Knowledge Transfer Series Upcoming Calendar
November

Incubators, Accelerators and Co-work Space:
What’s Right for Me?

December

Office Hours

January

Investors, Angels, Venture Capital
Crowd Funding

February

Working with Universities
Watch Your Inbox for Upcoming Program Details
and Event Announcements
Paula A. Soileau, CPA
CoFounder
Building A Team
• Team starts with YOU
• Know thyself
• What’s needed (vs who)
• How to evaluate others
• Partner or key hire
• Well-rounded team
• Techies and non-techies
• Creative compensation/vesting
Work Culture
• Beyond window dressing
• What you say, don’t say and how
you behave
• Authenticity – reflects us as
individuals
better hiring decisions

www.facebook.com/Affintus
www.twitter.com/affintus #affintus
www.youtube.com/user/affintus

www.affintus.com/blog

©2013 Affintus, LLC
@seobrien
Beware of advice about
successful people and
their methods
- Scott Adams; WSJ,
Saturday

@seobrien
Know what's in the box
Change the World

Business Owner

Comfortable Living

Innovator

Product / Market

Marketer
@seobrien
Intuit
Q4 2012
investment
@seobrien
Advanced Manufacturing
Clean Energy & Power Technology

Corporate Headquarters
Data Centers
Life Sciences & Biotechnology

Multimedia Technology
@seobrien
It defines your future
Product / Market

Change the World

@seobrien
Product / Market or Goal Oriented
Seed

MVP Monetiz Scale
e

Pivot

@seobrien
Change the World: Philosophy
Friends &
Family

Seed (Angel)

Scale (Series A) Monetize (Series
B)

@seobrien
To put it bluntly, goals are for losers. That's literally true most of
the time. For example, if your goal is to lose 10 pounds, you will
spend every moment until you reach the goal—if you reach it at
all—feeling as if you were short of your goal. In other words,
goal-oriented people exist in a state of nearly continuous failure
that they hope will be temporary.

@seobrien
@seobrien
Passion, purpose,
story, branding...
Marketing
Culture defines your approach to
attracting and retaining:

1. Employees
2. Partners
3. Customers
4. Investors

@seobrien
If you're creative, you have
to keep innovating bigger!
- whurley; Chaotic
Moon

@seobrien
Innovation is about
conveying your
imagination to someone
else.
- whurley; Chaotic
Moon

@seobrien
Because the purpose of
business is to create a
customer, the business
enterprise has two–and
only two–basic
functions: marketing and
innovation. Marketing
and innovation
produce results; all the
rest are costs. Marketing
is the distinguishing,
unique function of the
business
@seobrien
paul@seobrien.com
http://seobrien.com
@seobrien
Team and Culture
From the perspective of a venture investor
9 quick points

✤

3 on how we pick

✤

3 on culture formation

✤

3 on the culture of Techstars
Selection

✤

Team, Team, Market, Product, Traction

✤

Team dysfunction is heart disease

✤

Traction
Culture
Formation

✤

In the beginning, it’s all founders

✤

Scaling either dilutes or strengthens

✤

Startups are pressure cookers
Techstars
DNA

✤

Give first

✤

Mentor and be mentored

✤

The long long term
www.techstars.com
jason@techstars.co
m
Culture and Team Building
Casey Amidon


Start up phase:

◦ Culture of the start up is the founders



High growth/expansion phase (current):

◦ Focus on mission – make sure everything you do
everyday is working toward that mission.
◦ Define your core values, get buy-in from everyone, and
stick to them.
◦ Admit openly where there are setbacks or failures – this
builds trust.



Mature Business (future ideal):

◦ Core values are ingrained in company culture
◦ Climate of trust and openness throughout the
organization


Work hard, play hard.





