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1
IoT Business in Japan,
The Cases of Yukai Engineering Inc.
2017/09/28 v1.02
Jun HARADA, COO of YUKAI Engineering Inc.
ToC
2
1.Introduction
2.Prototyping Service
3.Consumer Hardware
4.IoT Trends in Japan
5.Future of IoT
Introduction: Our Vision
3
2025: Every Family has a Robot.
Introduction: Our Business
4
Prototyping/MP Service Private Brand
Find out consumer needs from prototyping/mass production(MP) service.
We design products to meet the needs as private brand.
Introduction: BOCCO
5
BOCCO is the robot for children and his parents.
https://www.youtube.com/watch?v=87bITbf81TY
Introduction: Simple Design
6
Easy-to-Use for Everyone Awards / Media
Introduction: What does “robot” mean?
7
In 1954, the first programmable robot arm “unimate” was in production.
“Robot” has broader meaning, such as automation software(RPA) and AI Speaker.
1954年
unimate, Devol
1972年
fanuc
2010年
AR.Drone, Parrot
2014年
pepper, softbank
2002年
roomba, iRobot
2008年
palro, FujiSoft
2000年
asimo, Honda
2016年
Echo, Amazon
2013年
double
2013年
RPA
technologies
2004年
hal, Cyberdyne
Introduction: AI Speaker
8
The number of consumer robots is growing.
AI Speaker becomes most interesting consumer robot.
*robotstart社、robot library, https://robo-lib.com/
The end
of 2015
Jan, 2016
April, 2016
Oct, 2016
June, 2017
Introduction: Amazon Echo
9
https://www.youtube.com/watch?v=FQn6aFQwBQU
Introduction: Why AI Speaker?
10
Skills(applications for Echo)Sales of AI Speakers
*Jeff, Amazon's Echo isn't going to give up its lead anytime soon,
Business Insider
35.6M AI Speakers in the world.
Amazon Echo has 70% share.
*Adam, The 2017 Voice Report by VoiceLabs, VoiceLabs
The number of applications for Echo is growing.
Now Echo has over 20K skills.
Introduction: Echo is next iPhone?
11
Apple expands sales by iPod and iTunes.
Echo is believed as next iPhone.
*Raphael, Creating Value Through Business Model Innovation, MIT
Sloan
Prototyping Service
12
Prototyping Service: Our Customers
13
Top tier companies in Japan work with us
Prototyping Service: Why prototyping?
14
Mass production has risk...
I don’t like
this product!
Confirm good UX
OMG!
Dead
stocks...
I love
this product! Happy
Mass
Production!
Prototyping Service: Bad UX Example
15
Opening the lock with smartphone looks fine but actually there are too many steps to open.
*Golden, The Best Interface is No Interface
Prototyping Service: Good UX Example
16
The lock opens automatically when it detects a man coming. (by BLE of smartphones)
*Golden, The Best Interface is No Interface
Consumer Hardware
17
Consumer Hardware: Value Shift to Hardware
18
Prototyping focused on software because a cost of hardware prototyping is too large.
Technologies (e.g. 3D printer) decrease the cost and enable hardware prototyping.
Now many ideas are realized via prototyping.
Software Development was
focused on.
Hardware Development is
easier than ever.
1990~2010 2010~
• 3D printer
• Fablab
• Prototyping
Kit
Consumer Hardware: Prototype of BOCCO
19
Raspberry Pi
Arduino
3D printer
IoT Trends in Japan (especially about consumer business)
20
IoT Trends in Japan: Natural and Cute
21
Difference between Japan and other countries is small.
However, Japanese IoT focuses more on look and feel.
Others: functionalityJapan: Look and feel
IoT Trends in Japan: Pechat
22
Pechat is the button device that lets a stuffed animal talk.
https://pechat.jp/
overview
• Price: 4,990 Yen
• Sales: 60K pcs
• Maker: Hakuhodo (ad agency)
IoT Trends in Japan: Gatebox
23
Gatebox is the hologram device that projects 3D character.
http://gatebox.ai/
https://www.youtube.com/watch?v=nkcKaNqfykg
overview
• Price: 298,000 Yen
• Sales: 300 pcs (pre-order)
• Maker: Gatebox
• Acquired by Line
IoT Trends in Japan: Kirobo Mini
24
Kirobo mini is the small companion robot that can talk with a man.
https://www.toyota-europe.com/world-of-toyota/articles-news-events/introducing-kirobo-mini
https://www.youtube.com/watch?v=G__ruOOlv-Q
overview
• Price: 39,800 Yen
• Sales: (NA)
• Maker: Toyota
IoT Trends in Japan: mui
25
mui is the touch screen made of wood.
http://mui.jp/#en
overview
• Price: TBD
• Sales: (NA)
• Maker: NISSHA
• YUKAI Engineering work with
NISSHA as technical partner.
Future of IoT
26
Future of IoT: Taking a Hint
27
As-Is: Explicit commands To-Be: Implicit hints
Explicit commands are necessary for AI
speakers.
Devices around human take a implicit hint
from human behavior.
Alarm
stops
when
getting up
Curtain
opens
when
sunny
Future of IoT: Google Nest
28
Nest learns characteristic of the human and room.
Nest learns:
About room
• Heating and cooling system
• Time to temperature
Human behavior
• Schedule of being home
• Difference between weekday and
weekend
Future of IoT: growth of IoT
29
This Year: New Experience A Few Years: Eco-system Robot taking a hint
• Widespread as AI speaker
(music device)
• Also work as voice control
system.
• Increase of Voice
Application(Software)
• Sensors and devices will be
connected to Voice Control
devices.
• Pattern recognition AI will be
integrated to the system.
• Every device will work
automatically.
