SlideShare a Scribd company logo
What is “WOW!”

…the kind of out-of-the-ordinary event
that you want to tell people about – and
that inspires you to recommend the
business that provided it.
Why “WOW?”
• It’s inexpensive
  – A company that “wows” builds goodwill and
    taps into word-of-mouth marketing
• It’s an expression of culture
  – Doing good through doing your job
• Build a loyal customer base
• It’s fun…
How do we “WOW?”
• It begins at the top…(Golden Rule
  Culture)
  – Employees recognize that it’s not only what
    they like to do (genuine) but that it’s expected
    of them, and it’s how they would like to be
    treated.
• Create enthusiasm
• Develop a service strategy
External
Internal
Thoughts on where to begin to
          WOW?

More Related Content

What's hot

Is entrepreneurship for you
Is entrepreneurship for youIs entrepreneurship for you
Is entrepreneurship for you
Ladies Who Launch Atlanta
 
PATH TO BUSINESS
PATH TO BUSINESSPATH TO BUSINESS
PATH TO BUSINESS
anna barton
 
The Business of Therapy
The Business of TherapyThe Business of Therapy
The Business of Therapy
alison8agoodplace
 
Creating strategy for personal and corporate fulfilment
Creating strategy for personal and corporate fulfilmentCreating strategy for personal and corporate fulfilment
Creating strategy for personal and corporate fulfilment
Ekemini Akpakpan
 
Perspectives of Entrepreneurship
Perspectives of EntrepreneurshipPerspectives of Entrepreneurship
Perspectives of Entrepreneurship
YasithNayana
 
Ewriter
EwriterEwriter
Ewriter
Paul Joseph
 
How?
How?How?
Circles of Support
Circles of SupportCircles of Support
Circles of Support
ImpSMART
 
Building a Sales Culture
Building a Sales CultureBuilding a Sales Culture
Building a Sales Culture
Autonomy Hub
 
GCC Pie Chart
GCC Pie ChartGCC Pie Chart
GCC Pie Chart
Sylvia R.J. Scott
 
How to differentiate your business from the rest of the pack
How to differentiate your business from the rest of the packHow to differentiate your business from the rest of the pack
How to differentiate your business from the rest of the pack
Gloucestershire Professionals
 
Creating A Culture of Service_2015
Creating A Culture of Service_2015Creating A Culture of Service_2015
Creating A Culture of Service_2015
Andrew Clough
 
Interviewing Entrepreneurs
Interviewing EntrepreneursInterviewing Entrepreneurs
Interviewing Entrepreneurs
Abdu talib
 
How Does COVID-19 Change The Future of Work?
How Does COVID-19 Change The Future of Work?How Does COVID-19 Change The Future of Work?
How Does COVID-19 Change The Future of Work?
saastr
 
Intrigue Presentation
Intrigue PresentationIntrigue Presentation
Intrigue Presentation
Robert Murray
 
Ορέστης Ματσούκας, 2nd Hellenic Innovation Forum
Ορέστης Ματσούκας, 2nd Hellenic Innovation ForumΟρέστης Ματσούκας, 2nd Hellenic Innovation Forum
Ορέστης Ματσούκας, 2nd Hellenic Innovation Forum
Starttech Ventures
 
Marketing Mindset for Property Developers
Marketing Mindset for Property DevelopersMarketing Mindset for Property Developers
Marketing Mindset for Property Developers
CoronetGroup
 
Lesley Stephenson Presentation
Lesley Stephenson PresentationLesley Stephenson Presentation
Lesley Stephenson Presentation
Bath & Bristol Enterprise Network
 
Art of Startup - Coimbatore Technology Startup
Art of Startup - Coimbatore Technology StartupArt of Startup - Coimbatore Technology Startup
Art of Startup - Coimbatore Technology Startup
senthildk
 
EIA2018Portugal - Peter Lazou - The Art of Pitching
EIA2018Portugal - Peter Lazou - The Art of PitchingEIA2018Portugal - Peter Lazou - The Art of Pitching
EIA2018Portugal - Peter Lazou - The Art of Pitching
European Innovation Academy
 

What's hot (20)

Is entrepreneurship for you
Is entrepreneurship for youIs entrepreneurship for you
Is entrepreneurship for you
 
PATH TO BUSINESS
PATH TO BUSINESSPATH TO BUSINESS
PATH TO BUSINESS
 
The Business of Therapy
The Business of TherapyThe Business of Therapy
The Business of Therapy
 
Creating strategy for personal and corporate fulfilment
Creating strategy for personal and corporate fulfilmentCreating strategy for personal and corporate fulfilment
Creating strategy for personal and corporate fulfilment
 
Perspectives of Entrepreneurship
Perspectives of EntrepreneurshipPerspectives of Entrepreneurship
Perspectives of Entrepreneurship
 
Ewriter
EwriterEwriter
Ewriter
 
How?
How?How?
How?
 
