Jonathan Waddingham from JustGiving presented research on online giving trends and demographics based on a survey of 2,820 online donors. Some key findings included that 25% of online donation revenue comes from donors over 45 who give more than £50, and 33% comes from donors over 55. Different age groups tend to use different tools, with older donors more likely to use email and younger donors more active on social media like Facebook and Twitter. The presentation also profiled successful individual fundraisers like Colin who used social media creatively and engaged supporters to help spread his message and fundraising efforts for cancer research.
Facebook: A Platform for Social ActivismAlex Gault
iThink is a powerful advocacy and campaign resource on Facebook that nonprofits use to engage new supporters and activists. With iThink, nonprofits can post opinions which declare their positions on specific causes. IThink users then agree or disagree on those opinions, share them with friends, and debate and comment upon them in open forums.
Do Well by Doing Good: Support Community Giving with PR and Social MediaGeben Communication
HOW TO use PR & social media to bolster corporate giving and community relations programs. Includes multiple case studies. Presentation delivered to IABC Utah.
Yves Calmette, (ACON) describes how the 'Big Picture' campaign demonstrates the potential power of Facebook to extend the impact of HIV prevention messages. This presentation was given at the AFAO/NAPWA Gay Men's HIV Health Promotion Conference in May 2012.
Facebook: A Platform for Social ActivismAlex Gault
iThink is a powerful advocacy and campaign resource on Facebook that nonprofits use to engage new supporters and activists. With iThink, nonprofits can post opinions which declare their positions on specific causes. IThink users then agree or disagree on those opinions, share them with friends, and debate and comment upon them in open forums.
Do Well by Doing Good: Support Community Giving with PR and Social MediaGeben Communication
HOW TO use PR & social media to bolster corporate giving and community relations programs. Includes multiple case studies. Presentation delivered to IABC Utah.
Yves Calmette, (ACON) describes how the 'Big Picture' campaign demonstrates the potential power of Facebook to extend the impact of HIV prevention messages. This presentation was given at the AFAO/NAPWA Gay Men's HIV Health Promotion Conference in May 2012.
Learn more about how nonprofits are using Facebook to connect with donors, volunteers, members and other constituents in this presentation prepared by Susie Bowie of the Community Foundation of Sarasota County and Suzanne Dameron of Lime Communications.
Webinar by Feedsy for Centrepoint Alliance:
- How having a social media can benefit your business
- Which social media profile(s) are right for your business
- How to make content more personal
- What you should expect from social media (and what you should not expect!)
- Techniques to manage and run your business' profiles
- Advertising 101 - how to get started with boosted posts
Provide the confidence for an advice based business to enter and thrive in the social media space.
Australians are increasingly turning to social media to communicate and network, with June 29 Sensis statistics revealing that 79% of us now have at least one social media profile, and 59% of us use it daily.
And it's not just young people. 86% of 40-49 year olds use social media regularly and 59% city-dwellers aged over 50 access social media every day.
So how can you make the jump with your business? Feedsy digital communications specialists will help you cut through the jargon in this informative and tangible workshop.
Getting Ink... and Pixels! Hometown news for higher ed marketingMerit Pages
Amy Mengel's presentation at eduWeb Conference 2010. Media relations tactics to make news about your students in print and on the web. How to take hometown news stories and turn them into powerful hyperlocal news content that students and parents will want to share to social networks.
Making smart decision: Thornley Fallis whitepaper looks at important trends, metrics and benchmarks to inform digital communications strategies for 2014 and beyond.
Notes: Social Media, Nonprofits, and the Role of IndividualsAmy Sample Ward
This is the presentation WITH SPEAKER NOTES that I made on Thursday, October 15, 2009 for the SANGONeT conference in South Africa (presentation made remotely) that includes highlights from reports in the US and the UK about social media use by nonprofit organizations.
Online and social media are proving to be powerful fundraising and overall brand awareness tools. This webinar has tips and examples from organizations that have enjoyed six and seven-figure online fundraising campaign success.
Slides from a short presentation at Code Across Seattle civic hack day, first discussing how emerging trends in s open data & social media may be applied to solving civic issues, and then reviewing some of our recent work looking specifically at the use of social media/open data for increased community development and civic engagement.
