This document summarizes a group project run by 5 students to raise funds for a local charity through a fruit stall on campus. It discusses the objectives, products sold, pricing, competition, strategies, and sponsors. The group's stall sold fresh fruits, grapes with toppings, and drinks. Pricing aimed to earn a 200-400% profit margin. Their main competitors sold ice cream and pasta. Strategies included promoting products outside the stall and targeting different customer groups. Sponsors provided cash donations which the group exchanged for fruit products to compensate for their support. The group met their objective of raising over $2500 for the Ebenezer Home charity.

1. INTRODUCTION TO BUSINESS
[BUS30104]
Final Project: Charity Drive Event
GROUP MEMBERS
Kiu Ngin Pern (0322084)
Hong Shi Lik (0322081)
Brian Koh Jun Yan (0322002)
Lee Zhi Ang (0322061)
Le Jia Ling (0322532)

2. Brand
“Fruits Ice-Cream”
Executive Summary
Based on our experience from the start of our fund raise till the end we have noticed
some key areas that we didn’t notice before. When selling fruits, it isn’t as easy as
one might think because of the fact that the fruit spoils, especially the banana a
period of three days is the maximum before it can be sellable, also if we were to
repeat this project again we would include an ice-cream maker as during the
afternoons a lot of people would buy it. Combined this with our hottest selling item
the watermelon it would be far easier for us next time to achieve our financial target.
Also the division of labour is also important as in a group not everyone thinks and
behaves in the same way, me being the leader I had to decide on which role would
be suite each member of my team and looking back I would say we were all rather
efficient at carrying out our tasks. Teamwork is key after all and this project was
done more smoothly because of this.

3. Objectives
Our Stall named Fruit Ice-cream. I would like to say that we had learnt a lot from this
business final project and we know how to manage staffs and know that if you want
to start a business you must have the correct time place and products in order to
make your business successful.
The Reasons
The Charity Organization that we chose for this project is Ebenezer Home which is
located in No.43, Jalan Telok Jambu 10, Taman Iswara, Seksyen 25, 40400 Shah
Alam, Selangor. And the reason why we support this organization is because they
are Indian and they have many elders and young ones in the place. By the way most
of the people in Malaysia would have ignored them because they are either racist or
afraid of them. That’s why we are supporting them when nobody noticed them.
Objectives accomplished
And in this project we have successfully accomplish our objectives which are
reaching the target amount that we set before we start our business, RM2.5k. And
we donated all for the charity organization with the entire amount that we had earned
from this charity drive. And we had sold more than the target amount of fruits that we
set for ourselves in the beginning. So that we have accomplish the objective in the
project’s brief which is the target amount, we had earn more than RM2.5k in these 4
days. And we are like sold out every fruits every day.
TARGET MARKET
Due to the fact that our business was located in Taylor’s University Lakeside
Campus, our target market was fundamentally divided into two groups: students,
which holds the higher percentage, and lecturer or staffs, which holds a smaller
percentage in our location.
Based on the analysis we made, we observed that most customers would spend
their money on soft drinks rather on fruits. We also found that customer prefer
cheaper drinks as most of the drinks found in campus are quite expensive. A plastic
cup like soft drinks is also a hot selling product as it easier to bring around the
campus.
Besides, based on the soft drinks sold in commercial block, we found that the
highest price could go up to RM 6, which could actually afford at least 3 soft drinks in
our stall. We try to keep selling the price below 3 except for the fruits, which has high
cost price, so that customer could have a variety of choices by using the same
amount of RM 6.

4. COMPETITION ANALYSIS
The 2 main competitors during the charity drive are located left hand side (Hassan’s
group) and also the one on right hand side (Cham’s group).
Comparative Information Hassan’s Group Cham’s Group
Products Ice-cream, Floats Pasta Shaker, Fruit
Strengths They have good
communication skills to
promote their products
and good advertisement
which they design their
poster in simple way
which attract students.
The food they are selling
what are people usually
eat in breakfast. They
have attractive posters
and boards that attract
people go their stall.
Vulnerabilities Their products have a
relatively high selling
price which stop people
from buying, unless they
are craving
They sell goods are
easily perishable.

