Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds. Brand identity is distinct from brand image. Uses colors, shapes, and other visual elements in its products and promotions.
Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion industry as that which is trending. Everything that is considered fashion is available and popularized by the fashion system (industry and media).Due to increased mass-production of commodities and clothing at lower prices and global reach, sustainability has become an urgent issue among politicians, brands, and consumers.
Brand Study (Identity & Equity) I Brand I Brand Assets I Brand Associates I B...Anil Kumar
“Brand equity is described in terms of awareness association (image), attitude (overall quality), attachment (loyalty) and activity (word of mouth).”
-Lehman and Weiner
A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders.
Brand Positioning can be defined as the positioning strategy of the brand with the goal to create a unique impression in the minds of the customers and at the marketplace. Brand Positioning has to be desirable, specific, clear, and distinctive in nature from the rest of the competitors in the market.
Repositioning means company sees a decrease in sales over time and/or major changes coming down the line, they know it is time to implement changes within the company. Brand repositioning is when a company changes a brand's status in the marketplace. This typically includes changes to the marketing mix, such as product, place, price and promotion. Repositioning is done to keep up with consumer wants and needs.
Intellectual Property Rights [Copyright ]Anil Kumar
Copyright is a type of intellectual property that gives its owner the exclusive right to copy and distribute a creative work, usually for a limited time. The creative work may be in a literary, artistic, educational, or musical form
Intellectual Property Rights [Introduction]Anil Kumar
Intellectual Property Rights (IPRs) are legal rights that protect creations and/or inventions resulting from intellectual activity in the industrial, scientific, literary or artistic fields. The most common IPRs include patents, copyrights, marks and trade secrets.
A patent is an exclusive right granted for an invention. To get a patent, technical information about the invention must be disclosed to the public in a patent application. The patent owner may give permission to, or license, other parties to use the invention on mutually agreed terms.
Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion industry as that which is trending. Everything that is considered fashion is available and popularized by the fashion system (industry and media).Due to increased mass-production of commodities and clothing at lower prices and global reach, sustainability has become an urgent issue among politicians, brands, and consumers.
Brand Study (Identity & Equity) I Brand I Brand Assets I Brand Associates I B...Anil Kumar
“Brand equity is described in terms of awareness association (image), attitude (overall quality), attachment (loyalty) and activity (word of mouth).”
-Lehman and Weiner
A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders.
Brand Positioning can be defined as the positioning strategy of the brand with the goal to create a unique impression in the minds of the customers and at the marketplace. Brand Positioning has to be desirable, specific, clear, and distinctive in nature from the rest of the competitors in the market.
Repositioning means company sees a decrease in sales over time and/or major changes coming down the line, they know it is time to implement changes within the company. Brand repositioning is when a company changes a brand's status in the marketplace. This typically includes changes to the marketing mix, such as product, place, price and promotion. Repositioning is done to keep up with consumer wants and needs.
Intellectual Property Rights [Copyright ]Anil Kumar
Copyright is a type of intellectual property that gives its owner the exclusive right to copy and distribute a creative work, usually for a limited time. The creative work may be in a literary, artistic, educational, or musical form
Intellectual Property Rights [Introduction]Anil Kumar
Intellectual Property Rights (IPRs) are legal rights that protect creations and/or inventions resulting from intellectual activity in the industrial, scientific, literary or artistic fields. The most common IPRs include patents, copyrights, marks and trade secrets.
A patent is an exclusive right granted for an invention. To get a patent, technical information about the invention must be disclosed to the public in a patent application. The patent owner may give permission to, or license, other parties to use the invention on mutually agreed terms.
Intellectual Property Rights [Trademark]Anil Kumar
A trademark is a type of intellectual property consisting of a recognizable sign, design, or expression which identifies products or services of a particular source from those of others. The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself. Trademarks used to identify services are sometimes called service marks.
Design principles are widely applicable laws, guidelines, biases and design considerations which designers apply with discretion. Professionals from many disciplines—e.g., behavioral science, sociology, physics and ergonomics—provided the foundation for design principles via their accumulated knowledge and experience. Design principles are fundamental pieces of advice for you to make easy-to-use, pleasurable designs.