Learn more about how nonprofits are using Facebook to connect with donors, volunteers, members and other constituents in this presentation prepared by Susie Bowie of the Community Foundation of Sarasota County and Suzanne Dameron of Lime Communications.
Webinar by Feedsy for Centrepoint Alliance:
- How having a social media can benefit your business
- Which social media profile(s) are right for your business
- How to make content more personal
- What you should expect from social media (and what you should not expect!)
- Techniques to manage and run your business' profiles
- Advertising 101 - how to get started with boosted posts
Provide the confidence for an advice based business to enter and thrive in the social media space.
Australians are increasingly turning to social media to communicate and network, with June 29 Sensis statistics revealing that 79% of us now have at least one social media profile, and 59% of us use it daily.
And it's not just young people. 86% of 40-49 year olds use social media regularly and 59% city-dwellers aged over 50 access social media every day.
So how can you make the jump with your business? Feedsy digital communications specialists will help you cut through the jargon in this informative and tangible workshop.
Getting Ink... and Pixels! Hometown news for higher ed marketingMerit Pages
Amy Mengel's presentation at eduWeb Conference 2010. Media relations tactics to make news about your students in print and on the web. How to take hometown news stories and turn them into powerful hyperlocal news content that students and parents will want to share to social networks.
Making smart decision: Thornley Fallis whitepaper looks at important trends, metrics and benchmarks to inform digital communications strategies for 2014 and beyond.
Notes: Social Media, Nonprofits, and the Role of IndividualsAmy Sample Ward
This is the presentation WITH SPEAKER NOTES that I made on Thursday, October 15, 2009 for the SANGONeT conference in South Africa (presentation made remotely) that includes highlights from reports in the US and the UK about social media use by nonprofit organizations.
Online and social media are proving to be powerful fundraising and overall brand awareness tools. This webinar has tips and examples from organizations that have enjoyed six and seven-figure online fundraising campaign success.
Slides from a short presentation at Code Across Seattle civic hack day, first discussing how emerging trends in s open data & social media may be applied to solving civic issues, and then reviewing some of our recent work looking specifically at the use of social media/open data for increased community development and civic engagement.
Hivos and Kennisland co-operate in organizing the Wicked Series. In this series the objective is to learn more about the complex dynamics of wicked problems by generating new insights derived from innovatives strategies and approaches that are currently deployed and experimented with in the context of wicked problems.
The Wicked Notes are a direct knowledge product of the Wicked Series and reflect on the ideas and findings generated by the members of this new network during the series.
The Wicked Notes will eventually be part of a Wicked Publication, co-created by Hivos, Kennisland and the Wicked-members to share insights and ideas on the dynamics of wicked problems.
http://www.kennisland.nl/filter/projecten/the-wicked-series
When you build software for people who build software, you need to provide your users with ways to build enhancements, hacks, and eventually new features/products inside your product. In this talk, learn how Atlassian enables this using several developer tools and frameworks inside their products.
A presentation for the Central Florida Nonprofit Expo, offering 5 steps to help nonprofits understand and incorporate social media; answer FAQs; and share case studies.
Fundraising Ireland 2010 Online Community Fundraising SessionBryan Miller
Here's the session I presented at the Fundraising Ireland 2010 National Conference at Croke Park in Dublin on 24/03/10.
It introduces the idea of Online Community Fundraising (aka Community Fundraising 2.0) starting with an understanding of the networked society, then examining specific data on the Irish online marketplace, before some case studies and ideas of how fundraisers need to change the way they work to be better equipped to engage with supporters through social media
Fundraising using social media n internet presentationFrancis Mwenja
Social media fundraising is the joint effort by individuals using social media platforms or generally the internet to support a cause company or organization in raising funds. These individuals are collectively referred to as the “crowd” hence the name crowd funding.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that’s based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
This was created in my time at Kelton Global as the start to a larger project on "slacktivism." The goal of this piece was to provide insight into the effects of technology on charitable giving.
