don’t have to do any cold calling. This ice sculpture and accompanying phone
cosies were handed out in Bristol Town Centre, creating a buzz that lasted long after the ice had melted. This also won Best Outdoor at the CIPD Awards 2007.

27. Client: Direct Line | Project: Car Park | How do you persuade people that Direct line will always need to recruit? By showing the debris left by little accidents in a car park.
Our target city is littered with call centre workers. Many of whom drive to work and park in big municipal car parks. A captive, arguably frustrated, audience.

28. Client: Direct Line | Project: Supercar | Raising awareness of the opportunities available within Direct Line’s Auto Repair Centre, this sophisticated, stylish and amusing video certainly grabbed our target audience’s attention. It also won Best Art Direction at the CIPD Awards 2008.
Client: RBS | Project: Daffodils | With a view to recruit people with ‘life experience’, these daffodils were handed out to mums at local schools on the Friday before Mothering Sunday. Cheap and cheerful, they won us Best Outdoor at the RAD awards 2008.

29. Client: CMMC | Project: Theatres | Due to ambitious new Government ‘waiting list’ targets, CMMC needed to add a significant number of experienced Theatre based staff to their central Manchester based operation. A clinical and high impact approach was deployed with great success.

30. Client: GCHQ | Project: Get under the skin | Part of GCHQ’s graduate campaign, this Google Gadget enabled website-like interactivity within the MPU ad space itself. After an animated introduction we made role Information, relevant links and games available to potential candidates.

31. Client: NHS | Project: Changing Faces | As part of this integrated Graduate campaign we introduced potential candidates at key careers events to face changing technology. By interacting with special software, graduates could see the effects of smoking,
UV light, age and obesity (amongst other things) on themselves leading them to connect with the importance of the NHS and the impact their work could have on the UK’s population.

32. Client: HSBC | Project: Direction | Comprehensive campaign designed to recruit call centre staff to HSBC's eight local facilities. Its first week saw a 79% uplift in applications from candidates with a clearer idea of where they will actually be working!

33. Client: Civil Service | Project: No.10 | Lifesize poster highlighting the impact that graduates joining the Civil Service Fast Stream can have. Installing the poster in the less 'traditional' campuses contributed to a 40% increase in applications.

34. Client: RBS | Project: Scrum Wars | We were asked to produce promotional material to complement their marketing activity surrounding the tournament – their fantastic ‘Kick for a ticket’ outdoor event.
Our ‘Scrum Wars’ leaflets let people play that old playground favourite, thumb wars on a rugby pitch of made of card.

35. Client: Cheshire County Council | Project: Too close | Literally 'in your face' press and ambient campaign designed to recruit foster carers for teenagers in Crewe and Nantwich. 200 additional enquiries received during the promotion.

36. Client: Barclays Capital | Project: Trading Floor | The client wanted to create a graduate website that would challenge the image of investment banking as being stuffy and corporate. The result? A truly interactive virtual trading floor that won
Best Graduate Website at the Onrec awards 2007.