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Ifc 2010 workshop david and goliath
The document discusses strategies for online fundraising and engagement, including case studies. It describes how agile decision making, empowering supporters and beneficiaries, and keeping campaigns simple and using agile technology can help non-profits raise more money online. Specific tactics mentioned are identifying influential bloggers to engage as advisors or supporters, sizing fundraising potential based on social media followers, and using landing pages and viral campaigns to increase conversion rates and lower costs. The document provides examples from charities that have successfully used these approaches.
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Ifc 2010 workshop david and goliath
- 1. David & Goliath– How agility online can help you raise more! Philip King Jason Potts thinkcs.org jason@thinkcs.org #leneva
- 2. • Geek-free workshop Please ask if it doesn’t make sense! But only in Vulcan
- 5. 1. How longwould it take you to watch all the videos on ? a. 6 weeks b. 23 years c. 600 years
- 6. c. 600 years • 300,000 million accounts • 200,000 videos uploaded per day • 35%: United States 7%: United Kingdom 4%: Philippines 3%: Australia, Brazil, Canada, France, Germany, Mexico, Spain, Turkey Source:
- 7. 2. For whatpercentage of people around the World is digital now there primary form of media consumption? a. 5% b. 61% c. 82%
- 8. b. 61% www.discovereddigitallife.com
- 9. 3. What’s themost friendly country in the World, as far as Social Networking is concerned at least? a. US b. Sweden c. Malaysia
- 10. c. Malaysia • Malaysia: 233 • US: 178 • Brazil: 231 • UK: 164 • Norway: 216 • Italy: 159 • Turkey: 189 • Australia: 143 • Argentina: 184 • HK: 119 • Israel: 184 • Holland: 115 www.discovereddigtiallife.com
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- 12. 4. How manypeople around the World are on Skype at any given moment? a. 600,000 b. 2 million c. 23 million
- 13. c. Malaysia b.23 million By end of 2009 there were 4.6 billion mobile subscribers MMA Research 2010 found that in many countries SMS was the second most popular way to donate to Haiti appeal (web was most popular!) At peak times 23 million users online 6.4 billion minutes of calls in Q1 2010
- 14. 5. Which ofthe following didn’t exist just 5 years ago? a. US b. Sweden c. Malaysi
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- 19. Fleet of foot= more cash A • Landing page B increased conversion rate from 3.07% to 8.77% – Cost per conversion fell from £6.25 to £3.07. • The overall conversion rate B increased from 0.26% to 2.46% – Cost per conversion fell from £69.71 to £8.65
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- 22. STEP 1: Sizingthe potential Organisation X = 300,000 readers p.a. Nature = 2,000 posts per month = 2 million readers p.a. Climate change = 1,000 posts per month = 1 million readers p.a. Source: blogpulse.com, total blogosphere = 148 million Universal McCann 2009
- 23. STEP 2: Findingthe Super-bloggers (INTERNAL) • Sent to 10,000 • 1,150 responses • 212 bloggers • 56 super-bloggers (i.e. audience of 20,000+) • 5 now on Digital Advisory Board, founder TweetDeck, leading online expert grass-roots Community
- 24. STEP 3: Findingthe Super-bloggers (EXTERNAL) • Blogpulse – 1,050 posts past 2 months • Checking blogs manually • Identifying 103 super-bloggers with an audience of over 40,000
- 25. STEP 4: Scaleopportunity Internal super-bloggers Blogosphere Campaign Landing Page External super-bloggers
- 26. STEP 5: Engagingand letting them work for you ...
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- 44. 1. AGILE DECISION MAKING 2. EMPOWERING (SUPPORTERS) 3. SIMPLICITY (CAUSE) 4. SIMPLICITY (STRUCTURE) 5. AGILE TECHNOLOGY 6. EMPOWERING (BENEFICIARIES) SUMMARY
- 47. THANK 1. AGILE DECISION MAKING 2. EMPOWERING (SUPPORTERS) 3. SIMPLICITY 4. AGILE TECHNOLOGY 5. EMPOWERING (BENEFICIARIES) YOU thinkcs.org jason@thinkcs.org #leneva
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- 49. Sources and furtherreading Online global stuff of interest: • www.discovereddigitallife.com • http://philanthropy.com/article/11-Billion-Donated-for-Haiti/65479/ • http://mmaglobal.com/news/text-messaging-provides-us-consumers-convenient-secure- immediate-way-help-haitian-earthquake-vi • http://www.businessweek.com/news/2010-01-15/haiti-fundraising-speeds-up-with-twitter- facebook-update1-.html • http://mashable.com/2010/01/17/haiti-20- million/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Mashable+% 28Mashable%29 Websites: • Charity Water: charitywater.org • Show your bum: http://www.facebook.com/group.php?gid=2537011240 • Molly’s Fund: http://www.mollysfund.org.uk/campaign/balloons/ • Twitterkids: http://bit.ly/2FaN8s
- 50. Super-blogger research tools •Addictamatic.com (general buzz) • Technigy.com (brand buzz) • Blogpulse.com (super-blogger drill down) • Google.com/trends (super-blogger trends) • Alexa.com (super-blogs reach) • Digg.com (blogger popularity) • Surveymonkey.com (internal research, web and email)