This is the first session of a 6 part series Become Your Own Brand. This session helps you to determine if you are a maven, connector, or salesman as your wild card for business.
This document discusses how to effectively conduct market research to help businesses discover customer niches, create conversations, and grow. It provides tips on defining clear objectives, prioritizing key areas to research, making research a regular practice, providing feedback to participants, utilizing an existing customer base for insights, and using tools like surveys, word clouds and importance-satisfaction matrices to help with analysis. The overall message is that market research helps uncover insights but businesses must take action on the findings to drive real change and benefits.
This presentation is from Performance Marketing Summit San Francisco 2015 (September 15, 2015 in San Francisco, CA). Session description: Are you a founder that’s desperately in need of quality PR? Do you need help developing the story of your brand and reaching larger audiences? This session will teach you everything you need to know.
Discovering Your Strengths and Dominating at a NicheJames Dalman
The Discovering Your Strengths and Dominating at a Niche webinar was offered by FreelancingSuccess.com. This webinar discusses the importance of discovering your strengths as a freelancer and then how to dominate at a niche or in the marketplace.
Personal Branding (improved version - for JADE)Leo Exter
If you want to be seen, if you want to be remembered - take control of your personal brand, make it work for you.
Give it meaning, give it impact, give it consistency.
Do something - and create content around that something.
And, be the duck ;)
This is the extended remix of a presentation / workshop I have run at UTS (twice) and the 2007 actKM Conference. It is available elsewhere on the web but it's here now.
You don't have to be in PR to get PR.
This presentation gives an overview on how PR typically works for startups. It then provides useful tips on how anyone involved with startups (not in PR and marketing) can achieve coverage in top publications as well.
This is the first session of a 6 part series Become Your Own Brand. This session helps you to determine if you are a maven, connector, or salesman as your wild card for business.
This document discusses how to effectively conduct market research to help businesses discover customer niches, create conversations, and grow. It provides tips on defining clear objectives, prioritizing key areas to research, making research a regular practice, providing feedback to participants, utilizing an existing customer base for insights, and using tools like surveys, word clouds and importance-satisfaction matrices to help with analysis. The overall message is that market research helps uncover insights but businesses must take action on the findings to drive real change and benefits.
This presentation is from Performance Marketing Summit San Francisco 2015 (September 15, 2015 in San Francisco, CA). Session description: Are you a founder that’s desperately in need of quality PR? Do you need help developing the story of your brand and reaching larger audiences? This session will teach you everything you need to know.
Discovering Your Strengths and Dominating at a NicheJames Dalman
The Discovering Your Strengths and Dominating at a Niche webinar was offered by FreelancingSuccess.com. This webinar discusses the importance of discovering your strengths as a freelancer and then how to dominate at a niche or in the marketplace.
Personal Branding (improved version - for JADE)Leo Exter
If you want to be seen, if you want to be remembered - take control of your personal brand, make it work for you.
Give it meaning, give it impact, give it consistency.
Do something - and create content around that something.
And, be the duck ;)
This is the extended remix of a presentation / workshop I have run at UTS (twice) and the 2007 actKM Conference. It is available elsewhere on the web but it's here now.
You don't have to be in PR to get PR.
This presentation gives an overview on how PR typically works for startups. It then provides useful tips on how anyone involved with startups (not in PR and marketing) can achieve coverage in top publications as well.
The document discusses the importance of building circles of support for an entrepreneurial business. It argues that every successful business needs passion from the entrepreneur's vision as well as both technical and managerial skills. However, it is difficult for one person to possess all of these on their own. Circles of support, which are networks of trusted contacts like family, friends and others willing to provide help, can help entrepreneurs balance these needs and responsibilities. The document provides examples of how circles of support can help entrepreneurs feel less isolated, find customers and resources, and gain both practical and emotional support to help their business succeed.
This document outlines the key points from a design business bootcamp presentation. It discusses problems designers face like an uncertain economy and difficulties with marketing and sales. It provides advice for starting a studio like having adequate training, a business plan, startup finances, and professional guidance. Additional topics covered include business structures, targeting ideal clients, marketing tools, communication strategies, future planning, and the importance of underpromising and overdelivering.
This document discusses entrepreneurship and provides guidance for women considering starting their own business. It notes that women are starting businesses at twice the rate of men and often solve workplace issues. Successful entrepreneurs tend to be problem-solvers, independent, and persistence in facing obstacles. However, women face barriers like lack of networks, funding, and childcare. The document provides tips for overcoming barriers, creating a one-page business plan, projecting revenues, and working the business plan. Resources from Ladies Who Launch and other organizations are recommended for support.
