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Investment environment 
International Business
Prepared By 
Manu Melwin Joy 
Assistant Professor 
Ilahia School of Management Studies 
Kerala, India. 
Phone – 9744551114 
Mail – manu_melwinjoy@yahoo.com 
Kindly restrict the use of slides for personal purpose. 
Please seek permission to reproduce the same in public forms and presentations.
Classification of investment environment 
• Narrow and broad. 
• Macro and micro . 
• Hard and soft.
Narrow and broad investment environment 
• Narrow investment 
environment means the 
economic environment, 
including a country's level of 
economic development, 
economic development 
strategy, economic system, 
infrastructure, market 
sophistication, industrial 
structure, foreign exchange 
control and economic price 
stability and so on. 
• Broad investment environment 
includes political, legal, social 
and cultural impact on the 
investment potential of all the 
external factors.
Macro and micro Investment environment 
• Macroeconomic environment 
for investment is the 
environment in the country, 
the factors of which affect the 
sum total of the investment. 
• Microeconomic environment 
for investment is the 
environment in the country 
which works within the 
factors affecting the total 
investment.
Hard and soft investment environment 
• Hard investment environment 
includes external material 
conditions, such as energy 
supply, transportation, 
telecommunications, natural 
resources and social life of 
service facilities. 
• Soft investment environment 
includes a variety of non-material 
form factors, such as 
policies, regulations, 
administrative efficiency, the 
level of government and 
religious belief.
Elements of Investment environment 
Natural resources 
1. Geographic. 
2. Demographic 
3. Climatic. 
Economic Status 
• Level of 
Development. 
• Infrastructure 
conditions. 
• Economic and 
price stability. 
• Economic 
Policy. 
Social and 
cultural status. 
• Language and 
cultural 
traditions. 
• Educational 
status. 
• Social 
psychology. 
• Religious 
beliefs. 
Political and legal 
Status 
• Political 
stability. 
• Government’s 
foreign 
relations. 
• Political system. 
• Legal integrity 
of system.
Natural resources 
• Geographical factors 
• Demographic factors. 
• The climatic factors.
Geographical factors 
Geographical factors, 
including geographical 
location, size, topography, 
mineral resources, water 
resources, forest resources. 
For example, investors ready 
to invest in precision 
instruments industry, we 
must study the host 
country whether the terrain 
conditions affect the degree 
of precision.
Demographic factors 
Population constitute 
one of the conditions 
essential to the market. 
For example, high levels 
of education in densely 
populated areas affect 
demand on the books, 
music and movies which 
are quite different for 
that of rural areas.
Climatic factors 
The climatic factors include 
temperature, sunlight, 
rainfall, storms and 
typhoons. Many different 
aspects of climate factors 
will affect the investment 
industry.
Economic Status 
• Level of economic 
development. 
• Infrastructure conditions. 
• Economic and price 
stability. 
• Economic Policy.
Level of economic development 
A higher level of 
economic development of 
the country means that 
the state-owns large 
market, more 
opportunities and better 
business conditions and 
greater appeal for foreign 
investors will have greater 
appeal.
Infrastructure conditions 
Infrastructure conditions 
include two aspects: First 
one is the industrial 
infrastructure which is 
needed to attract foreign 
investors. This contains 
energy, transportation, 
communication facilities, 
raw materials supply 
system etc.
Economic and price stability 
In this, the factors 
considered are rate of 
sustainable growth, level 
of inflation and size of 
national debt. If the 
economic and price 
stability is not favourable, 
if is very difficult to make 
profit.
Economic Policy 
Trade and tariff policy, 
economic development 
policy and foreign 
exchange policy 
constitute the economic 
policy component.
Political and legal status 
• Political stability 
• The Government's foreign 
relations. 
• Political system 
• legal integrity of the system
Political stability 
This includes the 
government's stability 
and policy continuity. 
Government should have 
the resilience to deal with 
all conflicts, if there is 
instability. The greater a 
country's policy of 
continuity, higher the 
country's political stability 
and the more attractive 
to foreign investors.
The Government's foreign relations 
Government's external 
relations, including 
relations with major 
trading partner’s plays a 
crucial role in investment 
environment.
Political system 
This include the country's 
form of management, 
structure and electoral 
system and citizens 
power to exercise their 
political rights system.
legal integrity of the system 
Health of the legal 
system, mainly referring 
to a sound legal system 
and the implementation 
of codes.
Social and cultural status 
• Language and 
cultural traditions 
• Educational status 
• Social Psychology 
• Religious beliefs
Language and cultural traditions 
Diverse cultural traditions 
caused by the different 
social attitudes, 
consumer habits, living 
standards, ways of 
thinking, etc., will 
produce different levels 
of international 
investment
Educational status 
High levels of education 
ensures that labour force 
is quality bound. This 
results in high production 
efficiency and economic 
benefits which are 
attractive to foreign 
investors.
Social Psychology 
This includes the attitude 
of the matter distribution, 
the general view of 
industry and commerce, 
attitude of superior-subordinate 
relationship 
and the existing inter-relationships, 
national 
psychology and national 
consciousness.
