- The document describes a charity drive organized by students to raise money for World Vision by selling food products. - The group sold muffins, chicken floss tarts, and longan puddings. Muffins were their primary product. Packaging highlighted the food and was transparent. - Pricing was set higher than costs to maximize profits for charity. Promotional strategies included free samples and face-to-face conversations, which drove many sales. The group was able to raise RM2500 for World Vision.

1. Schani Daniel Bharat
Teoh Sze Ming
Nge Jia Chen
Tan Yincy
Simpson Chin
SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
Foundation of Natural Build Environment (FNBE)
Introduction to Business [BUS30104]
Submission date – 28th November 2014

2. B. Objectives
a) For this particular charity drive we have decided to donate our earning to the ‘World
Vision’ organization. We have chosen this particular organization, because poverty has been
one of the longest problems that the world has faced. We felt as though it would be the
most appropriate cause to support as everyday we see how much food is wasted, by our
selves and the ones around us.
b) Our aim and target to donate towards the organization was RM 2500, which would mean
almost 90% of target sales had to be met, before even thinking about achieving that target.
c) http://youtu.be/yV2eBGqv0MM
C. Target Market
a) The Malaysian community consists of mainly 3 different races, Chinese, Indian & Malay.
Amongst these races the cultural differences are in ample amounts, in terms of religion and
way of lives. Furthermore majority of the students in Taylors are of Chinese origins
(Buddhists and Christians), followed by Malays (Islam) and then Indians (Christians and
Hindus). Assuming that even though various nationalities of students attend Taylors a
generalized assumption can be made, that most of the student that study at Taylors
University are of a middle or upper stage of the socio economic scale. Thus would be
financially stable to afford the products that would be sold. Majority of Malaysians enjoy
eating, the diversity and availability in the various types of food sources that solidify the
consensus that eating is the number one infatuation that all Malaysians share.
Due to the different cultural backgrounds and exposure, this would then mean, the type of
products being sold would not only need to satisfy their common needs, but also connect to
them in a particular sense as well. However, having students, as primary targets would
imply that they would be more open and less reluctant to more westernize products.
b) Cheap is the word that stands out when thinking about the masses in Malaysia, this is
probably the most common stereotype that is evident amongst the peoples? Anything that
is cheap is right, no two ways about it. The demand and supply that comes of the lesser
option is generally most popular. Other than the obvious needs and wants that are of basic
clarity. The demand for products that possess a great quality is also a massive subjectivity
amongst the Malaysians.
c) Spending power is specific to the area we are planning to sell at, in this instance the
prescribed area would be Taylors University. Based on this evaluation and the observation
of the functions of the commercial block, we noticed that students are willing to spend a
minimum average of thirty-five ringgit, a day. Based on the pricing of the various restaurants

3. around the campus, we deducted that out of all the restaurants; the ‘Mamak’ would be the
most cheapest, it’s a fall back restaurant when students or lecturers are tight or low on cash.
Furthermore the lecturers at Taylors can be seen, as top of the spending chain, due to the
status of possessing a job, hence would demean the greater and less stressful availability of
spending power.
D. Competition analysis
Two main competitors would be the businesses that are actually selling products or
distributing services that are totally different as compared to our products. The stall next to
us were sponsored massively, as they possessed a Coco Cola machine as well an ice cream
dispenser. This would already prove to be super useful resources in the long term. As the
amount of profit they made and the customers they would attract would be of a wider base,
due the humid/ hot climate that Malaysia possesses, it would mean, people would
automatically seek, a cold beverage or a cold dessert to sooth their warm conditions.
The other group, that proved to be a ‘threat’ would be the group that was offering other
services that neither of the other groups possessed, the availability of ‘henna’ a form of non
permanent tattooing that is greatly popular amongst teenagers. This would mean, that their
target market would be more specific to girls, and shockingly a large number of boys now
too, as they’re more willing to try new things.
However I felt like due to the fact that both booth had more resources and different
services compared to us, it also meant that, no other groups actually sold what we did,
which were chicken floss tarts, longan pudding, unique muffins and chocolate chip cookies.
Their weaknesses were probably how they weren’t really able to handle large number of
customers due to inexperienced student working at their booths.
E. Product & Packaging
For the products of our charity drive, we decided to sell tarts, muffins and puddings. We
initially thought of selling more items such as marshmallow dips and drinks but we cut them
down to 3 items in the end that we think would be easier and could get more respond from
the customers.

