Presentation on "SOCIAL NETWORKING A BOON OR A BANE" For presentation orders, mail me at sharmaabhishek576@gmail.com

1. SOCIAL NETWORKING
A Boon or a bane
BY- SLIDE_MAKER4U
(ABHISHEK SHARMA)

2. What is Social Networking?
• A social networking service (also social networking site, SNS or social
media) is an online platform that is used by people to build social
networks or social relations with other people who share similar
personal or career interests, activities, backgrounds or real-life
connections. The variety of stand-alone and built-in social networking
services currently available in the online space introduces challenges of
definition; however, there are some common features:
• social networking services are Internet-based applications
• user-generated content (UGC) is the lifeblood of SNS organisms
• users create service-specific profiles for the site or app that are designed and
maintained by the SNS organization and
• social networking services facilitate the development of online social networks
by connecting a user's profile with those of other individuals or groups. Most
social network services are web-based and provide means for users to interact
over the Internet, such as by e-mail and instant messaging and online forums.

3. Why use Social Networking?
To stay in touch with what
friends are doing
To stay up-to-date with news
and current events
To share opinions
•To fill up spare time•To fill up spare time
To find funny or entertaining
content
•To fill up spare time•To fill up spare time
To meet new people
Because friends are
already on them
•To share photos or videos with others•General networking with other people•General networking with other people

4. The Benefits of Social Networking
Ability to connect to other
people all over the world. ...
Easy and instant
communication
Real-time news and
information discovery.
Opportunities for businesses General fun and enjoyment
Opportunities for
businesses.

5. Factors related to Social Networking?
Economic sociology
• The field of sociology focuses almost entirely
on networks of outcomes of social interactions.
More narrowly, economic sociology considers
behavioral interactions of individuals and
groups through social capital and social
"markets". Sociologists, such as Mark
Granovetter, have developed core principles
about the interactions of social structure,
information, ability to punish or reward, and
trust that frequently recur in their analyses of
political, economic and other institutions.
Granovetter examines how social structures
and social networks can affect economic
outcomes like hiring, price, productivity and
innovation and describes sociologists'
contributions to analyzing the impact of social
structure and networks on the economy.

6. Health care
• Analysis of social networks is
increasingly incorporated
into health care analytics, not
only in epidemiological studies
but also in models of patient
communication and
education, disease prevention,
mental health diagnosis and
treatment, and in the study of
health care organizations
and systems.

7. Human ecology
• Human ecology is
an interdisciplinary and transdi
sciplinary study of the
relationship
between humans and
their natural, social, and built
environments. The scientific
philosophy of human ecology
has a diffuse history with
connections
to geography, sociology, psych
ology, anthropology, zoology,
and natural ecology.

8. Literary networks
• In the study of literary systems,
network analysis has been applied
by Anheier, Gerhards and Romo, De
Nooy, and Senekal, to study various
aspects of how literature functions.
The basic premise is that
polysystem theory, which has been
around since the writings of Even-
Zohar, can be integrated with
network theory and the
relationships between different
actors in the literary network, e.g.
writers, critics, publishers, literary
histories, etc., can be mapped
using visualization from SNA.

9. The other side of Social Media- its
disadvantages……..
• The one potential risk of social networking
cited most often is that of hacking.
Incidents of profiles and accounts being
hacked into are commonplace. While this
could be restricted to simply playing a
practical joke on a friend, it sometimes
leads to the more serious misdemeanour
of identity theft. This requires a low level
of technical skill and is referred to as social
engineering. This technique banks upon
the psychological aspect of a ‘friend’
connection; the hacker uses common
interests, background and professional
information (all of which are posted on
profiles) to extract sensitive information,
like passwords and other details from the
targeted individual and use them to create
an alternate identity.

10. • Just using simple data like date of birth, name
and location allows hackers to create fake social
security cards, driver’s licenses and ID cards.
Almost 15 million Americans are victims, either
directly or indirectly, of identity theft.The
surprising part is that even though people are
adequately aware of the risks, only 40% of them
manage their privacy settings (according to a
survey conducted by PCWorld). Thus investing
some time on securing your account against
fraudsters and unknown individuals would prove
to be beneficial in the long run.

