The document details Warren Smith's extensive background in product management and marketing, highlighting his entrepreneurial journey and leadership roles in multiple companies, including Goodchime and Internex Communications. It outlines his achievements in developing strategies for revenue growth, implementing agile methodologies, and leading cross-functional teams to deliver successful products. Smith emphasizes his experience in startup environments and his focus on customer satisfaction and operational efficiency.

1. Warren Smith Review

2. Contents
August 8, 2012
Background Differentiators Agile in Action Q&A / Next Steps
Review of my My perception on how Three examples of Your questions, my
background in product I am different than how I successfully answers
management and most candidates implemented Agile and a general
operations product management discussion on business
goals
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3. Experience
INTERNEX
COMMUNICATIONS
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4. Background INTERNEX
Entrepreneurial beginnings COMMUNICATIONS
GoodChime Founder
2010-Present
 General Manager Part of a senior project, founded a web design and
hosting company, solid client list including Neiman
AcuStream Marcus and several car dealers.
 Vice President of Product and Marketing
Sold to UUNET/MCI in 1996. Worked for MCI’s advertising
Network Solutions
agency as part of acquisition, who was managing
2000-2010
 Director of Product Management
CareerBuilder’s launch campaign.
America Online
 Director of Market Strategy
CareerBuilder
1993-1999
 Product Manager
Internex Communications
 Founder
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5. Background
Applying both technical and marketing skills
for a successful startup
GoodChime As hire #13, was the lead developer and product
2010-Present
 General Manager marketing owner. Self given title of Product Manager
AcuStream
First developed then managed the team responsible for
 Vice President of Product and Marketing
“Post a Job” function, then managed the design of the
website, API into CareerPath and Washington Post. Also
Network Solutions managed creation of all customer-employer and
consumer-job seeker marketing material.
2000-2010
 Director of Product Management
Rung the bell with launch team in May 1999.
America Online
 Director of Market Strategy
CareerBuilder
1993-1999
 Product Manager
Internex Communications
 Founder
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6. Background
Maintaining revenue for a struggling innovator
GoodChime Director of Business Planning & Strategy
2010-Present
 General Manager Defined new strategy-development and business-
modeling processes that were applied across six business
AcuStream units in the AOL Commerce Division. Assumed full P&L
 Vice President of Product and Marketing responsibility for operations and managed the transition
from a proprietary subscriber network to an open
network for AOL.com.
Network Solutions
• Put in place a product-management process that
2000-2010
 Director of Product Management
included a full life cycle management process and created
programs, policies, and procedures for cash-in revenue
America Online
 Director of Market Strategy
tracking, a new practice at AOL.
• Led cross-functional teams that created programs to
CareerBuilder
increase Travel Department revenues by 30% in 2003 and
Auto Department revenues by 17% in the same year.
1993-1999
 Product Manager
• Worked with retained consultants and market analysts
Internex Communications to measure performance against commitment for 95
 Founder initiatives across 11 business groups.
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7. Background
Creating a new source of revenue
for a known leader
Director of Product Management
GoodChime
2010-Present
 General Manager Effectively served as General Manager and led teams between
10-100 for design, launch, and marketing of Web Professional,
Web Presence, and eCommerce products that have been
AcuStream judged best in class.
 Vice President of Product and Marketing
• Determined market-share goals and generated revenue
forecasts using primary and secondary research as the basis for
Network Solutions
product discussions, leading multidisciplinary teams to achieve
2000-2010
 Director of Product Management
common corporate goals.
• Had full P&L responsibility for the business unit.
America Online
 Director of Market Strategy • Owned the process of creating a product roadmap for the
company during a period of rapid growth and launched the first
product using such tools as XP, SCRUM, and Agile Modeling.
CareerBuilder
Managed all day-to-day operations and defined strategies for
1993-1999
 Product Manager
competitive product development and pricing.
Internex Communications
• Developed the new business unit from zero to more than
 Founder
$60M in annual sales, achieving year-over-year increases of
approximately 60% annually during 2007 and 2008.
• Received the 2009 Best Portal Award for LinkTogether
(http://www.webaward.org/winner.asp?eid=13040).
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8. Background
Applying my product and operations
skills in a new market
GoodChime Vice President of Product and Marketing
2010-Present
 General Manager Lead all product management, software development and
marketing efforts for fast paced startup.
AcuStream
 Vice President of Product and Marketing
• Led the transition of all software development from a high-
cost enterprise provider to a low-cost solution outsourced
Network Solutions through India and Manila.
2000-2010
 Director of Product Management
• Produced all marketing materials supporting the first product
launch, including website redesign, fact sheet, product pitch
America Online
video, social media campaign, trade show creative and radio
 Director of Market Strategy
spots
• Developed a product-management, marketing
CareerBuilder
communications and client services portal using Sharepoint
1993-1999
 Product Manager
that forced consistency and discipline both internally and with
all customers and partners.
Internex Communications
• Acted as the lead spokesperson and product evangelist for
 Founder
the press, conferences and social media.
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9. Background
Developing a product and brand
from the ground up
GoodChime General Manager
2010-Present
 General Manager Successfully built all operations from the ground up including
all software development, marketing, VC funding, customer
AcuStream support, recruitment and operations, growing company from 1
 Vice President of Product and Marketing to 25 employees in 6 months.
