This document discusses the rise of the experience economy, where consumers value meaningful experiences over acquiring goods. It emphasizes the importance of storytelling to engage audiences and make products part of a narrative experience. It also stresses the importance of digital rights management and using all channels in an omni-channel approach to distribute content and monetize digital assets through various business models and markets. Effective rights management can help companies comply with regulations, reduce costs, and increase sales while speeding distribution and opening new revenue streams.