Infographic research

Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
UK film Directing average wage compared to rest of the World
-Median UK salary is £58,000 (http://www.televisual.com/read-reports-surveys/39/Salary-Survey-2015.html).
-£58,000 converts into $76,900
-Compared to US which average at $68,440
-Big feature film directors can demand significantly more with Christopher Nolan earning $20 million plus 20% of box
office takings. (https://www.vanityfair.com/hollywood/2017/07/hollywood-secrets-highest-paid-directors)
Pathways into UK Film Directing
Most film directors have at least a bachelors
Degree

(https://www.raisingfilms.com/raising-films-raising-questions/)
Women compared to Men in directing US Hollywood Film Directors
Most successful film directors of all time:
-Steven Spielberg (
-Peter Jackson
-Michael Bay
-James Cameron
-David Yates
-Christopher Nolan
-Robert Zemekis
-Chris Columbus
-Tim Burton
-Ridley Scott
https://en.wikipedia.org/wiki/List_of_highest-grossing_directors

Info-graphic Research
BOX OFFICE DECLINE 2017
http://www.businessinsider.com/see-how-movie-ticket-sales-have-drastically-declined-over-the-past-decade-2012-9?IR=T

Highest domestic grossing movies of all time:
1. Star Wars: The Force Awakens ($936,662,225)
2. Avatar ($760,507,625)
3. Titanic (£658,672,302)
4. Jurassic World ($652,270,625)
5. Avengers ($623,357,910)
6. The Dark Knight ($534,858,444)
7. Rogue One: A Star Wars Story ($532,177,324)
8. Beauty and the Beast (2017) ($504,014,165)
9. Finding Dory ($486,295,561)
10. Star Wars: The Phantom Menace
($474,544,677)
Highest domestic grossing movies of all time
(Adjusted for Inflation):
1. Gone with the Wind ($1,796,176,700) ($198,676,459)
2. Star Wars ($1,583,483,200) ($460,998,007)
3. The Sound of Music ($1,266,072,700) ($158,671,368)
4. E.T.: The Extra Terrestrial ($1,261,085,000) ($435,110,554)
5. Titanic ($1,204,368,000) ($658,672,302)
6. The Ten Commandments ($1,164,590,000) ($65,500,000)
7. Jaws ($1,138,620,700) ($260,000,000)
8. Doctor Zhivago ($1,103,564,200) ($111,721,910)
9. The Exorcist ($983,226,600) ($232,906,145)
10. Snow White and the Seven Dwarfs ($969,010,000) ($184,925,486
http://www.boxofficemojo.com/alltime/adjusted.htmhttp://www.boxofficemojo.com/alltime/domestic.htm

FEMALE VS MALE FILM DIRECTORS
Highest grossing Female only directed films
1. Wonder Woman (Patty Jenkins)- $410,556,901
2. Alvin And The Chipmunks: The Squeakquel (Betty
Thomas)- $219,614,612
3. Twilight (Catherine Hardwicke)- $192,769,854
4. Pitch Perfect 2 (Elizabeth Banks)- $184,296,230
5. What Women Want (Nancy Meyers)- $182,811,707
6. Fifty Shades of Grey (Sam Taylor Johnson)- $166,167,230
7. Kung Fu Panda 2 (Jennifer Yuh Nelson)- $165,249,063
8. The Proposal (Anne Fletcher)- $163,958,031
9. Doctor Dolittle (Betty Thomas)- $144,156,605
10. Mamma Mia! (Pyllipa Lloyd)- $144,130,063
http://www.thewrap.com/17-highest-grossing-movies-directed-by-women/

