in.linkedin.com/in/ashishrbedekar/
ashishrbedekar
Business growth principles in the new economy
This presentation is the creation and intellectual property of Ashish R Bedekar.

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IBM 5MB Hard Drive Being Loaded Onto An Airplane In 1956 http://bit.ly/2qFtcjl
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'Amateurs’ will beat the experts
• Wright brothers story
• Startups will disrupt industries ( & their
experts)
• Cost of creation, experimentation,
collaborating is reducing every day .
Innovation is no longer futurist ( Jo Ito ,MIT
media lab)
Some examples of disruption in action
• Hard drives by Solid state drives and cloud
• GPS units by Mobile/Google Maps
• Automobiles by Electric cars/ self driving cars/mobility as a service
• Traditional “Linear TV” by Mobile apps/Time shifting/mobile apps
• Budget hotels: by Airbnb
• Sms/voice: by Messaging apps like whatsapp/Voip like Skype 3

The world has already changed
http://bit.ly/2xXk1R5, http://bit.ly/2xXb2j4 5

Key forces driving disruption
● Disruptive technologies like IoT, AI/ML, AR/VR, 3D- printing, Robotics, Blockchain, Social
Mobile Analytics Cloud ( SMAC) etc
● Democratisation of technology/Lowering of entry barriers, Lowering of costs e.g Cloud services
● API Driven Open innovation collaboration
● Open H/w: Arduino/Rpi etc
● Startup ecosystem ( accelerators,incubators, Investors,Communities, Industry bodies etc)
● Interconnected technologies and business model innovation
● Technology is an enabler. Without having an innovation agenda, companies will not be able to
thrive
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Example of uncommon partnership driving
innovation-1
Home improvement chain in US partnering for 3D printing applications and creating new use cases
for business http://bit.ly/2y1XMJa 7

Example of uncommon partnership driving
innovation-2
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Business context
Count of entities
Business
Volume
A represents big accounts/ Projects.
B represents the long tail, currently small in business, but it is the future of
growth opportunities e.g 1)startups start small and then ramp-up ( e.g Ring
was once a startup and later acquired by Amazon for $1 Billion.) 2) New
technologies ( IoT, AI etc) start small.
It is important to focus on A & B so that product roadmap, business
opportunities and future growth are all factored.
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Business context
POC/Hobbyist phase/Long
tail “B” from earlier slide
Real enterprise
projects. “ A” from
earlier slide
This gap needs to
be bridged!
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Some growth principles
1
Ecosystem thinking
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Fred Wilson- Dentist Software story
"....This story is designed to illustrate the fact that software alone is a commodity. There is nothing
stopping anyone from copying the feature set, making it better, cheaper, and faster. And they will do
that. This is the reality that Brad and I stared at in 2003 as we were developing our initial investment
thesis for USV. We saw the cloud coming but did not want to invest in commodity software
delivered in the cloud. So we asked ourselves, “what will provide defensibility” and the answer
we came to was networks of users, transactions, or data inside the software. We felt that if
an entrepreneur could include something other than features and functions in their software,
something that was not a commodity, then their software would be more defensible. ..."
http://bit.ly/2wruyPw
Ecosystems unlock network value !
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What are the benefits of a ecosystem ?
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What are the benefits of a ecosystem ?
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Some growth principles
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Confluence thinking ( Physical
world & Digital)
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Confluence thinking ( Physical world + Digital)
• Rise of IoT/Mixed reality/Cloud/AI /Big data /Block chain etc.
• Physical world attributes captured as data, analysed for insights
• AR /VR overlay of data + physical world
Photo : Wikipedia
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Confluence thinking ( Physical world + Digital)
http://bit.ly/2Hed6Es,
http://bit.ly/2EU5O6x, http://bit.ly/2EWURkG
● Are you aware of the impact of technology in your domain/sector/vertical?
● Are you factoring real world constraints/experience during technology adoption?
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Confluence thinking ( Physical world + Digital)
http://bit.ly/2HbI1Ru
Not keeping an open mind can hurt!
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Some growth principles
3
Biz models innovation in a
VUCA world
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Biz model innovations in a VUCA world
● We are in a VUCA world ( Volatile ,Uncertain,Complex,Ambiguous)
● Continuously scanning the environment and innovating in the biz model is crucial
● Natural ecosystems teach us that species which evolve(mutate) as per their environment
thrive
http://bit.ly/2xTEKFt
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Biz model innovations in a VUCA world
http://bit.ly/2HcxoxQ
http://bit.ly/2HcxoxQ
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Biz model innovations in a VUCA world
http://bit.ly/2H8IvYG
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Some growth principles
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Putting humans first
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Putting humans first
● Technologies like robotics,drone,AI etc are meant to serve humans !
● Likely backlash impacting adoption if technology does not have an holistic view
● Human behaviour is not perfect, biases, wrong decisions likely to be amplified if adeqate care
not taken
● Many transactions( buying /selling) between AI bots etc will be common, hence more critial to
have human focus!
● Privacy, Cyber security, Identity will be key areas to focus
● Diversity, Culture, ethics etc will be crucial
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Putting humans first
http://bit.ly/2EWQKVQ, http://bit.ly/2EX8fVY
http://bit.ly/2Hb6re2
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Some growth principles
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Always keep learning
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Always keep learning
● Creativity, Innovation and other qualities which are the source of all human endeavours needs
to be nourished for growth
http://bit.ly/2Hb1MbQ ; http://bit.ly/2HbmU1U
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Always keep learning
http://quotesgram.com/do-or-do-not-yoda-quotes/ 28

Questions?
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Thank you!
http://www.slideshare.net/Paulbromford/how-to-build-an-innovation-lab-55989917
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Be the Bee!
Blockchain
Augmented &
Virtual reality
Robotics
AI and other new
horizon tech
# Persistence # Energy # Nurturing an Ecosystem
( Honey = Objectives for Organisation, Flowers = Ecosystem partners who
benefit from Organisation)
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Back up
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Innovation processes can tie all this together-
Partnership is key
http://bit.ly/2xWE7uP,http://bit.ly/2xXcqCi 33