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Open #iotmark certification mark


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Talk given at Ada Conf on November 25th 2017 in Malmo Sweden.

Published in: Business
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Open #iotmark certification mark

  1. 1. @iot__mark An Open #iot certification mark Asking & Offering ada conf, Malmo, November 25th 2017
  2. 2. Warning
  3. 3. Where to find us @iot__mark on twitter
  4. 4. What is it? A global community effort to help consumers have the choice of better connected products through a certification mark.
  5. 5. What’s a certification mark?
  6. 6. Is that like a standard? No, it’s opt-in. It’s visible to consumers. It helps smaller organisation compete.
  7. 7. What is a better connected product? Respects GDPR Gives options for service provision Makes the mechanisms and dependencies clear Offers clear support timelines Offers support for repairability Factory resets Secure
  8. 8. What are we protecting consumers from? Hardware that gets bricked if/when a company gets acquired or shuts down. by Enabling them to move to another software service provider
  9. 9. What are we protecting consumers from? Aggressive changes in terms and conditions that leads to core functionality being restrained or stopped. by Asking the company to commit to maintaining the core functionality intact no matter how they pivot.
  10. 10. What are we protecting consumers from? Their data being tied to the physical product when they want to sell it on or give it away. by Asking the company to offer physical factory resets.
  11. 11. What are we protecting consumers from? Being confused about how something works. by Asking the company to be clear about the digital dependencies in the use of a physical object.
  12. 12. What are we protecting consumers from? Being defrauded or their devices being hacked. by Suggesting a path to secure hardware, firmware, back end, cloud services.
  13. 13. Defining open in a commercial context Open as in open source? Open as in transparent? Open as in useful?
  14. 14. Our process We have written up 30 principles All of them are assessible.
  15. 15. Our process We are drawing up a competitive landscape to find our sweet spot. We think it might be startup friendly and lightweight.
  16. 16. Our process We need more eyeballs on this.
  17. 17. Our process We need to figure out if it’s a self-certified process or a verified process. What will be easier to adopt and by who? What will give consumers more confidence?
  18. 18. Our process We need to figure out the governance structure of this project. Do we partner with test houses? Do we become a company, a foundation, a cooperative?
  19. 19. Get involved @iot__mark
  20. 20. Tack @iotwatch