The document summarizes a presentation about the Digital Media Services program at the University of Texas at Austin. The program aimed to advance media literacy among students and faculty by providing resources and training. However, the reality fell short of the visionary dream. Lessons learned included that students rely on PCs, forget skills quickly, and procrastinate. The program also became a critical course component and projects need to be carefully scaled and monitored. Moving forward, the program will track usage, provide more online training, and conduct ongoing assessment.

1. NO CHILD (OR FACULTY MEMBER) LEFT BEHIND: Advancing Media Literacy & Preparing Students to be 21st Century Professionals

2. “ A man who carries a cat by the tail learns something he can learn in no other way.” — Mark Twain

3. Presenters Rob Bruce Susanna Herndon Coco Kishi

4. Agenda Introduction The University of Texas at Austin and the Division of Instructional Innovation and Assessment (DIIA) Digital Media Services The Visionary Dream The Practical Reality Lessons learned . . . and confirmed Q & A

5. University of Texas at Austin ~50,000 students 16 colleges and schools 2,700+ teaching faculty 19,000 staff 350-acre main campus

6. D I I A The Division of Instructional Innovation and Assessment (DIIA) was created in 2001 to address evolving teaching, learning, and assessment needs of UT Austin faculty members and students. DIIA is a division under the Dean of Continuing and Innovative Education with the express mission to work with all university colleges, schools, and units to enhance teaching and learning.

7. D I I A Instructional Technology Research and Development Faculty and Graduate Student Instructional Consulting Instructional Assessment and Evaluation

8. Digital Media Services The Visionary Dream Facilities Financial resources Talent Faculty served Students impacted

9. Digital Media Services The Visionary Dream

10. What we desired MIT Stata Center Saltire Centre Glasgow Caldonian University Salt Lake City Public Library

11. What we got

12. DMS Services Training Consulting Facility use Equipment checkout Online resources

13. Services for faculty Course incubation Individual consultation Faculty media workshop Monthly group feedback sessions

14. Services for students From just-in-case to just-in-time training Workshops: audio recording, video recording, video editing, screencasting, creativity, digital storytelling, storyboarding, project management, team building and custom workshops on other tools

15. Services for students Consulting Facility use Digital media lab Audio recording studio Video recording studio Camera kit checkout

16. Staff Resources

17. Program assessment Process and protocol Capacity Faculty readiness Student learning

18. Media project evaluation www.utexas.edu/academic/diia/dms/faculty/assessment/index.php

21. Results Fall 06 - 4 courses/60 students/12+ projects Spring 07 - 17 courses/282 students/333 media projects (141 video projects)

22. Expectations Students are technically savvy Students want to learn media techniques Students will come to evening and weekend workshops OS does not matter iMovie is easy to learn and use Students will manage their time well • Students will want to work at home or other labs

23. Lessons confirmed Students are majority PC users Students forget everything quickly Students want in-class training Students are careless with camera settings Students are new to dealing with large file sizes Students procrastinate despite warnings Students need coaching to work in teams Students like getting hands-on help but . . .

24. Lessons confirmed Services became critical course component Limit student projects to 5 min max Video projects are hard to scale Carefully monitor faculty expectations Not for everybody

25. Survival Tips Dedicated staff Communicate... communicate Rapid response to changes Continual feedback Be flexible Have access to more $$$

26. Next Phase 2007-08 Activity tracking Equipment checkout system Online training & tracking More diverse offerings Cross platform tools Assessment Longitudinal tracking of students

27. Acknowledgments Penn State Studio 204 www.studio204.tlt.psu.edu University of Tennessee Libraries Media Center The Studio www.lib.utk.edu/mediacenter/studio/index.html University of Wisconsin DoIT www.academictech.doit.wisc.edu/ORFI/avs/index.htm

28. Contact DMS Web: http://www.utexas.edu/academic/diia/dms/ Rob Bruce [email_address] Susanna Herndon [email_address] Coco Kishi [email_address]