4. Products
Item 01 | the muffins would be our main item sponsored by Bake & Brew café from Penang.
A total of 129 muffins were sponsored, consisting different flavours such as red velvet,
chocolate chips, green tea, blueberry, molten chocolate and poppy seed. We think that the
muffin would get a huge respond as who doesn’t like something sweet and easy to grab on
the go? And indeed it turned out to be a popular item at our stall. It received a pretty good
respond from the customers, each praising the flavour and the sweetness that is perfect to
the point.
Packaging | As for the packaging of the muffins, they were individually packed. The
packaging would attract customers as it was being placed in a transparent small packaging

5. bag, which shows those yummy looking muffins. The muffins fit the bags perfectly, which
give an illusion that the sizes are quite huge. It also looks clean and decent from our stall.
Item 02 | the chicken floss tarts is our second item. One of our group mates, Simpson Chin
purchase stocks from his aunty with the original price. It is basically a tart with chicken floss
fillings. We think that customers would like it because they are quite special; very few
people had tried it before. It also has a unique look. It would definitely spark up passer-by’s
interest.
Packaging | There were also two kinds of packaging for the tarts. For those that are going to
be sold separately, we packed 4 tarts in a bag. It was packed in a transparent packaging bag
like how the muffins were packed. As for the second packaging, the tarts were packed in a
bottle. The bottled packaging’s are for customers whom are interested to buy the tarts in a
huge and cheaper amount. The packaging would attract customers because they were
transparent and showcased the unique and appealing appearance of the tarts. Potential
customers would be curious about it and have a look when they are passing by our stall.

6. Item 03 | the third item, homemade puddings sponsored by our fellow group mate, Jason
Nge. The puddings are longan flavoured, with canned longan flesh in each one of them. We
think that customers would like it, as it was chilled and lightly packed, absolutely suitable on
warm weathered days. It received quite a lot of good feedbacks and were quite popular as it
was served chilled which cooled down people’s thirst.
Packaging | the puddings were packed in a really simple packaging with no ornaments to
bring out that homemade character. The packaging was a transparent small container so
that customers could see what it contains. Although it is not fancy looking but it promoted a
more organic look.
YOUTUBE VIDEO LINK:
http://youtu.be/KR4hWBNGygY
https://www.youtube.com/watch?v=mtTKj12rXUU

7. F. Pricing
As for the pricing of our items,
Pudding Muffin Chicken Floss Cookies Chocolate Chip Cookies
S. Price RM3.50 RM4.00 RM6.00 RM6.00
Units 142 180 295 55
Rev RM497.00 RM720.00 RM1,770.00 RM330.00
Pudding Muffin Chicken Floss Cookies
Chocolate Chip
Cookies
C. Price RM0.25 RM2.90 RM4.75 RM1.80
Units 142 180 295 55
Rev RM35.50 RM522.00 RM1,401.25 RM99.00
Our products are quite popular, as the muffins are delicious and worthy of its price; the tarts
are unique and fresh to the customers as they rarely see anything like it before; and the
puddings are chilly and yummy; which allowed us to set the pricing higher than the unit cost
price. We set our pricing for all of the products fairly and in an acceptable range, so that
customers would not feel being cheated on.
We also came out with some strategies in advance in case we have difficulty selling our
products.
 Sell our products outside of campus to working adults whom have the spending
ability to buy them
 Walk around campus or offices and approach potential customers instead of sitting
around the stall.
G. Promotion
a) Change for change. By sparing your change into the donation box, you can change
somebody else’s life.
b) Our 2 main tools for promoting our products are giving free samples of our products, and
also face-to-face conversation. Firstly, we gave free samples of both our cookies by crushing
them into smaller pieces and leave it there on the table for the customers to try. This
approach showed us decent results as most of the customers who tried the samples bought
our products. However, we do have some other customers who just tried free cookies and
walked away.

8. Secondly, we did face to face conversations. This approach showed us great results as most
of the customers do not know what products we were selling. By conversing with the
lecturers, the students and some of our friends, they got to know what we were actually
selling and adding on by letting them try our samples, they bought our products almost
instantaneously.
Other than these two, we did posters as well. However, it was not as effective as not really a
lot of people were paying attention to the boards behind us.
c) We have chosen the two main strategies because we thought that it would be easier if we
just communicate with our customers instead of letting them discover us by themselves. We
have to be bold and not be afraid of rejection in order for the two strategies to work. By
approaching them and conversing with them, it made them feel that we are very sincere in
selling our products. Then, by letting the customers try our products, it helped assuring the
quality of our product, and hence customers are more willing to spend on our products.
H. Sponsors
a) For sponsorship wise, we approached our relatives first, and then we tried to find
sponsorship from several big corporate like for example The Great Eastern and
Permasteelisa.
b) Our relatives were very enthusiastic in donating some amount of money. We targeted
them because we know them personally and the chances of them donating are higher than
other business groups. Then, we targeted the 2 big corporate because some of our relatives
are working inside and so we tried our luck.
c) Jason’s mother sponsored all the puddings; also his relatives sponsored a total of RM650.
Yincy’s mother sponsored a total of RM100 for the decorations and another RM300 for the
tarts. Then, Schani and his mother sponsored the chocolate chip cookies and also another
RM300 for the tarts. Simpson’s uncle sponsored RM300 for the tarts. And lastly, Sze Ming’s
father sponsored all the muffins that we sold, including the transportation fees. All
monetary sponsorships were done in the form of cash.
d) We have to send our official sponsorship letter with the Taylor’s letterhead to the two
corporate. They agreed to sponsor quite a large sum of money for our group, however the
whole process would take about 3 to 4 months time, and we do have the privilege of time.
Unfortunately, we have to abort both sponsorships. Then, for our relatives wise, some of us
talk to them through phone calls, and some of us asked for sponsorship in face-to-face
conversation.
K. Human Resource Planning