Religious beliefs 
Different religious beliefs 
affects people's values, 
attitudes and consumption 
patterns. For example, from 
the traditional point of view, 
the Christian advocates to 
work, thrift, savings; 
Buddhism and Hinduism 
emphasizes spiritual values, 
degrading material desires; 
Islam forbids eating pork, 
drinking, etc.
Investment environment - International Business - Manu Melwin Joy

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Investment environment - International Business - Manu Melwin Joy

  • 2. Prepared By Manu Melwin Joy Assistant Professor Ilahia School of Management Studies Kerala, India. Phone – 9744551114 Mail – manu_melwinjoy@yahoo.com Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
  • 3. Classification of investment environment • Narrow and broad. • Macro and micro . • Hard and soft.
  • 4. Narrow and broad investment environment • Narrow investment environment means the economic environment, including a country's level of economic development, economic development strategy, economic system, infrastructure, market sophistication, industrial structure, foreign exchange control and economic price stability and so on. • Broad investment environment includes political, legal, social and cultural impact on the investment potential of all the external factors.
  • 5. Macro and micro Investment environment • Macroeconomic environment for investment is the environment in the country, the factors of which affect the sum total of the investment. • Microeconomic environment for investment is the environment in the country which works within the factors affecting the total investment.
  • 6. Hard and soft investment environment • Hard investment environment includes external material conditions, such as energy supply, transportation, telecommunications, natural resources and social life of service facilities. • Soft investment environment includes a variety of non-material form factors, such as policies, regulations, administrative efficiency, the level of government and religious belief.
  • 7. Elements of Investment environment Natural resources 1. Geographic. 2. Demographic 3. Climatic. Economic Status • Level of Development. • Infrastructure conditions. • Economic and price stability. • Economic Policy. Social and cultural status. • Language and cultural traditions. • Educational status. • Social psychology. • Religious beliefs. Political and legal Status • Political stability. • Government’s foreign relations. • Political system. • Legal integrity of system.
  • 8. Natural resources • Geographical factors • Demographic factors. • The climatic factors.
  • 9. Geographical factors Geographical factors, including geographical location, size, topography, mineral resources, water resources, forest resources. For example, investors ready to invest in precision instruments industry, we must study the host country whether the terrain conditions affect the degree of precision.
  • 10. Demographic factors Population constitute one of the conditions essential to the market. For example, high levels of education in densely populated areas affect demand on the books, music and movies which are quite different for that of rural areas.
  • 11. Climatic factors The climatic factors include temperature, sunlight, rainfall, storms and typhoons. Many different aspects of climate factors will affect the investment industry.
  • 12. Economic Status • Level of economic development. • Infrastructure conditions. • Economic and price stability. • Economic Policy.
  • 13. Level of economic development A higher level of economic development of the country means that the state-owns large market, more opportunities and better business conditions and greater appeal for foreign investors will have greater appeal.
  • 14. Infrastructure conditions Infrastructure conditions include two aspects: First one is the industrial infrastructure which is needed to attract foreign investors. This contains energy, transportation, communication facilities, raw materials supply system etc.
  • 15. Economic and price stability In this, the factors considered are rate of sustainable growth, level of inflation and size of national debt. If the economic and price stability is not favourable, if is very difficult to make profit.
  • 16. Economic Policy Trade and tariff policy, economic development policy and foreign exchange policy constitute the economic policy component.
  • 17. Political and legal status • Political stability • The Government's foreign relations. • Political system • legal integrity of the system
  • 18. Political stability This includes the government's stability and policy continuity. Government should have the resilience to deal with all conflicts, if there is instability. The greater a country's policy of continuity, higher the country's political stability and the more attractive to foreign investors.
  • 19. The Government's foreign relations Government's external relations, including relations with major trading partner’s plays a crucial role in investment environment.
  • 20. Political system This include the country's form of management, structure and electoral system and citizens power to exercise their political rights system.
  • 21. legal integrity of the system Health of the legal system, mainly referring to a sound legal system and the implementation of codes.
  • 22. Social and cultural status • Language and cultural traditions • Educational status • Social Psychology • Religious beliefs
  • 23. Language and cultural traditions Diverse cultural traditions caused by the different social attitudes, consumer habits, living standards, ways of thinking, etc., will produce different levels of international investment
  • 24. Educational status High levels of education ensures that labour force is quality bound. This results in high production efficiency and economic benefits which are attractive to foreign investors.
  • 25. Social Psychology This includes the attitude of the matter distribution, the general view of industry and commerce, attitude of superior-subordinate relationship and the existing inter-relationships, national psychology and national consciousness.
  • 26. Religious beliefs Different religious beliefs affects people's values, attitudes and consumption patterns. For example, from the traditional point of view, the Christian advocates to work, thrift, savings; Buddhism and Hinduism emphasizes spiritual values, degrading material desires; Islam forbids eating pork, drinking, etc.