Presented By,
Md Siful Islam Bulbul.
Intake:9th
Id: 12133107008
Department of Textile Engineering.
Bangladesh University of Business & Technology(BUBT)
Intellectual Property Rights [Trademark]Anil Kumar
A trademark is a type of intellectual property consisting of a recognizable sign, design, or expression which identifies products or services of a particular source from those of others. The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself. Trademarks used to identify services are sometimes called service marks.
Design principles are widely applicable laws, guidelines, biases and design considerations which designers apply with discretion. Professionals from many disciplines—e.g., behavioral science, sociology, physics and ergonomics—provided the foundation for design principles via their accumulated knowledge and experience. Design principles are fundamental pieces of advice for you to make easy-to-use, pleasurable designs.
Presented By,
Md Siful Islam Bulbul.
Intake:9th
Id: 12133107008
Department of Textile Engineering.
Bangladesh University of Business & Technology(BUBT)
Brand, Meaning of Brand, Definition of Brand, Evolution of Brand, Nature of Brand, Levels of Brand, Types of Brand , Functions of Brand, Brand Management,
Intro to Branding & Brand management - ElkottabMuhammad Omar
it's my material for the training workshop of "Intro to Branding & Brand Management" that has been held among other 7 workshops of #elkottab training event organized by E3langi.com in November 2014
Brands are different from products in a way that brands are “what the consumers buy”, while products are “what concern/companies make”. Brand is an accumulation of emotional and functional associations. Brand is a promise that the product will perform as per customer’s expectations. It shapes customer’s expectations about the product. Brands usually have a trademark which protects them from use by others. A brand gives particular information about the organization, good or service, differentiating it from others in marketplace. Brand carries an assurance about the characteristics that make the product or service unique. A strong brand is a means of making people aware of what the company represents and what are it’s offerings.
Nature and importance of brands
Characteristics of a good brand name
Branding strategies of producers and middlemen
Building and using brand equity
Nature and importance of packaging and labeling
Packaging strategies
Marketing implications of product features
Nanotechnology in Textiles [ Anti-bacterial, Water repellence, wrinkle resist...Anil Kumar
Nanotechnology is a growing interdisciplinary technology often seen as a new industrial revolution. Nanotechnology (NT) deals with materials 1 to 100 nm in length. The fundamentals of nanotechnology lie in the fact that the properties of materials drastically change when their dimensions are reduced to nanometer scale. Nowadays also the textile industry has discovered the possibilities of nanotechnology. So, we can define nanotechnology in textile as the understanding, manipulation, and control of matter at the above-stated length, such that the physical, chemical, and biological properties of the materials (individual atoms, molecules, and bulk matter) can be engineered, synthesized, and altered to develop the next generation of improved materials, devices, structures, and systems.
Application of Textiles I Technical Textiles I Home Tech I Pack Tech I Oek Te...Anil Kumar
A technical textile is a textile product manufactured for non-aesthetic purposes, where function is the primary criterion. technical textile materials are most widely used in filter clothing, furniture, hygiene medicals and construction material. Technical textiles include textiles for automotive applications, medical textiles, geotextiles, agrotextiles, and protective clothing.
The term ‘smart textiles’ is derived from intelligent or smart materials.Smart textiles can be described as textiles that are able to sense stimuli from the environment, to react to them and adapt to them by integration of functionalities in the textile structure. The stimulus as well as the response can have an electrical, thermal, chemical, magnetic or other origin.
MSME stands for Micro, Small, and Medium Enterprises. It was introduced by the Government of India in agreement with the MSMED (Micro, Small, and Medium Enterprises Development) Act of 2006. MSMEs are the enterprises involved in the processing, production, and preservation of goods and commodities.
A registered firm can also be transferred easily to a corporate entity, should the need arise for the same. Certain types of companies also protect the personal interest/assets of Partners/Directors in case of losses or debts.
Following are the common types of business structures prevalent in India and their notable features to help decide the best legal structure for your proposed entity.