This document provides guidance on developing a strong personal brand by identifying your unique skills, strengths, values, passions, and purpose. It recommends discovering your strengths through reflective questions and past successes. You should then communicate your strengths clearly through various channels like your resume, online profiles, and elevator pitch. It also advises mitigating weaknesses by leveraging strengths and finding opportunities to build skills. Developing a clear value proposition by solving problems for others in a unique way helps form your brand story. Promoting your brand through various online and offline channels helps others learn about your unique value.
This document provides tips and information for job interviews. It discusses preparing for an interview by knowing yourself and your goals, having a professional appearance, and being prepared with required documents. On the day of the interview, it recommends having good posture, making eye contact, shaking hands, being honest, and not interrupting the interviewer. The document also suggests being prepared to answer questions about the company, position, relevant skills and experience, future plans, industry trends, compensation expectations, and current events. Different types of interviews like phone, in-person, group, and dining interviews are also briefly mentioned.
This document outlines 12 universal principles for success in business. It discusses developing key skills like focus, work ethic, creating value, and integrity. It emphasizes continuously improving skills like sales and learning from successful mentors. Maintaining a positive attitude, being a team player, and developing goals are highlighted as important determinants of business achievement.
Perfect your idea, assess competition, and structure a startup business plan. Build a brand and digital presence while gathering a great team. Get used to doing more with less by staying patient and positive as you may encounter mistakes and failures along the way. However, think about doing things in the most amazing way possible for startup success.
This document discusses creative entrepreneurship and freelancing. It provides information on what self-employment means, including working for oneself rather than an employer. Both the realities and dreams of freelancing are addressed, such as the lack of stability but ability to be your own boss. Exercises are included to help attendees define their business, skills, clients, and pricing. Qualities of successful entrepreneurs are listed. Tips provided include understanding one's market, skills, costs, and marketing strategies in order to achieve success as a freelancer.
This document provides steps for organizations to develop business professionals into industry experts. It discusses identifying who within an organization is already an expert based on their experience and credentials. It outlines behaviors and habits of experts like writing, public speaking, and joining boards. Developing experts is a multi-step process including media training, writing articles, speaking engagements, and cultivating relationships with the media who want accessible, articulate sources. Organizations can also develop thought leadership through content marketing, conferences, and research.
The document discusses how providing a "WOW" experience for customers can benefit businesses through inexpensive word-of-mouth marketing, building loyalty, and creating a fun culture. A "WOW" is an out-of-the-ordinary event that customers want to share about and that inspires them to recommend the business. To consistently "WOW", the document recommends establishing a Golden Rule culture where employees genuinely want to treat customers the way they would like to be treated themselves, creating enthusiasm among employees, and developing a customer service strategy.
British Jewellers' Association, "Growing your Business" seminar 25/07/2013The_BJA
The BJA recently held a “Growing Your Business” seminar at its Vyse Street offices that was open to both members and non members. Aimed to cover a wide range of topics all with the purpose of providing useful and practical business advice, the event attracted over 40 guests, who listened to presentations from a variety of jewellery industry stalwarts and industry experts.
An explanation of what tech-focussed PR firms like Third Hemisphere (www.thirdhemisphere.com.au) do for their clients, and what they are trying to achieve in the process. Delivered at Australasia's home of fintech and innovation, Stone & Chalk.
The document discusses strategies for organizations to better understand and serve second-stage companies. It recommends assessing current audiences and programs, understanding what makes second-stage companies unique, embracing a culture that listens and responds quickly, partnering with other organizations, and developing just-in-time programming focused on solving entrepreneurs' most pressing problems. The goal is for organizations to differentiate themselves and become trusted sources of support for second-stage companies.
Business networking for Independent DirectorsVandana M
Business networking is a key to success for any person looking for entry to Board room as independent Director as these positions are mostly referred by a trusted source & unless people know you better in your profession network how will they know your interest, your capabilities, your strengths. Out of sight is out of mind - so be visible & credible by effective business networking
To get the internship you want, research the company's values, typical hires, and news to personalize your cover letter and resume highlighting relevant experiences. Reach out after applying by finding a contact and starting a dialogue to keep your momentum and not give up on the application process.
This document provides an overview of entrepreneurship from the perspective of an entrepreneur. It discusses what defines an entrepreneur, some common challenges startups face such as lack of vision, planning, and capital. It notes that only 25% of businesses survive past 15 years. It provides advice on choosing a business idea that is passionate about and has growth potential. Sources of funding are listed as personal funds, friends/family, investors. The biggest challenges of starting a business are noted as finding the right people, capital/cash flow, developing a good business plan and product/service, sticking with it through frustrations. The document encourages attendees to pitch their own business ideas.