How to Build Relationship and Achieve Fundraising Success in a Web 2.0 WorldCAMT
Establishing your organization’s brand and presence on the Web, with opportunities for potential donors to learn, blog, question and connect, leads to community-building and, ultimately, long-term giving. Join Jono Smith, director of marketing at Network for Good, to learn how to build affinity for your organization and use your Web presence to turn Web visitors into Web donors.
Now is a very exciting time for charitable fundraising. Not only is economic confidence slowly recovering,
there has also been a fundamental change in the way causes are promoted which is having a massive
impact on public donations.
A presentation about a few current consumer trends and how they may apply to charities, covering AR (but not VR), data and AI, transparency and growth hacking.
An introduction to (digital) fundraising - campaign bootcampJonathan Waddingham
What is fundraising? What makes a good ask? How do you ask? How do you tell a good story? How will it work on mobile, on social? How would you ask for money on email? All questions asked (and not necessarily answered) in this deck, given to the next generation of campaigners at campaign bootcamp in October 2014.
Here are my top tips for giving great presentations based on going to and speaking at dozens and dozens of conferences and being inspired (or copying) other people's techniques.
Innovations in digital fundraising - presentation for charity works Jonathan Waddingham
This is a presentation aimed at people new to fundraising, be it digital or not, about the latest innovations in digital fundraising. Be it great campaign creative or mobile friendly, it's still about telling a story, no matter the innovative technology that's being used. So here are some great stories, and ways to think about telling your own charity's story.
How we built our new crowdfunding for social good community Yimby.com using lean startup and agile principles, and how we're growing our audience using growth hacking tactics and constantly testing and learning, even with a small team.
The future of Facebook fundraising - IoF National Convention 2012Jonathan Waddingham
Facebook is the world's largest social network and charities are keen to create communities and engage with supporters there, yet few are using any of Facebook's tools to raise any money effectively. Based on data from Facebook and JustGiving, we show you how to prompt donors to share their donations and the pound value of a Facebook share compared to other social networks. You'll also hear Facebook's own advice to charities on using the platform, and how a charity has successfully done so.
Social media has had a massive impact on events fundraising, both from a supporter and charity perspective. Many event participants use it as their primary route for asking for donations, so this shows how social media can help them raise more and get their sponsors involved, including data on which social media channels perform best. It also looks at how social media can support recruitment and supporter care from a charity’s point of view.
Given at Social Media Britain, on the 12/10/11, this presentation shows the latest numbers on how social media sharing is impacting fundraising on JustGiving, and how we're trying to encourage people to share their generosity on social networks.
Why storytelling is important, how you get supporters to tell your story, and an example of a fantastic charity story that played out across multiple digital channels.
Since Facebook opened its platform in 2007, we've developed many ways of enabling JustGiving users to fundraise with Facebook apps, and our latest app enables people to donate without leaving Facebook and is optimised for encouraging sharing.
How people use Facebook and how to help them spread their messagesJonathan Waddingham
This presentation shows recent (and old) examples of how people have used Facebook to fundraise and why they were successful. It also shows how JustGiving enables people to raise more by integrating with Facebook as well as how you can use their tools to make your content more personalised and add more value.
How small charities can use the web to punch above their weightJonathan Waddingham
The web is still an untapped oportunity for many small charities-this presentation gives some tips and a case study to show how you can make the most of the amazing power of the Internet. It was given both at the FSI Forum and the #techforgood conferences in October/November 2010.
Discover the secrets of online fundraisers (IoF National Convention 2010)Jonathan Waddingham
How changes in online behaviours have affected how individuals raise money to charity, the tools they use, what drives them to fundraise and who they are.
IoF National Convention 2010 - the role of Twitter in fundraisingJonathan Waddingham
How charities are using Twitter to fundraise, how different types of appeals bring different results, their traditional fundraising equivalents and how to measure your activity.
The way UK charities responded to the crisis in Haiti using digital media was a watershed in charity use of social media and digital storytelling. Here we look at what they did, the tools they used, and how those lessons can be taken into everyday charity communications.
Presentation was given at the IoF #DigiFun2010 conference in Edinburgh, 18th May 2010.