Circles of Support
Circles of SupportCircles of Support
Circles of Support
 
Building a Sales Culture
Building a Sales CultureBuilding a Sales Culture
Building a Sales Culture
 
GCC Pie Chart
GCC Pie ChartGCC Pie Chart
GCC Pie Chart
 
How to differentiate your business from the rest of the pack
How to differentiate your business from the rest of the packHow to differentiate your business from the rest of the pack
How to differentiate your business from the rest of the pack
 
Creating A Culture of Service_2015
Creating A Culture of Service_2015Creating A Culture of Service_2015
Creating A Culture of Service_2015
 
Interviewing Entrepreneurs
Interviewing EntrepreneursInterviewing Entrepreneurs
Interviewing Entrepreneurs
 
How Does COVID-19 Change The Future of Work?
How Does COVID-19 Change The Future of Work?How Does COVID-19 Change The Future of Work?
How Does COVID-19 Change The Future of Work?
 
Intrigue Presentation
Intrigue PresentationIntrigue Presentation
Intrigue Presentation
 
Ορέστης Ματσούκας, 2nd Hellenic Innovation Forum
Ορέστης Ματσούκας, 2nd Hellenic Innovation ForumΟρέστης Ματσούκας, 2nd Hellenic Innovation Forum
Ορέστης Ματσούκας, 2nd Hellenic Innovation Forum
 
Marketing Mindset for Property Developers
Marketing Mindset for Property DevelopersMarketing Mindset for Property Developers
Marketing Mindset for Property Developers
 
Lesley Stephenson Presentation
Lesley Stephenson PresentationLesley Stephenson Presentation
Lesley Stephenson Presentation
 
Art of Startup - Coimbatore Technology Startup
Art of Startup - Coimbatore Technology StartupArt of Startup - Coimbatore Technology Startup
Art of Startup - Coimbatore Technology Startup
 
EIA2018Portugal - Peter Lazou - The Art of Pitching
EIA2018Portugal - Peter Lazou - The Art of PitchingEIA2018Portugal - Peter Lazou - The Art of Pitching
EIA2018Portugal - Peter Lazou - The Art of Pitching
 

More from brianjohnriggs

2014 and Beyond
2014 and Beyond2014 and Beyond
2014 and Beyond
brianjohnriggs
 
Boston
BostonBoston
The Creative Process
The Creative ProcessThe Creative Process
The Creative Process
brianjohnriggs
 
The italian market
The italian marketThe italian market
The italian market
brianjohnriggs
 
The italian market
The italian marketThe italian market
The italian market
brianjohnriggs
 
The italian market
The italian marketThe italian market
The italian market
brianjohnriggs
 
The italian market
The italian marketThe italian market
The italian market
brianjohnriggs
 

More from brianjohnriggs (7)

2014 and Beyond
2014 and Beyond2014 and Beyond
2014 and Beyond
 
Boston
BostonBoston
Boston
 
The Creative Process
The Creative ProcessThe Creative Process
The Creative Process
 
The italian market
The italian marketThe italian market
The italian market
 
The italian market
The italian marketThe italian market
The italian market
 
The italian market
The italian marketThe italian market
The italian market
 
The italian market
The italian marketThe italian market
The italian market
 

Recently uploaded

The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
greendigital
 
The Enigmatic Portrait, In the heart of a sleepy town
The Enigmatic Portrait, In the heart of a sleepy townThe Enigmatic Portrait, In the heart of a sleepy town
The Enigmatic Portrait, In the heart of a sleepy town
John Emmett
 
Top IPTV UK Providers of A Comprehensive Review.pdf
Top IPTV UK Providers of A Comprehensive Review.pdfTop IPTV UK Providers of A Comprehensive Review.pdf
Top IPTV UK Providers of A Comprehensive Review.pdf
Xtreame HDTV
 
The Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling cityThe Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling city
John Emmett
 
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
sh8tjqt6
 
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen StageAbraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
DiaDan Holdings Ltd
 
Christian Louboutin: Innovating with Red Soles
Christian Louboutin: Innovating with Red SolesChristian Louboutin: Innovating with Red Soles
Christian Louboutin: Innovating with Red Soles
get joys
 
