"Start from where you come from, first." The islands of the Azores have been isolated and remain untouched by mass tourism. Eco and agritourism opportunities await. We are partnering with regional government and higher education leaders to bring knowledge and relationships that build markets and, eventually businesses and family incomes.

1. alice@creativestartups.org
Alice Loy, PhD
Investing in
Creative
Entrepreneurs

2. Join the
conversation!@createstartups
@aliceloy
@USEmbPortugal
#terceira
#azores
#startups
#portugal

3. PHOTO: Sofia Tor

4. 1 in 3 hungry

5. The brave sailor - entrepreneurDefine entrepreneurship

6. Silicon Valley 2015

7. Silicon Valley 1960

9. 1 bedroom apartment
$3000 per month
average home costs
$1,000,000

11. New Mexico
PHOTO: Cobalt123

22. Credit: Spike Wyatt

23. Credit:
Robin Cain
One bite at a time.

24. “It is usually ineffective to take one
country’s model and copy it.
~ ~ ~
Instead, each country must examine it’s
own assets, strengths, and
weaknesses, and design approaches
rooted in these realities.”
~ Babson College

26. “Cultural entrepreneurship
allows a community
to take its unique voice to
the world.”
~ Regis Pecos, Cochiti Pueblo
"Empreendedorismo
cultural permite a
comunidade levar sua voz
única ao mundo. ”
~ Regis Pecos, Cochiti Pueblo

27. “Cultural entrepreneurs are functional navigators --
skillful alchemists--combining aspects and processes
from multiple systems to create cultural balance and
improved livelihoods for their families and
communities.”
"Os empresários culturais são navegador funcionais
--alquimistas habilidosos--combinando aspectos e
processos de sistemas multiplos para criar equilíbrio
cultural e melhorar os meios de subsistência para as
suas famílias e as suas comunidades."

28. Creative Entrepreneurs =
Cultural Ambassadors
“Você tem que
começar de onde
você veio em
primeiro lugar.”
~ Jon Sims
“You’ve got to start
from where you
come from, first.”
~ Jon Sims

30. Heritage Tourism
Geo-
tourism
Agritourism
Eco-
tourism RURAL
LIFESTYLES

31. Agritourism is "the crossroads
of tourism and agriculture:
when the public visits working
farms, ranches or wineries to
buy products, enjoy
entertainment, participate in
activities, shop in a country
store, eat a meal or make
overnight stays.”
~ Jane Eckert

33. Agritourism in Bali

34. Agritourism in New Zealand

35. Agritourism in Scotland

36. Agritourism in Japan

37. Agritourism in Iceland

40. $700 million USD in USA in 2012

41. Agritourism Activities
• Join planting parties in the
spring
• Taste a wide variety of unique
fruit
• Milk a goat, cow
• Rent a casita on a farm
• Take an art class in a
vineyard
• Hear history of the local area
• Enjoy panoramic views
• Learn bee keeping

42. Agritourism Activities
• Harvest lavender
• Make wine
• Learn gardening and orchard
practices
• Flyfish world-class waters
• Tour a cattle ranch
• Learn how to grow, harvest, and
design flower arrangements
• Learn to cook regional cuisine
• Walk in sunflower fields
• Eat fresh local food at festivals

43. Strategies for Success• Work regionally
• Maps and Apps
• Authentic experiences
• Differentiate your product offering
• Utilize social media marketing to host
conversations
Agritourism Strategies

44. Digital
Technologies
Creative
Entrepreneurs
and Economy
Cultural
Entrepreneurs
and Economy

48. Policy
Human
Capital
Markets
Support
Culture
Finance

49. ENABLING POLICY
• Make new business set-up easy
• Provide tax incentives for startups
• Government preference for local (but still merit-based)
• Provide financial/tax incentives to angel investors
Note to Government:
Hire entrepreneurs!

50. APPROPRIATE FINANCE
• Provide financial/tax incentives to angel
investors
• Organize seed investors, invest in their
organization’s leadership
• Allow – pursue - outside investors
• Educate entrepreneurs about investment
process and ROI for angels/seed/vc’s
Note to Foundations:
Use philanthropic resources as seed
$$

51. CONDUCIVE CULTURE
• Teach entrepreneurship K-12
• Celebrate failure
• Embrace those who are “different”
• Make business set up easy
• Do not tax new businesses
Note to parents:
Encourage your kids to
NOT get a “real job”.

52. SUPPORT FOR STARTUPS
• Higher education teach entrepreneurship
management
• Celebrate entrepreneurs’ success
• Publications
• Public spaces
• Social networking
• Startup communities
• Create/fund co-working spaces
• Fund access to investors and markets
• Support Startup accelerators
Note to communities:
Embrace the global talent pool!

53. BUILD HUMAN CAPITAL
• Go deeper, not wider
• Industry alongside educators
• Applied research
• Fast-forward curriculum
Note to higher education:
“Publish or perish”
doesn’t help youth get jobs.

54. ACCESSIBLE MARKETS
• Digital = access
• Fund entrepreneurs’ reach
• Government = customer
Note to entrepreneurs:
Build products people want.
Trust the market.

55. Accelerator

57. 6 week Interactive Online Course (30 hours)

58. 2014 Creative Startups Cohort

59. Meow Wolf

60. Etkie Sales doubling
this year.

61. Bright bot
Education apps.
Over 800,000
downloads in
120 countries.

62. 5 Day
Deep
Dive

63. 40+ Mentors

65. Human Capital
•Increased knowledge and
skills among creative
community
•Startups launch with more
•expertise in technical
areas of business
Markets
•Connections to markets
through networks and
mentors
•Greater awareness of
market opportunities
beyond ABQ
Support
•Mentors’ ongoing
•600+ Hours of Mentoring for
creative entrepreneurs
•Network of creatives
supporting one another
Finance
•Angel and vc investors
attend CS “Pitch Day”
•Top Finalist raises follow on
funding from 10+ investors
•Increased awareness of
“fundability” of creatives
Policy
•Establishing ABQ Office of
Creative Industries, funded by
City of ABQ.
•Research on creative
industries funded by state
govt.
Culture
•Increased number of and
attendance at creative
economy events
•99u and CreativeMornings
presence in ABQ

66. Creative Startups Accelerator Key Outcomes 2014
Measureable
Before CS
Accelerator
After CS
Accelerator
%
Increase
Jobs Created
Full Time = 25
Part Time = 40
Full Time = 54
Part Time = 65
216%
163%
Investment Raised $22,000 $965,000 4,386%
Mentor Time
Contributed to Date
700 hours
Companies
Launched
10

67. Be yourself.
Everyone else is taken.
~ Oscar Wilde
Seja você mesmo. Todo
mundo está tomado.
~ Oscar Wilde

68. alice@creativestartups.org
www.slideshare.net/aliceloy
www.aliceloy.com
www.creativestartups.org
@aliceloy
Facebook.com/createstartups
@createstartups
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