Bibliography
• Verhoeven, B. (2017). 17 Highest-Grossing Movies Directed by Women, From ‘Mamma Mia!’ to ‘Wonder Woman’. Available:
http://www.thewrap.com/17-highest-grossing-movies-directed-by-women/. Last accessed 13/09/2017.
• Anon. (.). Domestic Grosses adjusted for ticket prices inflation. Available: http://www.boxofficemojo.com/alltime/adjusted.htm.
Last accessed 13/09/2017.
• anon. (.). Domestic Grosses. Available: http://www.boxofficemojo.com/alltime/domestic.htm. Last accessed 13/09/17.
• Akuna, K. (2012). Movie Ticket Sales Are Down 100 Million From A Decade Ago [Chart]. Available:
http://www.businessinsider.com/see-how-movie-ticket-sales-have-drastically-declined-over-the-past-decade-2012-9?IR=T. Last
accessed 14/09/17.
• Anon. (.). List of highest-grossing directors. Available: https://en.wikipedia.org/wiki/List_of_highest-grossing_directors. Last
accessed 14/09/17.
• Anon. (2016). Raising Films, Raising Questions: Making Change with Directors UK, EWA and Women Call the Shots. Available:
https://www.raisingfilms.com/raising-films-raising-questions/. Last accessed 14/09/17.
• Miller, J. (2017). The Secrets of Hollwood's Highest-Paid Directors. Available:
https://www.vanityfair.com/hollywood/2017/07/hollywood-secrets-highest-paid-directors. Last accessed 14/09/17.
• Anon. (.). REPORTS & SURVEYS. Available: http://www.televisual.com/read-reports-surveys/39/Salary-Survey-2015.html. Last
accessed 14/09/17.

Research:
Describe how you located, retrieved and stored information:
Located
• Google books with the appropiate referencing to the subject matter, there was a difficulty on this regard as there are
very few books on the market at the moment which discuss the issue of film equality between male and female. The
bulk of my information came from internet research, there was plenty of information on the topic because it is
addressed regularly within the film industry.
Retrieved
• By reading the information that was located I established an understanding of what the key points were for each
information resource and then picked them out for my research.
Stored Information
• Once the information was narrowed down to the key points, I copied the information across to the powerpoint and
then used the harvard generator to create the bibliograpjy for all of my research.

Client research:
The website had a very bouncy and energetic feel to it which is very significant and represents the whole crazy, bonkers
feel of IRN BRU. For our advertising we should go for the same energetic bonkers feel of the product.

Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.

Market research:
Slogans for Coca-Cola From 1886 to present
1886 - Drink Coca-Cola
1904 - Delicious and Refreshing
1905 - Coca-Cola Revives and Sustains
1906 - The Great National Temperance Beverage
1917 - Three Million a Day
1922 - Thirst Knows No Season
1923 - Enjoy Thirst
1924 - Refresh Yourself
1925 - Six Million a Day
1926 - It Had to Be Good to Get Where It Is
1927 - Pure as Sunlight
1927 - Around the Corner from Everywhere 1929 - The Pause that Refreshes
1932 - Ice Cold Sunshine
1938 - The Best Friend Thirst Ever Had
1939 - Thirst Asks Nothing More
1939 - Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola 1942 - The
Only Thing Like Coca-Cola is Coca-Cola Itself
1948 - Where There's Coke There's Hospitality
1949 - Along the Highway to Anywhere
1952 - What You Want is a Coke
1956 - Coca-Cola... Makes Good Things Taste Better 1957 - Sign of Good Taste 1958 - The Cold, Crisp Taste of Coke 1959 - Be Really Refreshed
1963 - Things Go Better with Coke
1969 - It's the Real Thing
1971 - I'd Like to Buy the World a Coke (part of the "It's the Real Thing" campaign)
1975 - Look Up America
1976 - Coke Adds Life
1979 - Have a Coke and a Smile
1982 - Coke Is It!
1985 - We've Got a Taste for You (for both Coca-Cola & Coca-Cola classic)
1985 - America's Real Choice (for both Coca-Cola & Coca-Cola classic)
1986 - Red, White & You (for Coca-Cola classic) 1986 - Catch the Wave (for Coca-Cola)
1987 - When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling
1988 - You Can't Beat the Feeling
1989 - Official Soft Drink of Summer
1990 - You Can't Beat the Real Thing
1993 - Always Coca-Cola
2000 - Coca-Cola. Enjoy
2001 - Life Tastes Good
2003 - Coca-Cola... Real
2005 - Make It Real
2006 - The Coke Side of Life
2009 - Open Happiness
2015 – Taste the feeling

Market research:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?

Interview
•Is Irn bru your favourite fizzy drink? Answer yes or no and why.
•No, though I do like it I wouldn’t say it was my favorite because I don’t drink it that often.
•Do you deem the adverts for Irn bru? If you answer yes explain what us memorable about them.
•I find them funny. Some of the jokes in the adverts are rude, this makes me remember the
company more easier.
•Could advertisements change your opinion on what fizzy drink you would buy? Answer yes or no
and then why.
•No, because if I like the drink I would buy the drink anyway.