Fundraising and social media with Dogs Trust and JustGivingJonathan Waddingham
How DogsTrust used JustGiving & Twibbon to raise money, and more social media fundraising advice from the Institute of Fundraising's Technology groups' annual conference.
This was given at Internet World on April 28th 2010 - to show companies how they can learn from the charities who have embraced social media and put digital at the core of their organisation.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
JustGiving research @ IoF Insights Annual Conference 2009
1. IoF Insight in Fundraising Annual
Conference 2009
JustGiving insight – latest
research into online giving habits
and demographics
2. Hello!
Jonathan Waddingham
• Charity Champion at JustGiving
• Work with charities to make best use of the web
• Research online giving trends to provide insight
FLM 2009 report - http://icanhaz.com/flmreport2
Donor attitudes to credit crunch - http://icanhaz.com/crunchJG
What charities really think of online fundraising - http://icanhaz.com/JGPF
3. Donor demographics on JustGiving
Research details
People were prompted to take a survey after making a donation to an online fundraising page
Donation could have been made to any size charity in any category
Survey carried out from early August to end September 2009
2,820 people took the survey
9. Key stats
Percentage (in revenue) that comes from
25% donors over 45 who donate more than £50
33% Percentage (in revenue) that comes from donors over 55
Percentage (in revenue) that comes from
11% donors over 65
18. Facebook – where the new breed lives
Percentage of Facebook visits from Facebook
home page
60%
Percentage of Facebook visits
2% from Facebook inbox
19. Facebook – some facts
316
million
users
50% of active
users log on in
any given day
23 M
users in
UK
www.facebook.com/press/info.php?statistics
20. Who is using Facebook Connect?
http://developers.facebook.com/connect.php
http://icanhaz.com/fbconnect
29. Fundraising through Twitter – celebs
Donations were made by 39 people at www.justgiving.com/melcupper
From the tweet, £470 was donated at an average of £12
http://icanhaz.com/frytweet
30. So what does this all mean?
The new breed of social media fundraisers is growing in importance
Newsfeeds are the single most valuable real estate on Facebook for charities
Different segments require different channels, as well as different messages
Test online donation prompts by age and gender (as well as RFV)
Ignore your older online donors at your peril
Email is still the king of comms for many people online
32. This is Colin’s story
“In 2007, I was diagnosed with a
soft tissue sarcoma and underwent
surgery, followed by radiotherapy.
Then in 2008, my sister, Brenda
Carr, died after a long battle with
breast cancer. Following on from
this, I knew that I wanted to raise
money to support Cancer
Research UK, because I felt that
they were supporting important
work in the fight to overcome
cancer.”
33. Colin’s strategy
Wanted to
use email
and internet
to spread
message
Engage Heard
with about
interested Facebook,
target
audience explored it
Colin
Looked for people
Set up on Facebook
own talking about
Cancer, joined
Facebook their groups and
started
group conversation
34. Colin’s strategy
“With a group, I found that I could
engage with a target audience who had
expressed an interest in what I was
doing – what any advertiser dreams of,
really!”
36. What would’ve helped Colin
more guidance on how FB can be exploited
an explanation of what Twitter is all about
guidance on how following someone can give you access to their followers too
tips on keeping your message out there – how regular blog updates can be
tweeted about so others get to know that you’ve written something new,
changing your Facebook status regularly and using these status updates
and tweets to draw people in, teasing them into reading more …
37. The new breed
“As I posted Tweets about hitting
milestones or new blogs, these
connections were Re-Tweeting
them, and my message spread
further and further.”
