Digital asset management in 2016 is no simple task. Today’s customers consume content everywhere, so brand experiences have to meet them on all their preferred devices, platforms, and channels—at just the right times. That means the modern DAM has to play many roles: content producer, brand manager, workflow automation system, digital rights manager, remote proofing solution, job tracker, and secure asset archive.
Join DAM experts from influential companies along with Frederic Sanuy and Graham Blanks of DALIM SOFTWARE for a webinar exploring the benefits of full-featured DAM solutions. Here’s the agenda: ·
Find out how companies are using DAM to automate and re-imagine content management, production, and delivery—and achieve significant ROI.
See how you can use DAM as a single source of truth to streamline asset proofing, approvals, and routing—and get content to market faster.
Get advice on how to seamlessly implement DAM—both in terms of optimizing your marketing technology stack and getting everyone in the organization on board. Moderator: Graham Blanks, Director Business Operations, DALIM SOFTWARE
Expert panelists:
Lauren Philson, Digital Technology and Operations, LP Projects
Peter Gunther, Senior Director of Stretegic Technology, Splashlight
Frédéric Sanuy, Solutions Engineer, DALIM SOFTWARE
2. ENTERPRISE WORKFLOW MEETS ENTERPRISE DAM
Digital asset management in 2016 is no simple task. Today’s
customers consume content everywhere, so brand experiences
have to meet them on all their preferred devices, platforms, and
channels—at just the right times. That means the modern DAM
has to play many roles: content producer, brand manager,
workflow automation system, digital rights manager, remote
proofing solution, job tracker, and secure asset archive.
5. • Use a methodical approach - keep a personal touch
◦ Assessments
◦ Actions
◦ Deliverables
• Synthesize cause and effect across the four focus areas
• Provide C-level executives with top line summaries
◦ Quantitative vs. Qualitative Analysis
• Facilitate stakeholders, foster ambassadors
• Measure your success!
Four interdependent focus-areas of DAM: Business Application, IT & Systems Integration, Financials and Adoption
7. founded in 2001
/ NewYork / Ohio / Montreal | Miami
/ +100,000 ft2 of studio space
splashlight
boutique creative agency and photography studio,
backed by the largest production & ecommerce photography space in manhattan
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12. our biggest goal for the
photographic process is to
ensure that our clients don’t
have to worry about it.