9. For our group, Jason was voted the project manager, Schani was the accountant, Yincy was
in-charge of the advertising, Simpson and Sze Ming were given the roles of Sales and
Marketing supervisors respectively. However, all of us helped in promoting and selling our
products. Jason did a good job of organising us as a team, by teaching us what to do so that
we can sell off our products quickly. Also, with the tips given by Mr.Jo, our sales increased in
a faster rate. We distributed our jobs equally, so when for example Simpson and Schani
were selling the products in the office, the other 3 will be looking after the booth and vice
versa.
I. Distribution
a) We used a vehicle (car) that was possessed by one of the group mates to drive from the
suppliers around Klang Valley and to transport it back to campus. This was highly efficient
and productive. There was no lag time and we always opened out stall in advance.
b) During instance of bulk selling, we encountered customers that dwell in KL, and then we
had to transport the mass order of chicken floss there. We did this on time and in sync with
our stall opening and closing timing. Furthermore we took turns doing different tasks at the
booth this made do the diverse tasks easier.
c) An average number of customers were actually approached and during peak hours, all
members were at the booth to deal with the large number of people. However during less
stressful hours, we were able to walk around to the staff rooms, lecture halls as well as the
commercial block to sell ours products.
d) A method used by our booth, was through promotion using close friends, as well the
social media such as whatsapp, this was our means of communication with any of the
customers that wished to order from us or inquire about when our booth would be open
next, etc.

10. J. Green measures
The products that we had chosen as following:
A) Longan Pudding: We totally made it by our own so it considers as an environmentally
product so it didn’t gives any effects to our environment.
B) Chocolate chip cookies: The ingredients that we bought in making the cookies were
Hershey chocolate chip that made by their own specific factories. So it considers as
un-environmentally product so we reuse and recycle the empty bottles to reduce its
hazardous effects.
C) Muffin: Muffin was the main product that we sold for the charity drive that
sponsored by the Bake and Brew Cafe. As it made by machines that release smokes
to the environment so it considers as un-environmentally product. We had recycle
the packaging box for the environmentally purpose.
D) Chicken Floss Tart: Is homemade by Simpson’s aunt so it consider as an
environmentally product
B) Packaging:
A) Longan Pudding: The packaging of the Longan Pudding was made by the plastic,
which can be reused and recycled.
B) Chocolate chip cookies: The packaging of the chocolate chip cookies was the plastic,
which can be reused and recycled.
C) Muffin: The packaging of the muffin was made by the plastic, which can be reused or
recycled.
D) Chicken Floss tart: The packaging of the tart is also made by plastic so is also consider
reusable.
C) Carbon footprint
 Use ice box instead of refrigerator to save electricity
 Reuse the plastic cups and spoons
D) Product’s waste
We had collected mostly of the products’ waste after finished by the customers in a
big plastic bag. The products’ waste that we had collected included plastic cups, and
plastic spoons. After that, we threw the entire product’s waste into the recycle bin in
Taylor’s University to be recycled.

11. E) Reduce the consumption of resource
Other than that, our group is pretty much environmentally friendly. We take this
chance to reduce the consumption of resources like paper, water and electricity as
we used recycle paper for the decorations and etc., and we kept the water in our
icebox clean so we don’t have to change it many times.
Income Statem ent of Group 8 (Jas on) Charity Drive Eve nt
Revenue
Sales
RM3,317.00
Less: Cost of Goods Sold
RM2,057.75
Gross Profit
RM1,259.25
Add: Donations & Sponsorship
RM1,971.00
Adjusted Gross Profit
RM3,230.25
Less: Operating Expenses
Promotional Expenses RM68.25
Stationary Expenses RM20.00
Typhoid Vaccine Injection RM300.00
Total Operatin g Expenses
RM388.25
Net Profit
RM2,842.00
Pudding Muffin Chicken Floss Cookies Chocolate Chip Cookies
S. Price RM3.50 RM4.00 RM6.00 RM6.00
Units 142 180 295 55
Rev RM497.00 RM720.00 RM1,770.00 RM330.00
Pudding Muffin Chicken Floss Cookies
Chocolate Chip
Cookies
C. Price RM0.25 RM2.90 RM4.75 RM1.80
Units 142 180 295 55
Rev RM35.50 RM522.00 RM1,401.25 RM99.00

12. Sponsorship Letter

13. REFLECTION VIDEO : http://youtu.be/jZlBuByiHe4
TEMPORARY RECEIPT FROM WORLD VISION