Prijector - Meeting Room in a Box.

1. TECH XPERIENCE
69Systems Integration Asia February - March 2016
W
ireless presentation is not a
new concept. In fact, there are
many companies in the market
with at least one such product in their
repertoire of solutions. The reason for its
existence is understandable, as wireless
presentation advocates simple and easy
sharing of screens.
Laptop and computers are a given in a
presentation, but in recent years with
the rise of BYOD, smart devices such as
tablets and smartphone are being used
as well. As these devices do not have the
conventional ports like VGA, HDMI, USB
(well, unless you get external adapters),
wireless presentation devices solve these
loathsome connectivity problems and
endless amount of cabling.
But is this all there is to it? Apparently
not so for Prijector, a two-year old
startup based in California. Having
sold more than 10,000 devices to huge
enterprises and established education
institutions in more than 40 countries,
the young startup has a vision for the
future of meeting rooms.
Headquartered at Livermore, California,
Prijector is a young innovative startup
with its main sales and shipping hub
located in the United Stated. The
company's R&D and engineering facility
is situated in India. We spoke to Sunil
Coushik, Founder & CEO of Prijector, to
find out more.
The Motivation Behind
“Our primary aim is get anybody to
be able to share their screen instantly
without cables, wirelessly,” said Sunil on
the concept behind Prijector.
“We are seeing traction in three
different places, one is startups; second,
universities - currently we have Prijectors
in the classrooms of MIT, Princeton;
Third, enterprises, as well as a decent
amount of government agencies too.”
According to Sunil, there are about 70
million meeting rooms globally in 2014.
With a market value worth over 40
million dollar annually, this is an attractive
business for companies dabbling in
displays, projectors, audio conferencing,
video conferencing, collaboration tools
and so forth.
“There are quite a lot of established
players in the business, but there is no
single company that glues all of these
things together,” said Sunil.
It All Began When...
When SI Asia was approached to take a
look at the solution at Sunil's office, my
initial reception was lukewarm, “Okay,
another wireless presentation device,
probably with some video conferencing
capabilities as well” - after all, that seems
to be the trend nowadays.
But little did I know that what Sunil
was going to show me will change my
perception and make me realise what
“meeting-room-in-a-box” means.
In A Box
Meeting Room
Startup Prijector Wants To
Change the Game
By Shireen Ho

2. TECH XPERIENCE
Systems Integration Asia February - March 201670
After a short interview and brief
introduction, Sunil proceeded to
showcase the functionalities of the
device – after all, nothing beats
witnessing what the device can do after
hearing so much.
Measuring 17 x 12 x 2.4cm, Prijector is
a compact little white box that doesn't
have much footprint. After taking it out
of its packaging box, Sunil quickly sets
up the device by connecting it with a
display in the office.
“Prijector can work with projectors too,”
said Sunil, reassuring me that the device
can work with any brands of displays
or projectors as long as there is HDMI
or VGA connectivity. In less than 10
minutes, the device was ready.
The Xperience
Here are some of the capabilities
and functions of Prijector that was
demonstrated:
Wireless Presentation
Screen mirroring was the first function
Sunil demoed. By connecting his
smartphone to the Prijector's built-in
WiFi network with just a click of 'Share'
button, the phone contents were
instantly reflected on screen. This is
the homepage of the phone – a direct
mirroring, instead of through an app or
a screen buffer. Because of this, I can
clearly see what is displayed on the
phone and even when he taps on an
app, the application is still running.
Also, the cool thing here is that the
wireless sharing also supports a variety
of platforms, including Windows, Linux,
Android, iOS, Mac OS X, Chrome,
Windows Phone and even Blackberry
devices – that is a lot more than one
would expect!
Video Conferencing Apps
Now this is the interesting part. Unlike
most of the solutions in the market
where the devices can only communicate
with its own brands of products (i.e.
The video conferencing programme on
Brand X device can only 'talk' to another
Brand X device, and not Brand A, B or
others), Prijector differentiates itself by
removing all these barriers and is able
communicate with up to 14 different
types of video conferencing programmes
availble in the market.
This includes Skype, Google Hangouts,
Microsoft Lync, Cisco WebEx and Jabber,
Vidyo, BlueJeans, Polycom RealPresence
and many more. This wide array of
VC apps unlock the restrictions that
people usually have with one system.
With Prijector, users can conduct digital
meetings with anyone using just one
device.
“Let's say when you walk
into an office and need
to do VC with somebody,
that person might have
Skype but this office
uses Cisco, so it's very
hard to get people on
different systems to
talk to each other. But
Prijector eliminates this.
Our hardware supports
the different types of
VC systems so you can
essentially call in anybody
no matter their VC
system.”
To activate the video conferencing,
users will just need to plug a standard
webcam to Prijector USB port and it's
ready to go. But unfortunately we don't
have a webcam during the demo, so I
am unable to test out the VC connection
and quality.
R e a d y i n 2 S t e p s
1. Connect Prijector to Display/Projector via HDMI or VGA (wired)
2. Connect your device (laptops / smartphones / tablets) to Prijector (wireless)
Viola! Prijector is set up and ready to use.
Sunil Coushik
Direct screen mirroring from a smart phone