5. Product and Packaging
Products
For our group, we decide to sell fresh fruits as our main products after we discussed
in our meeting. We also selling drinks likes Coca-Cola, Sarsi and A&W. But selling
fruits is not that special also so we decide to add some topping on the fruits instead
of just sell it normally. For example, we add some chocolate topping and some
colourful candy topping on the grapes that we had already put on the sate stick.
Each sate stick had 5 grapes.
Features and benefits
The products that we sell is fresh fruits which consists of watermelon, grapes,
banana, pear and kiwi. The benefits of fruits are naturally low in fat, sodium, and
calories. None have cholesterol. Fruits are sources of many essential nutrients that
are under consumed, including potassium, dietary fibre, vitamin C, and folate (folic
acid). Vitamin C is important for growth and repair of all body tissues, helps
heal cuts and wounds, and keeps teeth and gums healthy.
Packaging
Our product are being pack inside a plastic container which is the watermelon. The
reason why we pack it inside the container is because we want to keep it away from
fly so that the costumer would not think that the fruits we sell are not hygienic. Also, it
is easier for us to keep it inside the ices box to keep it cold and fresh. For the grapes,
we use small paper cup to fill it. Lastly, for the drinks, we use normal transparent
plastic cup to fill it with the soft drinks that we bought.
By using plastic container to pack the watermelon that we sell, it would catch the
attention from the costumers. It is because watermelon is red in colour itself so by
using plastic container it make the red colour very obvious and costumers can see
how fresh are our watermelon. This is how it attract the costumers. Using paper cup
to pack the grapes are also easy to attract the customer because after they buy it
they can eat the grapes easily by using satay stick. For the drinks, it would be easier
to attract customer because the drinks was pack inside transparent plastic cup and it
can be easily spotted by them.

6. PRICING
Pricing
We went and purchased all the materials and fruits needed to set up our business
therefor we had kept close attention to our spending and have come up with the
following pricings according to an estimate 200-400% profit upon initial deductions
from cost of making each material.
Item Selling Price Per Unit. Cost Price Per Unit.
Watermelon RM5 RM1
Bananas RM2 RM0
Grapes RM5 RM0.7
Soft-drinks RM2 RM0.3
Choc-Grapes RM3 RM1.1
Justification for our Pricing
Because the products we are selling are fruits, this already sets our target market
into the consumer customer base (our product can be seen as more of food item).
Basically our stall guarantees daily freshness as we restock on our supplier of fruit
on a daily basis, this we can prove from the receipts kept from our transactions with
our suppliers.
Such as
- Our fruits are freshly cut and packaged in the morning daily therefor customer
would have more
satisfaction and would be more willing to purchase out products because of this.
-Our stall is the only ones selling fresh fruits though the duration of our business sell,
therefor this gives is a monopoly in the market giving us an opportunity to bump up
our selling price.
-Our soft-drinks we also have a firm monopoly in the market as especially during the
hot afternoons, we found ourselves even selling to our fellow business rivals as we
were the only ones selling iced beverages at the time.
Strategies of Selling
Initially we took a more pro-active approach to selling our products and that was we
had two our members stand outside the stalls and try to engage and attract the
customers walking by to buy our goods. This worked as slowly more and more
customers were beginning to buy our products.
We noticed a couple of variables
1) The watermelon was the hottest selling item, it is also the cheapest fruits offered
from our supplier therefor after the first selling day we pushed watermelons instead
of the other fruits instead for the remaining days.

7. 2) On the second day I had three people myself because I was a resident in the
University Hostel, and Edge and Shi Lik separate from the main stall. The reasons
for this was that we wanted to target other customers that would not have the chance
to pass by our stall, such as office workers in their tea break, students in corridors
and classrooms etc. etc..
3) During the hot afternoons, a lot of customers would buy cold items such as our
cold soft-drinks and our competitors ice-creams. Thus we made sure that we had a
huge supply of cups, variety of soft-drinks and plenty of ice.

