The document discusses entrepreneurship and what defines an entrepreneur. It provides definitions, characteristics, and steps in the entrepreneurial process. An entrepreneur is defined as someone who sees problems as opportunities, creates solutions through innovation and resources. The key aspects of entrepreneurship discussed are finding gaps in the market, developing an idea that satisfies needs, evaluating and exploiting opportunities, and going through the process of developing a concept, getting funding, building a product, testing it with customers, and launching it.

1. Entrepreneurship is
what?

2. Do you have an idea that you
think has value?

3. Does it solve a problem,
fill a need,
or bring useful information to a
user’s fingertips?

4. Do you create and design
better solutions for things
by habit?

5. Reality?
Idea
Business
Opportunity

6. Who are entrepreneurs?
 Persistent
 Creative
 Responsible
 Inquisitive
 Goal-Oriented
 Independent
 Self-Demanding
 Risk-Taking
 Restless
 Action-Oriented
 Enthusiastic

7. Rewards Of Entrepreneurship
Being your own boss
Doing something you enjoy
Being Creative
Setting your own schdule
Having job security
Making more money
Being recognized in the community

8. What is an Entrepreneur?
 Entrepreneur:
Someone who sees a problem as
an opportunity, who creates
solutions using resources &
Innovation.

9. Finding innovation and market gaps for
new products and services.
Successful entrepreneurs
are known for….

11. A NEW VENTURE
How do you come up with an idea?
 Find something you love to do and are
good at doing
 Can your idea satisfy a need in the
marketplace?
 Entrepreneurs must be sure that the idea
they choose has interest in the
marketplace.

12. Entrepreneurship is Multi-step
Process
Recognize
Opportunity
Evaluate Exploit

13. If you build it – will “they” come?

15. Traditional start-up model
Develop
concept
Get Funding
Build
Product and
offering
Alpha test
Market test
Big-Bang
Launch
False sense of
security Rude
Awakening Resetting
expectations
Predictable
disaster
Unbridled
enthusiasm

17. Business Model Canvas

18. A business model describes how your
company creates, delivers and captures
value.
A business model describes how
your company makes money.
.