11. • Another disadvantage of social
networks is that it can help create
something which does not exist or
may not be as good as it is presented.
For example, if you go to Amazon and
see a product has 100 positive
reviews while the other has only 20,
you are likely to buy the one with
hundred. This is how human
psychology. So if 100 people have
shared a post, you are likely to share
it too while it may actually be a hoax
or plain spam. You must have seen
those ‘click like and see what
happens’ posts on facebook. They get
thousands of likes! The same illusion
is created for personal lives of
people. Just posting happy and party
pictures do not mean one is actually
happy!

12. • While social media can
help people / companies
create good image, it can
also be used to tranish an
image with false claims. A
viral social media post
talking how a product can
cause problems can lead
to huge losses to a firm.
Till the time the company
realises most of the
damage is done.

13. • Another potential hazard of
putting up pictures and videos
on these websites is that they
could be used for defamation.
Reported cases include girls’
photos being photo-shopped
and used in objectionable
places. Also instances where
people use social networking
sites to abuse or defame
anonymously are constantly
reported. A Telegraph report
outlines a case where cyber
bullying was being used by
students to intimidate
teachers and staff.

14. • People recruited in high security
professions like the defence
services, national project
engineers and scientist face an
added disadvantage of hackers
misusing any leaked classified
information. Any unintended slip
of information could have serious
ramifications if it falls into the
wrong hands. Infact people
looking to get close to employees
working in highly confidential
industries use social media to
profile and study them. This is not
a movie or a TV serial story no
more.

15. • All over the world social media
websites are used to get up close
and personal without even
revealing the true identity. There
have been numerous scandals in
which people have gone as far as
marrying each other and then
realizing the truth. These
relationships based on false
information often lead to serious
consequences. There have been
so many cases in developing
countries where people fall in
love over social media website
and end up being cheated
financially, emotionally and
physically.

16. Disadvantage of Social Networking for
professionals and companies
• The social network revolution has left no strata of
our society untouched. Organisations face
issues over lost productivity due to employees
spending their time on social media. For firms
that dole out payments by the hour, each hour of
productivity lost through employees updating
their profiles or adding a ‘Twitpic’, could prove
costly. Most organisations these days do have set
guidelines about the use of social media in the
work place, however their implementation is a
major hassle.

17. • Furthermore, the use of company resources in these activities is
quite substantial. Facebook, Twitter, LinkedIn etc require a large
bandwidth. Also, downloading pictures and videos streamed
through these sites involves additional costs. Viruses and malware
also pose a serious threat to the safety of the IT systems. Numerous
applications available through Facebook are potential sources for
these viruses.Multiple social networks, from Twitter and Google+ to
Orkut and MySpace create an information overload that is difficult
to manage. People juggling between these sites have trouble
processing all the information making the whole exercise
excessively taxing. A 2009 study by three Stanford University
professors on cognitive control concluded that chronic media multi-
taskers are more susceptible to distraction.

18. • Social networking at
workplace can also cause
confidentiality issues. An
angry employee can use
these sites to leak
sensitive information.
Sensitive information may
also be leaked
unintentionally to public
causing financial and
credibility loss for a
company.

19. • Another potential disadvantage of social
networking at workplace is that it can easily be
cause strain between employees. For example
employees of one group may comment about low
level work of another group leading to tensions
between them. Employees can also show dissent
against their bosses or management on a public
forum of social media which tarnishes image of
the company. Immature emplyees can actually
get into "social-media" fight which can spoil
whole environment of a company.

20. • Company’s image may also get compromised if employees post bad
comments about the company. Today prospective employees to
prospective clients everyone is on one or another social media. A
negative image (even if false) can hurt business prospects.
• Social networking websites have, at times, been used for the
purpose of furthering political agendas. This has proved to be
significant disadvantage of social networking at many places.
China’s blocking of Twitter and YouTube a few months before the
20th anniversary of the Tiananmen Square massacre, or the use of
Facebook as a medium for instigating and spreading the message
that led to riots in London, have been questioned. However these
are subjective in nature and could be interpreted in a positive light
as well.