8. SPONSORS
For our group sponsors, we specifically targeted close relatives and friends and
approached them individually to ask them for financial support. A few of our group
members already come from a relatively high financial background and nearly all
were willing to donate for our cause and that is towards the Ebenezer Home.
The form of most donations came largely in the form of cash. The problem came
about that since we were not associated with the Ebenezer Home directly and were
only given permission to donate our profits from our fundraiser to their establishment
we had to give them some form of compensation for their generous donations
instead with a few packages of our products from our fundraiser fruit sale.
Below is the list of our sponsors and the specific amounts they donated and what
products did we exchange in return.
*As a disclaimer some of the items that were sold may not be found being sold
during our fundraiser during the 1st December 2015 to 2nd December 2015. This is
due to a limited time offer and we were doing a prototype test run therefor there was
a significant lack of supply and time of preparations, specifically the Custom
Artworks.
Name Amount Item sold Date
Mr. David Lee RM50 Custom Art #1 21/11/2015
Mrs Linda RM50 Mix Fruit Bowl 2 21/11/2015
Mr. Andrew Fakhir RM200 Custom Art #2 23/11/2015
Mrs Francis Tan RM10 Watermelon 2 Box 24/11/2015
Mr. Edward Fong RM4 2 Grape Sticks 24/11/2015
Mr. Daniel Edrice RM4 2 Choco Grapes 24/11/2015
Mrs Sally Tan RM10 Watermelon 2 Box 26/11/2015
Ching Family
House
RM500 Custom Art #3 28/11/2015
Mrs Kung Lai Chi RM20 Watermelon 4 Box 28/11/2015
Mr. Johnathan Sim RM150 Custom Art #4 28/11/2015
Mrs Liew Jiek RM150 Custom Art #5 28/11/2015

9. DISTRIBUTION
FRUITS AND SODA DRINKS
TAYLOR’S LAKESIDE CAMPUS DISTRIBUTION ON 1st Dec 2015:
- 2kg of grapes, 5kg of watermelon, 9 kg of banana and 5 bottles of soda drinks are
being ordered on 30st Nov 2015.
- Soda Drinks are delivered by groupmates, Lee Zhi Ang by car, transporting the
goods from Suria Mas to Taylor’s Lakeside Campus.
- On 30st Nov 2015, 2kg of grapes, 5kg of watermelon and 9kgof banana are
collected at 5:00pm and delivered to Taylor’s Lakeside Campus.
- We sold the items on booth during the charity drive.
TAYLOR’S LAKESIDE CAMPUS DISTRIBUTION ON 2st Dec 2015:
- Grapes, watermelon and banana are sold in the booth.
- Soda drinks are mostly contributed by other members from other stall.
- Boxes of watermelon and banana are sold out around 2:00pm
- 22kg of watermelon and 8kg of banana are ordered from Kung Fu Restaurant
around 3:00pm
TAYLOR’S LAKESIDE CAMPUS DISTRIBUTION ON 3ST DEC 2015:
- The rest of the grapes and soda drinks were brought to be sold.
- The new boxes of watermelon and banana are ready to be sold.
- We sold 10 boxes of watermelon and one bunch of banana at the stall and by on
foot.
- The rest of the grapes were sold at the stall as well as soda drinks.
TAYLOR’S LAKESIDE CAMPUS DISTRIBUTION ON 4ST DEC 2015
- Most of the watermelon and banana were sold out.
- During the peak selling hour, the soda drinks has become more popular and selling
fast.
- We split into two teams to sell the remaining grapes at the stall as well as the whole
campus by foot. 15 cups of grapes are sold on 4st Dec 2015.