The document provides guidance on building a memorable personal brand. It discusses standing out in a volatile, uncertain world by finding your passion and developing a unique brand identity centered around a single word. The key is to be authentic, build trust, focus on excellence, and lead through selflessness. Personal brands should be built through engaging content on platforms like LinkedIn and by treating all stakeholders with respect. True leadership does not require titles; it means taking responsibility and inspiring others through example. Ultimately, a strong personal brand has a human face that both attracts and repels by elevating humanity.
Effective networking involves making a good first impression, listening to others, eliminating unnecessary conversations, having clear goals, and following up on quality leads. An effective elevator speech generates interest by sharing why someone would want to do business with you and gives an appropriate scenario, rather than simply listing products or services. The real purpose of networking is to set up further one-on-one meetings where you can build rapport, understand needs, present solutions, and close by gaining commitment or next steps. Follow-up is key to making networking worthwhile.
Who Says B2B Research is Boring and Emotionless? Loretta Hudelot
This presentation was presented at TMRE 2014. B2B research has an unfounded reputation for being dull and limited in scope. Using meta analysis, understanding of human behavior, and a little creativity, Freeman created a persona archetype spectrum of their most important customer audiences. This knowledge has been used to design emotionally-engaging event spaces that powerfully tell brand stories.
The document discusses the importance of building circles of support for an entrepreneurial business. It argues that every successful business needs passion from the entrepreneur's vision as well as both technical and managerial skills. However, it is difficult for one person to possess all of these on their own. Circles of support, which are networks of trusted contacts like family, friends and others willing to provide help, can help entrepreneurs balance these needs and responsibilities. The document provides examples of how circles of support can help entrepreneurs feel less isolated, find customers and resources, and gain both practical and emotional support to help their business succeed.
This document outlines the key points from a design business bootcamp presentation. It discusses problems designers face like an uncertain economy and difficulties with marketing and sales. It provides advice for starting a studio like having adequate training, a business plan, startup finances, and professional guidance. Additional topics covered include business structures, targeting ideal clients, marketing tools, communication strategies, future planning, and the importance of underpromising and overdelivering.
This document discusses entrepreneurship and provides guidance for women considering starting their own business. It notes that women are starting businesses at twice the rate of men and often solve workplace issues. Successful entrepreneurs tend to be problem-solvers, independent, and persistence in facing obstacles. However, women face barriers like lack of networks, funding, and childcare. The document provides tips for overcoming barriers, creating a one-page business plan, projecting revenues, and working the business plan. Resources from Ladies Who Launch and other organizations are recommended for support.
This document provides guidance on developing a strong personal brand by identifying your unique skills, strengths, values, passions, and purpose. It recommends discovering your strengths through reflective questions and past successes. You should then communicate your strengths clearly through various channels like your resume, online profiles, and elevator pitch. It also advises mitigating weaknesses by leveraging strengths and finding opportunities to build skills. Developing a clear value proposition by solving problems for others in a unique way helps form your brand story. Promoting your brand through various online and offline channels helps others learn about your unique value.
This document provides tips and information for job interviews. It discusses preparing for an interview by knowing yourself and your goals, having a professional appearance, and being prepared with required documents. On the day of the interview, it recommends having good posture, making eye contact, shaking hands, being honest, and not interrupting the interviewer. The document also suggests being prepared to answer questions about the company, position, relevant skills and experience, future plans, industry trends, compensation expectations, and current events. Different types of interviews like phone, in-person, group, and dining interviews are also briefly mentioned.
This document outlines 12 universal principles for success in business. It discusses developing key skills like focus, work ethic, creating value, and integrity. It emphasizes continuously improving skills like sales and learning from successful mentors. Maintaining a positive attitude, being a team player, and developing goals are highlighted as important determinants of business achievement.
Perfect your idea, assess competition, and structure a startup business plan. Build a brand and digital presence while gathering a great team. Get used to doing more with less by staying patient and positive as you may encounter mistakes and failures along the way. However, think about doing things in the most amazing way possible for startup success.
This document discusses creative entrepreneurship and freelancing. It provides information on what self-employment means, including working for oneself rather than an employer. Both the realities and dreams of freelancing are addressed, such as the lack of stability but ability to be your own boss. Exercises are included to help attendees define their business, skills, clients, and pricing. Qualities of successful entrepreneurs are listed. Tips provided include understanding one's market, skills, costs, and marketing strategies in order to achieve success as a freelancer.
