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External Environment
Types of Environment ?
Types of Environment ?
• Internal Environment
• External Environment
External Enviornment
• Factors outside-the organisation which provide opportunities or pose
threats to the organisation.
• Factors that can impact the ability of a business or investment to
achieve its strategic goals and objectives.
• Uncontrollable Factors
Macro Enviornment (PESTLE)
• Refers to the external factors which affects company and its business
and there is no control of compnay on these factors.
• Types of Factors
⚬ Economic
⚬ Non Economic
■ Political
■ Demographic
■ Socio Cultural
■ Technological
■ Natural
Macro Environment
• Economic -
• The Economic Environment constitutes of economic conditions,
economic policies and the economic system that is important to
external factors of business
• Economic environment refers to the nature and direction of the
economy within which business organisation are to operate.
Macro Environment
• Non Economic
• Political and Legal Forces
• Refers to the Political government and legal environment. It has
close relationship with the system and economic policy.
• This refers to set of laws, regulations, which influence the businness
organisations and thier operations.
Macro Environment
• Non Economic
• Demographics Forces
• Demography Refers to study of the population. Demographic factors
are as below.
⚬ Size of Population
⚬ Growth Rate
⚬ Family Size
⚬ Educational Level
⚬ Age Composition
⚬ Gender Composition
Macro Environment
• Non Economic
• Social Cultural Forces
• Socio Cultural Environment is an important factor that should be
analysed while formulating compnay business strategies.
• These includes peoples attitude to work and wealth, ethical issues,
role of family, marriage, religion and education and the social
responsibilities of business.
Macro Environment
• Non Economic
• Technological Forces
• Technological Forces or factors could be said to be the most
pervasive in the environment. Technology refers to the application of
knowledge base which science provides. It is a well established fact
that information and communication technology has revolutionized
business operations
Macro Environment
• Non Economic
• Natural Forces
• The natural environment includes geographical and ecological factors
that influence the business operations. These factors include the
availability of natural resources, weather and climatic condition,
location aspect etc.
Pestele Analysis
• This is framework used to analyse the external environment analysis.
the process entails learning about various external factors which
affect the organisation.
⚬ Political
⚬ Economic
⚬ Social
⚬ Technological
⚬ Legal
⚬ Enviornmental
What is an External Environment ?
What is an External Environment ?
What is an External Environment ?
What is an External Environment ?
What is an External Environment ?
What is an External Environment ?
What is an External Environment ?
What is an External Environment ?
What is an External Environment ?
What is an External Environment ?
What is an External Environment ?
What is an External Environment ?
What is an External Environment ?
What is an External Environment ?
What is an External Environment ?

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What is an External Environment ?

  • 3. Types of Environment ? • Internal Environment • External Environment
  • 4. External Enviornment • Factors outside-the organisation which provide opportunities or pose threats to the organisation. • Factors that can impact the ability of a business or investment to achieve its strategic goals and objectives. • Uncontrollable Factors
  • 5. Macro Enviornment (PESTLE) • Refers to the external factors which affects company and its business and there is no control of compnay on these factors. • Types of Factors ⚬ Economic ⚬ Non Economic ■ Political ■ Demographic ■ Socio Cultural ■ Technological ■ Natural
  • 6. Macro Environment • Economic - • The Economic Environment constitutes of economic conditions, economic policies and the economic system that is important to external factors of business • Economic environment refers to the nature and direction of the economy within which business organisation are to operate.
  • 7. Macro Environment • Non Economic • Political and Legal Forces • Refers to the Political government and legal environment. It has close relationship with the system and economic policy. • This refers to set of laws, regulations, which influence the businness organisations and thier operations.
  • 8. Macro Environment • Non Economic • Demographics Forces • Demography Refers to study of the population. Demographic factors are as below. ⚬ Size of Population ⚬ Growth Rate ⚬ Family Size ⚬ Educational Level ⚬ Age Composition ⚬ Gender Composition
  • 9. Macro Environment • Non Economic • Social Cultural Forces • Socio Cultural Environment is an important factor that should be analysed while formulating compnay business strategies. • These includes peoples attitude to work and wealth, ethical issues, role of family, marriage, religion and education and the social responsibilities of business.
  • 10. Macro Environment • Non Economic • Technological Forces • Technological Forces or factors could be said to be the most pervasive in the environment. Technology refers to the application of knowledge base which science provides. It is a well established fact that information and communication technology has revolutionized business operations
  • 11. Macro Environment • Non Economic • Natural Forces • The natural environment includes geographical and ecological factors that influence the business operations. These factors include the availability of natural resources, weather and climatic condition, location aspect etc.
  • 12. Pestele Analysis • This is framework used to analyse the external environment analysis. the process entails learning about various external factors which affect the organisation. ⚬ Political ⚬ Economic ⚬ Social ⚬ Technological ⚬ Legal ⚬ Enviornmental