Have a vision but no idea how to get there? Call me, I can probably implement it or at least improve it.
I focus on early stage investments and provide services including product, marketing, strategic business development and incubation for startup companies.
Give me a call, 703 829 0371.
Antonio Montoya is a marketing geek, Social Media & Cloud technology champion, leader and mentor
The great migration to the cloud is underway and is transforming the way organizations and individuals work, collaborate, sell, market and brand themselves. Mastering the cloud is critical to succeed in the coming years and decades.
As an experienced technology and marketing leader I can help you chart your path to the cloud and the resulting social enterprise.
Thanks to everyone that attended this webcast. You can download the worksheet at http://slidesha.re/WMBVfE.
The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
I have over 15 years of experience building and directing high performance cross-functional product teams and transforming products to wealth for technology-based product-driven companies. I have launched over 30 products and solutions that resulted in over $200M of achieved global sales revenue. I provide services as a consultant, contractor, coach, or trainer to organizations that need to create value-added products that delight customers and effectively market them to create demand.
Connect with me at http:/linkd.in/hdelcastillo for information about AIPMM membership or training courses in your area.
Let me know how I can help you accelerate your career, connect with others, or create and implement a product and innovation strategy and process successfully to grow your technology-based business using a sustainable approach.
I look forward to seeing you at another AIPMM webcast soon.
Regards,
Hector Del Castillo
http:/linkd.in/hdelcastillo
Antonio Montoya is a marketing geek, Social Media & Cloud technology champion, leader and mentor
The great migration to the cloud is underway and is transforming the way organizations and individuals work, collaborate, sell, market and brand themselves. Mastering the cloud is critical to succeed in the coming years and decades.
As an experienced technology and marketing leader I can help you chart your path to the cloud and the resulting social enterprise.
Thanks to everyone that attended this webcast. You can download the worksheet at http://slidesha.re/WMBVfE.
The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
I have over 15 years of experience building and directing high performance cross-functional product teams and transforming products to wealth for technology-based product-driven companies. I have launched over 30 products and solutions that resulted in over $200M of achieved global sales revenue. I provide services as a consultant, contractor, coach, or trainer to organizations that need to create value-added products that delight customers and effectively market them to create demand.
Connect with me at http:/linkd.in/hdelcastillo for information about AIPMM membership or training courses in your area.
Let me know how I can help you accelerate your career, connect with others, or create and implement a product and innovation strategy and process successfully to grow your technology-based business using a sustainable approach.
I look forward to seeing you at another AIPMM webcast soon.
Regards,
Hector Del Castillo
http:/linkd.in/hdelcastillo
Mr. Tanaka is an expert of the “Oobeya” method used to visually manage complex, transversal projects. At the European Lean IT Summit 2012, he presented his latest innovation: the “digital oobeya”, or how to combine technology and this state-of-the-art project management method in a distributed team context.
Introduction
A recent study of experienced product managers from different companies and industries showed that there are common challenges impacting their effectiveness and productivity. This discussion will help you understand key tips to differentiate yourself and accelerate you career. It will help you understand how to position yourself to find a new opportunity or get promoted. We will identify how you can increase your skills to enhance your worth. We will also discuss ways to define and sharpen your value proposition. This discussion is for those of you who want to accelerate your career, obtain a promotion, or find your next job opportunity.
Key Takeaways
1. Organize your search.
2. Expand your professional network.
3. Stand out from the crowd.
4. Market early, market often.
5. Deliver value, success will follow.
7. Expand your knowledge.
8. Find a great workplace.
Connect with me for more information regarding AIPMM membership or training courses in your area.
Let me know how I can help you create and implement a product strategy and product planning process successfully to grow your technology-based business.
Hector Del Castillo, AIPMM
linkd.in/hdelcastillo
12 years of experience in communications and advertising, in strategic planning, new business development and account management across finance, telecommunications, FMCG, tourism, education, automotive, technology and electronics industries.
This presentation covers brand content, managing brands, North Plains Systems' technologies for creative production and an introduction to On Brand brand management features and functionality.
The effective management of brands is increasingly challenging due to the proliferation of media channels, the need to effectively manage global brands and deliver consistent but often localized messaging. On Brand is designed to address these challenges by empowering teams to control, protect, create and collaborate on all aspects of their brand through a simple and intuitive modular cloud-based solution. On Brand’s functionality enables and facilitates the creation of multiple brand interfaces, asset management, brand guidelines, creative approval, campaign management and resource management. Related topics covered include Brand Management, Digital Asset Management and Marketing Resource Management.
