Discover how TIE Kinetix can help your business stay focused on shifting market demands instead of the rapid technology developments in the cloud.

1. TOTAL INTEGRATED E-COMMERCE
Orders
Orders
50%
Syndication
made easy with
TIE Kinetix
P4 ~ 2012 ~ TIE

2. Author Patrick van Boom ~ Illustration Rick Cedrone | Remco Baars
Think
Outside
the Cloud
In today’s world of technological innovation, changes occur rapidly. The conse­
quences of these changes, especially in software solutions, are the ability of
organizations to maintain state of the art technology. IT departments are expensive
to maintain and resources of management, time and money are at play. An article
by Patrick van Boom, Director Global Marketing & Sales, TIE Holding N.V.
T
he need to generate revenue and profit is the Changes New At the same time IT solutions are
fundamental goal of all businesses. Therefore, technology is now moving from technology based
management attention to all aspects of the core available to aid decisions to business value based
fundamentals is at the forefront of every business. In order companies implement decisions. Marketing is now a
to stay competitive in their sector, businesses must find their strategy. Web 2.0, fundamental driver of IT purchasing,
new ways to optimize processes. SaaS and Cloud and, that trend shows no signs of
Computing are recent stopping, or even slowing down, any
The Challenge Focus, focus, “Benefit concepts in the world of time soon. According to Forbes, five
focus! Management must pay close technology. Multi- years from now CMOs will spend
attention to its market, and provide from channel media, more on IT than CIOs.
competitive products and services. contextual advertising,
Productivity in all processes is required techno­logy and social media are The Task Ahead Executive
to keep costs down, and keep a examples of how managers who need to find the best
constant eye to opportunities for innovation dynamic, in the moment, ways to integrate new technologies in
further reduction. Technology changes and fast paced business their organizations are faced with an
are a two-way sword. On the one hand while online can be. In a similar important decision: Do-it-yourself or
it offers opportunities. On the other fashion, innovative outsourcing. TIE’s mantra therefore is
hand, it diverts management attention, staying companies moving their “Make technology perform so you can
and other resources to an area that are processes to the cloud focus on your business.”
time consuming and expensive. focused have become more What is the real business value for
The challenge is to benefit from the common helping customers moving to ‘The Cloud’?
technological opportunities while on the core alleviate the cost Many organizations choose to
staying focused on the core business sensitive pressure outsource their software based
and compe­ encies.
t business.” decision makers face. solutions and IT infrastructure,
TIE ~ 2012 ~ P5

3. Deliver
Sales Marketing
Sell
Fulfillment Transaction
Logistics Orientation
allowing them to focus on their core
business. This will remove resources
How TIE Kinetix
fits in TIE Kinetix
“Appli­ ations
c Marketing, Sales, and Fulfillment! Our
solutions connect these dots, in
spent on non-core competencies so key
staff can apply emphasis on critical
has a long lasting
experience in all three
and social creating a closed-loop for major
business processes. In doing business
business activities. This also allows
them to avoid underutilized staff and
of its solution areas.
Founded in 1987 when
connectivity online, E-Commerce is not just selling
online, E-Commerce is supporting and
carrying extra infrastructure, typically
required for disaster resiliency. This
EDI and Business
Integration were first
trends are integrating your major business
processes, online and with your
strengthens business values such as
faster time-to-market, predictability,
evolving, TIE was a true
pioneer, and innovator.
creating a business and trading partners. That is
Total Integrated E-Commerce!
lower development and operating costs
and immediate access to latest
At the start of the
millennium when
perfect Within this approach, TIE delivers
software-based web-centric solutions.
technologies and innovations.
Cloud computing capabilities are
dotcoms and web shops
were still developing,
storm of These solutions empower organiza-
tions to improve their supply chain
fundamentally shifting the competi-
tive business landscape by providing a
and the concept of
content syndication
opportunity.” efficiency and coordination. Our three
integrated platforms (Content
new baseline for creating and deliver- didn’t exist, TIE was Syndication, E-Commerce, Business
ing value to customers. Applications defining the first solutions for early adopters Integration), together called TIE
and social connectivity trends are in these market spaces. Kinetix, enable business partners to
creating a perfect storm of opportu- work seamlessly together on the major
nity, enabling cloud adopters to Total Integrated E-commerce business processes throughout the
transform internal operations, (T.I.E.) Technological development ensures supply chain.
customer relationships and industry productivity in supply chain activities and
value chains. will rely increasingly on the Internet to Think outside the cloud,
When you trust your solutions to conduct business. Marketing executives think T.I.E. TIE Kinetix takes care of
the cloud it is imperative to rely on require new tools to empower their the technology, latest developments
your business partner. This partner channels with marketing and product and innovations so our customers can
therefore must understand your information. Consumers and industrial focus on their business, stay ahead of
business, and be able to translate users will perform more of their purchasing the curve and enables our customers to
business needs into solutions, provide activities online. A shift to managed think outside the cloud. TIE Kinetix
excellent customer service and services and Software as a Service (SaaS) allows technology to perform so our
support and should be robust, reduces high self-managed costs. customers and partners can focus
seasoned and agile at TIE brings together the technology on their business.
the same time. needed for the major business processes of
P6 ~ 2012 ~ TIE