One team





Partners in success



Exceptional is normal



Innovating at DI Speed

Explore the impossible.
Open doors, open
minds



Change Agents



Fueled by passion



Do the right thing
Spectrum Team & Culture Slide Deck
Spectrum Team & Culture Slide Deck
Spectrum Team & Culture Slide Deck

Spectrum Team & Culture Slide Deck

  • 11.
    Knowledge Transfer SeriesUpcoming Calendar November Incubators, Accelerators and Co-work Space: What’s Right for Me? December Office Hours January Investors, Angels, Venture Capital Crowd Funding February Working with Universities Watch Your Inbox for Upcoming Program Details and Event Announcements
  • 12.
    Paula A. Soileau,CPA CoFounder
  • 13.
    Building A Team •Team starts with YOU • Know thyself • What’s needed (vs who) • How to evaluate others
  • 14.
    • Partner orkey hire • Well-rounded team • Techies and non-techies • Creative compensation/vesting
  • 15.
    Work Culture • Beyondwindow dressing • What you say, don’t say and how you behave • Authenticity – reflects us as individuals
  • 16.
    better hiring decisions www.facebook.com/Affintus www.twitter.com/affintus#affintus www.youtube.com/user/affintus www.affintus.com/blog ©2013 Affintus, LLC
  • 17.
  • 18.
    Beware of adviceabout successful people and their methods - Scott Adams; WSJ, Saturday @seobrien
  • 19.
    Know what's inthe box Change the World Business Owner Comfortable Living Innovator Product / Market Marketer @seobrien
  • 20.
  • 21.
    Advanced Manufacturing Clean Energy& Power Technology Corporate Headquarters Data Centers Life Sciences & Biotechnology Multimedia Technology @seobrien
  • 22.
    It defines yourfuture Product / Market Change the World @seobrien
  • 23.
    Product / Marketor Goal Oriented Seed MVP Monetiz Scale e Pivot @seobrien
  • 24.
    Change the World:Philosophy Friends & Family Seed (Angel) Scale (Series A) Monetize (Series B) @seobrien
  • 25.
    To put itbluntly, goals are for losers. That's literally true most of the time. For example, if your goal is to lose 10 pounds, you will spend every moment until you reach the goal—if you reach it at all—feeling as if you were short of your goal. In other words, goal-oriented people exist in a state of nearly continuous failure that they hope will be temporary. @seobrien
  • 26.
  • 27.
    Passion, purpose, story, branding... Marketing Culturedefines your approach to attracting and retaining: 1. Employees 2. Partners 3. Customers 4. Investors @seobrien
  • 28.
    If you're creative,you have to keep innovating bigger! - whurley; Chaotic Moon @seobrien
  • 29.
    Innovation is about conveyingyour imagination to someone else. - whurley; Chaotic Moon @seobrien
  • 30.
    Because the purposeof business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business @seobrien
  • 31.
  • 32.
    Team and Culture Fromthe perspective of a venture investor
  • 33.
    9 quick points ✤ 3on how we pick ✤ 3 on culture formation ✤ 3 on the culture of Techstars
  • 34.
    Selection ✤ Team, Team, Market,Product, Traction ✤ Team dysfunction is heart disease ✤ Traction
  • 35.
    Culture Formation ✤ In the beginning,it’s all founders ✤ Scaling either dilutes or strengthens ✤ Startups are pressure cookers
  • 36.
    Techstars DNA ✤ Give first ✤ Mentor andbe mentored ✤ The long long term
  • 37.
  • 38.
    Culture and TeamBuilding Casey Amidon
  • 39.
     Start up phase: ◦Culture of the start up is the founders  High growth/expansion phase (current): ◦ Focus on mission – make sure everything you do everyday is working toward that mission. ◦ Define your core values, get buy-in from everyone, and stick to them. ◦ Admit openly where there are setbacks or failures – this builds trust.  Mature Business (future ideal): ◦ Core values are ingrained in company culture ◦ Climate of trust and openness throughout the organization
  • 40.
     Work hard, playhard.   One team   Partners in success  Exceptional is normal  Innovating at DI Speed Explore the impossible. Open doors, open minds  Change Agents  Fueled by passion  Do the right thing

Editor's Notes

  • #3 23 years supporting creation and growth of business
  • #6 Serving 79 Texas counties through 10 field centers and 2 specialty centers (under the leadership and support of Al Salgado and Mary Peters)
  • #7 Small Business Development Act of 1980Focused on the launch and growth of small businesses through training and mentorship for 30+ years