Geographical indications (GIs) identify products that originate from a specific place and possess qualities due to that origin. GIs help preserve cultural traditions, promote quality, and highlight brand identity. They enable producers in the place of origin to prevent unauthorized use of the indication by others not conforming to applicable standards. Common GIs include Darjeeling tea, Champagne, and Basmati rice. GIs differ from trademarks in that they identify a product's place of origin rather than a specific company and cannot be transferred outside that place of origin. Protecting a GI provides competitive advantage and increased value by preventing illegitimate use of its reputation. Producers complying with production standards in the geographical area defined have the right to