•Managed software development, marketing, client services,
Network Solutions customer support and training across 3 counties and 11
employees in only 5 months.
2000-2010
 Director of Product Management
•Developed Go-To-Market plan, formal business model and all
America Online investor facing collateral
 Director of Market Strategy
•Successfully gained seed and Series A funding, presenting to
personal network of VCs and private investors
CareerBuilder
•Negotiated and directed contracts and partnerships with
1993-1999
 Product Manager
worldwide vendors and partners, including Tata and JWT in
India, High10 PR in New York, Creative Artists Agency and WME
Internex Communications in Los Angeles.
 Founder
•Established product requirements for both software and
hardware solutions, utilizing offshore development teams in
Manila, India and South America
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10. Education
Bachelor of Science, Business Administration MBA, Information Technology
GPA: 3.86 GPA: 3.50
Focused on marketing and computer Focused on information technology and
science. Turned senior project into profitable finance. Completely financed by
business. CareerBuilder’s founder Rob McGovern
(a UMD alumni)
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11. Quasi Professional
Creative and Analytical
1999 2001 2007 2009 2010
Forest Island CPA Agile Cert Screenplay India ID
Founded startup As part of the P&L effort As part of Network Wrote and submitted an Managed the UI for the
incubation and seed at AOL, I passed the Solutions training original screenplay which AADHAAR effort in India
funding firm. Virginia CPA test program, I obtained Agile turned into a small
Product Management production movie called
certification from the The Final Equation
AIPMM
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12. What product management is to me
Formalizing an idea
Concept
Innovation Development Idea
development and Marketing strategy
strategy of product ideas screening
test phase
Testing
Analysis of Product
in test market Product launch
marketability development
environment
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13. What product management is to me
Developing a road map
Alpha
Phase 2
Plan Public
Beta
M&A
Idea
Growth
Goal
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14. What product management is to me
Developing and enforcing the project plan
May 11 Jun 11 Jul 11 Aug 11 Sep 11
Setup Opensource
Front End
Develop Wireframes
Design Mocks
Develop database
Back end
Develop Rules
Secure Hosting Environ
Develop Positioning
Marketing
Design Collateral
Test Positioning
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15. What product management is to me
Agile software development and operations
Most Important
Components
Core of Agile
1. Customer satisfaction
Individuals and interactions Benefits of Agile 2. Flexibility to change
over processes and tools requirements, even late
Quick launch (make mistakes in development
Working software over quickly, fix them even quicker) 3. Working software is
comprehensive delivered frequently
documentation Supports both small and large 4. Working software is the
revisions, both new and principal measure of
Customer collaboration over maintenance needs progress
contract negotiation 5. Projects are built around
Customer Focused motivated intelligent
Responding to change over individuals
following a plan 6. Simplicity- The art of
maximizing the amount of
work not done - is
essential
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16. What product management is to me
Managing a disparate team towards a common goal
Precommer-
Decision on Post cialisation Post
Second Business Development Business Implement.
Buyoff Screen Case Review Analysis Review
Gate Stage Gate Stage Gate Stage Gate Stage Gate Stage
Idea Deploy
1 1 2 2 3 3 4 4 5 5
Wireframes Product Development Testing & Full Production
Requirements Validation & Market Launch
Doc
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17. What product management is to me
Developing a business model that makes sense
Premium Price Absorption Penetration „Follow the Free“ Low Price
Strategy Strategy Strategy Strategy Strategy
Financial Modeling Investor Collateral
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18. What product management is to me
Day to day operations, both strategtic and tactical
Increase and Recovery Development of new
of Market Shares Markets or Market niches
Revenue Optimization Recruitment and Reorg
Competitive Analysis Image Reputation Management
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19. Differentiators
Organized, Tactful, Energetic
Execution Oriented – always working with Diplomatic Management Style
the end goal in mind Encourage consesus over authority
Experience across business units
design, marketing, financial Customer Focused Make the complex simple
Gantt chart mindset
Steadily making progress Influential cross discipline network
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20. Product Management in Action, 3 examples
Efficient, Low Resources, Award Winning
Before After Before After
2 releases a year 18 releases a year Single Point of Failure Shared responsibility
across individuals
No time for Maintenance
maintenance assumed in small No time to address Time left over for
releases growing number of website redesign
bugs AND bugs
20 person 5 person
development team development team All stateside, Offshore 5 person
expensive team, team, $30,000
9th in class 2nd in class $300K
No awards Best Portal Award Patent Denied Patent Accepted
(documentation)
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21. Continuing Success in Startups across markets
Applied to Startups and Know Entities
Rapid Application Quick to adapt to change and
Development, 10 week cycle new requests
Consumer feedback during
Small team by design
the entire process
Easy to duplicate across
teams (concept, UI,
Award winning
programming, integration,
QA, UAT, deploy)
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22. Quick Review
Highlights and Differentiators
Broad Experience Results Focused Large Network Diplomatic Style
16 years of product Certified in both Agile With tenure from AOL Supports consesus
and operations product management and Network over authoritarian
experience in both and web design, I have Solutions, I am able to decision making,
corporate and startup the unique ability to rely on my large and collaboration over
cultures across design platforms that experienced network single point of failure
technology and are easy to use and to remedy financial, and transparent
healthcare drive revenue marketing, investing, communications
human resources and
operational issues
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