“These enthusiastic
strangers... I now count
as supporters and
friends”
38. You can find me here…
Jonathan Waddingham
jonathan@justgiving.com
@jon_bedford
http://charities.justgiving.com
slideshare.net/jwaddingham
http://icanhaz.com/PFJW
Editor's Notes
We’re fascinated about data, and the small things that make a big difference. Be that user experience to research. Are there certain profiles who respond better and more positively who respond to different methods? We wanted to find that out. We surveyed a sample of 2,820 of people who gave online, across all different types of charities It’s the biggest online collection of people and causes in the world, we have 10 million users, 1 in 5 of UK internet users, so it’s a unique snapshot of online giving habits. Bryan and I thought – great opportunity to generate some insight into the state of online giving, and who the people are who give This is the start – online donors, and we want to find out more about online fundraisers
We asked donors – is this your first online donation? Like the CR-UK data, the middle age ranges are comfortable and have done this before. BUT – 55-64 range is the second most comfortable There are a lot of people comfortable in giving and transacting online – are you meeting their needs? If you don’t ask them to give online – I’m sure you’ve read about *silver surfers* but are you doing anything about it? Benchmark your own online donors against this. Why are your own groups not as well represented? Would’ve said 25-34 was the biggest repeat donors – but it’s not – by a long way. Hide graph, then show.
What do people in the room think? What’s the traditional model...? Add in blank slide! Not getting into a debate over the battle of the sexes (who earns more), but in terms of profiling and segmentation, have you considered segmenting your ask by gender online?
Basic demographic data for the survey. >64 is the only range with more males – why do you think?
Just say this – key donation stat – avg is £30
What is your donor care strategy – do you differentiate based on age? As people get older, they give more What is the language you use and the channels – offline/online. I don’t think we have the same donor care for online donors as we do for offline – yet Will a clever charity segment a donor care strategy by age. Don’t they have different needs to the younger people? Has anyone done it?
While donors over 45 are under-represented in terms of numbers, they are over-represented in terms of value of donation. Put that another way, there are less of them, but each of them is giving more. 45-80 is a big span, tend to give more. But it’s the over 60s who are giving the highest??? 35-54 is worth 45% 25-54 = 62% revenue So what – how does your website work with older people? Are they targeted? Do you advertise on the sites they use? Is your own site older-people friendly. Is your marcomms strategy integrating online and offline.
Question – how to make this look ok!?! Older people are significantly more likely to donate more. Men have more of a peak in the >50.
Question – how to make this look ok!?! Older people are significantly more likely to donate more. Men have more of a peak in the >50.
So what – how does your website work with older people? Are they targeted? Do you advertise on the sites they use? Is your own site older-people friendly. Is your marcomms strategy integrating online and offline.
Overwhelming majority of people still respond to emails for online donations. To give you some context – here’s JG’s figures. Most comes from email – looking at the last four weeks, 16% comes from FB. 40% of referrals are direct – email. So you need to think of your audience and the tools they use. There’s been a shift from email to FB, but email still rules as a communication method. 2 years ago, FB was significantly less. Anyone replacing email with FB?
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Last month suggests the opposite - symbiotic relationship between social media and email. September this year – less than one month ago. Think about it – how do you know you’ve got a FB message, or new comment – or a new follower on twitter – it’s by email!
When you drill into the ages, the clearer patterns emerge. None of them are that much of a surprise – but do you plan your comms or segment by this data. If you’re not using FB – are you missing out on a huge opportunity. We’re fascinated by FB, so I wanted to show you some facts that would be of interest. List the top sources to the JG site – Direct 40% (email), FB 16%, Google 15%
Sources from Facebook to JG. Percentage of referrals from FB home page – 60%. Not interrupting you – it’s in your news feed – what you are interested in Profile is 12% Group is 4% Search is 3% Inbox just 2% If you’re not set up for this, you need to be – it isn’t going away. If you want to engage people online, and you’re not on FB, you’re missing a trick. If you are, and you’re not sending messages, posting to your wall, then you may as well not be on there. 1. /home.php 303,103 59.88% 2. /profile.php 62,070 12.26% 3. /group.php 21,949 4.34% 4. /search/ 19,085 3.77% 5. /inbox/ 12,143 2.40% 6. /photo.php 9,080 1.79% 7. /posted.php 8,015 1.58% 8. /event.php 6,374 1.26% /album.php 5,191 1.03% /inbox/readmessage.php 4,852 0.96%
3 rd largest country in world Time spent on Facebook by US consumers was up 700% year on year to April 2009* *Source Nielsen: http://bit.ly/1AJ7ni
Who’s using FB connect – who knows what it is?
