This series in about the Entrepreneurial and E-Commerce opportunities and how to harness the power of Information Technology to improve or revolutionize business. This session discusses a proper introduction to entrepreneurship, types of entrepreneurship, basic definitions, and concepts around it. Also it discusses basic ideas like recognising an opportunity, how to do an initial research, how to do initial planning, etc. This also discusses the introduction to a Business Plan.

1. Entrepreneurship &
Commerce in IT
02
Sachintha Gunasena MBCS
http://lk.linkedin.com/in/sachinthadtg

2. Introduction
• Introduction
• Overview
• Basic Definitions & Concepts of Entrepreneurship
• Entrepreneurial Insights
• Nature
• Role in Economic Development
• Entrepreneurship

3. Before you start…

4. 1. Why do I want to start this
business?
⁃ What is my motivation?
⁃ Do I want to make money and make a
difference?

5. 2. What resources do I need?
⁃ Basement
⁃ Corporate Office
⁃ Shared Spaces / Incubators

6. 3. How do I fit into the rest of
the world?
⁃ Is my service/product unique?
⁃ have others tried this before?

7. 4. What is my business model?
⁃ For profit
⁃ non profit
⁃ co-operative
⁃ hybrid model

8. 5. Do I have the skills/ aptitude
to be an entrepreneur?
⁃ Am I comfortable taking risks?
⁃ Is this something I feel I have to do?

9. Definitions

10. Entrepreneurship
• the process of starting and growing a business,
based around an innovative product, process or
service.

11. Startup
• an entrepreneurial venture or a new business in
the form of a company, a partnership or
temporary organization designed to search for a
repeatable and scalable business model.

12. Entrepreneur
• a person who organizes and operates a
business or businesses, taking on greater than
normal financial risks in order to do so.

13. Commerce
• a component of business which includes all
activities, functions and institutions involved in
transferring goods from producers to consumers.

14. IT
• the application of computers and
telecommunications equipment to store, retrieve,
transmit and manipulate data, often in the
context of a business or other enterprise.

15. Types of
Entrepreneurship

16. Activity 1
What are the different entrepreneurship types?
• Small Business Entrepreneurship
• Scalable Startup Entrepreneurship
• Large Company Entrepreneurship
• Social Entrepreneurship
• http://casnocha.com/2011/02/the-four-types-of-
entrepreneurship.html

17. Small Business
Entrepreneurship
• grocery store, hairdresser, travel agent
• run by single person / family
• feed the family
• funded by family/ friends/ loans

18. Scalable Startup
Entrepreneurship
• silicon valley
• has a vision
• attract investors
• hire best people
• scale (expand)

19. Large Company
Entrepreneurship
• large companies can’t go on forever on one
product / service
• change to new trends
• create new products / services
• build a new team within/ acquire a small team

20. Social Entrepreneurship
• create products / services that solve social
needs and problems
• make the world a better place
• doesn't create wealth
• can be non-profit/ profit/ hybrid

21. Activity 2
• How would you apply IT to improve a small
business?

22. Starting Up…

23. Starting a New Venture
• New Ideas
• Opportunity Recognition
• Problem Solving
• Product Planning & Development
• e-Commerce & Business Start-up

24. initial step

25. Business Plan Development
• Executive Summary
• Business Description
• Market Strategies
• Competitive Analysis
• Design & Development Plan
• Operations & Management Plan
• Financial Factors

26. Examples
• http://www.entrepreneur.com/article/247599
• http://www.bplans.com/computer_consulting_busin
ess_plan/executive_summary_fc.php?
affiliate=entrepreneur_com
• http://www.bplans.com/software_sales_business_pl
an/executive_summary_fc.php?
affiliate=entrepreneur_com

27. Vision Statement
• http://www.lifehack.org/articles/work/20-sample-
vision-statement-for-the-new-startup.html

28. Mission Statement Discussion
Questions
• What’s our purpose?
• What’s our reason for being?
• Why do we exist?
• Who do we serve?
• How do we serve those customers?
• What problem(s) do we solve?
• What was the unmet need, inspiration, or fulcrum event that compelled us to start
a new business?
• How do we add value?
• How do we want to make our customers’ lives, our category, or society better?

29. Vision Statement Starter
Questions
• Where do we want to go?
• Why do we get up and go to work every day?
• What truly motivates us about what we do?
• What do we want our brand to become?
• What do we want to achieve in the future?
• Five or 10 years from now, how would we know
we’d been successful?

30. Guidelines for Development
• Keep them short and simple.
• Believe in them and associate with others that believe in them.
• Make them personal, motivating, and captivating in some way.
• Integrate them as a living, breathing part of your culture.
• Use them as a yardstick regularly in judging your opportunities,
decisions, and direction.
• Refine or rediscover them if you find that they are no longer
resonating or meaningful.

31. Mission Statement
• http://www.entrepreneur.com/article/65230

32. Activity 3
• Create a business idea
• Write the vision statement
• Write the mission statement

33. Next Up…
• Marketing Plan

34. Thank you.
Sachintha Gunasena MBCS
http://lk.linkedin.com/in/sachinthadtg