This document discusses social networking and Facebook. It provides definitions and history of social networking, describes key features and functionality of different social networking sites. It then focuses on Facebook - providing details on its founder, usage statistics, advantages like networking and business opportunities, and disadvantages like privacy and wasting time. The conclusion weighs the pros and cons, stating that Facebook can be a powerful tool if used in moderation and with care.

2. Introduction
• Definition
• History
• Different Services
 Different Sites
Functionality And Features
Pros And Cons
Conclusion
Reference

4. SOCIAL NETWORKING

8. An extensive literature search was
conducted using the academic database
Web of Knowledge and Google Scholar
In terms of usage 55% of youths use
SNS’s. The main reason of this usage is
staying in touch with friends and to make
new friends.

9. •Support for learning
•Support for members of an
organisation
•Ease of access to information and
applications
•Engaging with others

10. Social networking is a way for one
person to meet up with other
people on the net.
People use social networking sites
to meet new friends and to find
the old ones.

12. • Many social networking websites were launched in
1990’s.
• In India ORKUT was the first social networking
website that actually attracted users towards the idea
of building up their social networks.
• ORKUT was followed by MYSPACE, FACEBOOK,
TWITTER and now GOOGLE PLUS.

13. What is FACEBOOK?
• Biggest Revolution in the world of SOCIAL NETWORKING.
•Website which connects people across the street, country
and world.
•Focuses on building and relating social relations among people
who share common interests , activities & experiences.
•COMPAY OVERVIEW:
“Facebook’s mission is to give people the power to share and
make the world more open and connected.”

14. SOME FACTS
• Facebook has more than 800 million active
users. It is the largest social networks in the
world.
• 42 million pages till now.
• 488 monthly mobile users.
• Women are most likely to spend their time on
facebook : 55% vs. 42% of men.

15. FACEBOOK FOUNDER
 Mark Zuckerburg is the founder and CEO
of facebook, which he started in his
college room in 2004 with his roommates
Dustin Moskovits and Chris Hughes.
 Zuckerburg is responsible for setting the
overall direction ad product strategy for
the company .
 He leads the design for facebook service
and development of its core technology
and infrastructure.

16. ADVANTAGES
 Facebook for networking
 Facebook is arguably the most powerful social
media and social networking site out there. You can
use Facebook to connect with your family, friends,
work colleagues, and you can even meet new people on
Facebook.
 Most people who know how to use a computer and
internet have a profile on Facebook.
 Moreover, it’s easy to find like-minded people by
seeing their interests, and you can easily connect with
them using wall updates, private messages, and video
chats.

17.  Facebook for business
 Anyone can take advantage of Facebook to maintain a good
relationship with others who identify with certain tastes or
products. This is very important because as a business, you
can sell or promote a product/service to a highly targeted
audience, thus increasing the possibilities of making
money on the internet.
 Facebook allows the establishment of partnerships
between various projects. Using a Facebook fan page, you
can increase your brand value and social media
presence for your business. If used properly, Facebook can
help you find new leads and clients.

18. Facebook Video Chatting
 Facebook can also be used as video chat tool. It
implemented the Facebook video chat feature in
partnership with Skype. Now you can make video calls
to your friends using Facebook’s inbuilt video chat
service.
 You can also use Facebook as a site to host images and
videos. You can set privacy levels for individual
albums to control who can see what you share.

19. Facebook for News & Information
 The real advantage of Facebook is that it’s a real-
time social networking site. This makes it one of the
best sources to stay updated with the latest news and
information. Major news usually goes viral on
Facebook, and most brands use it to announce
important things regarding their products/services.
 Bloggers and internet marketers can subscribe to
popular blog fan pages and keep themselves aware of
the latest updates.

20. DISADVANTAGES
 Facebook Privacy
 One thing to consider is with the availability of really
personal information, whether it’s in video, pictures,
or text.
 Here’s a good rule: Never give out too much personal
information.
 All throughout the internet, we should always keep in
mind the privacy of our personal data. After it’s placed
online, we lose all control.

21. Fake
Facebook
Profiles
 Facebook is full of fake profiles.
 There is no limit to these profiles. Most of them are
created by stalkers or marketers looking to gain more
friends and use it for their marketing purposes.

22. Time-consuming
 Of all of Facebook’s disadvantages, I believe this is one of
the major reasons why
people deactivate or delete their Facebook profile. Being
one of the best ways to stay updated about what your
friends are doing, people spend too much time on this vast
social networking site.
 Facebook offers many entertainment applications and games
which engage users to a great extent. Apart from that,
Facebook chat and Facebook video chat are another two time-
consuming features.
 If you want to use Facebook to your advantage, set yourself
a time-limit. Spending too much time on Facebook might
make you a Facebook addict, and you might end up wasting
too much time.

24. CONCLUSION
 Weighing the scales, where we put the advantages and
disadvantages of Facebook, we can conclude that, if
Facebook is used in the right proportions, and with
proper care, it can be a powerful tool for marketing
and networking.
 In particular, any online or offline business can
leverage the power of Facebook for business
success. It’s why Facebook has become, in a short time,
one of the most widely used marketing tools in today’s
business world.

25. As social networking sites have risen in popularity over the past
years, people have been spending an excessive amount of time on
the internet.
John Cornblackk explains that social networking sites like
facebook and myspace may provide people with sense of
connection that can ultimately increase lonliness in people who
feel alone.

26. THANK YOU