The Product Manager Pathfinder v2 - Steve Wells at ProductCamp Boston, April ...ProductCamp Boston
ProductCamp Boston April 2011 *********
Tips to help you accelerate your career
- Key principles to succeed in Product Management and Product Marketing
- Key practices and tools to help you progress in your career
- Audience testimonials sharing career path stories
Mr. Tanaka is an expert of the “Oobeya” method used to visually manage complex, transversal projects. At the European Lean IT Summit 2012, he presented his latest innovation: the “digital oobeya”, or how to combine technology and this state-of-the-art project management method in a distributed team context.
Introduction
A recent study of experienced product managers from different companies and industries showed that there are common challenges impacting their effectiveness and productivity. This discussion will help you understand key tips to differentiate yourself and accelerate you career. It will help you understand how to position yourself to find a new opportunity or get promoted. We will identify how you can increase your skills to enhance your worth. We will also discuss ways to define and sharpen your value proposition. This discussion is for those of you who want to accelerate your career, obtain a promotion, or find your next job opportunity.
Key Takeaways
1. Organize your search.
2. Expand your professional network.
3. Stand out from the crowd.
4. Market early, market often.
5. Deliver value, success will follow.
7. Expand your knowledge.
8. Find a great workplace.
Connect with me for more information regarding AIPMM membership or training courses in your area.
Let me know how I can help you create and implement a product strategy and product planning process successfully to grow your technology-based business.
Hector Del Castillo, AIPMM
linkd.in/hdelcastillo
12 years of experience in communications and advertising, in strategic planning, new business development and account management across finance, telecommunications, FMCG, tourism, education, automotive, technology and electronics industries.
This presentation covers brand content, managing brands, North Plains Systems' technologies for creative production and an introduction to On Brand brand management features and functionality.
The effective management of brands is increasingly challenging due to the proliferation of media channels, the need to effectively manage global brands and deliver consistent but often localized messaging. On Brand is designed to address these challenges by empowering teams to control, protect, create and collaborate on all aspects of their brand through a simple and intuitive modular cloud-based solution. On Brand’s functionality enables and facilitates the creation of multiple brand interfaces, asset management, brand guidelines, creative approval, campaign management and resource management. Related topics covered include Brand Management, Digital Asset Management and Marketing Resource Management.
The Product Manager Pathfinder v2 - Steve Wells at ProductCamp Boston, April ...ProductCamp Boston
ProductCamp Boston April 2011 *********
Tips to help you accelerate your career
- Key principles to succeed in Product Management and Product Marketing
- Key practices and tools to help you progress in your career
- Audience testimonials sharing career path stories
The Product Management Journey by Adobe & PayPal PMsProduct School
Speakers from Adobe and PayPal, have spent a good number of years as Product Managers in their respective companies. Their stories give you an idea of how the role of a Product Manager evolves with time.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
2. Contents
August 8, 2012
Background Differentiators Agile in Action Q&A / Next Steps
Review of my My perception on how Three examples of Your questions, my
background in product I am different than how I successfully answers
management and most candidates implemented Agile and a general
operations product management discussion on business
goals
8/8/2012 Warren Smith (703) 829 0371 2
4. Background INTERNEX
Entrepreneurial beginnings COMMUNICATIONS
GoodChime Founder
2010-Present
General Manager Part of a senior project, founded a web design and
hosting company, solid client list including Neiman
AcuStream Marcus and several car dealers.
Vice President of Product and Marketing
Sold to UUNET/MCI in 1996. Worked for MCI’s advertising
Network Solutions
agency as part of acquisition, who was managing
2000-2010
Director of Product Management
CareerBuilder’s launch campaign.
America Online
Director of Market Strategy
CareerBuilder
1993-1999
Product Manager
Internex Communications
Founder
8/8/2012 Warren Smith (703) 829 0371 4
5. Background
Applying both technical and marketing skills
for a successful startup
GoodChime As hire #13, was the lead developer and product
2010-Present
General Manager marketing owner. Self given title of Product Manager
AcuStream
First developed then managed the team responsible for
Vice President of Product and Marketing
“Post a Job” function, then managed the design of the
website, API into CareerPath and Washington Post. Also
Network Solutions managed creation of all customer-employer and
consumer-job seeker marketing material.
2000-2010
Director of Product Management
Rung the bell with launch team in May 1999.
America Online
Director of Market Strategy
CareerBuilder
1993-1999
Product Manager
Internex Communications
Founder
8/8/2012 Warren Smith (703) 829 0371 5
6. Background
Maintaining revenue for a struggling innovator
GoodChime Director of Business Planning & Strategy
2010-Present
General Manager Defined new strategy-development and business-
modeling processes that were applied across six business
AcuStream units in the AOL Commerce Division. Assumed full P&L
Vice President of Product and Marketing responsibility for operations and managed the transition
from a proprietary subscriber network to an open
network for AOL.com.
