This document provides information about Facebook's mission and growth over time. It summarizes that Facebook's mission is to give people the power to share and make the world more open and connected. As of the date of the document, Facebook had over 500 million users worldwide across 70 different languages, with more than half of users returning daily and over 250 million mobile users each month. The document also provides tips for using Facebook pages and ads.

2. Facebook Mission:
Give people the power to share and
make the world more open and
connected.

3. 500M
Users worldwide

4. Facebook’s growth
500 M
550M
500M
More than 500million users
450M
Across 70 Different Languages
400M
Rosa’s step-dad
350M
joins Facebook
300M
Facebook becomes
available internationally
250M
200M
Facebook
Open Registration
150M
100M
50M
0M
200 200 201
7 8 0

5. More than half
of users return daily

6. 250M+
mobile users each month

7. 30M users in the UK, 15M return daily
15M Episode 1
13M
World Cup Final
13M
+ Daily reach in UK

8. The web is being rebuilt around people
Browse Search Discover
90’s 00’s 10’s

9. Facebook Tips
Create a public Facebook Page
▪ Chose a memorable title:
you can’t change it later
▪ Once you have 25 fans,
you can claim a vanity URL
▪ Upload a nice photo
▪ Include information about
your business & how to
find you

10. Facebook Tips
Design a customised landing
tab
▪ Add a customised
landing tab so
people arrive at a
more bespoke
experience.

11. Facebook Tips
Set clear guidelines on your page from the start

12. Facebook Tips
Encourage community Interaction
Crowd sourcing ideas can be not only an excellent source for
innovation, but also an effective means for establishing goodwill.

13. Facebook Tips
Offer deals, discounts and promotions exclusively for
Facebook fans
Consumers are choosy
with their personal
endorsement. Give
people a reason to tell
the world that they
“like” your brand.
Companies like
Wildfire, Inc help you
run promotions through
Facebook.

14. Facebook Tips
A picture is worth a thousand words
Photos are highly engaging and good for a global fan base.

15. Facebook Tips
Get instant feedback
Use your Facebook page like an instant focus group

16. Facebook Tips
Comments & Comment Moderation
• New comment moderation tools enable you to create a blacklist
or a profanity filter
• Page Administrators cannot turn off comments; Facebook is
about engaging in social behaviours, not avoiding them
• Wall posts can be turned off, but they are encouraged to foster
engaging dialogue with people who come to your Page

17. Facebook Tips
Keep it lighthearted

18. Facebook Tips
Feature your fans
▪ Do personal shout-outs to fans.
▪ Encourage fans to upload photos and feature a “fan of the week.”

19. Facebook Tips
Make it go viral
Encourage fans to tag themselves in notes and photos on your page.

20. Facebook Tips
• Make it go viral
Think about campaigns or activities that people will want to share.

21. Facebook Tips
Use pages insights to guide decisions
▪ Page admins get robust insights on fan age, location, gender and
engagement with each post on the page.
▪ Use these insights to guide your content, how often you post, and
how you target posts.

22. Facebook Tips
Collect fans contact
information
Embed an email sign-up on
your Page

23. Facebook Tips
Generate donations through your page
For both individual
fundraising
activities…..

24. Facebook Tips
Generate donations through your page
….and as an
organisation

25. Facebook Tips
LIVE STREAM events for audiences everywhere

26. Facebook Tips
INTEGRATE Facebook with your website
http://developers.facebook.com/plugins

27. Facebook Tips
INTEGRATE Facebook with your website
http://developers.facebook.com/plugins

28. Facebook Tips
• Run targeted ADS
www.facebook.com/advertising
• Tips for successful ad
campaigns:
www.facebook.com/adsmarketing

29. Facebook Tips
Add applications to your Page
www.facebook.com/apps/directory

30. Facebook Tips
CROSS PUBLICISE with your well known supporters or partners

31. Facebook Tips
Geo-target your status updates

32. Facebook Tips
Language target your status updates

33. Don’t be afraid of negative comments….
But DO be honest
and respond
And how not do to it…..

34. Safety and Support on Facebook

35. Use groups for sensitive and private discussions

36. Recognise that Facebook might not always be
the appropriate place for everything

37. Use the resources on the site
Facebook’s Family Safety Centre: www.facebook.com/safety
Facebook’s Safety Pate: www.facebook.com/fbsafety
Facebook’s Security Page: www.facebook.com/security
Facebook and Privacy Page: www.facebook.com/privacy

38. Resources at your disposal

39. Your local Facebook policy team
Rosa Birch Elizabeth Linder
rosa@fb.com elizabeth@fb.com

40. (c) 2009 Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0