The four main forms of business ownership are
Proprietorship, Partnership , Co-operatives ,Corporation and franchise.
Entrepreneurship Development [ Basic Concept ]Anil Kumar
Entrepreneurship development is the means of enhancing the knowledge and skill of entrepreneurs through several classroom coaching and programs, and training. This entrepreneur development process helps new firms or ventures get better in achieving their goals, improve business and the nation's economy.
intellectual Property Rights [Industrial design]Anil Kumar
Industrial Design protection is a type of intellectual property right that gives the exclusive right to make, sell, and use articles that embody the protected design, to selected people only. Protection rights are provided for a period of 10 years.
Intellectual Property Rights [Trade Secret]Anil Kumar
Trade secrets are a type of intellectual property that comprise formulas, practices, processes, designs, instruments, patterns, or compilations of information that have inherent economic value because they are not generally known or readily ascertainable by others, and which the owner takes reasonable measures to keep secret. In some jurisdictions, such secrets are referred to as confidential information.
Roles & Responsibilities of Merchandiser in an Fashion industry Anil Kumar
Merchandiser is the interface between Buyer & Exporter. He is the responsible from order analysis to shipment. So Merchandising is the very valuable in the Apparel Industry. The merchandiser is the person whose responsibility is to execute the orders perfectly as per the costing and pricing. He contact and communicate with the buyer till the final Shipment. He is the backbone of any industries.
The Marketing plays a vital role in promoting the business and mission of an organization. It serves as the face of your company, coordinating and producing all materials representing the business. It is the Marketing job to reach out to prospects, customers, investors and/or the community, while creating an overarching image that represents your company in a positive light.
There are 7 function of fashion marketing.
Dye is a coloured substance that chemically bonds to the substrate to which it is being applied. This distinguishes dyes from pigments which do not chemically bind to the material they colour. Dye is generally applied in an aqueous solution, and may require aftertreatment to improve the fastness of the dye on the fibre.
Dyes are usually soluble in water whereas pigments are insoluble. Dyes selection is very important when dyeing different types of textile fibre. Types of chemical dyes are Direct, Reactive, Vat, Sulphur dyes etc. All dyes required different chemical auxiliaries and different after treatment process. Each dyes possess different light, washing & rubbing fastness and having different characteristics also.
Dyeing is the application of dyes or pigments on textile materials such as fibers, yarns, and fabrics with the goal of achieving color with desired color fastness. Dyeing is normally done in a special solution containing dyes and particular chemical material. … In dyeing, it is applied to the entire textile.
Fiber, Yarn & Fabric I Basic of fabric I Fiber Classification I Yarn Manufact...Anil Kumar
Fibers are very thin, thread-like strands from which fabrics or cloth is made. Examples of fibers are natural (cotton, wool, silk, flax, jute) and Synthetic fiber (nylon, polyester, polyacrylic etc.). The fibres are spun through spinning process into yarn which can then be woven on a Loom by weaving techniques to make a fabric or cloth.
Element of Textile I Handloom I Parts of Looms & Accessories I Basic Weaves F...Anil Kumar
Textile is basic need of human being. It is a flexible material made by creating interlocking bundles of yarns or threads. Fiber is the first basic element of textile then it is converted in to yarn in the form of long thread through spinning. Yarn is converted in to fabric through various techniques like weaving, knitting, braiding, knotting, lace, bonding, punching, crochet and nonwoven. The Machine used for the weaving techniques is handloom or Power loom. Woven fabric is form by using basic weaves like plain, twill, satin/sateen.
Weaving is an interlacement of wrap and weft. Plain, twill and satin weave fabric are widely used in suiting, shirting and many more product.
Handlooms have their undisputed niche in the world of fabrics. Handlooms are dedicated weaves , a fine display of art and craftsmanship. Neither are sarees identical, nor patterns blindly replicated, no design cliché nor motifs repeated is the special characteristic of Indian handloom sarees
Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organizational success."
