2. Magazines They Publish;
• Country Pursuits and Equestrian- Horse and Hound
• Fashion And Beauty- Marie Claire
• Sport And Leisure- Golf Monthly
• TV Entertainment- TV Easy
• Women's Weekly- Chat
• Young Men And Music- NME
Market Share;
As the UK's leading consumer magazine publisher IPC Media engage
with 26m UK adults - almost two thirds of UK women and 42% of UK
men.
Brand Identity;
IPC Media has most magazines in their sport and leisure section. This
suggests that their brand identity is more based upon specific hobbies
such as; Cycling Weekly and Amateur Gardening. They also have a Company History;
wide variety of women's weekly magazines such as; Chat and Pick Me The International Publishing
Up. Over all IPC Medias brand identity is specific sports and leisure Corporation Ltd was formed in 1963
and women's weekly. following the merger of the UK's
Location and bases; three leading magazine publishers -
IPC Media is based in London but they also have offices based George Newness, Oldham's Press
in Manchester, Stamford, Poole and Croydon. and Fleet way Publications - who
came together with the Mirror Group
Important Moments; to form the International Publishing
The Field launched in 1853 and within a year became the Corporation (IPC). And IPC
largest newspaper in Europe, with 24 pages. The first of IPC's Magazines were created five years
four traditional women's weeklies, Woman's Weekly, launched later, in 1968
in November 1911 under the editorial banner "our motto -
practical and useful". The same year, golfers north of the border
got the first copies of their own new title, Golf Monthly.
3. Magazines They Publish;
• More! Grazia
• Empire Heat
• Kerrang Classic Car Weekly
Location And Bases;
Bauer Medias main office base in in London and
Peterborough, but they also have offices all over
the UK including Birmingham, Leeds and Hull.
Company Size;
Important Moments;
The Group is a worldwide media empire offering over
• In 1994, the company bought a small
300 magazines in 15 countries, as well as online, TV
magazine called For Him Magazine which is
and radio stations. Collectively, the Group employs
now the core of the best-selling international
some 6,400 people.
multi-platform brand FHM.
Brand identity; • Closer was launched in 2002 and Britain’s
Bauer medias brand identity is mainly in specific sports first weekly glossy, GRAZIA, was launched in
like ‘Golf World’ and ‘Country Walking’. They also have 2005.
a lot of car magazines like ‘Classic Cars’ and Market Share;
‘Landrover Owner International’ they only publish 4 Bauer Media is a worldwide media empire offering
music magazines. There brands are mainly aimed at over 300 magazines in 15 countries, as well as
Men as there are only around 6 magazines aimed at online, TV and radio stations. Today, Bauer Media
women. spans over 80 influential brand names covering a
Company History; diverse range of interests including heat – the
Bauer Medias magazine heritage stretches back to must have weekly celebrity
1953 with the launch of Angling Times and then in title, Parkers, MATCH!, CAR and Yours.
1956 Motor Cycle News, both still iconic brands
within their portfolio.
4. Magazines They Publish;
• Music Magazines- Future Music, Metal Hammer, Rhythm
• Sport- Cycling Plus , Mountain Biking UK
• Games- Games Master, Xbox World,
PlayStation- The Official
Location And Bases;
They have offices based in the UK in Bath,
They also have offices in the USA and Australia in
San Francisco and Sydney.
Brand Identity;
The brand identity of Future Publishing's is mainly gadgets, games and Company History;
sports. It is mainly aimed at a male audience as there are no womanly Founded in 1985 as a UK
magazines such as chat or fashion. However Future Publishing’s do have company with just one magazine.
10 music magazines even though they are not very well heard of, but Chris Anderson founds Future
have the most than any other publishing house I have looked at. Publishing with a £10,000 bank
Important Moments; loan. The Bath-based company’s
first magazine, Amstrad Action, is
• August- Peter Allen appointed Chairman of Future plc. He replaces
launched with 100 pages and a
Roger Parry, who steps down after 10 years.
print run of 40,000 copies.
• January- T3 becomes the first ever UK magazine to launch a fully
interactive Android Edition
Company Size;
Market Share; Future today employs 1,200 people in
Current Share Price: 11.20p +0.08p offices in London, Bath, San
Future plc is an international special-interest Francisco, New York
media group that is listed on the London Stock Exchange and Sydney.
5. Magazines They Publish;
• GQ , Bon Appetit
• Vogue, Details
• Wired, Beauty Inc
• Brides Allure,
Brand Identity;
Conde Nasts brand identity is mainly aimed at women.
They have a total of 12 magazines all aimed at women
including big brands like Vogue. They also have
specialist magazines for food, architecture and golf.
Location And Bases;
Conde Nast has offices in the USA, 4 Times Square, New York and in
the UK. This makes it a global company as it has offices in other
countries and has British and American versions of GQ and Vogue.
Market Share; Company Size;
Condé Nast is home to some of the world’s most Conde Nast is a global company and is based
celebrated media brands. In the United States, Condé in both the UK and USA. It also has 3 bases in
Nast publishes 18 consumer magazines, four business- the USA altogether.
to-business publications, 27 websites and more than 50
apps for mobile and tablet devices
Web Details; ‘At Condé Nast, we believe in creating a
vibrant work environment that reflects
http://www.condenast.com
the talent and creativity of our
Follow Us @CondeNastCorp employees.’