10. Green Measures
Products that our group chosen was fresh fruits, it was made in an environmentally
friendly manner. That it is environmentally friendly which do not harm the
environment when they are made or when you use them.
The Product Packaging was not environmental friendly. This is because the
packaging we used was plastic container which cannot be naturally decompose.
Also, we prepared a rubbish plastic bag to keep the product’s wastes and the
packaging of the products after the costumers had finished their fruits. Later, we will
throw the rubbish into the nearby recycle rubbish bin so that it can be recycled.
All of our fruits are all pre-washed before we sell it, so the costumer no need to wash
it again. This is how we save the water during the event. We save electricity by
keeping all our fruits inside the ices box so we no need to waste electricity on the
refrigerator. Lastly, we did not provide costumer plastic bag to wrap the fruits they
buy from us so that it will be more environmentally friendly.

11. Human Resource Planning
Kiu Ngin Pern Walking Salesman
- walking around the campus and
sell fruits to the students
Hong Shi Lik Cashier
- in charge of keeping track of the
sales amount of the costumers
Brian Koh Bartender Seller
- in charge of making drinks for the
costumers
Lee Zhi Ang Promoter
- promote in front of the booth
Jia Ling Helper
- helping around and see who need
helps

12. Evaluation of Results
Profit and Loss Report
As you can see from the income statement prepared above., we have gained over a
200% profit margin overall when comparing the cost price per unit sold and the
revenue gained after the reduction of the cost price. We see that we have met our
financial target and even exceeded it by a considerable margin as a whole. The
overall business plan so far can be evaluated as a successful venture based on the
amount of profits earned.
The right things that we done was the role being given to all the group members was
perfect that we were all rather efficient at carrying out our tasks. Teamwork is key
after all and this project was done more smoothly because of this.The things that we
do wrong was when selling fruits, it isn’t as easy as one might think because of the
fact that the fruit spoils, especially the banana a period of three days is the maximum
before it can be sellable.
If we were to repeat this project again we would include an ice-cream maker as
during the afternoons a lot of people would buy it. Combined this with our hottest
selling item the watermelon it would be far easier for us next time to achieve our
financial target.

13. Income Statement Charity Fundraise For Ebenezer Home
Revenue Amount
Sales RM1,536.00
Cost Of Goods Sold RM278.70
Gross Profits RM1,257.30
Donation Box Collections RM102.00
Sponsorship (Friends and Family) RM1,148.00
Rounded Total Gross Profit RM2,508
Item Watermelon Banana Grapes Choc-
Grapes
Soft-drinks
Selling
Price
RM5 RM2 RM5 RM3 RM2
Units 102 boxes 61 pieces 84 cups 78 sticks 125 cups
Unit Cost RM0.7 0 RM1 RM1.1 RM0.3
Cost total. RM71.4 0 RM84 RM37.5 RM148.2
Gross Profit RM438.6 RM122 RM336 RM148.2 RM212.5
Expenses Quantity Pricing RM
Toothpick 1 box 2
Basket 1 4
Paper cup 4 rolls 6
Plastic Container 200 bottles 12
Satay Stick 2 pack 4
Plastic Forks 1 pack 3
Choc Syrup 1 bottle 5

14. Facebook Page
https://www.facebook.com/fruitsicecreamFIC/

15. APPENDIX
Charity Drive Event

16. Resit of the fruits we bought

18. Picturesof ArtworksSoldListedChronologically
CustomArt #1 CustomArt #2 CustomArt #3
#1) DavidLee wantedananime #2) Mr Andrew hadan ideaof a #3) The ChingFamily
styledportraitof a boy inthe surreal flowerlike portrait a youngcouple starting
rain piece full of brightcolors upwere happyto buyit
CustomArt#4 CustomArt #5
#4 Mr Sima floristandclose #5 Liew Jiekwhoisa degree studentinlaw
familyfriendwasdelightedat wanteda piece thatwouldreflectthe dailyeducational
my interpretationof the artof stressshe goesthrougheveryday.
flowers.

19. A visit to Ebenezer Home

20. Donate money to Ebenezer Home
Resit we got from Ebenezer Home

21. References
http://www.choosemyplate.gov/fruits-nutrients-health