Find a charity example too. Not just fundraising – campaigning, can be action, participation, engagement.
Who’s using FB connect – who knows what it is?
Up to the 13 th most popular site in the UK, just overtaken Flickr
Average time on page…
http://blog.nielsen.com/nielsenwire/online_mobile/is-social-media-impacting-how-much-we-email John Smith aged 60 gets the same message, the same ask, the same channel as John Smith aged 30
Introduce the case study and how it links – Colin as an example of a new breed of fundraiser, using socmed tolls and networked fundraising/supporter recruitment theory in practice to reach new supporters. Imagine spending 365 days – a full year – undertaking as many challenges as you can to test yourself to the limit. Maybe not everyone's idea of fun ... but then imagine that across that year, you use those challenges to raise as much money as you can for a very, very good cause. Does that sound better? Add to the mix that you do it in memory of a loved family member, and there aren't many better reasons, are there?
When I launched the 365challenge in August 2008, while I was aware of Facebook, I had rarely used it, and I hadn’t really heard of Twitter. I wanted to use email and the internet as much as possible as I saw this as the way to spread my message. I think somewhere along the way I read, on either/both the CRUK and the JG sites, some tips on using Facebook, so I started to explore this Not having a large group of friends on FB, I saw that I needed to make connections, so started joining groups and sharing thoughts with others who had references things like cancer and CRUK in their writings, and I was able to spread the message slowly this way.
When I launched the 365challenge in August 2008, while I was aware of Facebook, I had rarely used it, and I hadn’t really heard of Twitter. I wanted to use email and the internet as much as possible as I saw this as the way to spread my message. I think somewhere along the way I read, on either/both the CRUK and the JG sites, some tips on using Facebook, so I started to explore this Not having a large group of friends on FB, I saw that I needed to make connections, so started joining groups and sharing thoughts with others who had references things like cancer and CRUK in their writings, and I was able to spread the message slowly this way.
I’ll not claim that this lead to huge donations or a load of people taking the 365challenge (yet), but it allowed me to spread the word and invite people to engage with me online and to pass on the links to their groups of friends on FB too. Ripples spreading outwards, occasionally touching someone whom I’d never have encountered, but who could now share my message or even come on board and want to join me in raising funds for CRUK by taking their own 365challenges … a number of my 365ers fit this profile. And as they have come on board, they’ve created their own FB groups, and so the ripples continue to spread … Twitter was a different matter. Once I did start playing with it, however, firstly following a few celebrities, then searching for key words like cancer or CRUK, I began to see just what a powerful tool this was … http://www.flickr.com/photos/twenty_questions/2808819998
Colin is one in a million – give even the people who wouldn’t think about these things the tools, advice and support they need. Finally, what would have helped me (or maybe got me further along this process sooner than my own efforts did) … maybe more guidance on how FB can be exploited, an explanation of what Twitter is all about and how to use this to connect with like-minded people, guidance on how following someone can give you access to their followers too (okay, they need to follow you back now, but that’ll happen), tips on keeping your message out there – how regular blog updates can be tweeted about so others get to know that you’ve written something new, changing your FB status regularly and using these status updates and tweets to draw people in, teasing them into reading more …
Colin is having a brilliant time. This is user delight – people find running a marathon easy compared to raising money. This is a *good* experience – the kind of thing all websites dream of offering, and you can put people like Colin at the heart of your online strategy and focus on providing the best experiences. I began to follow more people, and as a number of them followed me back, here again I was making connections with like-minded folk, who could spread the word for me on the 365challenge. Looking at who people I was following were following opened more doorways and more connections were made. Twitter was a different matter. Once I did start playing with it, however, firstly following a few celebrities, then searching for key words like cancer or CRUK, I began to see just what a powerful tool this was … Twitter connected me with people who have sponsored me, who have taken the 365challenge on themselves and/or who have promoted the 365challenge on my behalf. These are people who I would NEVER have encountered otherwise, and the connections made will be invaluable both to me and the 365challenge and to CRUK, as this concept is going to grow, partly helped by these enthusiastic strangers, many of whom I now count as supporters and friends, some of whom have gone out of their way to join me in some of my adventures.