Network Solutions
• Put in place a product-management process that
2000-2010
Director of Product Management
included a full life cycle management process and created
programs, policies, and procedures for cash-in revenue
America Online
Director of Market Strategy
tracking, a new practice at AOL.
• Led cross-functional teams that created programs to
CareerBuilder
increase Travel Department revenues by 30% in 2003 and
Auto Department revenues by 17% in the same year.
1993-1999
Product Manager
• Worked with retained consultants and market analysts
Internex Communications to measure performance against commitment for 95
Founder initiatives across 11 business groups.
8/8/2012 Warren Smith (703) 829 0371 6
7. Background
Creating a new source of revenue
for a known leader
Director of Product Management
GoodChime
2010-Present
General Manager Effectively served as General Manager and led teams between
10-100 for design, launch, and marketing of Web Professional,
Web Presence, and eCommerce products that have been
AcuStream judged best in class.
Vice President of Product and Marketing
• Determined market-share goals and generated revenue
forecasts using primary and secondary research as the basis for
Network Solutions
product discussions, leading multidisciplinary teams to achieve
2000-2010
Director of Product Management
common corporate goals.
• Had full P&L responsibility for the business unit.
America Online
Director of Market Strategy • Owned the process of creating a product roadmap for the
company during a period of rapid growth and launched the first
product using such tools as XP, SCRUM, and Agile Modeling.
CareerBuilder
Managed all day-to-day operations and defined strategies for
1993-1999
Product Manager
competitive product development and pricing.
Internex Communications
• Developed the new business unit from zero to more than
Founder
$60M in annual sales, achieving year-over-year increases of
approximately 60% annually during 2007 and 2008.
• Received the 2009 Best Portal Award for LinkTogether
(http://www.webaward.org/winner.asp?eid=13040).
8/8/2012 Warren Smith (703) 829 0371 7
8. Background
Applying my product and operations
skills in a new market
GoodChime Vice President of Product and Marketing
2010-Present
General Manager Lead all product management, software development and
marketing efforts for fast paced startup.
AcuStream
Vice President of Product and Marketing
• Led the transition of all software development from a high-
cost enterprise provider to a low-cost solution outsourced
Network Solutions through India and Manila.
2000-2010
Director of Product Management
• Produced all marketing materials supporting the first product
launch, including website redesign, fact sheet, product pitch
America Online
video, social media campaign, trade show creative and radio
Director of Market Strategy
spots
• Developed a product-management, marketing
CareerBuilder
communications and client services portal using Sharepoint
1993-1999
Product Manager
that forced consistency and discipline both internally and with
all customers and partners.
Internex Communications
• Acted as the lead spokesperson and product evangelist for
Founder
the press, conferences and social media.
8/8/2012 Warren Smith (703) 829 0371 8
9. Background
Developing a product and brand
from the ground up
GoodChime General Manager
2010-Present
General Manager Successfully built all operations from the ground up including
all software development, marketing, VC funding, customer
AcuStream support, recruitment and operations, growing company from 1
Vice President of Product and Marketing to 25 employees in 6 months.
•Managed software development, marketing, client services,
Network Solutions customer support and training across 3 counties and 11
employees in only 5 months.
2000-2010
Director of Product Management
•Developed Go-To-Market plan, formal business model and all
America Online investor facing collateral
Director of Market Strategy
•Successfully gained seed and Series A funding, presenting to
personal network of VCs and private investors
CareerBuilder
•Negotiated and directed contracts and partnerships with
1993-1999
Product Manager
worldwide vendors and partners, including Tata and JWT in
India, High10 PR in New York, Creative Artists Agency and WME
Internex Communications in Los Angeles.