Summary
30
World Trends: AI Speakers Japanese Trends: Looks and Feels
Future: take a hint by robots
Growth of IoT eco system Device works automatically

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IoT Business in Japan

  • 1. 1 IoT Business in Japan, The Cases of Yukai Engineering Inc. 2017/09/28 v1.02 Jun HARADA, COO of YUKAI Engineering Inc.
  • 3. Introduction: Our Vision 3 2025: Every Family has a Robot.
  • 4. Introduction: Our Business 4 Prototyping/MP Service Private Brand Find out consumer needs from prototyping/mass production(MP) service. We design products to meet the needs as private brand.
  • 5. Introduction: BOCCO 5 BOCCO is the robot for children and his parents. https://www.youtube.com/watch?v=87bITbf81TY
  • 6. Introduction: Simple Design 6 Easy-to-Use for Everyone Awards / Media
  • 7. Introduction: What does “robot” mean? 7 In 1954, the first programmable robot arm “unimate” was in production. “Robot” has broader meaning, such as automation software(RPA) and AI Speaker. 1954年 unimate, Devol 1972年 fanuc 2010年 AR.Drone, Parrot 2014年 pepper, softbank 2002年 roomba, iRobot 2008年 palro, FujiSoft 2000年 asimo, Honda 2016年 Echo, Amazon 2013年 double 2013年 RPA technologies 2004年 hal, Cyberdyne
  • 8. Introduction: AI Speaker 8 The number of consumer robots is growing. AI Speaker becomes most interesting consumer robot. *robotstart社、robot library, https://robo-lib.com/ The end of 2015 Jan, 2016 April, 2016 Oct, 2016 June, 2017
  • 10. Introduction: Why AI Speaker? 10 Skills(applications for Echo)Sales of AI Speakers *Jeff, Amazon's Echo isn't going to give up its lead anytime soon, Business Insider 35.6M AI Speakers in the world. Amazon Echo has 70% share. *Adam, The 2017 Voice Report by VoiceLabs, VoiceLabs The number of applications for Echo is growing. Now Echo has over 20K skills.
  • 11. Introduction: Echo is next iPhone? 11 Apple expands sales by iPod and iTunes. Echo is believed as next iPhone. *Raphael, Creating Value Through Business Model Innovation, MIT Sloan
  • 13. Prototyping Service: Our Customers 13 Top tier companies in Japan work with us
  • 14. Prototyping Service: Why prototyping? 14 Mass production has risk... I don’t like this product! Confirm good UX OMG! Dead stocks... I love this product! Happy Mass Production!
  • 15. Prototyping Service: Bad UX Example 15 Opening the lock with smartphone looks fine but actually there are too many steps to open. *Golden, The Best Interface is No Interface
  • 16. Prototyping Service: Good UX Example 16 The lock opens automatically when it detects a man coming. (by BLE of smartphones) *Golden, The Best Interface is No Interface
  • 18. Consumer Hardware: Value Shift to Hardware 18 Prototyping focused on software because a cost of hardware prototyping is too large. Technologies (e.g. 3D printer) decrease the cost and enable hardware prototyping. Now many ideas are realized via prototyping. Software Development was focused on. Hardware Development is easier than ever. 1990~2010 2010~ • 3D printer • Fablab • Prototyping Kit
  • 19. Consumer Hardware: Prototype of BOCCO 19 Raspberry Pi Arduino 3D printer
  • 20. IoT Trends in Japan (especially about consumer business) 20
  • 21. IoT Trends in Japan: Natural and Cute 21 Difference between Japan and other countries is small. However, Japanese IoT focuses more on look and feel. Others: functionalityJapan: Look and feel
  • 22. IoT Trends in Japan: Pechat 22 Pechat is the button device that lets a stuffed animal talk. https://pechat.jp/ overview • Price: 4,990 Yen • Sales: 60K pcs • Maker: Hakuhodo (ad agency)
  • 23. IoT Trends in Japan: Gatebox 23 Gatebox is the hologram device that projects 3D character. http://gatebox.ai/ https://www.youtube.com/watch?v=nkcKaNqfykg overview • Price: 298,000 Yen • Sales: 300 pcs (pre-order) • Maker: Gatebox • Acquired by Line
  • 24. IoT Trends in Japan: Kirobo Mini 24 Kirobo mini is the small companion robot that can talk with a man. https://www.toyota-europe.com/world-of-toyota/articles-news-events/introducing-kirobo-mini https://www.youtube.com/watch?v=G__ruOOlv-Q overview • Price: 39,800 Yen • Sales: (NA) • Maker: Toyota
  • 25. IoT Trends in Japan: mui 25 mui is the touch screen made of wood. http://mui.jp/#en overview • Price: TBD • Sales: (NA) • Maker: NISSHA • YUKAI Engineering work with NISSHA as technical partner.
  • 27. Future of IoT: Taking a Hint 27 As-Is: Explicit commands To-Be: Implicit hints Explicit commands are necessary for AI speakers. Devices around human take a implicit hint from human behavior. Alarm stops when getting up Curtain opens when sunny
  • 28. Future of IoT: Google Nest 28 Nest learns characteristic of the human and room. Nest learns: About room • Heating and cooling system • Time to temperature Human behavior • Schedule of being home • Difference between weekday and weekend
  • 29. Future of IoT: growth of IoT 29 This Year: New Experience A Few Years: Eco-system Robot taking a hint • Widespread as AI speaker (music device) • Also work as voice control system. • Increase of Voice Application(Software) • Sensors and devices will be connected to Voice Control devices. • Pattern recognition AI will be integrated to the system. • Every device will work automatically.
  • 30. Summary 30 World Trends: AI Speakers Japanese Trends: Looks and Feels Future: take a hint by robots Growth of IoT eco system Device works automatically