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Chapter 3 - Islamic Banking Products and Services.pptx
Branding & Identity
1. BRANDING
&
IDENTITY
Anil Kumar ,
Lecturer (Textile Design)
Pandit Lakhmichand State University of
Performing & Visual Arts , Rohtak
E-mail-anilkumar@plcsupva.ac.in
Mobile no. +919729138649
3. BRANDING
What is a Brand?
❖ Marketers say that Brand is act and cornerstone of
marketing.
❖ A brand is
❖ Name
❖ Term
❖ Sign
❖ Symbol or design or a combination of them,
intended to identify the goods or services of one seller or
group of sellers and differentiate them from those of
competitions.
❖ Brand is essentially a sellers promise to deliver a specific
set of features, benefits and services constantly to buyers.
4. BRANDING
What is a Brand?
❖ A Brand conveys up to six levels of
meaning:
1. Attributes
2. Benefits
3. Values
4. Culture
5. Personality
6. User
5. BRANDING
Attributes:
❖ A brand brings to mind certain attributes. E.g.: Mercedes
suggests expensive, well built, well engineered, durable, high
prestige automobile.
Benefits:
❖ Attributes translated into functional and emotional benefits.
E.g.: Durable could translate into the functional benefit i.e. I
wont have to buy another car for several years. Expensive
translates into the emotional benefit i.e. the car makes me feel
important and admired.
Values:
❖ The brand also says something about the producer’s values. i.e.
Mercedes stands for high performance, safety and prestige.
6. BRANDING
Culture:
❖ The brand may represent certain culture.eg Mercedes
represents German culture organized, efficient high quality.
Personality:
❖ A brand can project certain personality.Mercedes may suggest a
no nonsense boss (person) or an
User:
❖ The brand suggests the kind of consumer who buys or uses the
product. We would expect to see a 55 year old top executive
behind the wheel of a Mercedes, not a 20 year old secretary.
❖ The Branding challenge is to develop a deep set of the associations
for the brand.
❖ Some of examples are Sony, Toyota, Goldstar, Samsung, Levis,
Maruti, Raymonds, Colorplus etc.
7. BRANDING
Brand Equity:
❖ Brand vary in the amount of power & value in the market place. E.g.
at one extreme brands are not known by most buyers.
❖ There are brands for which buyers have a fairly high degree of brand
awareness.
❖ There are brands with high degree of brand acceptability.
❖ There are brands that enjoy a high degree of brand loyalty.
❖ 5 levels of customer attitude towards his or her brand, from lowest
to the highest
1. Customer will change brands, especially for price reason.
2. Customer is satisfied. No reason to change
3. Customer is satisfied and would incur costs by changing brand
4. Customer values the brand and sees it as a friend.
5. Customer is devoted to the brand.
8. BRANDING
Brand Equity:
❖ Brand equity is highly related to how many customers are in classes
3, 4, or 5.
❖ It is also related to the degree of brand name recognition, perceived
brand quality, strong mental and emotional associations and other
assets such as trademarks.
❖ The world’s 8 must valuable brands in 1997 were in rank order
1. Coca Cola
2. Marlboro
3. IBM
4. Mc DONALDS
5. Disney
6. Sony
7. Kodak
8. Gillette
9. BRANDING
Brand Identity:
❖ Building the brand identity requires additional decisions on the
brand’s
❖ Name
❖ Logo
❖ Colors
❖ Tagline and
❖ Symbol
❖ Brand is much more than what is mentioned above and is essentially
company’s promise to deliver specific set of features, benefits and
services consistently to their buyers.
❖ Brand Bonding occurs when customers experience the company as
delivering on its benefit promise.
Brands are not built by advertising but by brand experience.
10. BRANDING
Brand Repositioning:
❖ Despite of a good brand positioning, the company may have to
reposition it later when facing new competitions or changing
customer preferences. E.g.
❖ 7 up was one several soft drinks preferred by older generation
for its lemon flavor. Research indicated that, though majority of
the soft drink consumers preferred cola, they did not prefer it
all the time and also many are non cola drinkers.
❖ 7 up went for leadership in non cola segment by calling itself
UN COLA. The campaign featured the UN COLA as youthful and
refreshing drink, whereby 7 up established itself as an
alternative to colas.