Founder
•Established product requirements for both software and
hardware solutions, utilizing offshore development teams in
Manila, India and South America
8/8/2012 Warren Smith (703) 829 0371 9
10. Education
Bachelor of Science, Business Administration MBA, Information Technology
GPA: 3.86 GPA: 3.50
Focused on marketing and computer Focused on information technology and
science. Turned senior project into profitable finance. Completely financed by
business. CareerBuilder’s founder Rob McGovern
(a UMD alumni)
8/8/2012 Warren Smith (703) 829 0371 10
11. Quasi Professional
Creative and Analytical
1999 2001 2007 2009 2010
Forest Island CPA Agile Cert Screenplay India ID
Founded startup As part of the P&L effort As part of Network Wrote and submitted an Managed the UI for the
incubation and seed at AOL, I passed the Solutions training original screenplay which AADHAAR effort in India
funding firm. Virginia CPA test program, I obtained Agile turned into a small
Product Management production movie called
certification from the The Final Equation
AIPMM
8/8/2012 Warren Smith (703) 829 0371 11
12. What product management is to me
Formalizing an idea
Concept
Innovation Development Idea
development and Marketing strategy
strategy of product ideas screening
test phase
Testing
Analysis of Product
in test market Product launch
marketability development
environment
8/8/2012 Warren Smith (703) 829 0371 12
13. What product management is to me
Developing a road map
Alpha
Phase 2
Plan Public
Beta
M&A
Idea
Growth
Goal
8/8/2012 Warren Smith (703) 829 0371 13
14. What product management is to me
Developing and enforcing the project plan
May 11 Jun 11 Jul 11 Aug 11 Sep 11
Setup Opensource
Front End
Develop Wireframes
Design Mocks
Develop database
Back end
Develop Rules
Secure Hosting Environ
Develop Positioning
Marketing
Design Collateral
Test Positioning
8/8/2012 Warren Smith (703) 829 0371 14
15. What product management is to me
Agile software development and operations
Most Important
Components
Core of Agile
1. Customer satisfaction
Individuals and interactions Benefits of Agile 2. Flexibility to change
over processes and tools requirements, even late
Quick launch (make mistakes in development
Working software over quickly, fix them even quicker) 3. Working software is
comprehensive delivered frequently
documentation Supports both small and large 4. Working software is the
revisions, both new and principal measure of
Customer collaboration over maintenance needs progress
contract negotiation 5. Projects are built around
Customer Focused motivated intelligent
Responding to change over individuals
following a plan 6. Simplicity- The art of
maximizing the amount of
work not done - is
essential
8/8/2012 Warren Smith (703) 829 0371 15
16. What product management is to me
Managing a disparate team towards a common goal
Precommer-
Decision on Post cialisation Post
Second Business Development Business Implement.
Buyoff Screen Case Review Analysis Review
Gate Stage Gate Stage Gate Stage Gate Stage Gate Stage
Idea Deploy
1 1 2 2 3 3 4 4 5 5
Wireframes Product Development Testing & Full Production
Requirements Validation & Market Launch
Doc
8/8/2012 Warren Smith (703) 829 0371 16
17. What product management is to me
Developing a business model that makes sense
Premium Price Absorption Penetration „Follow the Free“ Low Price
Strategy Strategy Strategy Strategy Strategy
Financial Modeling Investor Collateral
8/8/2012 Warren Smith (703) 829 0371 17
18. What product management is to me
Day to day operations, both strategtic and tactical
Increase and Recovery Development of new
of Market Shares Markets or Market niches
Revenue Optimization Recruitment and Reorg
Competitive Analysis Image Reputation Management
8/8/2012 Warren Smith (703) 829 0371 18
19. Differentiators
Organized, Tactful, Energetic
Execution Oriented – always working with Diplomatic Management Style
the end goal in mind Encourage consesus over authority
Experience across business units
design, marketing, financial Customer Focused Make the complex simple
Gantt chart mindset
Steadily making progress Influential cross discipline network
8/8/2012 Warren Smith (703) 829 0371 19
20. Product Management in Action, 3 examples
Efficient, Low Resources, Award Winning
Before After Before After
2 releases a year 18 releases a year Single Point of Failure Shared responsibility
across individuals
No time for Maintenance
maintenance assumed in small No time to address Time left over for
releases growing number of website redesign
bugs AND bugs
20 person 5 person
development team development team All stateside, Offshore 5 person
expensive team, team, $30,000
9th in class 2nd in class $300K
No awards Best Portal Award Patent Denied Patent Accepted
(documentation)
8/8/2012 Warren Smith (703) 829 0371 20
21. Continuing Success in Startups across markets
Applied to Startups and Know Entities
Rapid Application Quick to adapt to change and
Development, 10 week cycle new requests
Consumer feedback during
Small team by design
the entire process
Easy to duplicate across
teams (concept, UI,
Award winning
programming, integration,
QA, UAT, deploy)
8/8/2012 Warren Smith (703) 829 0371 21
22. Quick Review
Highlights and Differentiators
Broad Experience Results Focused Large Network Diplomatic Style
16 years of product Certified in both Agile With tenure from AOL Supports consesus
and operations product management and Network over authoritarian
experience in both and web design, I have Solutions, I am able to decision making,
corporate and startup the unique ability to rely on my large and collaboration over
cultures across design platforms that experienced network single point of failure
technology and are easy to use and to remedy financial, and transparent
healthcare drive revenue marketing, investing, communications
human resources and
operational issues
8/8/2012 Warren Smith (703) 829 0371 22