This document provides steps for organizations to develop business professionals into industry experts. It discusses identifying who within an organization is already an expert based on their experience and credentials. It outlines behaviors and habits of experts like writing, public speaking, and joining boards. Developing experts is a multi-step process including media training, writing articles, speaking engagements, and cultivating relationships with the media who want accessible, articulate sources. Organizations can also develop thought leadership through content marketing, conferences, and research.
The document discusses how providing a "WOW" experience for customers can benefit businesses through inexpensive word-of-mouth marketing, building loyalty, and creating a fun culture. A "WOW" is an out-of-the-ordinary event that customers want to share about and that inspires them to recommend the business. To consistently "WOW", the document recommends establishing a Golden Rule culture where employees genuinely want to treat customers the way they would like to be treated themselves, creating enthusiasm among employees, and developing a customer service strategy.
British Jewellers' Association, "Growing your Business" seminar 25/07/2013The_BJA
The BJA recently held a “Growing Your Business” seminar at its Vyse Street offices that was open to both members and non members. Aimed to cover a wide range of topics all with the purpose of providing useful and practical business advice, the event attracted over 40 guests, who listened to presentations from a variety of jewellery industry stalwarts and industry experts.
An explanation of what tech-focussed PR firms like Third Hemisphere (www.thirdhemisphere.com.au) do for their clients, and what they are trying to achieve in the process. Delivered at Australasia's home of fintech and innovation, Stone & Chalk.
The document discusses strategies for organizations to better understand and serve second-stage companies. It recommends assessing current audiences and programs, understanding what makes second-stage companies unique, embracing a culture that listens and responds quickly, partnering with other organizations, and developing just-in-time programming focused on solving entrepreneurs' most pressing problems. The goal is for organizations to differentiate themselves and become trusted sources of support for second-stage companies.
Business networking for Independent DirectorsVandana M
Business networking is a key to success for any person looking for entry to Board room as independent Director as these positions are mostly referred by a trusted source & unless people know you better in your profession network how will they know your interest, your capabilities, your strengths. Out of sight is out of mind - so be visible & credible by effective business networking
To get the internship you want, research the company's values, typical hires, and news to personalize your cover letter and resume highlighting relevant experiences. Reach out after applying by finding a contact and starting a dialogue to keep your momentum and not give up on the application process.
This document provides an overview of entrepreneurship from the perspective of an entrepreneur. It discusses what defines an entrepreneur, some common challenges startups face such as lack of vision, planning, and capital. It notes that only 25% of businesses survive past 15 years. It provides advice on choosing a business idea that is passionate about and has growth potential. Sources of funding are listed as personal funds, friends/family, investors. The biggest challenges of starting a business are noted as finding the right people, capital/cash flow, developing a good business plan and product/service, sticking with it through frustrations. The document encourages attendees to pitch their own business ideas.
The document provides guidance on building a memorable personal brand. It discusses standing out in a volatile, uncertain world by finding your passion and developing a unique brand identity centered around a single word. The key is to be authentic, build trust, focus on excellence, and lead through selflessness. Personal brands should be built through engaging content on platforms like LinkedIn and by treating all stakeholders with respect. True leadership does not require titles; it means taking responsibility and inspiring others through example. Ultimately, a strong personal brand has a human face that both attracts and repels by elevating humanity.
Effective networking involves making a good first impression, listening to others, eliminating unnecessary conversations, having clear goals, and following up on quality leads. An effective elevator speech generates interest by sharing why someone would want to do business with you and gives an appropriate scenario, rather than simply listing products or services. The real purpose of networking is to set up further one-on-one meetings where you can build rapport, understand needs, present solutions, and close by gaining commitment or next steps. Follow-up is key to making networking worthwhile.
Who Says B2B Research is Boring and Emotionless? Loretta Hudelot
This presentation was presented at TMRE 2014. B2B research has an unfounded reputation for being dull and limited in scope. Using meta analysis, understanding of human behavior, and a little creativity, Freeman created a persona archetype spectrum of their most important customer audiences. This knowledge has been used to design emotionally-engaging event spaces that powerfully tell brand stories.
Explore the key differences between silicone sponge rubber and foam rubber in this comprehensive presentation. Learn about their unique properties, manufacturing processes, and applications across various industries. Discover how each material performs in terms of temperature resistance, chemical resistance, and cost-effectiveness. Gain insights from real-world case studies and make informed decisions for your projects.
2. Why Interviewing?
• Things May help business for entrepreneurs known about interest in
what they do, and follow.
• Share your business so entrepreneurs can learn something.
• Get in mood of creating possibilities helps people