The document discusses the challenges and strategies for implementing digital asset management (DAM) systems in a landscape where customers engage with content across multiple devices and channels. Key elements for success include change management, system integration, and fostering user adoption, while organizations should aim to create a unified workflow to enhance efficiency. Future DAM technologies are expected to focus on intelligent automation and provide comprehensive datasets that support enriched customer experiences.

1. Enterprise)Workflow)meets)Enterprise)DAM)
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Thursday)April)21,)2016)
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Moderator:))
Graham)Blanks)Director)
Business)Operations)
DALIM)SOFTWARE)
Lauren)Philson))
Digital)Technology))
and)Operations))
LP)Projects
Peter)Gunther)
Senior)Director)of)
Strategic)Technology)
Splashlight
Frédéric)Sanuy)
Pre;sales)Solutions)Manager)
)DALIM)SOFTWARE
Sponsors:

2. ENTERPRISE WORKFLOW MEETS ENTERPRISE DAM
Digital asset management in 2016 is no simple task. Today’s
customers consume content everywhere, so brand experiences
have to meet them on all their preferred devices, platforms, and
channels—at just the right times. That means the modern DAM
has to play many roles: content producer, brand manager,
workflow automation system, digital rights manager, remote
proofing solution, job tracker, and secure asset archive.

3. Question 1
Lauren Philson
Digital Technology
and Operations
LP Projects
Given that customers today are consuming unprecedented volumes of
content across many different channels and devices, what are the key
challenges and considera=ons when implemen=ng a DAM system?
• Change Management is the key.
• System redundancies and inefficient project workflows are the
usual culprits for poor communica=ons and crea=ve teams
geHng =me crunched.
• Systems integra=on, a single source of truth for all assets, and
User Acceptance Tes=ng are required for success.
• Show qualita=ve and quan=ta=ve benefits, foster product
evangelists, facilitate c-suite financial support, and user adop=on
and expansion will follow.

4. Four interdependent focus-areas of DAM: Business Application, IT & Systems Integration, Financials and Adoption

5. • Use a methodical approach - keep a personal touch
◦ Assessments
◦ Actions
◦ Deliverables
• Synthesize cause and effect across the four focus areas
• Provide C-level executives with top line summaries
◦ Quantitative vs. Qualitative Analysis
• Facilitate stakeholders, foster ambassadors
• Measure your success!
Four interdependent focus-areas of DAM: Business Application, IT & Systems Integration, Financials and Adoption

6. Question 2
Peter Gunther
Senior Director of
Strategic Technology
Splashlight
How can an organiza=on op=mize its marke=ng technology stack to
enable a globally diverse team to operate the most efficiently and
effec=vely?
• It took three tries to get the right crea=ve technology stack. We
needed a way to automate processes and standardize work
across customers.
• DAM connects all data, workflows, studios and customers.
Unified workflows give us the studio efficiency that we really
needed when working with so many different freelances and
variables per photo shoot.
• Benefits are: it’s easy to train new users, universal adop=on,
simplified processes, drove down costs, eliminated mistakes,
delivered faster (66% faster approval cycle).

7. founded in 2001
/ NewYork / Ohio / Montreal | Miami
/ +100,000 ft2 of studio space
splashlight
boutique creative agency and photography studio,
backed by the largest production & ecommerce photography space in manhattan

12. our biggest goal for the
photographic process is to
ensure that our clients don’t
have to worry about it.

13. Question 3
Frédéric Sanuy
Pre-sales Solutions Manager
DALIM SOFTWARE
What are the current and future features and func=ons we can expect
from great DAM and crea=ve workflow technologies?
• Automa=on beyond task management and project workflows is
required. It has to be intelligent.
• Consumers expect mul=-channel touchpoints across their brand
experience and are using more rich media than ever before.
• DAM in 2020 will be at the core of excellent content
management and customer experiences.
• DAM provides the master dataset view across customers,
products, rich media, interac=ons, projects, channels
and analy=cs. It’s at the heart of your crea=ve opera=ons.

14. DIGITAL ASSET MANAGEMENT - A SINGLE SOURCE OF TRUTH

15. SECRET TO SUCCESSFUL IT ROLLOUT AND INTEGRATION INTO DAILY WORKFLOWS

16. 20182019
2020
20172016
DIGITAL ASSET MANAGEMENT IN 2020

17. Questions?
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