3. TECH XPERIENCE
71Systems Integration Asia February - March 2016
M e e t i n g I n A B o x
Guest WiFi: This is also a unique feature of Prijector. With built-in WiFi, the
device can be used to provide guest WiFi connection. This is especially useful
if you are expecting a lot of guests coming in and out. Instead of giving
them access to internal corporate networks, you can give them a guest WiFi
connection with Prijector.
Ability to coexist with Enterprise Network: Besides being able to work as an
independent entity, users also have the option of integrating the device into
the corporate network so that internal users don’t have to leave their current
network to join another. The WiFi and Corporate Mode is flexible and can be
easily switched on the home screen.
Screen Lock: Taking into consideration that Prijector can also be used in an
education setting, the team behind Prijector has also developed the ability for
the presenter/teacher to lock the screen so that mischievous students can’t
hijack the screen and post something irrelevant.
Room Booking: Another cool feature is the room booking system. By simply
sending an email to the Prijector located the room, user can ‘booked’ the
room and a message will show up when someone turn on the device. This
saves the trouble of having to vacate the room without knowing if the room is
booked or not.
Apps & Browser
You call a phone with apps and a
“store” to buy or download the apps a
smartphone, so I guess you can also call
Prijector a smart all-in-one-presenter?
Just like your smartphone and tablets,
Prijector is built as a platform with its
own app store. The app store allows
users to discover new applications like
videoconferencing apps, YouTube,
Browsers like Chrome etc., that make
meetings and presentations more
productive.
Business Opportunities
Primarily focused on the US markets for
the past years, the startup now looks
to Asia Pacific for more opportunities.
Although Prijector does direct selling in
the United States, Sunil has a different
strategy for the Asia Pacific markets.
“We do direct selling through our
website in the US, but for the Asia Pacific
region, we are hoping to get distributors
and resellers to service the region.
We have just developed a reseller
and distributor programme, so we are
now going around each region to find
interested agents,” said Sunil.
He continued, “We are definitely looking
into the emerging markets like Thailand,
Vietnam – where the regions are
growing and people are building new
offices and meeting rooms. They need
a sophisticated tool that doesn't cost a
huge amount of money, so that's where
we come in. Our hardware and software
are ready, so it’s more about how to
play into the distributor and reseller
network.”
Currently, ESCO Pte Ltd has been
appointed as Prijector's distributor in
Singapore. For more details or a demo
session, you can get in touch with esco@
esco.com.sg.
For all other regions, interested parties
can contact Sunil Coushik at Sunil@
Prijector.com.
www.prijector.com
“Switching to another network may seem like a
simple and trival thing to do but when you make
people do that, it is still a hassle and it can cause
resistance that brings down the user-rate of things.”