Interview
•Is Irn bru your favourite fizzy drink? Answer yes or no and why.
•No because there are nicer tasting and more appealing fizzy drinks, for example Fanta and Coca-
Cola
•Do you deem the adverts for Irn bru? If you answer yes explain what us memorable about them.
•Yes because they are funny and they appeal to me.
•Could advertisements change your opinion on what fizzy drink you would buy? Answer yes or no
and then why.
•No only the taste and appearance of the actual drink can change my opinion on a fizzy drink.

Audience research:
Majority are teenagers so I will appeal
tothem
I will make the advert more gender neutral
The majority like fizzy drinks so I will
appeal to them
Need to persuade people to change their
favourite as most don’t like irn bru
Maybe incorporate England into the
advert
Most are disinterested with British
politics

Audience research:
The majority are left wing so
will be more liberal in my
advert
People like the Scottish banter so will include
it
Could potentially incorporate video game
references
Need to make advert really good for people
to change their mind

Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.

Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
Cinema
Like the adverts we could show
people talking at the cinema and
a man remains calm by drinking a
can of Irn-Bru.
This would be the video we do with the advertisement
Campaign.
With regards to the poster you could either go
directly the same as the video advert or you could
differentiate slightly and make a tongue in cheek
kind of joke which is common within the Irn-bru
advert.
The game could be something simple such as throwing Irn-Bru cans
at peoples heads that pop out of the back of the cinema seats.

Individual Ideas:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
The cinema will be used to show a man who is attempting to stay calm by drinking Irn-Bru at the cinema whilst other
people are talking.

Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.

Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
This slide is all about the planning for type of shots and the
base story for the video. This will help us deside the final
story as well as how each shot will plan out as well as know
how many actors we’ll need. And what recourses we need
for each shot. We planned all these scenes from the scripted
that we had write before and then used this story bored to
have a better visual representation of it.

What we had to do is utilize everyone's strengths
in the group or what we knew needed to be done.
This was shown by this chart giving out the 1st 3
roles in production. With the “?” meaning a
choice and any “+” meaning that’s also what
they're doing. As seen I have multiple choices I
could pick up on although I will need to do at least
2 jobs in that so I have an idea on the work load
we all can do and haw much there is in the certain
time frame we have.

This slide was a must do to make sure we think of
possible faults in our work or faults in the shooting.
This cavers hazards and problems with people to
problems with equipment.
Having all these hazards listed out means avoiding
them is so much easier because we know the risk.

What this slide show is the resources and prop list that we’ll
be using on the day. We have to diside who will be taking
what on the day to make sure that everyone is pulling their
weight.
Another graph as shown below show who is taking what on
the day of shooting as well as prices for each item.
Item Person taking item
Irn Bru (£0.80p) Fraser
Mat (Free ) Fraser
Popcorn (£1.00) Fraser
Camera (college provided) Will
Mic (college provided) Will

Schedule
Session Activity
Tuesday 09:00 Filming in the lecture theatre
Tuesday 15:00 Filming continued and then ensuring all film is put
on to the Mac before the end of the day.
Wednesday 13:10 Film editing for the advert
Wednesday 15:00 Film editing for the advert
Thursday 09:00 Film editing for the advert
Thursday 10:50 Film editing with the opportunity to having extra
filming if needed
Friday 09:00 Film editing
Friday 10:50 Film editing with the aim to have it completed and
uploaded by 12:30

Planning Docs (Advergame):
You may need to copy this slide several times, so you can fit all the work on here.
• A retro side-scroller with you playing a famous movie character who needs to get to the Irn-Bru can at
the end of the level
• A classic 8-bit fighting game where you have to fight famous movie villains such as Sauron, Darth Vader
• A game where you throw Irn-Bru cans at the heads of people who pop out

Planning Docs (Advergame):

Planning Docs (Print Advert):
This (shown left) closely embodies the feeling of the film
advert we are doing. Whilst this would work well with
the advert that is being used it is quite basic and offers
very little nor does it stand out.
The other (shown right) is different and a bit more
complicated and would require a bit more time and
planning to complete. In this one I take a famous movie
and would then put a can of Irn-Bru on their hand and
make a made up quote which would be a cheeky joke on
whatever film I end up deciding to use.

Planning Docs (Print Advert):

Infographic research

More Related Content

What's hot

Similar to Infographic research

More from Joseph Haley

Recently uploaded

Infographic research