From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28
get joys
 
Everything You Need to Know About IPTV Ireland.pdf
Everything You Need to Know About IPTV Ireland.pdfEverything You Need to Know About IPTV Ireland.pdf
Everything You Need to Know About IPTV Ireland.pdf
Xtreame HDTV
 
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
mul1kv5w
 
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate PortfolioLeonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
greendigital
 
Barbie Movie Review - The Astras.pdfffff
Barbie Movie Review - The Astras.pdfffffBarbie Movie Review - The Astras.pdfffff
Barbie Movie Review - The Astras.pdfffff
theastras43
 
University of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma TranscriptUniversity of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma Transcript
soxrziqu
 
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
etycev
 
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
0md20cgg
 
Divertidamente SLIDE muito lindo e criativo, pptx
Divertidamente SLIDE muito lindo e criativo, pptxDivertidamente SLIDE muito lindo e criativo, pptx
Divertidamente SLIDE muito lindo e criativo, pptx
lunaemel03
 
The Future of Independent Filmmaking Trends and Job Opportunities
The Future of Independent Filmmaking Trends and Job OpportunitiesThe Future of Independent Filmmaking Trends and Job Opportunities
The Future of Independent Filmmaking Trends and Job Opportunities
LetsFAME
 
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting SagaThe Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
greendigital
 
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Orpah Winfrey Dwayne Johnson: Titans of Influence and InspirationOrpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
greendigital
 
DIGIDEVTV A New area of OTT Distribution
DIGIDEVTV  A New area of OTT DistributionDIGIDEVTV  A New area of OTT Distribution
DIGIDEVTV A New area of OTT Distribution
joeqsm
 

Recently uploaded (20)

The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
 
The Enigmatic Portrait, In the heart of a sleepy town
The Enigmatic Portrait, In the heart of a sleepy townThe Enigmatic Portrait, In the heart of a sleepy town
The Enigmatic Portrait, In the heart of a sleepy town
 
Top IPTV UK Providers of A Comprehensive Review.pdf
Top IPTV UK Providers of A Comprehensive Review.pdfTop IPTV UK Providers of A Comprehensive Review.pdf
Top IPTV UK Providers of A Comprehensive Review.pdf
 
The Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling cityThe Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling city
 
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
 
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen StageAbraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
 
Christian Louboutin: Innovating with Red Soles
Christian Louboutin: Innovating with Red SolesChristian Louboutin: Innovating with Red Soles
Christian Louboutin: Innovating with Red Soles
 
From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28
 
Everything You Need to Know About IPTV Ireland.pdf
Everything You Need to Know About IPTV Ireland.pdfEverything You Need to Know About IPTV Ireland.pdf
Everything You Need to Know About IPTV Ireland.pdf
 
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
 
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate PortfolioLeonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
 
Barbie Movie Review - The Astras.pdfffff
Barbie Movie Review - The Astras.pdfffffBarbie Movie Review - The Astras.pdfffff
Barbie Movie Review - The Astras.pdfffff
 
University of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma TranscriptUniversity of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma Transcript
 
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
 
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
 
Divertidamente SLIDE muito lindo e criativo, pptx
Divertidamente SLIDE muito lindo e criativo, pptxDivertidamente SLIDE muito lindo e criativo, pptx
Divertidamente SLIDE muito lindo e criativo, pptx
 
The Future of Independent Filmmaking Trends and Job Opportunities
The Future of Independent Filmmaking Trends and Job OpportunitiesThe Future of Independent Filmmaking Trends and Job Opportunities
The Future of Independent Filmmaking Trends and Job Opportunities
 
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting SagaThe Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
 
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Orpah Winfrey Dwayne Johnson: Titans of Influence and InspirationOrpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
 
DIGIDEVTV A New area of OTT Distribution
DIGIDEVTV  A New area of OTT DistributionDIGIDEVTV  A New area of OTT Distribution
DIGIDEVTV A New area of OTT Distribution
 

Wow

  • 1.
  • 2. What is “WOW!” …the kind of out-of-the-ordinary event that you want to tell people about – and that inspires you to recommend the business that provided it.
  • 3. Why “WOW?” • It’s inexpensive – A company that “wows” builds goodwill and taps into word-of-mouth marketing • It’s an expression of culture – Doing good through doing your job • Build a loyal customer base • It’s fun…
  • 4. How do we “WOW?” • It begins at the top…(Golden Rule Culture) – Employees recognize that it’s not only what they like to do (genuine) but that it’s expected of them, and it’s how they would like to be treated. • Create enthusiasm • Develop a service strategy
  • 6.
  • 8.
  • 9. Thoughts on where to begin to WOW?